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Lynn Satisfying Consumers Unsatisfied Needs and Creating Value Marketing Questions

Lynn Satisfying Consumers Unsatisfied Needs and Creating Value Marketing Questions.

Must be willing to purchase a book. I will send the required funds. Question 1 Define Marketing in your own words. What are the core functions of the marketing field? In your answer, discuss how marketing became a necessary business function, what it originally focused on (and why), and how it evolved over time, prior to WW2, after WW2, in the 1980s, and finally from the Internet Age onward.Question 2What is the difference between benefits and value?Throughout the course, the concept of creating perceivable benefits and value has been applied to various lectures. From a marketer’s perspective, how can we ensure that our target market perceives the benefits and value we offer and promote to them?From a customer’s perspective, how do we perceive whether the benefits promised and delivered in products have any value to us? Explain.Question 3Explain the concept of marketers viewing a typical household as a System of Inputs and Outputs.What are these so-called “Inputs”?What are the resulting “Outputs”?Discuss how the dynamic nature of a household forces businesses/organizations to also engage in dynamic marketing strategies.Question 4What is the “Pareto Principle”, also known as The 80/20 Rule? What does it mean from a marketing perspective?Although it is a general, statistical rule, why is it important to marketers from a Customer Relationship Management perspective? Explain.Question 5Based on our Lecture(s) recording and whiteboard notes, list and explain the core components of Strategic Marketing (be thorough in your answer).Provide at least one example of a company (or multiple ones) that has implemented those core strategic components.Question 6Recall the BCG Matrix (stars, cash-cows, question marks, and dogs):Explain each quadrant of the BCG Matrix.Apply each one of the following brands/products to its corresponding quadrant, and explain how/why it applies:GoPro action camerasElectric vehicles (EVs)3D-printersDigital/Online retailingQuestion 7Provide a definition of Industries and Markets.How do they differ?What do marketers research and evaluate when conducting an Industry Analysis?What do marketers research and evaluate when conducting a Market Analysis?Question 8List and explain Copeland’s classification of Goods. In your answer, include a brief discussion on the two main different types of Services.Discuss and explain the relationship between consumer’s income and purchasing power, to each classification of goods.Discuss and explain the relationship between social and environmental responsibility and sustainability, to each classification of goods.Question 9What is the difference between an international (also known as multinational) marketing strategy, and a global marketing strategy?Provide an explanation as to why global enterprises attempt to standardize their Marketing Mix Strategy to a global consumer market.What have sociologists and economists noticed about consumer cultures in increasingly globalized economies? How does that impact the marketing field?Question 10 What does it mean to study Consumer Behavior? Why do marketers want to deep-dive into understanding consumer’s purchasing patterns and trends? You may use the definition covered in class, but are expected to provide a thorough answer.List the 5-Step Consumer Decision Process:Provide a brief explanation of each stepExplain each step from a Marketer’s perspective, use real-world examples to support your answer(s).
Lynn Satisfying Consumers Unsatisfied Needs and Creating Value Marketing Questions

Pasadena City College Enhance Safety in The Microbiology Lab Questions.

Hello 
The assignment for Lab Safety Exercise 1:

Read Exercise 1 of your lab manual on lab safety and answer the questions at the end of the exercise. You should be able to answer the Pre-Lab Questions, Review Questions and Case Study Analysis prompts.

To complete the Lab Exercise 2: Microscopy activity you will need to:

Answer the questions from Ex 2 under the topics “Pre-Lab Questions” and “Review Questions” The one area you can omit is “Microscopic Measurements”.

Lab Exercise 6: Ubiquity of Microbes
I will sent you the 3 exercise 
Meantime I have attached the pdf for the exercise 1 and 2 let me know if you need any help ?  
Pasadena City College Enhance Safety in The Microbiology Lab Questions

Reflective Essay: Reflection Techniques and Incidents. Mohammed Islam Reflective Report Strategic Perspectives EXECUTIVE SUMMARY- This paper will provide a reflective analysis of personal experience from a MEGA learning exercise. The MEGA business simulation was undertaken by students from October 2014 to December 2014. It consisted of eight official game weeks with an initial two weeks provided as a practice period. Students were given the opportunity to form groups in order to complete the weekly strategic decisions within the simulation (see appendix). The report will incorporate relevant theories and concepts in relation to reflective analysis and discuss how reflective practice techniques can be useful in analysing the Mega Learning team experience. Moreover, three critical incidents (positive or negative) which have affected the team will be discussed. 1.0 INTRODUCTION- Reflective writing is a regular topic of conversation within academic literature. This is because the idea of “reflection” itself provides various benefits regardless of the context in which you decide to use it. By deciding to reflect on something an individual is able to look back at the scenario and analyse the situation. This provides the opportunity to determine what happened, why it happened and how it can be changed in the future if the scenario was repeated. Gibbs (1988) postulated that “It is not sufficient simply to have an experience in order to learn. Without reflecting upon this experience it may quickly be forgotten, or its learning potential lost. It is from the feelings and thoughts emerging from this reflection that generalisations or concepts can be generated. And it is generalisations that allow new situations to be tackled effectively”. Reflective writing enables an individual to critically analyse a scenario and highlight experiences in a structured format. The writer is able to obtain further insights from a range of perspectives including academic literature and self-evaluation. By writing something down an individual has the opportunity to take into account further considerations and provide a deeper reflection of the experiences that have occurred (Schön, 1987). Thus, reflective writing will provide the ideal process in analysing the Mega Learning team experience. 2.0 Reflective Practise Techniques 2.1 CRITICAL INCIDENT TECHNIQUE- The Critical Incident Technique was developed in 1954 by John Flanagan with the assistance of various other collaborators. The model of reflection which was originally designed for job analysis purposes is an ideal process in analysing the Mega Learning Team experience. It is suggested that the technique “consists of a set of procedures for collecting direct observations of human behaviour. This is done in such a way as to facilitate their potential usefulness in solving practical problems and developing broad psychological principles” (Flanagan, 1954: 327). I feel the critical incident technique will provide a simple yet effective method in analysing the team performance within the Mega Learning simulation. Predominantly it will enable myself and others in the group to identify significant incidents whether positive or negative that occurred during the course of the simulation. By having the opportunity to reflect on the simulation through this process, individuals will be able to focus on specific incidents and therefore critically analyse each situation. Thus, providing a deeper understanding and outlook on what situations occurred, why they occurred and how the scenario can provide a basis to learn from if the scenario where to repeat itself. 2.2 LOGBOOK- The logbook/dairy provided group members the opportunity to record weekly entries throughout the simulation (see appendix 1). This consisted of information regarding the discussions that took place in relation to the simulation and the weekly results. Group members kept a record of what was discussed, who was designated what role and what the strategy/action plan was. I feel the logbook will prove to be an essential and effective tool in analysing the Mega Learning Team experience. It provides a precise verification of a process and assists in reflection of past actions, thus ensuring better decisions can be made in future situations (Schon, 1987). Moreover, it allows students to identify specific “critical incidents” and refresh our memories on when it occurred and what exactly happened. It provides a source of evidence which cannot be altered or tampered with. Therefore, an individual could not possibly say a situation did or did not occur if it is not listed within this document. Furthermore, the logbook required group participation which provided the opportunity for team members to communicate with each other. By taking part in the creation of the logbook, it will help me analyse the Mega Learning team experience more effectively. 3.0 Group Formation Group formation consisted of individuals writing down personal strengths and weaknesses on a piece of paper. This was done in order to form groups of individuals who possess a range of strengths and characteristics. However, initial groups were formed through familiarity as students chose to work with people they knew or had previously worked with. I chose to work with two other individuals who are studying the same course as me because I knew how they operate. I wanted to achieve the best grade possible and I knew that the other two individuals would place maximum effort into achieving this goal. The other team members were attracted through the use of the strengths and weaknesses technique. Our group were on the lookout for individuals with Finance and Human Resources as key skills in order to gain a competitive advantage within the simulation. After reflecting upon this, I feel the method of group formation was justified as there was mix of familiarity along with new additions. Through random selection of individuals you are not familiar with it is not guaranteed which type of individuals you will be working with. Therefore, you might have to work with people who do not intend to contribute or place maximum effort into achieving the best grade. Conversely, you may also be placed with brilliant individuals who bring a range of skills and maximum effort to the group. After initial struggles with clarity of individual roles within the team, specialist tasks were delegated to each member of the group. Each team member had a specific task which they had to complete every week. Myself and the rest of the group thought it would be best if everyone had their own task to focus on in order to achieve the best result within the simulation. After reflecting upon this, it is interesting to note that the delegation of roles links significantly to Dr Meredith Belbin’s (1981, 2012) team roles theory. By reflecting back at the scenario, I am amazed at how each individual un-intentionally falls into specific categories of Belbin’s team roles. No method was used by our group to match the delegation of tasks/individuals to the roles within Belbin’s theory. 4.0 Critical Incident 1 (Negative to Positive) Initially, along with the other team members I was very annoyed. I felt that the individual was not attempting to contribute at all in completing the simulation. The team member did not provide any ideas or come to the meetings having looked at the following weeks results. They would just agree with the ideas of the rest of the group but have no opinion themselves. This persisted for a few weeks until I decided to say something to the team member in question. Moreover, I decided to take it upon myself to ask them to contribute more to the group and assist in completing the simulation. I took on the role of the leader and delegated a specific role to the individual and advised them not to be afraid to voice their opinion. This situation correlates with Tuckman’s (1965) theory of performing team development model. It relates to the “forming” stage, which suggests that there is a high dependence on a individual to become a leader for direction and guidance (Tuckman, 1965). Furthermore, this stage highlights the lack of clarity of individual roles and reliance on a specific individual for direction (leader). After delegating the role to the individual the team member blossomed to be a vital part of the team. The individual came to meetings prepared with answers and solutions and started to voice a opinion rather than just agreeing with the rest of the group. After reflecting on this incident and how the outcome came to fruition I would change my approach in future. I would look to intervene as early as possible to reap the rewards of the individuals contribution at a earlier stage. This will provide significant benefits for team and individual morale and therefore increase productivity and improve the results of the simulation. 5.0 Critical Incident 2 (Negative) Initially, I did not mind taking a leading role within the simulation as I found it to be challenging. However, analysing the results and trying to decide the correct strategy became time consuming as well as stressful. Other team members were providing opinions and suggesting changes but were doing so without looking at previous results. Thus, providing random solutions which does not follow a strategy and may not result in a positive outcome. After the team meetings I also had to finalise the changes and submit the final decision. At the time the incident occurred I was attempting to make a decision which was challenging, I was unsure on why certain negative results had been occurring. I over-reacted and decided to make my feelings which I had been holding back for a number of weeks clear to the rest of my group. This was done in a unprofessional and aggressive manner as it was a heat of the moment response. After taking time to reflect upon this and although my team members were over reliant on me, I should not have reacted in the manner I did. I was getting frustrated of having to complete the majority of the workload myself and at the moment in time was struggling to understand a certain aspect of the simulation. However, I should have advised them of the way I feel in a considerate and professional manner. By doing this, I would have avoided the need for confrontation with the rest of the group. Through the use of Gibbs (1988) model for reflection (see fig 1), I have been able to reflect upon this incident and identify the things that I could have done differently. If the scenario arose again, I would approach the situation in a different manner to result in a positive outcome for the group. From this experience I have learnt that at times I can over-react or say something in a aggressive manner which may be taken in the wrong context by others. 6.0 Critical Incident 3 (Negative) I was extremely frustrated when I realised that someone had replicated my work and decided to complete the task that I was designated to do. Other members of the group all believed that they had completed the work which was delegated to them and the opposite person did the wrong task. This resulted in a group confrontation which caused friction between the group. I was adamant that I completed the correct task and I made this very clear. However, after reflecting on the scenario I have come to realise that the delegation of roles was not clarified or done clearly, Thus, causing confusion between the team members about who is doing what task. Before actually looking at what was discussed and designated the previous week, all group members including myself decided to jump to conclusions and become defensive. The whole group were very vocal that they had completed the correct task and therefore had no intentions in finding out how this occurred or if a solution can be identified. Looking back at this, I should have tried to control the situation instead of contributing to it and letting it get out of hand. By taking the time to reflect on this particular scenario I have come to realise that patience and understanding are key principles of effective team work. Everyone makes mistakes and by neutralising the situation a potential solution can be found in order to resolve the original issue. If I am faced with a similar situation again, I will look to my leadership skills to analyse and take control of the situation. This will allow me to turn a negative scenario into a positive outcome by providing a positive influence and sense of direction to the rest of my team members. Leadership is defined as being “a process whereby one individual influences other group members towards the attainment of defined group and organisational goals” (BarronReflective Essay: Reflection Techniques and Incidents
DePaul University Primary Source vs Secondary Source Discussion.

Answer all parts of the questions in complete sentences. 1) Video: What is a primary source? What is a secondary source?2) Article by Rodriguez: Is it a primary source or a secondary source? How do you know?3) Article by Rodriguez: Who was Hernan Cortes? Who was Malintzin ( Dona Marina) or La Malinche? What is the traditional origin story? Who was Gonzalo Guerrero? Which origin story is the author arguing for?4) Mural: Describe the images of the painting. How does the 1975 mural reflect the origins of Mexican-Americans? **Please watch video below in order to answer the first question. Then analyze the mural and read the article for questions 2-4. An attachment for the artcile is also included.**Video:Mural:
DePaul University Primary Source vs Secondary Source Discussion

FIDM Reputation Management For An Organization HR Management Discussion

FIDM Reputation Management For An Organization HR Management Discussion.

I’m working on a business writing question and need an explanation to help me study.

Read through the review below. Pretend you are the employer and craft a response (see example above) to the person who posted the negative review. The response does not have to be overwhelmingly long or detailed, but it may be a good idea for you to at least touch on each of the negative points/issues that the review writer has mentioned.An example of a response to the negative comments:Work on building a strong cultureGo back to the basics – go beyond the “golden rule” (treat everyone how you would want to be treated) and embrace the “platinum rule” (treat everyone how they want to be treated) LISTEN to your employees and make adjustments based on their feedbackR.E.S.P.E.C.T.Encourage existing employees that are happy and love the workplace to post online to balance out the feedbackReputation management through the online platformsActively responding to the comments so that others researching the company can see both sides to the story or at least the response to the comments
FIDM Reputation Management For An Organization HR Management Discussion

1. Compare and contrast an ethical system based on evaluating the utility of one’s actions (utilitarianism) versus an ethical

help me with my homework 1. Compare and contrast an ethical system based on evaluating the utility of one’s actions (utilitarianism) versus an ethical system based on respect for persons (one’s duty to others in consideration of their rational nature; deontology). 2. Describe a situation in which ethical analyses using these systems lead to conflicting conclusions and describe your method of achieving a meaningful resolution. Please cite all work.

Customer Service

[1] [2] 1. Customer Service on a Retail Business A brief background/overview on Tesco Kilrush Tesco Ireland was formed by Tesco PLC in 1997 as a result of the take-over of “Quinnsworth” and “Crazy Prices”. Tesco operates full-sized supermarkets under the main Tesco Brand, smaller hypermarket known as “Tesco Extra” and a smaller number of convenience stores trade as “Tesco Express”, several petrol stations are also operated by the Company as well as Internet shopping service. Tesco Kilrush opened in 2008 and presently employs 70 people. Its competitors in Kilrush are Supervalu and Aldi and they are very competitive with price and product. 2. Target market (customer type) Target market is the general public of West Clare. It has such a wide range of products and facilities that it can be a one stop shop for groceries and non-food. 3 How the organisation presents itself to customers versus the customer experience Tesco Customer (a) Advertising Media (Sunday Independent) Brochures TV Make price comparison to lure customers in to the store also money off vouchers printed on the paper to use against shopping Make customer aware of available products Brings advertising into the living room Leaving you time to compare with other competing stores. (b) Premises Very modern and well maintained. Wheelchair friendly with wide aisles. Adequate and free parking especially for disabled. Mother and baby spaces are undercover from inclement weather. (c) Products /services Very good product variation with competitive price. After sale service depending on product. (d) Employees interaction with customer management Very helpful. Good relationship between all employees. Tesco Customer (e) How management present themselves Uniform and name badges on employees. Easily identifiable. Personal hygiene always good. 4. The potential positive and the potential negative impact of 3(a) to 3(e) on customers/users and on the business Positive/Negative Consumers Positive/Negative Business (a) Advertising: easily accessible with good product description and price comparison. Convenient to distribute information on all their goods and services to a wide range of people. (b) New, clean, easily accessible great, parking. Great space for delivery, storage and display and good parking and facilities for customers . (c) Great product variation with competitive own brand pricing. Happy being able to deliver a good product at a good price . (d) All staff members very approachable and always more than happy to help. “No one tries hard for customers than Tesco” one of Tesco’s logos (e) Uniforms, personal hygiene name badge always very neat and tidy on customer assistants Colleagues cannot go on the floor without having full uniform and name badge. Personal hygiene is a must. 5. How the organisation caters for disability and diversity (a) Disabled car parking Wheelchair accessible toilet Wheelchair available in store Customer Assistant help packing Customer Assistant take groceries to the car. (b) Tesco Ireland is an equal opportunity employer. They welcome cultural diversity, people with disabilities as well as older and younger people in their workforce. They are committed to providing workplace training and lifelong learning opportunities for all their employees. Tesco belief is, that the staff are at the heart of everything they do. One of the core values that drives on the business “Treat people how we like to be treated.” 2.1 A brief background/overview on Kilrush Nursing Home. Mowlam. Mowlam Nursing Home Kilrush is a modern purpose build in where a high standard of care is provided 24 hours a day. It is located within Riverwood Retirement Village on the Killimer Road. Services offered are Short term respite care/Convalescence/Post-Operative Care to Dementia Care. Mowlam has a number of competitors in Kilrush alone, it has a private nursing home St Teresa’s in the Kilkee Road and two public nursing homes, Regina house and the Community Hospital both on the Cooraclare Road. 2 Target market (customer type) Target marketing area is a twenty-mile radius from Kilrush town. Mowlam is positioned in what is a growing market due to Irelands ageing population. The introduction of State subsidies towards private care of the elderly (Fair Deal) has expanded the market, it is now financially viable for the majority of elderly people to access private residential care. 3 How the organisation presents itself to customers versus the customer experience Mowlam Nursing Homes Customer (a) Advertising Media Clare Champion (Local Paper) Brochures (see Appendix A) Stated location, size, bed availability and an invitation to a coffee morning to have a look around. Looks bright and interesting with happy well-dressed patient on the front. Inside of brochure is informative of the type of personal and medical care, facilities offered e.g. single en-suite bedroom and activities that take place (b) Premises New build, with spacious rooms and corridors. All modern amenities for lifting patients. Good parking. Its bright and clean with a nice day room near reception. Fresh air going through the building. Nice outside area near the dining room .There are single bedrooms that can have some of patients own possessions to create a home from home feeling. Mowlam Nursing Home Customer (c) Services Most services provided in the Centre. Extras at customers own expense. Day to day services are relatively good but any extra service e.g. hairdresser, chiropodist or physiotherapy all cost extra. There isn’t a residential GP. Tea/Coffee facilities available for visitors. But privacy limited in the day room. (d) Employees interaction with customer, management: In Kilrush atmosphere very good. The majority of employees are like an extended family member toward the patients. Always kind and extremely patient. Management very approachable (e) How employer/ management present themselves – personal care/hygiene, personal dress/uniform Neat and tidy. Uniforms always clean. Their attention and level of health and safety is reassuring for patients. 4. The potential positive and the potential negative impact of 3(a) to 3(e) on customers/users and on the business Positive/Negative Consumers Positive/Negative Business (a) Advertising: easily accessible with good service description and always welcome to call to Nursing Home. Convenient to distribute information on all their services to a select range of people. (b) New clean easily accessible great parking Single room which gives great privacy. Able to take some possessions from home. Great green areas space, good parking facilities for visitors, doctors and ambulance. New building new amenities. . (c) Good handling of patients with hoist aids. All extra services e.g. hairdressing, physiotherapy, chiropodist and GP have to be paid for as extra on patient’s monthly bill. Happy to be able to deliver good service to all our patient needs. . Positive/Negative Consumers Positive/Negative Business (d) All staff members very approachable and always more than happy to help Very good staff. Always go the extra mile for patients and their families. (e) Uniforms, personal hygiene always very neat and tidy. Always in good humour. Uniforms neat and clean. Very good attention to Health and safety for themselves and for the patients. (see Appendix B) 5. How the organisation caters for disability and diversity (a) Disabled car parking Wheelchair accessible toilet Hoists and lifts available in day rooms and in bedrooms Bedroom mat alarm if patient steps out of bed during the night. One to one feeding of meals. Help taking them to bathroom. (b) Mowlam is an equal opportunity employer and welcomes cultural diversity, in their workforce. They are committed to providing workplace training and lifelong learning opportunities for all their employees. [1] http://manning.ie/images/tesco_customer_service.jpg kathleen murphy 2/3/2017 [2] https://www.google.ie/search?q=image of Mowlam Kilrush

What would be the immediate result if the hydrogen ion concentration in the intermembrane space and the matrix reached equilibrium?, homework help

What would be the immediate result if the hydrogen ion concentration in the intermembrane space and the matrix reached equilibrium?, homework help.

What would be the immediate result if the hydrogen ion concentration in the intermembrane space and the matrix reached equilibrium?The conversion of FAD to FADH2 would stop.Glycolysis and the Krebs cycle would stop.Most ATP production would stop.The conversion of NAD+ to NADH would stop.Most ATP production would increase.
What would be the immediate result if the hydrogen ion concentration in the intermembrane space and the matrix reached equilibrium?, homework help

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