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Kotler Chapter 10th buy essay help MySQL coursework help

Determining the proper competitive frame of reference depends on understanding consumer behavior and the considerations consumers use in making brand choices. Points-of-difference are those associations unique to the brand that are also strongly held and favorably evaluated by consumers. Points-of-parity are those associations not necessarily unique to the brand but perhaps shared with other brands. Category point-of-parity associations are associations’ consumers view as being necessary to a legitimate and credible product offering within a certain category.

Competitive point-of-parity associations are those associations designed to negate competitors’ point-of-difference. The key to competitive advantage is product differentiation. A market offering can be differentiated along five dimensions: product (form, features, performance quality, conformance quality, durability, reliability, reparability, style, design); services (order ease, delivery, installations, customer training, customer consulting, maintenance and repair, miscellaneous services); personnel, channel, or image (symbols, media, atmosphere, and events).

Because economic conditions change and competitive activity varies, companies normally find it necessary to reformulate their marketing strategy several times during a product’s life cycle. Technologies, product forms, and brands also exhibit life cycles with distinct stages. The general sequence of stages in any life cycle is introduction, growth, maturity, and decline. The majority of products today are in the maturity stage. Each stage of the product life cycle calls for different marketing strategies. The introduction stage is marked by slow growth and minimal profits.

If successful, the product enters a growth stage marketed by rapid sales growth and increasing profits. Then it follows a maturity stage in which sales growth slows and profits stabilize. Finally, the product enters a decline stage. The company’s task is to identify the truly weak products; develop a strategy for each one: and phase out weak products in a way that minimizes the hardship to company profits, employees, and customers. Like products, markets evolve through four stages: emergence, growth, maturity, and decline.

A barrier to effective learning that can be experienced by students in this chapter comes from the concept of “positioning. ” Students will be familiar with different products or services, but having them realize what the products and services “position’s are” within their frame of references is challenging to verbalize. The instructor is encouraged to use a number of examples of products or services familiar to the students to get this concept fully across. Secondly, the understanding of the terms point-of–differences (PODs) and points-of-parity (POPs) can easily be confused.

The instructor is encouraged to use a number of similar products (computers, cell phones, pens, PDAs for example) and ask the students to differentiate these products in terms of the product’s POPs and PODs; and why these concepts are so important to the marketing of products. The third challenge presented in this chapter is an understanding that products and markets have a life cycle and undergo changes throughout that process. Again, the use of product or service examples familiar to the students is encouraged to communicate the different stages of a product’s life cycle.

The Failure and Success of Reverse Logistics in The Military

The Failure and Success of Reverse Logistics in The Military.

The Failure and Success of Reverse Logistics in The Military

Prepare a full sentence outline for research paper about “The Failure and Success of Reverse Logistics in The Military” The outline should include a cover page and list of references. The outline should be a minimum of two double-spaced pages (not counting cover and references). The purpose of the outline is to help you establish the organization of your final paper. Follow this structure: I. Introduction A. Thesis: Include your thesis statement here. II. Body – Paragraph 1: Topic A. Supporting Evidence 1. Explanation 2. Why is this important? Continue to cover all paragraphs in the body of your paper including the conclusion. End with a list of References. Please see the attached document for a sample full sentence outline.

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