MKT 421 American Military University General Motors SWOT Analysis
MKT 421 American Military University General Motors SWOT Analysis.
Assignment ContentSuccessful businesses regularly analyze their processes to ensure they’re operating as efficiently as possible and maintaining their competitive advantages. Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you’ll practice using SWOT analysis to better understand the factors involved in making business decisions that promote sustainable competitive advantage. Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.Write a 850-word modified SWOT analysis that includes the following:An introduction with a detailed description of the companyA SWOT Analysis Diagram that includes strengths, weaknesses, opportunities, and threatsAn evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include:Financial, physical, or human resourcesAccess to natural resources, trademarks, patents, or copyrightsCurrent processes (employee programs or software systems)An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage;examples may include:Market trends (new products or technology advancements)Economic trends (local and/or global)DemographicsRegulations (political, environmental, or economic)Conclusion with an evaluation of how the company has retained its competitive advantage
Use bullets and/or headers for each of the 12 questionsInclude APA-formatted in-text citations and a reference page with at least 2 sources.
MKT 421 American Military University General Motors SWOT Analysis
Googles Success External And Internal Analysis Economics Essay
essay help online free The world of today is growing and increasingly becoming more connected due to the means of communication available today through internet. For many of us, a giant search engine like Google has made internet more navigable. Google stands to benefit with increased number of queries. The company has released its Android Mobile Phone Platform and Operating System as well as the Google Mobile App to enable more people to access Google’s services. POTENTIAL NEW ENTRANTS There is a very high barriers for entry in the internet search market. The current competitors have thousands of servers deployed in many locations all over the world and data is accumulating at a very rapid rate. A new entrant would need to provide better search results at very fast speeds to compete in this highly competitive market. With that in mind, it must be recognized that when Google was founded in 1998, Yahoo, Excite, and Altavista dominated the search market and Google has since eclipsed them all (Viney, 2007). SUPPLIERS Google’s ad system is a reliable source of income because both the ad-making partner and ad-receiving individual are both customers of Google’s. So as long as Google maintains its market dominance with the search product, supplier bargaining power will remain low. Google’s cost of revenue as a percentage of sales in 2007 was 40% (Google, 2007). CURRENT COMPETITORS Presently, 57% of internet searches in the United States (Agence France-Presse, 2008) is commanded by Google. This large market share enables them to improve the quality of their search results and targeted ads more quickly than their competitors. A sort of self-perpetuating is created, draw for customers as the search results constantly improve. CUSTOMERS 99% of Google’s revenues are derived from advertising (Google, 2008). However, no single account contributes more than 3% to net revenue, and less than 5% of the revenue is generated by any given network partner site (Google Inc., 2007). This means that no single buyer has a controlling interest. In Google’s system many advertisers bid on keywords. Popular keywords like “Dallas Texas” are sold for much higher value-per-clickthrough than obscure topics (Google, 2008). Both large companies and small “mom-and-pop shops” are constantly increased by the distributed approach of google, keeping buyer power low. TECHNOLOGY Google has always taken its technological needs very seriously. Technology is obviously improving and Google has taken specific steps to make sure it does not fall behind. Google can use commodity computer parts (cheap components) knowing they will fail by ensuring that every component always has a duplicate. The components are attached to the computer with Velcro rather than screws which allows for quick swapping and upgrading (May, 2007). INTERNAL ANALYSIS FINANCIAL ANALYSIS Google is a relatively young company that has been public since August 2004. At that time, only 85$ was the share of stock for paltry. By late 2007, it reached a high of around $750, a whopping 882% return in 3 years (Google, 2008). The shares have now dropped down to the high $300 range (Google, 2008) due to the recession the United States is currently experiencing. Google earns approximately 99% of its revenue from advertising (Google, 2008). online products are free to use and are supported by text ads that are displayed within the interface (Google Inc., 2007). This begs the question of whether Google has a sustainable business model if in the future people begin to ignore internet-based advertisements. VALUE CHAIN ANALYSIS Google’s primary activities in its value chain vary slightly from a traditional model where raw materials are processed into finished goods for sale to a customer, gaining value in each step of the process. Since Google doesn’t produce physical products, its value chain is a bit more nuanced. Google gathers all the web users it can (the raw material) by enticing them to use its stellar search product with highly relevant results delivered promptly. Google uses advanced analytics to measure the efficiency of its supply chain (the web users). This data about the history of its users is important because it helps Google improve its search algorithms and advertising interface. New customers can attracted by new technology and word-of-mouth promotion by its loyal users which increase the profit margin. COMPETITIVE ADVANTAGE VALUE Google search products provide relevant websites promptly which brings value to their customers. Because of their rare product Google has achieved top market share in search industry. They are able to provide excellent links in the first few results for both well-known subjects such as “Dallas Cowboys” and uncommon, “long-tail” searches like “cerebrospinal fluid”. RARITY Because of the relevancy of the results Google search results are very rare. Google’s main competitors, Microsoft and yahoo, simply do not provide links that are as useful as Google’s. Google’s website is very uncommon because it features has a minimalistic design. Most websites feature some sort of banner advertising and are littered with hundreds of words. There are only 28 words in Google’s home page as a policy established Sergey Brin and Larry Page, the company’s founders. OTHER STRATEGIES START-UPS Google has a rule that employees can spend 20% of the time working on pet projects that are not part of their job description. Untapped businesses of Google gets innovated and diversify through motivation but usually still makes use of their core competencies and capabilities. In fact both Gmail and Google News started off as 20% projects. ACQUITISIONS Several of Google’s products including Docs, Earth, and YouTube are derived form acquisitions. These products have expanded Google’s brand and brought the previous users of these services to Google. DoubleClick, as mentioned earlier, added the banner component of Google’s advertising business and brought along significant revenue to Google’s income statement. ALLIANCES Google understands the wealth in diversification. The cost of production, advertisement, etc can be reduced by Exploring new opportunities constantly over a solid base of research which can prove profitable. These new products are crucial in gaining leverage in the constantly changing market and providing an alternative industry if need be. Google understands that valuable profits and minimized risk can be garnered with international operations. CONCLUSIONS Google’s success is clearly attributable to how it treats the people who have a stake in the company. Google’s founders started the company with a unique vision and the implementation of that vision has been very successful. The degree to which the company succeeds in the future will largely depend on how it leverages its experience while staying true to that vision.
Columbia College Automotive Manufacturer Toyota Discussion
Columbia College Automotive Manufacturer Toyota Discussion.
Discussion Forum—3th and 4th forums combined grading (4) Points–you must reply to at least one peer for the (4) Point–This Discussion Forum—will focus on the below:(1) You are part of the Marketing Team for an automotive manufacturer. I’m keenly aware many of you may not have an interest in the automotive / transportation industry; however, please look at this assignment as an example of any opportunity in another industry.(2) Each Group will be assigned a separate automotive manufacturer—based on the Forbes listing of the top (10) by revenue and sales 2019.(3) The focus of the discussion forum—will revolve around your strategic actions that will include a focus of Michael Porter’s (5) Forces/Threats to engage and ensure you are prepared for an opportunity that – includes an electric vehicle that will clearly focus on climate change and minimizing greenhouse emissions. FYI—transportation sector is one of the largest contributors to US greenhouse emissions. Even if you are already in this market—you need to ensure you remain competitive—always focused still on your (4) P’s(4) To minimize a focus too broadly limit your thinking — US marketplace for launch or improvement of your existing line of vehicles.(5) Sharing a document, created by PriceWaterhouseCoopers (PwC)—most of you know PwC is a multinational professional services company. This document is lengthy—you can read some of the key areas to get a sense of how the competitive landscape will give you a competitive advantage—remember using Michael Porter’s at the Industry Domains we need to understand the macro-level. Then – to give us/you that competitive advantage we focus at the micro-level. As you read some of the highlights from the Automotive Industry five trends that are transforming the industry–focus on the below for your vehicle:Automotive Industry–five_trends_transforming_the_automotive_industry.pdf EASCY–acronym E–Electrified A–AutonomousS–SharedC–ConnectedY–Yearly UpdateYour “to do”1. Taking into account Michael Porter’s five competitive forces, what do you think lies ahead for Toyota –as more manufacturers are looking at electric vehicles and climate warming and emission issues? Include the MP’s (5) Forces–are the forces/threats favorable or unfavorable to Toyota2. What do you envision as Toyota’s competitive advantage.3. What are the key strategic actions you should take?- this is a group discussion, please write about 1.5-2 pages- and also need to respond a paragraph of what this person has writtenToyota’s mission is to attract and attain customers with high-value products and services and the most satisfying ownership experience they should adapt to the changes that happen in the environment and achieve customers’ needs. Entering the EV market is challenging for Toyota but it is necessary since the market is going advocating environmental protection. The most important that lies ahead Toyota is that they will face high rivalry since there are many automotive brands that are already promoting their electrical vehicles and having a large market share like Tesla, which has advanced technology on charging pile and autopilot. On the other hand, in their luxury line, Lexus will have a rivalry of BMW, Audi, etc. who also trying to launch their electrical vehicles. The threat of new entrant is relatively high, since the traditional gas cars are more likely to be banned due to environmental protection, climate change, and oil crisis, many traditional vehicle brands are trying to enter the EV market. As well as the threat of substitute, when the market promotes green economy, bicycles like Citi bike, MTA, and other public transportation can be a strong force of substitute since people can support environmental protection at the same time with a lower cost. There is also strong bargaining power of buyers since their core brand Toyota targeted the market of economic and practical, but the customers can still easily change from Toyota to other substitutes and rivalry with similar price and get similar quality. However, the power of supplier is low because there are many available supplies of Toyota products, therefore, has weakened the bargaining power of suppliers.One of the competitive advantages for Toyota is that since they have a low bargaining power of suppliers, they are no risk of supply chain shortage. Once the market will be focusing on EVs in 2030, there will be high demand for electrical vehicles, Toyota’s production can keep up with the market demand. Punctual and efficient delivery can maximize the satisfaction of customers to help the company expand the market, gaining more market share while maintaining the current market. The key strategic actions that I think Toyota should adopt are that they should constantly improve their own quality, service, and increase efforts to research and development of new energy-saving models and technological innovation. When the market has different needs, we need to focus on innovation and development of new battery technology. At the same time, under the condition of ensuring the quality in place, we strive to reduce the cost and consumption of raw materials in order to offer a better retail price and stay competitive in the transition to the EV market.
Columbia College Automotive Manufacturer Toyota Discussion
Finance 100 week 10 homework assignment
Finance 100 week 10 homework assignment.
Required:Compare the results of the three (3) methods by quality of information for decision making. Using what you have learned about the three (3) methods, identify the best project by the criteria of long term increase in value. (You do not need to do further research.) Convey your understanding of the Time Value of Money principles used or not used in the three (3) methods. Review the video titled “NPV, IRR, MIRR for Mac and PC Excel” (located at and previously listed in Week 4) to help you understand the foundational concepts: Scenario Information:Assume that two gas stations are for sale with the following cash flows; CF1 is the Cash Flow in the first year, and CF2 is the Cash Flow in the second year. This is the time line and data used in calculating the Payback Period, Net Present Value, and Internal Rate of Return. The calculations are done for you. Your task is to select the best project and explain your decision. The methods are presented and the decision each indicates is given below.InvestmentSales PriceCF1CF2Gas Station A$50,000$0$100,000Gas Station B$50,000$50,000$25,000Three (3) Capital Budgeting Methods are presented: 1. Payback Period: Gas Station A is paid back in 2 years; CF1 in year 1, and CF2 in year 2. Gas Station B is paid back in one (1) year. According to the payback period, when given the choice between two mutually exclusive projects, the investment paid back in the shortest time is selected. 2. Net Present Value: Consider the gas station example above under the NPV method, and a discount rate of 10%:NPVgas station A = $100,000/(1+.10)2 – $50,000 = $32,644NPVgas station B = $50,000/(1+.10) + $25,000/(1+.10)2 – $50,000 = $16,1153. Internal Rate of Return: Assuming 10% is the cost of funds; the IRR for Station A is 41.421%.; for Station B, 36.602.Summary of the Three (3) Methods: • Gas Station B should be selected, as the investment is returned in 1 period rather than 2 periods required for Gas Station A. • Under the NPV criteria, however, the decision favors gas station A, as it has the higher net present value. NPV is a measure of the value of the investment. • The IRR method favors Gas Station A. as it has a higher return, exceeding the cost of funds (10%) by the highest return.
Finance 100 week 10 homework assignment