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Influence of Product Packaging on Consumers

The manner and importance of Packaging Design in Terms of Practical Business and Shipping Considerations as well as in the Marketing and Consumer Context with Respect to Design, Construction and Content. Chapter 1 – Introduction The concept of product packaging along with design represents an understanding that to market one’s item to consumers entails an understanding that they have choices and the core idea in implementing the preceding represents swaying that choice to one’s particular brand. Product packaging, in terms of human history and civilization, is a relatively new concept in that the early tribal and village cultures caught and consumed food where it was located, moving frequently to avail themselves of game and growing produce (Berger, 2002). The self contained and self sufficiency nature of this type of existence created little need to store, transport or package items as they were consumed almost instantly. Containers of that period consisted of leaves, shells and gourds which later gave way to materials that were of natural origin, such as animal organs, containers made of woven grasses and logs that were hollowed (Berger, 2002). As humankind progressed, gathered into larger villages and what could be termed towns the increased nature of commerce included foodstuffs as an item of trade. Trading marts sold not only woven materials and fashioned implements, but were a location where hunters and farmers brought items to market to be sold. The earliest example of pottery and earthen containers has been traced back to the Paleolithic period around the 11th millennium where samples were found in the Japanese islands (Wikipedia, 2005). The initial uses with respect to food and other products was the mass or volume storage of grains, jewels, and weapons such as arrows and other items, with this evolving into farmers and merchants devising means to measure amounts and weigh items to sell to buyers and purchasers on an equal basis. The development of a uniform size for varied containers which held differing amounts provided a quick and consistent measurement via which merchants could relatively quickly dispense varied amounts in uniform measurements and as commerce grew, crude packaging was utilized to (Berger, 2002) Hold specific amounts of products that helped to define the size or amount that would be purchased by consumers. Protect products from being contaminated as well as from varied forms of environmental damages such as rain, dust, etc. and to help to limit or prevent theft. Aid in the transport of products as well as storage and movement. And later to provide a means of identification which evolved into the utilization of designs and markings that made attractive display additions. 1.1 Types of Packaging There are varied types of packaging which have been employed through the ages as the innovations and discoveries in other fields impacted upon this area. As a result packaging categories can be divided into the following segments: Flexible: This is comprised of material that easily bends and conforms to the contents, and in the case of modern packaging consists of containers that hold sugar, potato chips and the varied packages that we utilize to put items into for carting home from the market. The utilization of cloth, leaves and woven grasses falls into this category and represents some of the earliest forms of packaging utilization. Flexible packaging is termed “source-reduced”, which means that it adds and or has the least amount of material when compared with other packaging types that could be utilized, thus adding minimal weight (Integrated Waste Management Board, 2005). The advantage is also that flexible packaging is easily discarded after use. Flexible packaging use on a commercially wide scale basis has been traced back to the Chinese in the first or second century BC, who utilized sheets of mulberry bark that was treated as a wrapping for foods (Logan City Council, 2005). The Chinese refined and further developed packaging techniques in the ensuing centuries as a result of innovations in the art of making paper and as the knowledge of papermaking spread across continents as a result of exploration and trade, it made its way through Asia and eventually Europe. Papermaking was first introduced in England in 1310 and arrived in the United States in 1690, when it was introduced to Germantown, Pennsylvania ( 2005). Paper then consisted of a thin sheet of cellulose and its early development comprised cellulose fibers that were derived from flax, which is the same plant that is utilized to make fibers for linen. The early demand for paper actually created a situation whereby old linen rags were utilized as a fiber source in its making. It was not until 1867 that making paper from wood pulp, the process we commonly are familiar with, came into use (Berger, 2002). The plentiful and inexpensive nature of this supply source resulted in its becoming the primary source of papermaking and permitted the utilization of paper based products to be used in various manners. As wood pulp replaced cloth, the use of paper became widespread as the cost to manufacture it rapidly decreased. The first important development in packaging came with the creation of paper bags in 1844 when this was introduced in Bristol, England. Francis Wolle in the United States invented a machine in 1852 that made paper bags and this made the use of this type of packaging to become one of the primary sources of that time ( Developments along these lines continued in the 1870´s as glue was utilized to make paper sacks, along with the introduction of the gusset design which is the construction method we are familiar with today. Further advancements included the invention of machinery that produced what is termed as in-line printed paper bags which aided in marketing and merchandising differentiation. The development of the glued paper sack enabled the replacement of the more expensive cotton flour sack, and eventually the creation of multi-walled paper sacks permitted this material to replace cloth when the method to sew multi-walled paper sack ends was invented in 1925. The development of plastics as a packaging material came into being in the early 1970s and as a result of its many forms, it occupies the flexible, semi-flexible and rigid categories along with paper. Semi-flexible The utilization of paper based packaging as a material took a further step with the development of paperboard, which we understand in today’s context as the type of paper utilized in cereal packaging. This innovation was first produced in the United Kingdom in 1817, which is approximately two hundred years after the Chinese invented this process (Logan City Council, 2005). Corrugated paper, which is another form of cardboard or paperboard, first appeared in the 1850s. This method entails utilizing then sheets of paperboard which are processed into a wave shape for additional rigidity and then these sheets are placed between two flat paperboard sheets (, 2005). The method provides for added strength as well as light weight, the foregoing along with the inexpensive nature of the material makes it particularly well suited to shipping as well as for storage use. During the early 1900´s the preferred method of shipping many products was in wooden crates, which added considerable weight as well as the initial cost to produce, but they are prized for their durability (, 2005. The manufacturers of these crates put up a valiant battle to delay the utilization of cardboard crates made of corrugated paperboard, and after considerable litigation the paper based carton was introduced. Today, these crates are called C-flute corrugated paperboard cartons (Michigan State University, 2005) and represent the major shipping container in utilization. In reality, the development of what is termed flaked cereals hastened the utilization of paper based cartons. The Kellogg Company located in Battle Creek, Michigan in the United States was the first company to utilize cartons for cereal. The product started as a health food for sanatorium patients that soon caught favor with the public and the Kellogg Company took their product mass market. The packaging originally consisted of a heat sealed bag of Waxtite that covered the outside of the box. This outer wrapper contained the Kellogg name as well as advertising printing (Kellogg’ 2005). Today’s cereal boxes utilize a wax type inner container to hold the product with the outside paperboard carton as the sturdier material. This outer box contains the brand identification and advertising copy. The paperboard containers as well as other forms of paper based packaging gained popularity with consumers as a result of their light weight, markings and ease of storage. On the business side of the ledger, the low cost and ability to create a meaningful differentiation from other products helped to found the packaging design revolution which is prevalent everywhere we look. The continued development of plastics saw this material introduced as a packaging item during the late 1970s as it began to replace paper utilization in varied packaging instances (British Plastics Federation, 2005). The relative strength to weight ratio of plastics as well as its ability to be easily molded into any conceivable shape as well as color combinations that designers wanted provided marketers with unlimited variables to create differences. At first, plastic packaging as we know it today did not immediately land on store and counter shelves, the utilization of shapes, colors, and unique packaging concepts evolved as is the case with any innovation. The manufacturing advantage of plastics in addition to the aforementioned benefits is also a factor of its weight to contents ratio which significantly decreases shipping costs. Plastics, as with some types of paper, occupy all three classifications, flexible, semi flexible as well as rigid, depending upon the method utilized. Rigid The first rigid material utilized in product packaging, as mentioned, was earthen pottery and this was primarily utilized as a storage and measuring device rather than for the packaging of products. Glass and metal containers, in terms of their utilization in packaging, although not in our modern mass merchandising format, came into use in 1500 BC and 1200 AD respectively ( The art of glass making first began as an alternative to pottery in 7000 BC, yet it did not become industrialized until 1500 BC when the Egyptians mass produced it. The materials required for the formulation of glass, soda, limestone, sand and silica, were plentiful in the Egyptian region ( The basic process of melting the indicated materials and molding them while heated has changed very little through the ages, however, the techniques regarding molding have progressed. At first, the molding process consisted of pressing the hot molten material into cups and bowls. The invention of the blowpipe by the Phoenicians around 300 BC advanced production dramatically and permitted the formulation of round containers which enabled food to be stored as well as transported ( It was not until the late 17th century, when the split mold was invented that the use of glass containers became more suitable as a packaging item on a large scale as it enabled the formation of shapes that were irregular as well as decorative designs that were raised. The preceding permitted placing the manufacturer as well as the name of the product onto containers thus providing marketing identification. Improvements in manufacturing processes during the late 18th and early 19th centuries reduced the cost of manufacturing glass containers through increased production techniques and other refinements thus making them economical in terms of utilization for mass consumer marketing whereas they were heretofore mostly utilized as vessels in shops and for higher end product sales such as drugs and other expensive mixtures ( The preceding was a result of Owens invention of the automated rotary bottle machine, which was patented in 1889 ( From that point on, until the late 1960s, glass dominated the container market for liquid based product, later replaced by plastics and coated paperboard containers, such as used in milk, juice and other formats. The preceding developments in plastics and paper based liquid containers once again relegated glass back to utilization for high end products as a result of its higher weight ratio, relative fragile nature and high cost relative to other materials ( Tin plating samples were discovered in the Bohemia region of Europe that date back to 1200 AD, and samples of iron coated tin cans were discovered in Bavaria dating back to the early 14th century (Kratzsch. 1999). Tin was utilized as it can be plated in very thin layers over other metals, such as iron. In ancient times, cups, plates and eating implements for royalty and boxes were made of gold and silver. The tin plating process was held as a closely guarded secret by Bavaria until it was stolen by the Duke of Saxony in the late 1600s and thus the method found its way to France and England by the early 1900s (Kratzsch. 1999).. The process of tin plating was brought to the United States in the early 1900s by William Underwood and very quickly, it replaced iron in the manufacture of many items as a result of its light weight, low cost and higher rigidity (Maine, 2005). The first utilization of tin for food packaging came as a result of an offer proffered by Napoleon Bonaparte in 1809 who was seeking a means to feed his troops (, 2005). Until that time, metal was considered poisonous in terms of using it for food storage. A Paris chef, Nicholas Appert, discovered that tin was not poisonous, nor did it affect the taste of food stored in it as long as the food had been boiled and then sealed into the container (, 2005). This was development was followed in 1810 by the creation of the tin cylindrical can, patented by Peter Durand of the United Kingdom (, 2005). Until this time, metal was utilized to store and sell tobacco products, which had begun as early as 1764 in London. The discovery of tin’s applicability for long term food storage in varied sized containers found its way to its use for cookies and matches in the early 1830s (, 2005). At this point, its utilization on a mass scale for food storage had not taken off as a result of the relatively high cost as cans were lead soldered on a hand made basis with a hole of 1 ½ inches at the top which was utilized to squeeze the food through. Then a small patch with an air hole was left and the food inside was boiled and the patch then closed (, 2005). The process was lengthy and prohibited mass production as approximately sixty cans could be so completed in this manner. The development of the aluminum can took off in earnest in 1852, with prices declining at a steady rate until 1942. Aluminum gradually replaced tin cans utilized in food storage applications. Rigid containers can be fashioned from paper based products, plastic, glass, as well as metals, and all have and do have their place in the modern forms of packaging, design and marketing. Chapter 2 – Importance of Packaging The advance of civilization from a tribal based existence is due to humanity’s consistent innovation and adaptation to find new methods of feeding, clothing and conducting commerce. The development of new packaging techniques and innovations have been innovated through the ages as a result of the aforementioned, as well as the vision of individuals who saw needs, voids and opportunities to be filled. Without our modern forms of plastic, metal, paper, cardboard and glass containers, carton and other packaging types, civilization could not exist. Taking the preceding past the simplistic need variable, the existence of all these differing forms of containers has spurred a climate of competition which benefits mankind in that consistently newer and better methods are being devised to create products, convenience, longevity, lower costs and develop new products. And while food packaging has formed the primary undertone of the examples thus far provided, the evolution of packaging has also made possible our modern world of commerce which provides medicines, all manner of processed as well as unprocessed foods, perfumes, smoking products, health and beauty aids, clothing, furnishings, fixtures, and whatever you see have either been delivered by, packaged in or still remain in one of the three packaging classifications of flexible, semi-flexible or rigid containers. Those television programs we watch would not be possible save for the safe and dependable containers T.V sets are shipped in, and even the design and outside container holding the picture tube or high definition contents is a packaging element distinctive to its brand. The toothpaste, toothbrush, soap, body powder and other articles found in one’s bathroom are in containers or packaging made possible by advances in plastics, paper and metal components as well as compositions. Life as we know it would not be the same without our potato chips, coffee, tea, bread, eggs, meats, vegetables, fruits and the like all which were either processed or put into containers made from paper based products, plastics, metal or glass. The foregoing represents the broader societal aspects concerning the importance of packaging in general terms. More specifically, the processes and allied aspects of packaging in terms of marketing, mass distribution, quality of life, benefits to mankind, truth in advertising and contents, along with environmental factors are the broader considerations which shall be broached, along with other aspects. In terms of marketing and differentiating one’s product from other competing brands, packaging does indeed matter. The look, style, colors, shape and other features help to distinguish one’s brand from others thus enabling consumers who are used to or seek to purchase a brand to locate it easily (Sheffield, 2003). In a world crammed full of like product types, “…a unique bottle design…” or unusual box could very well be the reason a consumer elects to purchase a product for the first time (Sheffield, 2003). Thereafter, the product’s fulfillment of its promise in terms of taste, performance, features, durability, usability or other factors helps by and large to determine is continued selection by consumers. But, in order for the second equation to take place, the first one must occur (Sheffield, 2003). This however was not always the case. Recent innovations in plastics and formulation techniques have driven down the costs of manufacturing unique shapes and designs, some of which are of ergonomic benefit, convenience, usability, or simply for eye appeal. An example of the preceding can be found in Nestlé’s new tough bag introduced for its Purina Dog Chow line. The company replaced its prior multi-wall paper package “… a woven polypropylene material…” (, 2004) that resists tears from fork lifts and consumer use, has an improved appearance on selling selves and offers an easier to utilize opening technique that is more convenient helped to increase store sales as a result. The foregoing is in light of the fact that the packages contents remain unchanged. Other innovations by the same company includes an improved Nesquick syrup bottle that is easier to hold and grip for kid sized hands, offered an improved shelf look and the open top left less of a syrup mess through the use of an inverted bottle that featured a no drip cap. The innovation helped Nesquick to increase sales to the consumer market while not making any changes to the actual product itself (, 2004). The company claimed that since the introduction of the new container its syrup sales rose 15% over the same fiscal period one year prior and that the company gained 2.6 points in market share points (, 2004). The foregoing points out the importance of packaging in offering new ideas, convenience, usability and function to consumers that can aid in driving sales. The preceding is an example of function defining form. Another example of the preceding is the introduction of ring-pull pop top cans. We now take this innovation for granted all but forgetting how we ever opened soda cans in the past by pushing down on a perforated opening that usually found us spilling some soda in the process. Since the introduction of this new opening feature ring-pull pop top cans now comprise one-third of the soda can market and it is expected to increase to two-thirds by the year 2008 (Gubero, 2005) The importance of packing in its purest sense means that it fulfills the objective of utilizing a minimum of resources and waste to accomplish its object of delivering its contents to the end user in safe manner whereby the contents arrive as intended. It must be remembered that our entire way of life is held together by the innovative means that we utilize to wrap, protect, ship, store and market all types of products. The foregoing is made even more dramatic by the following (Pongracz, 1998): Food packaging conserves perishable items from spoiling early and thus in the long run extents the useful life of foods which for all intents and purposes could not be brought to market for the millions of global urban dwellers to utilize and enjoy. Packaging in general enables us to improve the quality of life by manufacturing items which can be essentially transported to any corner of the globe, be it food, cosmetics, medicines, appliances, furnishings, electronics, etc. The increased urbanization of the globe is placing an ever increasing reliance on packaging as a means to support this explosion. The facts are that (Pongracz, 1998): 150,000 individuals are added to the current urban population totals each day. 35 years ago only one-third of the earth’s population lived in cities It is predicted that by 2025 two-thirds of the global population will be living in urban locales. The preceding translates into the fact that in 2025 more individuals will be living in cities than the entire population of earth just ten years hence. By 2015 there will be a total of 33 mega cities, each with a population count in excess of 8 million each, and over 500 cities with populations in excess of 1 million. The preceding population aspects dramatize the extent to which packaging plays in our daily lives and how it has influenced our mode of living. The indicated figures are made even more meaningful when one considers that Tokyo is a city of 27 plus million, and that Sao Paulo in Brazil has a population in excess of 16.4 million. Food packaging, as an example, economically utilizes resources that if prepared in another manner would result in massive waste. The processing and packaging of food permits the residues to be utilized as either feed for animals, food by products or fuel. It is estimated that food waste in under developed countries is between 20% to 50% as a result of either poor packaging and or preparation methods, and or the absence of packaging altogether. The foregoing becomes dramatic when compared against Europe where food wastage is approximately 2 to 3 % (Pongracz, 1998). The fact is we must increase our efforts at conservation as efficiencies not only in foods, but in all aspects of resources. It has been estimated that for each one percent increase in the utilization of food packaging, the resultant waste decreases by approximately 1.6% (Pongracz, 1998). 2.1 Packaging Content The ramifications of packaging encompass those desiring to have their products purchased, with those who are the objects of this activity and governmental regulation that is empowered to act in the best interest of society. This triumvirate represents the real world factors which companies must consider if they desire to be successful in their long term interests. The dichotomy that exists as a result of the foregoing is as follows; Business The companies that manufacture products must be mindful of the ramifications of end use from not only a consumer and governmental perspective, but also in terms of competitor activities and their introduction of continued new, improved and innovative products. This playing field however is fraught with aspects that create a marketing environment that has resulted in increased rounds of governmental regulation. The FTC states (Vitamin Lawyer, 2005): “ Advertising claims based solely on traditional use should be presented carefully to avoid the implication that the product has been scientifically evaluated for efficacy.” The purpose of the Food and Drug Administration is (U.S. Food and Drug Administration, 2005): “… protecting the public health by assuring the safety, efficacy, and security of human and Veterinary drugs, biological products, medical devices, our nation’s food supply, cosmetics, and products that emit radiation.” This broad mandate stretches far beyond the actual words used to comprise the agency’s title, Food and Drug Administration. The FDA’s mission statement goes on to add that is also assumes responsibility to advance the health of citizens in the United States by helping to “… speed innovations that make medicines and foods more effective…” (U.S. Food and Drug Administration, 2005), as well as “… helping the public to get the accurate, science based information they need…” with respect to the utilization of medicines along with foods for the purpose of improving their health. The counterpart of the FDA in Europe is the Food and Veterinary Office (FVO), and it is responsible “… for ensuring that Community (EU) legislation on food safety, animal health, plant health and animal welfare is properly implemented and enforced.” (Food and Veterinary Office, 2005) The Food and Veterinary Office fulfills its mission through the promotion of effective systems of control with respect to food safety as well as quality in the animal, plant and health sectors along with maintaining compliance of the European Union food safety and quality, plant and animal legislation concerning health for countries within the European Union as well as those exporting to the EU. Labeling and nutrition governance within the European Union consists of specific rules, guidelines and regulations for the labeling of food items to permit consumers to have comprehensive information with regard to the composition as well as contents of the products they purchase and to aid them in making informed choices. A recent change in the legislation in this area is the abolishment of the 25% rule that indicated it was not mandatory to list on labels the components of ingredients which were less than 25% of the final food total. This means that all ingredients must be listed and included as well as those which might cause “… allergies or intolerances…”(Food and Veterinary Office, 2005). The Food and Veterinary Office aim is “… to ensure that the consumer gets all of the essential information as regards the composition of the product…” (Food and Veterinary Office, 2005) along with the manufacturer and the methods utilized in storage and its preparation. The companies producing these items “… are free to provide whatever additional information …” (Food and Veterinary Office, 2005) they so desire as long as said additional information is not misleading and is accurate. The preceding means that companies are supposed to tell the truth about their packaging contents as required by the foregoing statements. Similar rules, regulations and guidelines can also be found for other countries throughout the world in varying degrees of specifics and governance, depending upon the laws in place. Unfortunately, companies do find means via which to bend, stretch and slightly circumvent these rules and regulations which basically keeps them within the letter of the law, but introduces elements of confusion or uncertainty. Some examples of the preceding are illustrated by what is termed “genetically modified organism” or GMO. A genetically modified organism is one where the generic material has been changed utilizing techniques that are generally known as recombinant DNA technology (wikipedia, 2005). The foregoing enables the combining of DNA molecules from differing sources into one molecule in a test tube situation. The controversy that exists in this instance is that some groups see this as meddling in nature. Their views are in spite of the many benefits that have resulted throughout history from such scientific utilizations. Some consumer groups would prefer GMO be banned, while others want it stated as required labeling. On the international side there is no clear consensus with respect to the acceptability of GMO. The United States stance on this issue remains neutral while in Europe the position is that GMO has not proven to be safe, thus it is banned from importation or domestic manufacture (wikipedia, 2005). The preceding has led to some specific cases of misuse in the United States as cited by an FDA order to several food manufacturers to cease from indicating that their food products were GM free (Food Chemical News, 2001). The labeling practice that the U.S. Food and Drug Administration found to be misleading is that these companies were giving the misleading impression that their food products were safer than products made with GMO ingredients. Consumer Faced with a plethora of purchasing possibilities in all manner of products, from food items to electronics, vehicles, clothing, toys, furniture and other areas, consumers are barraged with all manner of subtle advertising and copy tricks to sway them from one brand to another. Faced with these realities, companies employ subtle copy tricks to appeal to consumer sensibilities, as even a small difference can make a favorable increase in register sales. That image of a real strawberry on your favorite cereal package is not what is contained in the box, nor is the bread that states it is made from real wheat flour which is fortified with “… vitamins and minerals … that build strong bodies in 12 ways…¨(Crawford, 2004). In fact, the additional information contained on labels as a result of governmental regulation might actually be helping companies to promote their hype as few consumers actually read this information which is a part of everything they buy (Crawford, 2004). The amazing graphics, colors and packaging utilized for containers often convinces consumers to purchase it, rather than what is actually inside. The prior examples of Nesquick´s new syrup bottle, and Purina’s new woven container are illustrations of this point. An example of copy innuendo is reduced fat. Katherine Tallmadge, the national U.S. spokesperson for the American Dietetic Association, explains that “Reduced fat does not mean low-fat” (Crawford, 2004). Tallmadge (Crawford, 2004) goes onto explain that whole milk is comprised of four percent (4%) fat, thus a measurement of two percent (2%) of milk still contains five (5) grams of fat in each serving, thereby one is still getting forty – five (45) out of a total of one hundred and twenty (120) calories which is fat. Tallmadge indicates that if one is seeking low fat then this means to purchase skim milk. The foregoing points out the detailed and precise information consumers need to have to read through the mountains of da
University of Idaho Anthropology of Religion Questions.

To participate in the discussions for this module, students must initiate a thread and clearly indicate in the subject line what specific question they are addressing in their posts.Question 1: Altered states of consciousness are actually common occurrences. What altered states have you experienced? Which are experienced as part of a normal day? What was the experience like? Did it have any meaning for you?Question 2: Why do rites of passage commonly involve painful elements? How does this affect the experience of the individual undergoing the ritual?Question 3: How do we define what is a drug and what is not? Why do we allow some drugs (e.g., alcohol, tobacco) but prohibit others (e.g., marijuana)?Question 4: What are the adaptive and maladaptive uses of drugs? What are the differences between secular and religious drug use?
University of Idaho Anthropology of Religion Questions

Biology homework help. complete this assignment, you will consolidate the previous three (3) writing assignments into a PowerPoint Presentation.Your project is now in its closing stage. You are ready to present a final report to your major stakeholders, and deliver the project to the client/customer.Develop a closing process PowerPoint presentation. Your PowerPoint presentation must have speaker notes and these speaker notes must be written as if you were presenting this project to your stakeholders. A template is provided for your use. You can modify the template based on your professor?s instructions. Do not omit any information from the template because the information aligns with the rubric.PowerPoint ResourcesReview the videos in the playlist “Creating a Presentation in PowerPoint 2013?, located at, for tips on getting started using PowerPoint.Review the ?Death by PowerPoint? presentation, located at, for tips on effectively creating engaging presentations.Prepare a twelve to fifteen (12-15) slide presentation in which you:Identify the project objectives, and conclude how the project team has met each of the identified objectives.Discuss how having a project charter contributed to the success of your project.Identify the stakeholders, and describe how stakeholders? analysis has assisted in a smooth management of the project.Analyze the Work Breakdown Structure (WBS) created, along with the explanation for each task.Present the project plan / network created, and make sure that critical path is properly depicted.Describe the techniques of reducing project duration, and describe if any such techniques are used for your project.Describe the project communication plan used for the project.Describe the main assumptions and exclusions (taken from scope statement), dependencies, or any other major issues of the project. Explain how they have been handled.Distinguish the scope, time, and cost constraints.Compile a list of six (6) best practices arising from this project?s lessons learned.Recommend methods to avoid similar obstacles in future projects.Compose a list of next steps with the assumption that there is a need to create another phase for this project.Format your assignment according to the following formatting requirements:Use the PowerPoint presentation template that can be found in the online course shell. Your professor will inform you if the template can be modified. If you need more than the maximum allotted number of slides for your presentation, contact your professor for the approval.Include a Title Slide which contains the title of the assignment, the student?s name, the professor?s name, the course title, and the date. The Reference Slide must follow APA format. A minimum of three (3) references are required. The Title Slide and Reference Slide are not included in the required page length.Create Speaker Notes to accompany each slide that emphasize and embellish the key points to the stakeholders. Please be clear and thorough as if you are actually presenting.Biology homework help

Communication Strategies for Therapeutic Relationships

Share this: Facebook Twitter Reddit LinkedIn WhatsApp This reflective essay aims to refresh critique and develop existing knowledge and understanding of communication techniques and how these transferable skills and approaches can build therapeutic relationships with a patient that lies within the scope of professional boundaries. This essay identifies in a role play video clip the different approaches to building therapeutic relationships and traces the barriers that prevent the nurses from engaging in such a relationship. In addition to the above, it offers an analysis of both vignettes critically reflecting on their therapeutic skills and approaches. It will draw in on my own personal experience from clinical practice and the skills developed with the assistance of Borton’s reflective model. It is indispensable that nurse’s caring for children, adolescents, adults and their families develop and maintain effective communication techniques as it makes it central to the provision of compassionate, trusting and collaborative therapeutic relationships. Reflecting and critiquing can be viewed as an in-depth examination reviewing an experience so each stage can be described, explored, assessed and be accordingly used to inform and change future practice. Evaluating the main communication skills and approaches to building therapeutic relationships identified in the video, it is clear to distinguish between who is a good nurse and who is not. The nurse’s in the video should serve as client advocates and as part of an interdisciplinary team whose members may have different ideas about priorities of care. The techniques used by the first nurse were poor and her approach created a stressful relationship between nurse and patient. In the beginning, the nurse doesn’t offer any form of recognition which is easy to criticize as acknowledging the patient and indicating awareness of change would have shown that the nurse saw Mrs. Miller as an individual. Giving information such as “Hello, My name is…” can build trust which is key in later on forming a therapeutic relationship and building a better rapport. Mrs. Miller was “really uncomfortable” as she was left unattended too all night. The nurse exhibited non- accepting gestures such as rolling her eyes and not maintaining eye contact. Non-accepting gestures can create barriers between nurse and patient as it can imply to them that the nurse does not have a genuine interest in their requests and make them feel like the nurse is rejecting not only their communication but also themselves. If she had expressed an accepting gesture towards Mrs. Miller it would have conveyed that the nurse recognised and empathised with her whilst simultaneously following the train of thought. Examples of this include head nodding, eye contact, and non-judgemental facial expressions. A critical component in therapeutic nursing is active listening. The nurse does not fulfill this useful technique as she and the patient seem to continuously talk over each other. When actively listening, a nurse can hear and understand what the patient is saying, which more importantly allows for the proper interpretation and translation of what the patients expressing. Silence can enable this as it allows for the patient to focus on the issues that are of most importance and it encourages the person to put thoughts and feeling into words only if the nurse is listening passively and attentively. A client and nurse relationship can be characterised as a partnership where both work together to improve the patient health status and fulfil purposeful objectives where they agree about the nature of the problem, develop and implement a plan designed to reach the objectives which in this case is a comfort and pain relief. Reflecting on the dos and don’ts in the video, the nurse shouldn’t have procrastinated the patient’s reasonable request. As a nurse, she didn’t offer herself to help or seem interested in what the person thought. A positive outcome in developing their relationship could have occurred if she had offered her full attention, interest, and desire to understand, without demanding anything from Mrs. Miller, leaving the offer unconditional. When Mrs. Miller expressed “I didn’t sleep all night and I kept buzzing the buzzer and the nurse would not come in”, the nurse didn’t refrain from showing a negative response as she immediately crossed her arms and said, “Well you’re not the only patient I have today”. This is a very defensive and judgemental gesture. Research shows that being defensive prevents the patient from expressing their true concerns and it is a failure in considering the patient’s feelings whilst also making them feel as if they need to defend a position, all while the nurse is just protecting herself from weakness. A therapeutic connection between the nurse and Mrs. Miller in the first vignette did not form as the development of their relationship for the nurse proved a challenge and it seemed she does not have the skills to cope with difficult reactions from her patients. Each experience linking nurse and patient whether short or extended is an opportunity for healing. Evaluating the second episode for different therapeutic techniques and communication barriers, it was straightforward to highlight the experiences and interactions that enhanced the development of this nurse and Mrs. Miller’s relationship. In the beginning of the vignette, the nurse acknowledged the patient by giving recognition i.e. “Mrs. Miller, you were resting. I didn’t want to disturb you”. You can see that respect for this nurse is crucial to the care and quality of a patient’s experience, where each component of the person is recognised and valued. Almost immediately the nurse sits down offering herself and giving her presence, interest, and desire to understand. The nurse actively listens to Mrs. Miller and indicates an accepting response without inserting her own values or judgements. Listening is a difficult skill as it requires you to eliminate any external noise and focus your attention on all the verbal and non-verbal messages. Mrs. Miller states how she has a biopsy procedure to get done and the nurse effectively plays the role of a functioning resource person by making the information available to her which increased her knowledge of the biopsy procedure and prepared her for what to expect, i.e. “They will put you to sleep with anaesthesia”. This seemed to enhance the wholeness and wellbeing of Mrs. Miller and facilitate in building trust between nurse and patient. Feeling as if she has someone to confide in, Mrs. Miller described an experience she had with a nurse on the night shift as “rude and awful” and when she would come in, “she would just stick her head in” and leave. The nurse passively listens, a skill which involves being present non-verbally, maintaining eye contact whilst head nodding and then she actively listens by reflecting and directing questions back to Mrs. Miller by restating what she had said “so you felt like you weren’t cared for?. This approach conveys to Mrs. Miller that the nurse has listened and understood what the client’s basic message was whilst also allowing for her to get a clearer idea of what she has said. After Mrs. Miller revealed her ordeal in the hospital during the night, the nurse showed compassion towards her by placing her hand on hers and expressed her sincerest apologies, “I am so sorry that happened to you”. A critical component of therapeutic nursing and communication is the act of touch. The laying on of hands and touch can demonstrate care and empathy but it is also central to the idea of healing. The nurses use of various therapeutic and communication approaches to help Mrs. Miller express her idea’s and feelings in a way that demonstrates respect and acceptance enabled the development of a therapeutic relationship between nurse and patient, which was solely influenced in a positive way by their interactions. It is easy to say that from the video even brief encounters like this one can be therapeutic. Patients can act out when stressed about upcoming procedures or if they are in pain but it requires a mature and patient nurse to transfer their skills and knowledge with the therapeutic use of one’s self to respond in healing ways in less than ideal situations. My clinical nursing practice experience in Parklands care home provided me with the opportunity to work with real patients, experience a nursing home environment which I may now pursue once I have earned my degree and it offered me the chance to learn how to work with fellow nurses and other members of the healthcare team, but most importantly it presented me with numerous moments to deliver individualised and holistic care by the use of therapeutic touch. Below there will be subheadings based on Borton’s 1970’s Reflective framework, where I have critically reviewed on how I developed the use of therapeutic touch in my placement. What? : What I have learned is that there is a required need for other alternatives to pharmacological therapy among older adults with dementia due to their harmful side effects. The therapeutic use of touch offers a non-pharmacological treatment which can decrease behavioural symptoms such as restlessness. What surprised me was how the use of touch can provide a healing effect and make the residents feel my “caring nature” and what I hoped for at Parklands was for the residents to believe that I took into consideration all of their needs. So what? : So, the important message I have gained an understanding in during my experience is that touch is a nursing intervention and so, what I have learned is that residents were more responsive to a good listener, touch and a reassuring word as it communicated to them that I cared, especially as the therapeutic use of touch affectionately transmits warmth. So, what I need to know more about is that with touch there has to be acceptability and that may vary from person to person as I have to take into consideration their culture and background. Experience in completing more clinical practices will develop my self-awareness. Before I used to believe touch was an invasion of privacy and could be interpreted wrongly as ‘sexual’ to the resident. So, the ideas of what I had previously thought about touch have changed as it can facilitate comfort and healing. Now what? : Now what I can do with my new perception is connect with my patients by offering myself with a simple application of touch which portrays a genuine interest. Experience will be beneficial as I will be enhancing my self-awareness and knowledge base around the use of therapeutic touch and this will give me confidence when interacting with members of a multidisciplinary team and patients themselves. Reviewing both vignettes showed how each experience we have with our patients can be healing and helpful but also harmful and unfeeling. Mastering the skills required for developing a therapeutic relationship is a lifelong process assisted by reflection which can be viewed as an impersonal scrutiny and valued judgement of your work or another’s using an objective approach which is to highlight you or your colleague’s strengths and weaknesses. When engaging a therapeutic relationship and effectively using the different approaches and techniques such as touch, active listening, and recognition you can help your patient achieve harmony, peace of mind, body, and spirit. Share this: Facebook Twitter Reddit LinkedIn WhatsApp

Miami School Negotiations: A Plan for the Mediating Process Essay

assignment writer Table of Contents Introduction Mediatory Role The dispute Negotiation Grounds Negotiation Strategy Conclusion References Introduction In all aspects of society life, conflicts are bound to occur. These conflicts are normal and may in fact contribute to the health of the community. However, the positive contribution of conflicts greatly hinges on the conflict resolution schemes which are employed. As such, it is imperative that the people involved in the conflict resolve the issues constructively. Key to the constructive resolution of conflicts is the use of negotiation tactics and strategies in the mediation process. Stitt (2004) defines mediation as simply the act of facilitating negotiation activities so as to help the disputants overcome the various obstacles in the negotiation process and therefore get to an agreement. In this paper, a review of a conflict between the Miami School District and the Miami School parents shall be made. An overview of the conflict in this particular case shall then follow with the major parties involved being identified. The negotiation strategy to be used to address the issue will be discussed and the rationale behind it explained. In the end, the paper shall demonstrate the significance of the mediator’s skills in arriving at an agreement that suits parties across both sides of the divide. Mediatory Role Negotiation and mediation are termed as procedures that are utilized in dealing with opposing preferences. Negotiation involves the discussion between the opposing parties with the aim of reaching an agreement. Mediation on the other hand is a form of negotiation involving the presence of one or more outsiders. In the negotiation process, the parties in question may choose to take an approach in which discussions are held concerning their respective interests. On the other hand, mediation is a process that employs a neutral party/parties to facilitate the negotiation process between the opposing members. Shamir (2003) states that “mediation is an assisted and facilitated negotiation carried out by a third party.” Since I have no direct interest in the conflict or its outcome for that matter, my role as a mediator is ideal. Impartiality on my part is an especially crucial consideration since if either party suspects the mediator of being partial or having vested income in the outcome, the process would fail. Get your 100% original paper on any topic done in as little as 3 hours Learn More Poitras (2009) articulates that a mediator who is perceived to be impartial and only out to get a just solution will elicit the trust and confidence of the parties involved. The diplomatic nature of the mediator also increased the chances of achieving positive outcomes by facilitating unanimity. The dispute The school board and the student’s parents have coexisted peacefully over the past many years. The Contention arose following the decision by the school board to redraw the school boundaries resulting in many students not being able to stay at their present school. The main concern of the school board results from the unexpected increases in enrollment. The board feels that school boundaries have to be drawn in order to take into consideration these new realities in Miami. The school board feels that if no intervention is made, overpopulation in schools will occur leading to the overworking of teachers and a decrease in the education quality. As such, the school board feels that redrawing of boundaries is an important step to ensure better services are provided to the students. However, the parents who are the other major stakeholders in this conflict do not share the sentiments held by the school board. The parents are particularly concerned that the proposed plans will lead to a disruption of the student’s school life since many students will not be able to stay at their present school. In addition to this, the parents feel that this move will lead to an increase in student’s travel time are well as have social impacts on the children. Owing to the fact that the children will be transferred to schools that have lower reputations compared to their current school, parents also feel that the quality of education will be degraded. Negotiation Grounds Negotiation involves exchange of proposals and demands so as to reach a solution (Stitt, 2004). This particular case presents well defined goals by both parties involved. A goal is defined as a known or presumed commercial or personal interest of all or some of the parties to the negotiation. We will write a custom Essay on Miami School Negotiations: A Plan for the Mediating Process specifically for you! Get your first paper with 15% OFF Learn More The goal of the school board is to proceed unperturbed with its redrawing of school boundaries so as to offer better services to the student population. The goal of the parent’s on the other hand is to preserve the school boundaries so as to ensure continuity and avoid the degenerating effects that the proposed new boundaries are bound to lead to. Despite the presence of these polarized interests between the two sides, there also exist common interests by both the school board and the parents. Both parties are genuinely concerned about the well being of the local community in general and the students in particular. Both parties therefore desire to reach a solution that will not alienate them to each other since the two entities have always coexisted peacefully. These joint interests are very pivotal in the reaching of an agreement. Negotiation Strategy Having established the positions of the various parties and my role as the mediator, the negotiating and meditating process can occur. For the negotiation process to be undertaken a strategy has to be followed. The negotiating strategy that I will follow is the Integrative bargaining. Stitt (2004) affirms that “Integrative bargaining operates under the assumption that there is at least one settlement that results in a win-win situation for the various parties involved in the negotiation process.” Each party will be required to reduce their demands or aspirations so as to accommodate the other party. The key factor that makes me favor this approach is that it tries to resolve the issue in an amicable fashion so as to ensure a health future relationship between the parties. Safeguarding of future the relationship between the parents and the school board is critical in these negotiation efforts. The first step for me as the mediator will be familiarizing myself with the issue. I have therefore examined the background information so as to develop strategies on how to deal with both antagonists. I also intend to hold separate meetings with the concerned parties and clarified my role in the negotiation process. A mediator’s attempt to establish common values and experiences with the negotiating parties may yield to a good rapport with the parties. As a mediator, once the goals and interests of both sides have been laid out on the table, I will be able to begin facilitating the negotiation process. I will begin by helping both parties better understand their interests and priorities. From this, it will be clear that the parents are not so much as opposed to the idea of the school board redrawing the boundaries as to the lack of involvement of parents in the process. The parents view that this would result in crossing cultural and economic boundaries since the students would be placed in poorer districts. This crossing of lines would lead to a tainting of the community’s suburban image. It is therefore possible to appease the parents by having them elect members to be included in the boundary redrawing efforts. This will ensure that some of their interests are taken into consideration in this process. Not sure if you can write a paper on Miami School Negotiations: A Plan for the Mediating Process by yourself? We can help you for only $16.05 $11/page Learn More The quality of education is one of the issues that are of high priorities to both parties. The need for redrawing the school boundaries is seen as inevitable by the school board. However, it can be done in such a manner that it does not lead to the high levels of objections. As a mediator, I can look into ways that the school board can undertake this activity while ensuring that the travel time for students is kept to a minimal. The parents will however be willing to deal with the fact that economic boundaries may have to be crossed. Through the course of the negotiation process, I will highlight an impasse created due to the parent’s perception that placing the students in a multicultural setting will result to negative influences. The parents believe that this will have a negative social implication since schools in the other neighborhoods have incidents of violence which the parents perceive to be as a result of culture. By helping the parties to recognize these impasses, they can overcome the culturally-based impasses. Having done all this, it is possible that the two parties will reach an amiable compromise based on reducing their demands and dealing with the issues of high priority. Since there exists goodwill and a desire to avoid dispute by both parties, it can be expected that both parties will fulfill their ends of the bargain therefore leading to a harmonious coexistence. Conclusion This paper set out to demonstrate that mediation can be used in negotiations to help in the timely reaching of an amiable stand by both parties involved. Since there is a desire by both sides to come up with a solution that will be beneficial to the community, both teams are likely to engage in negotiation efforts to constructively resolve the conflicts at hand. Compromises will have to be made and both teams will have to agree on terms that are acceptable to all parties. The role of the mediator is invaluable in that it enables the conflicting parties to better understand their interests and also facilitates the moving forward of the negotiating process according to the needs and pace of the parties. References Poitras, J. (2009). What makes parties trust mediators? Negotiation Journal, Volume 25, Issue 3, Pages 307-325. Shamir, Y. (2003). Alternative Dispute Resolution Approaches and their Application. PCCP Publications. Stitt, A. (2004) Mediation: a Practical Guide. Routledge Cavendish.

CBU Patient And Caregiver Reported Assessment Tools for Palliative Care Discussion

CBU Patient And Caregiver Reported Assessment Tools for Palliative Care Discussion.

Diversity and InclusionFor this discussion, choose a current local, national, regional, or global issue and briefly describe the situation and the aspects of diversity informing the situation. You may also choose to use the gap, need, or opportunity identified during your leadership interview. Explain how effective health care leadership skills are needed to address the situation.Be sure to include at least one APA-formatted citation (in-text plus full reference). The citation may be from your course text, assigned readings, or an outside source.Be sure to follow the guidelines in the Faculty Expectations message as you prepare your post.RESPONSE GUIDELINESRead and respond to your peers’ posts according to FEM guidelines, commenting on the tenets of diversity and their inclusion in health care and public health, suggesting other ways the learner might implement tenets of diversity, or asking for clarification or elaboration. If your response offers an alternative viewpoint or refers to the ideas or work of others, your assertions must be supported by citing an outside source, using APA formatting.LEARNING COMPONENTSThis activity will help you achieve the following learning components:Define ethical stewardship.Explain why ethical issues must be addressed and reconciled.
CBU Patient And Caregiver Reported Assessment Tools for Palliative Care Discussion

Instruction (DI) Lesson Plan

Instruction (DI) Lesson Plan.

Differentiated InstructionImplementing UDLAuthentic AssessmentCreate ONE lesson plan that effectively addresses the key tenets/components of UDL and DI. Be sure to include:Learning Objective (Specify grade level, subject, and CCSS standard) You must use the CCSS for specific instructional objectives, please find at: (Links to an external site.)Links to an external site.Materials (what supplies/tools do you need)Activities (be sure to include activities that address UDL and DI and explain the rationale for applying these)Assessment ((be sure to include assessments that address UDL and DI and explain the rationale for applying these)Home-Learning (be sure to include activities designed to practice the skills outlined in your lessonSECOND ASSIGNMENT SEPARATE PAPERExplain how principles of UDL and DI guide your lesson planning and teaching? Respond to at least one peer using the ladder of feedback.
Instruction (DI) Lesson Plan