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Knorr Soup Marketing Analysis

Knorr product is sold in 87 countries their punch line is ‘Good Food Matters ‘only soup in India which has 18%growth.It holds a majority of market space {55%}.Maggi is one of the main brand of Nestle Knorr nearest competitors .It was first company to launch package soup in India in 1989.New punch line of maggi ‘Taste Bhi Health Bhi’ after relaunching its brand. QNo.1 which segments are being targeted and strategies used to influence the target segment Target Segment:-Here we can devide the soup brand into two segment 1. Demographics 2. Psychographics Demographics:- Density Urban Same Age 30-35 8-15 Gender Female Male /female Lifecycle stage Married with children Kids early teens Minimum Income 25000 N/a Education Graduate Primary /secondary school Psychographic:- Social class Upper middle ,Low upper and upper- upper class same Life styles Believers, achievers Personality Ambitious , trendy Extrovert, Confident Marketing Strategy (both knorr and Maggi soup) Knorr Maggi soup Product strategy Good food is their main priority Responsible for good and healthy food Categorized soup in three user friendly names Relaunched with what the consumer want Producing tasty and healthy soup for consumers They are also mainly focus on taste and health. Pricing Strategy Knorr soup range between Rs 29 to 33 ,34gm to 65 gm. Maggi range between 29 and 30,40gm to 70gm pack Marginal price increase increase in past few years that effect customer base. Marginal price did not increase so much that help to increase brand loyality. Place strategy Available in almost in all supermarket and departmental stores Maggi soups are available mostly in supermarkets and very few stores No presence in the rural market Very -very less presence in the rural market Promotion strategy Effective advertisement of Knorr as compared to maggi. Less advertisement than Knorr soup Offering new India flavor according to customer demand Offering same flavor approximately three Does not believe in more discount offer Providing various offer and schemes. Recently they are offering maggi noodles with soup pack and 20%extra on some pack. Both are spending huge in promotional activities,both have different strategy to target the market but both have same target market.I compared both the brand because it helps us to give clear picture of both companies strategy. QNo.2 Different promotional tools used and the strategy behind using these tools Promotional tools and strategies:- Besides the proliferation of convenience-driven lifestyles and the array of variants, advertising and marketing too have played significant roles in enlarging the category. Extensive deployment of ATL( Above The Line ) and BTL(Below The Line) tools by manufacturers and marketers have certainly pushed awareness and demand for ready soup mixes. Nestle India, for instance, has been aggressively promoting its Maggi soups through high-frequency television spots, which have played a great role in not just communicating the benefits of the product to target consumers, but its “Taste Bhi, HealthBhi” tagline has also helped elevate the profile of the category other hand, are positioned as wellness meal solutions. HUL has been banking extensively in employing various mass media to promote its Knorr range of soups. It was due to the creative and intelligent positioning of the brand in mass media that Knorr developed into the leader of the category in India. Its aggressive marketing strategies, strong distribution system and the wide range of flavors make knorr the market leader in this category. “Hindustan Unilever further benefited from a realignment of its flavors of Knorr soups under the Snacky, Oriental and Classic ranges, to make it easier for consumers to make buying decisions, as they were now less confused about the different flavors. The company has focused on distribution channels to popularize its new range by ensuring that its up market international flavors in the Oriental and Snaky ranges gain greater visibility in modern outlets, while its Classic range is more visible at kirana stores and in smaller towns and cities. In terms of media promotions, both Knorr and Nestle have been focusing on conveying the taste and health aspects of their soups for the entire family. In 2008, Hindustan Unilever introduced a new advertising campaign, which turned the conventional middle class Indian household image on its head .The campaign for Knorr featured Aman( Actor) making Knorr soup for dinner for the entire family, but mainly to lift the spirits of his wife. With this advertisement, the company not just pitched Knorr as a ‘feel good’ food, but also promoted its user friendliness. Capital Foods has also been very active and persuasive in promoting its brand. The advertising strategy Nestle and Maggi both promoting health with taste. All the nutritional information and health aspects are mentioned on the packs but they are promoting the range purely to offer something that will gratify the demand for soup. At the retail end, employing strategic merchandising strategies and in store promotions to endorse the product features are also essential. So what is happening in the store? “Well, merchandising at the retail end is certainly important as the category is still not the part of shopping list of Indian housewives. Smart merchandising at the retail end can also generate interest and impulse purchase. The soup category is still evolving, it is important to drive penetration and induce trials. “Merchandising is the key to drive this category. You would see lots of cross promotions, bundled offers and other kind of promotions in soups. Product features / USPs can be communicated through in store communication. “Companies also use especially designed outer cartons as a communication medium; this serves the dual purpose of visual merchandising and stocking on shelf. Q.3.Which strategy out of Pull or Push is used and why? Push Strategy:-A “push” promotional strategy makes use of a company’s sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. Pull Strategy:-A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers So this is clear from the definition this is pull strategy because both Nestle and HUL are spending heavily on promotion activities. Due to that activities consumer demand product from retailers of own choice. QNo.4 Critically Appraise the Promotional strategy of your selected brand. I compared Knorr and Maggie soup both are using aggressive marketing strategy to promote the product . .But if we have to chose one product than Knorr has better promotion and place strategy. But maggi has fewer prices and healthier but need to focus on more promotion. Recently knorr took Kajol as a brand ambassador but Maggie is focusing on small artist. Both companies are not focusing rural area. So they have to focus on rural area because rural area has large potential market. For they can introduce new flavor and new pack with less price. In India there is large potential market for soup so they have to focus on enhancing that maket.Knorr soup has more prices as compared to Maggie soup if they want to increase the market share and want to stand as a market leader they have to provide various promotional offers with knorr soup pack. Knorr brand is more serious about its soup than Maggi. It has connotation of functional brand and after coming into the levers fold, its visibility and presence has been noticed more by consumers. Soup has still a small market and for its consumption to become habit, companies need to invest heavily. Unlike the rest of categories where some amount of efforts may be required. They are targeting women and children for soup because women are caring about children health as well as family health. So they do purchasing most of the time.So it is necessary for that companies to target the segment carefully by giving their benefits about health.This is a very lucrative and conscious market.Women are emotionally attached with the family where as children always believe in masti and mazza while doing eating.They believe in eating those thing which prepare in less time and good in taste.Both the company doing very well for targeting those market with greater spending on promotional advertisement.
Structure of The Letter. Paper details   1. Watch the movie “The letter”(1940 film) You can rent the movie in iTunes or Amazon, about 3 dollars and I will give you tips to cover the cost. 2. write the outline of the structure of the movie.(See the picture I attached) Such as: Setup: ……… Turning point 1:……… New situation: ……….. 3. Write the themes of the movie(what is it about In the deeper level)Structure of The Letter
California Coast Microsofts Product and Marketing Evolution Case Study.

Case studies are an important learning strategy in business classes
as they provide an opportunity for you to critically analyze events that
have taken place in real-life businesses. This develops your critical
thinking and research skills as you research the competition and
industry in which your business resides with an end goal of formulating a
recommendation for the challenges faced by the company.Select
one of the three case studies listed below, which can be found in your
textbook. Evaluate the case of your choice, and respond to each of the
questions below using both theory and practical managerial thinking as
well as supporting research.Option 1: Microsoft (pp. 94–95)Evaluate Microsoft’s product and marketing evolution over the years. What has the company done well, and where did it falter?Through
the application of a political, economic, social, and technological
(PEST) analysis, what are the current environmental factors impacting
Microsoft?Who are the top three competitors of Microsoft, and what
are their advantages/disadvantages with respect to satisfying the value
proposition of their customers?Evaluate Microsoft’s recent
expansions into areas such as search engines and smartphones. Do you
think these are good areas of growth for Microsoft with a focus on
customer value, satisfaction, and loyalty?In formatting your case
analysis, do not use the question-and-answer format; instead, use an
essay format with subheadings. Your APA-formatted case study should be a
minimum of 500 words in length (not counting the title and reference
pages). You are required to use a minimum of three peer-reviewed,
academic sources that are no more than 5 years old (one may be your
textbook). All sources used, including the textbook, must be referenced;
paraphrased material must have accompanying in-text citations.
California Coast Microsofts Product and Marketing Evolution Case Study

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The Background Of Korean Peninsula Crisis History Essay

online dissertation writing CHAPTER 2 2.1 Introduction The Korean Peninsula with the issues of North Korea’s nuclear remains one of the world’s main concerns that pose a potential threat to regional security. [16] The relationship between the two Koreas has worsened considerably during the recent years due to lack of trust and confidence, as well as the contrasting ideas on reaching a solution on the nuclear issues. After the end of the Cold War, few attempt to change the situation in Korea and to end the confrontation failed, mainly because of mutual distrust and of lack of contacts among its people. A new round of cautious approaches has started after Kim Dae-jung became president of South Korea in 1998. The historical June 2000 summit meeting between the top leaders of the two Koreas has brought hopes for unification and a peace process. Since then, there is increasing official interaction, but still only limited and controlled contacts among the people of the two countries. 2.2 Origin of the Unresolved Conflict After being under the Japanese occupation for the last four decades, there was hope for the Korean people to regain their full sovereignty at the end of the World War II. In August 1945, Japan was forced to surrender after atomic bombs were dropped on the cities of Hiroshima and Nagasaki. The ‘liberation’ of the Korean Peninsula started by Soviet troops from the north and later by American troops from the south, with the 38th parallel line became the line of demarcation between the two allies. But instead of becoming a free and sovereign country, the Korean Peninsula was once again put under pressure. This time, it was the upcoming rivalry between the Soviet Union and the U.S, which would shape Korea’s history. Thus, Korea came to be divided into two temporary zones of occupation that, as the Cold War deepened, became two separate Korean regimes with opposed principles and sponsors. [17] In 1948, the Korean Peninsula was divided into two sovereign states due to political infiltration from the two so-called liberators, that is, Soviet Union and the U.S, and the increasing radicalisation of Korean civil society and its leaders. The two Koreas, notably the Republic of Korea (South Korea) and the Democratic People’s Republic of Korea (North Korea) or DPRK, started their new life in dependence of their military and political protectors, the U.S, the Soviet Union, China and in an atmosphere of the growing tensions between East and West. When the U.S and Soviet withdrew their troops from Korea in 1949, South Korea wanted to “restore the lost land” and DPRK wanted to “liberate the southern half of the Republic.” [18] The economically and militarily stronger DPRK decided to solve the problem of non-recognition and of the division by military means. Its leader, Kim Il-sung went to Moscow in April 1950 to convince Stalin, and in May to China to obtain the approval of Mao. In Moscow, he could secure Stalin’s support in return for political as well as some material gains for DPRK. At the beginning, Stalin was cautious and against the plan, but was convinced by Kim Il-sung that the war could be won quickly without U.S intervention. As the DPRK troops launched a surprise attack against South Korea in the early morning of June 25, 1950, U.S President Henry S Truman responded quickly by sending troops from Japan to Korea and mobilised the UN to undertake its first-ever international military action. Unfortunately for DPRK, the Soviet Union was not present to veto during the UN Security Council session at that time. However, on the same day, the UN Security Council condemned the invasion and called for immediate ceasefire and withdrawal of the troops to the 38th parallel. When DPRK refused to withdraw from South Korea, the U.S decided to intervene in Korea, and on June 27, 1950, the Security Council called for members to support the U.S intervention. 2.3 The Korean War On 7 July 1950, the UN Security Council decided to establish a Unified Command for the UN Forces in Korea and mandated a joint military action to repel DPRK troops and to restore the status quo in Korea. The UN military action in Korea, taken by the U.S Eight Army under General MacArthur, was able to accomplish its mission and the war could have ended by 7 October 1950. However, sensing an opportunity to roll back communist expansion and to unify the country by force, General MacArthur and South Korean President Rhee Syng-man, decided to march further into DPRK. They were confronted by unexpected enemy, the Chinese “volunteers” who had moved into DPRK in massive numbers. Together with North Korean troops, the Chinese started an offensive and pushed back UN forces to below the 38th parallel and recaptured Saigon in January 1951. The conflict had developed into a limited international war involving the U.S and nineteen other nations on one side and China and North Korea on the other. As the military situation developed unfavourably for the Allied forces, General MacArthur asked Truman to authorize the use of nuclear weapons against China and DPRK. Fortunately, although some U.S military leaders favoured the nuclear option, Truman decided not to use the weapons for a number of reasons. [19] He discharged General MacArthur over this issue and redefined American policy by abandoning his objective of military reunification of Korea. His aim was now a return to the status quo, even as the Chinese and North Koreans were advancing southward. Truman was unwilling to engage in an all-out war which could have led to a world war involving the Soviet Union. However, instead of no nuclear weapons were used, the U.S resorted to massive air bombings, including the use of napalm. It is quite obvious that not only its government but also the people of DPRK have no good memories of the U.S. Linking the U.S capability to use nuclear weapons in the Korean War and the present debate on the North Korean nuclear program, Michael J. Mazarr stated that: The U.S thus exposed North Korea, during its infancy as a nation, to the fearsome power and enormous political value of nuclear weapons. The lesson was apparently not lost on North Korea’s leaders, and early U.S nuclear threats are one important thread in the tapestry of the North’s motives for a nuclear program. [20] The Hiroshima and Nagasaki bombs showed to the world that conflicts in the 20th century could be decided within seconds. [21] This experience and the possibility that those weapons could decide a war again left a deep impression on the DPRK regime and its population. Furthermore, the U.S foreign policy on the Korean Peninsula made it almost unnecessary for Pyongyang to spread the impression of a brutal and arrogant America: the behaviour of the U.S spoke for itself. Until today, the sorrows of the Korean War have a special meaning to the North Korean resentments against the U.S. With the American considerations about the use of nuclear force during the Korean War, the nuclear issue touched ground in this region for the first time. As the war reached a new phase with massive intervention of Chinese “volunteers”, the UN General Assembly formally proposed a ceasefire in December 1950. The representatives of the UN and communist commands began formal truce negotiations in July 1951, but only in 1953, with the death of Stalin and with Dwight Eisenhower as the U.S President, did the bitter fighting come to an end, with heavy casualties on both sides. An armistice agreement between the UN forces, represented by the U.S, and China and DPRK was drawn up and signed. South Korea, however, wanting to unify the country with the help of the U.S, refused to sign the truce agreement. [22] Instead, a mutual defence treaty was signed with the U.S in October 1953 and an arrangement for the continued presence of U.S forces in South Korea. The subsequent Geneva Conference on Korea in April 1954 failed to find a political solution to the two Koreas issue. The failure of the two attempts to unify the peninsula only deepened the division, making any contact with each other impossible. The Korean War began with the aim of reunification by military force, but ended with hundreds of thousands of deaths and a nearly totally devastated peninsula in July 1953. The development on the Korean Peninsula has gone through a lot of critical situations since the war ended. In succeeding years, the Cold War seemed to make it impossible for the two Koreas to start a policy of conciliation and to smooth the way for reunification. 2.4 North Korea’s Nuclear Program Toward the end of the Cold War, South Korea became one of the major economic powers in the region while DPRK seemed to become totally isolated with political changes. The decline of the Soviet Union, the collapse of former ‘brother-states’ in Eastern Europe, and the reform process in China, left deep uncertainty in DPRK’s leadership. Since the first indigenous North Korean reactor was detected in the early 1980s by U.S spy satellites, the attention of the world community has focused on the question of whether DPRK is using its nuclear facilities to produce military-grade nuclear material. The loss of important economic partnerships and natural disasters has brought Pyongyang into a position where the government was unable to provide food for its own population, it was quite logical that DPRK used the uncertainty of the world community about the status of its nuclear program to broaden its clearance in gaining economic support without losing political control over the country. Indeed, since 1990 and the withdrawal of Soviet support, DPRK’s economy has declined sharply, though according to South Korean reports, 1984 was the last time the country achieved economic self-efficiency. [23] A central tool in DPRK’s efforts to maintain the communist regime has been the use of weapons development in order to gain concessions, aid and favourable treaty outcomes with its prospective adversaries. At a glance DPRK’s behaviour might seem to show that it is making threatening acts for no other reason than to disrupt the process of warming relations with South Korea, the U.S, and its other neighbours. However, re-examination shows a careful policy of developing a threatening system or capability, and using that threat to gain attention, and hopefully concessions from negotiating partners. Figure: 1 North Korea’s Nuclear Facilities Source: Interactive Map of DPRK Nuclear Facilities (2002). [24] DPRK first employed this policy over its nuclear power and weapons program in the early 1990s. An indigenous nuclear program had been underway since the 1970s, but it was only in 1992 that the UN nuclear monitoring body, the International Atomic Energy Agency (IAEA) was allowed to inspect all DPRK’s nuclear facilities as illustrated at Figures 1. After three inspections, the submitted data showed discrepancies which indicate that DPRK might have been concealing enough plutonium to build one or two nuclear weapons. [25] After an abortive declaration of withdrawal from the nuclear Non-Proliferation Treaty (NPT), DPRK has agreed to give up its nuclear program with the condition that modern light-water reactors were supplied to fulfil its energy needs. After a period of crisis, war was averted when this formula was included in the Agreed Framework of October 1994 between the U.S and DPRK. [26] The recent confrontation between the U.S and DPRK flared after the country was named as one of the three countries in the “Axis of Evil” by President George W. Bush in his annual State of Union speech in January 2002. It seems probable now that this was the by-product of a speech intended to justify a war with Iraq. [27] However, when publicly labelled an ‘evil’ state by the world’s only superpower, tensions apparently heightened within the DPRK regime. In any case, when James Kelly, U.S assistant secretary of state, confronted the North Koreans with evidence of a uranium enrichment program in October 2002, they admitted the existence of the program. DPRK then proceeded to remove seals on the reprocessing plant at Yongbyon, and declared its withdrawal from the NPT on January 10, 2003. [28] 2.5 Summary As discussed, the two Koreas were divided at the 38th parallel at the end of the Second World War. That line became the line of demarcation between the Soviet troops advancing from the north and the American troops coming from the south. It was the beginning of the rivalry between the two major world superpowers. Thus, Korea came to be divided into two temporary zones of occupation that, as the Cold War deepened, became the sites of two different regimes with different principles and ideologies. The problem worsen with the North Korean invasion of South Korea which sparked the Korean War. The conflict had developed into a limited international war involving the U.S and nineteen other nations on one side and China and North Korea on the other. The war ended with the signing of an armistice between the U.S, representing the UN forces, and China and North Korea. South Korea refused to sign the truce agreement, but instead signed a mutual defence treaty with the U.S. In the early 1990s, with the collapse of the Soviet Union which means the withdrawal of Soviet support and the reform process of China, DPRK felt isolated. At the same time, with collapsing economy and widespread famine it had to survive by bolstering its conventional forces and embarking on nuclear program. This was also because DPRK wants respect and security guarantee. Further, DPRK develops nuclear weapons out of fear and to attain a more positive deal in negotiations. That is the more positive view; alternatively, the North Koreans simply see the nuclear program and the bomb as their right and a necessity.

Grossmont College The Protective Bones Vertebrate Skeleton Lab Worksheet

Grossmont College The Protective Bones Vertebrate Skeleton Lab Worksheet.

Read and answer the questions blithely. I would like you provide me a very good quality on this assignment. Please use an easy English level when answering. Don’t forget to go over and you cover all the questions. I would like you to keep the answer with each question in the same document. If the question asks you to draw make sure you do your own hand drawing I don’t want to see a picture that’s uploaded from google please. (THIS IS VERY IMPORTANT) This assignment will be scanned throw plagiarism so please make sure everything you write will be in your own words. I am asking you to NOT COPY FROM GOOGLE OR ANY OTHER WEBSITES. Other wise i will get a zero on my grade book and i will also ask for a refund if my professes will say anything about plagiarism. So please I want to see a good work
Grossmont College The Protective Bones Vertebrate Skeleton Lab Worksheet

CTCWVUIT Theology Insight Joseph Ratzinger in The Beginning Discussion

CTCWVUIT Theology Insight Joseph Ratzinger in The Beginning Discussion.

“IQ” papers comprising two paragraphs: one entitled “Insight” and the other “Question,” each based on the day’s assigned reading.about half a page nothing too longJoseph Ratzinger, ‘In the Beginning…’, pp. 59-77 1.)According to Ratzinger, what are the consequences of the “suppression” (63) of sin and guilt?2.)Why does the Holy Spirit want to “convince the world of sin” (John 16:8)?3.)What is temptation? How does it start? Where does it end?4.)What, according to Ratzinger, is the “very heart of sin” (70)? What is sin’s “essence” (71)?5.)How does Jesus Christ “reverse” (75) Adam’s route? How is he the “new Adam”?
CTCWVUIT Theology Insight Joseph Ratzinger in The Beginning Discussion

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