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issues of marketing in the changing global environment

Critical Thinking

Q1 : Choose a firm that currently manufactures and sells its products or services only in the KSA. Choose and defend a global entry strategy for the firm based on the discussion made in Chapter-8. (Minimum 250 words)
Q2 : Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market (a new backpack). Briefly describe the product and each component of its value proposition. (Minimum 250 words)
Q3 : Suppose Domino’s wants to open a new restaurant. What are some secondary sources of information that might be used to conduct research on potential new locations? Describe how these sources might be used. Describe a method Domino’s could use to gather primary research on prospective locations. Do you think Domino’s should conduct the primary or secondary source research first? Why? (Minimum 300 words)

* Resources for Q1 is :
Dhruv Grewal and Michael Levy (2020) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.