Honda introduced the newest version of Air Blade series, he Air Blade Fl. The slogan “Light Up Yours” inspires people to express their personalities and styles through experiencing the Air Blade Fl. In this IMC Audit, upon analyzing the 4Ps and marketing tools that have been used by Honda while they launched the IMC campaign for Air Blade Fl (from, we found some strengths and weaknesses. The strengths of this IMC campaign included strong PR activities such as scholarships, charities, Be U events and motorbike exhibition shows, etc.
These PR activities have been widely advertised on TV, company’s website and printed materials. Additionally, the product was also advertised on YouTube and the ompany applied some sales promotions during the campaign. However, the weakness of this IMC campaign is the lack of marketing online and TVC while online community is a very potential market. The recommendation for Honda to improve their IMC campaign is to focus more on advertising online and TV. It is an effective way to reach most of targeted customers, who are high self-esteem and affluence. Table of Content background Market
Becoming a Great Leader?
Becoming a Great Leader?.
Assignment: Throughout this course, you will be creating a personalized leadership handbook that can be used for years to come. We will research and apply management techniques in each class assignment, and at the end of eight weeks, you will have a blueprint for your success as a manager.
Let us look at four essential management concepts: planning, organizing, leading and controlling. Using the class text and, predominately, articles like Academic Search Complete, Business Source Complete, and/or ProQuest Central, research each of the essential management functions. Do not use any quotations. Consider best practices from a management perspective. Talking points are included for each of the functions.
• A manager’s role in supporting the company’s vision and mission
• Managerial participation in strategic, tactical, and operational planning
• How managers establish and track goals and objectives for themselves and their teams
• Organization Design, including individual job responsibilities
• Maintaining Corporate Culture and Social Networks
• Leadership and Decision-Making
• Working in Groups or Teams
• Motivating subordinates
• Systems/Processes (Establishing and tracking performance standards)
• Strategic Human Resources: having the right people in positions
Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in the third person; this means words like “I,” “we,” and “you” are not appropriate.
Use the attached APA-formatted template (uploaded to assignment) to create your submission.
Case reports are to be prepared in Microsoft Word and should be at least 2-full pages in length, in addition to a cover page and reference list – double-spaced, 12 pt. type, Times New Roman font.
Report content should include a brief introduction to the assignment, background information about the organization being studied, and some preliminary discussion of the concepts or theories being applied in addressing the questions or tasks proposed in the assignment. Use subtitles, bullets, and tables to improve presentation values. Attention is to be given to citing sources of information in-text (within the body of the paper) as well as in the end references section of your paper.
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