The responsibility of government In developing, organizing, promoting Its tourism industry is ot primary importance in the Philippines. Presidential Decree No. 189 (May 1 1, 1973) – Department of Tourism created by virtue. It Is primary policy making, planning, programming, coordinating and administrative entity of executive branch in the development of the tourism industry, both domestic and international. DOT Major Functions: 1 . Supervise the activities of the government. 2. Effect the removal of unnecessary barriers to travel, 3.
Formulate an Integrated program 4. Review all tourism project 5. Represents the Government 6. Accredit travel agencies, tour operators and tour guides. 7. Classify and accredit the hotel, resorts and other lodging facllltles. 8. Perform such other functions as may be provided by law. Philippine Tourism Authority Presidential Decree 504 (October 2, 1974) – was enacted revlslng the charter of the Philippine Tourism Authority which was originally created under Presidential Decree No. 189 dated May 1 1, 1973. Strengthening the PTA was needed.
Travel Tax is a levy imposed by the government on individuals. PTA’s main source ot income OTHER GOVERNMENT AGENCIES National Parks Development Committee(NPDC)- was created originally as Executive Committee on January 14, 1963 later designated as NPDC, for the development of the Quezon Memorial, Luneta and other national parks. The NPDC remained under the office of the president. National Historical Institute(NHl) Continues to be the lead government agency where matters of history and culture are concerned.
Presidential Decree No. 260 dated August 1, 1973 ” has declared certain sites, churches and places as national shrines, monuments, and ‘or landmarks, and placed their reservation, restoration and/ or reconstruction under supervision and control of the NHI in the collaboration with the DOT. Presidential Decree No. 1 dated September 24, 1972 – the NHI has been given authority for the preservauon, restoration, and/ or reconstruction of several historic sites and buildings. National Center for Culture and Arts Republic Act. 356 has been enacted In order to create the mandate of the National Center for culture and arts(NCCA)_ Its functions are as follow: 1 _ Formulate policies 2. To coordinate and implement the overall policies and program. 3. Administer the NEFCA. 4. Develop and promote the Filipino national culture and arts. 5. Preserved Filipino cultural heritage. Philippine Convention & Visitors Corporation(PCVC) – is a non-stock. non- pront government corporation attached to the DOT, tasked promoting the country as an ideal tourism, convention and Incentive travel destination.
Conventions & Incentive I ravel unlt( )- Prov10es comprenenslve InTormatlon, assistance ana guidance. Bangko Sentral ng Pilipinas(BSP) – Presidential Decree No. 520 issued on July 23, 1974 empowers the BSP to organize a corporation which manage & administer the Philippine International Convention Center(PlCC). National Economic Development Authority(NEDA) – is the countrys independent economic development and planning agency. Headed by PRESIDENT as CHAIRMAN of NEDA.
Philippine Amusement and Gaming Corporation(PAGCOR) – It is government owned and controlled corporation existing under Presidential Decree No. 1869 issued on July 1 1, 1869 by President Ferdinand Marcos. PAGCOR is granted for a period of 25 years. Department of Environment and Natural Resources(DENR) As provided under Section 4 of Executive Order 192, the Department of Environment nd Natural Resources (DENR) is mandated to be primary government agency responsible for the conservation, management development and proper use of the environment.
Republic Act 9147 or known as the Wildlife Resources Conservation and Protection Act Ouly 30,2001) – the DENR shall have Jurisdiction over all terrestrial plant and animal species, all turtles and tortoises and wetland species, including but not limited to crocodiles, waterbirds and all amphibians and dugong. Department of Agriculture – Shall have Jurisdiction over all declared aquatic critical habitats, aquatic resources. Department of Labor and Employment The following are the functions of DOLE: Enforce social and labor legislation.
Formulate & recommend policies, plans and programs. Recommend legistation. Protect and promote the interest of every citizen by desiring to work locally or overseas. Regulate the employment of aliens. Formulate general guidelines. Recommend necessary adjustment in wage. Provide for safe, decent, humane & improved working conditions & environment for all workers. Maintain a harmonious, equitable & stable labor relations system. Uphold the right workers & employers.
Department of Public Works and Highways (DPWH) – functions as the engineering and construction arm of the government tasked to continuously develop its technology for the purpose of ensuring the safety of all infrastructure facilities and securing for all public works and highways the highest efficiency and quality in construction. Department of Transportation & Communication(DOTC) – is the primary policy, planning, programming coordinating, implementing, regulating and administrative entity of the executive branch of the Government. The following are the attached
Agencies of the DOTC: Land Transportation Office(LTO)- is the proper agency which controls the registration ana operatlon 0T motor venlcles ana tne llcenslng 0T owners, dealers, conductors, drivers and similar matters. Land Transportation Franchising and Regulatory Board(LTFRB)- is the agency which issues, amends, revises, suspends or cancels Certificates of Public Convenience or permits authorizing the operation of public land transportation services provided by motorized vehicles, and to prescribe the appropriate terms and conditions.
Maritime Industry Authority(MARlNA)- integrates he development, promotion and regulation of the maritime industry in the country. Air Transportation Office (ATO)- is primarily charged with the technical and operational phase of civil aviation matters. Civil Aeronautics Board(CAB) – regulates the economics aspect of air transportation and has general supervision and regulation of and Jurisdiction and control over air carriers as well as their property, property rights, equipment, facilities, and franchise.
Light Rail Transit Authority (LRTA) – this is a corporate body which shall be primarily responsible for the onstruction operation, maintenance, and/ or lease of light rail transit system in the Philippines, giving due regard to the reasonable requirements of the public transportation system of the country. Metro Rail Transit Corporation(MRTC) – undertook to build MRT 3 which it shall own for 25 years after which, ownership shall be transferred to the Philippine government in accordance with Republic Act No. 6957 or the Build, Operate and Transfer Law.
Philippine National Railways(PNR)- it is a corporation to serve as the instrumentality of the Government of the Philippines in roviding a nation- wide railroad transportation system. Department of Trade & Industry (DTI) – Under Executive Order 133 which remains effective up to the present time DTI serves as the primary coordinative, promotive, and facilitative arm for trade and investment activities. Board of Investments- under the Omnibus Investment Code 1987, the Board of Investment(BOl) shall responsible for the regulation and promotion of investment of the Philippines.
Philippine Economic Zone Authority (PEZA) – Republic Act No. 7916 was enacted on July 25, 1994. PEZA grants fiscal and on fiscal incentives to developers of economic zones, export producers, and I. T service exporters. PEZA registered enterprises under Section 23 of Rep. Act No. 7916, there are two options with respect to its tax burden: 1. It could avail of an income tax holiday pursuant to provisions of E. O No. 226. 2. It could avail of the tax exemptions on all taxes, including VAT under PD.
No. 66 pay only the preferential tax rate of 5% under rep. SEZ- Special Economic Zone -referred to as the ecozones. Ecozone contain: Industrial Estate(lE’s) Export Processing Zones(EPZs) Tourist Recreational Center. 3 Members of the board of PEZA The Secretary of DTI AS Chairman. Director General of the Philippine Economic Zone Authority as Vice- Chairman The undersecretarles 0T tne D Director General of the National Economic. 1 representative for business/ investor section.
PEZA Board function and power To operate, administer, manage and develop the ecozone DOE Deputy To register, regulate, and supervise the enterprises in the Ecozone. To coordinate with local government units and exercise general supervision. In coordination of local government units and concerned appropriate agencies. To create, operate and/ or ontract to operate agencies. To adopt, alter and use a corporate seal. To coordinate the formulation & preparation of development plans. To coordinate with NEDA, DTI ,DOST and local government units.
To monitor and evaluate the development and requirements of entities in subsection. Department of Foreign Affairs(DFA) -is the prime agency of government responsible for the pursuit of the State’s foreign policy and nerve center for Foreign Service worthy of the trust and pride of Filipino. HISTORY of DFA 101 years ago – DFA had its suspicious beginnings when Emilio Aguinaldo appointed Apolinario Mabini as DFA Secretary. US Colonial rule from 1898-1946- Philippine did not take an active role. September 16(Executive Order No. 18- Pres. Manuel RoxaS issued. 949-General Agreement on Tariifs & Trade or GATT, became a founding members of the United Nations. 1952-Carlos P. Romulo elected as the first Asian President of the UN General Assembly. June 1952- Pres. Elpidio Quirino pushed for the Foreign Service Law. 1953- Sec. Raul S. Manglapus instituted the Foreign Service Officer 1965-1986- The Marcos years, were marked by innovation. 1967- the Philippines launched a new initiative to form a regional association with he ASEAN(Association of Southeast Asian Nations). 1970s- the DFA pursued the promotion of trade and investment. 976- the Foreign Service Institute was created. November 1989- Philippines became one of the founding members of APEC(Asia- Pacific Economic Corporation). 1990- DFA proposed the establishment of more diplomatic missions in Middle East. 1991- Pres. Aquino signed into law Republic Act 71 56, the new Foreign Service Law. July 1992- June 1998- Ramos administration defined four core areas of Philippine foreign policy. 1996- the Philippine successfully hosted APEC. Act of 1995- Migrant workers & overseas Filipinos provided the framework for stronger protection of Filipino work abroad.
September 2, 1996- Mindanao Peace agreement. 1998- DFA played a major role in successful celebration of centennial year. July 1998- successfully hosted the ASEAN Ministerial Meeting. Department of Interior and Local Government (DILG) DILC5 nas Tollowlng Tunctlons Assist the president in the exercise of local government. Advise the president in the promulgation. Establish & prescribes rules, regulation and other issuance. Provide issuance towards legislation Establish & prescribe plans, policies, programs & projects. Formulate plans, policies and programs.
Establish a system of coordination and cooperation among the citizenry, local executives and the department. Organize, train and equip primarily. Bureau of Food and Drugs (BFAD) BFAD is an attached under the DOH in charge of the registration of processed foods, drugs, medical devices, reagents, cosmetics and household hazardous substance products. BFAD Policy, Planning, and Advocacy Division- Public assistance and Compliance Division(PPAC)-PAlCD) – The product will have to be hand carried or ailed for personal consumption abroad, consumers may go directly to them.
Bureau of Customs Under republic Act 1937 Oune 22, 1957) entitled: Revising the Tariiff and Custom Laws, as amended by Republic Act No. 9135 dated April 27, 2001, the powers and jurisdiction of the bureau shall include: 1 . Asses and collect lawful revenues; 2. Prevent smuggling and other frauds; 3. Control vessels/ aircrafts doing foreign trade; 4. Enforce tariff and custom laws; 5. Control the handling of foreign mails for revenues and prevention purposes; 6. Control import and export cargoes; and .
Digital channel analysis
Digital channel analysis.
Provide a digital channel analysis report to the senior consultant in preparation for the presentation of a digital marketing plan to the prospective client. You need to analyse digital channels such as the client’s website and app, various social media, and the digital channels of one key competitor. The report should include information that details the current strengths and weaknesses of the client’s website design and channel utilisation (i.e., adequate and appropriate use of social media) as well as the effectiveness of any existing online value proposition that differentiates the company from its competitor. The report should also shed light on opportunities and implications for a digital marketing plan. The client company is Kmart and the competitor is BigW.
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