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Howard Schultz and Starbucks Essay

Starbucks Corporation is a Washington Seattle based coffee house, chain store and a company. This company has attained global recognition due to it consistent success in the coffee industry. Research has revealed that Starbucks is currently the biggest coffee company in the world (Glickman, 2010). It has more than fifteen thousand coffee stores in fifty five nations. Their stores are located in various countries such as South Korea, China, Great Britain, Japan Canada and the United States of America (Jon, 2005). The history of the organization records that the initial Starbuck firm was started on the 30th of March 1971 in Seattle Washington (Glickman, 2010). Since the first ever management by pioneer entrepreneurs such as Gordon Bowker, Zev Siegl and Jerry Baldwin, it is vital to mention that the company has had several management turnovers. The situation described in this essay is about Howard Schultz who is currently the new Chief Executive Officer at Starbucks. As a coffee company, Starbucks has indeed suffered tremendously hard economic time that has seen its stock decline since 2001 under the new management of Ted Waitt (Jones
Stages of Buying Process and Effective Marketing Questions.

1. Effective marketing requires an understanding of the prospective buyers’ buying process (i.e., purchase decision process). Choose a recent purchase decision you made to use as an example. Distinguish the stages of the buying process and explain the key issues of each stage as they relate to your experience. 2. Buyers experience many situational influences during the buying process. Using the same experience you chose for Question 1, analyze the types of situational influences you experienced and explain how those factors affected your buying process and ultimate purchase decisions 3. Marketers use several segmentation categories and various variables within each category when segmenting prospective markets. Thinking about the buying experience you described in Questions 1 and 2, which segmentation categories and variables may have been relevant for the marketing organization’s segmentation? Identify the specific categories and variables and construct a target audience profile (one that may approximate how that organization described you and others in your segment). 4. Of the segmentation categories (i.e., segmentation bases), compare their relative value for marketing organizations. Which do you believe to be most valuable for marketers now and in the future? Explain. 5. Consumer advocates criticize marketers’ reliance on segmentation because segmentation analyses utilize personal data and represent an abuse of personal privacy. Considering both your concerns as an individual and the value of this data for marketing, where do you stand on this issue? Discuss your position and propose guidelines marketers could use to benefit from segmentation analyses while protecting and respecting consumer privacy.
Stages of Buying Process and Effective Marketing Questions

1. Roberts. The importance of music in the life of a parish is hard to overestimate. The outcome of integrating a good music program into religious ceremony is obvious to those who have taken part in such ceremony or at least observed a congregation involved in music practice. Even for those who do not have immediate first-hand experience of participating in a music-involving service, it is instructive and inspiring to observe one. For this purpose, contacts could be established with the clergy and church musicians who work nearby. The experience of observing the work of other church musicians is useful not only to novices but also to experienced professionals. Exchanging ideas, working out new solutions, learning new methods, and exploring the process of church music making is important at any stage of professional development (Roberts: 2009, 119). One should only find place and time for engaging into new experience, and this may substantively change one’s own attitude to and involvement in ministry. Great music ministry in church does not appear at once: rather, it is gradually built up by efforts of many. One of the examples illustrating the process of gradual development and expansion of a music church society can be seen in a parish which at present can boast many choirs and ensembles. But at the very beginning the situation was very different. An enthusiastic clergyperson was appointed part-time musical director of the parish which had a professional choir of only eight people. His suggestion to hire more singers was refused, and he was dismissed. A new person was hired for the positions of organist and choirmaster, and he also worked as a part-time music teacher at a local school. Gradually, the church music repertoire expanded, and the position of music director became full-time. The eight professional singers performed together with sixty-five people of amateur choir, and child choirs appeared as well. The performance of those choirs had such a powerful impact on the whole parish that eventually more than two hundred people, young and old alike, participated in various musical activities (Roberts: 2009, 220). In contrast to the large parish discussed, stories of musical success are also found in small parishes. An example of how music became a vital part in the parish life can be seen in a humble parish that once hired a part-time graduate student as organist and choirmaster. Working much more enthusiastically than it had been initially required, the young musician attracted more and more parishioners to involve in music activities. The congregation enjoyed their new music program so much that as the moment of the student’s graduation drew closer, they were desperate to leave him at their parish at any cost. Get your 100% original paper on any topic done in as little as 3 hours Learn More It was unbearable to put up with the sense of approaching loss, and the church priest and parishioners united to convince the student accept a full-time job offer at their church. The situation was complicated not only by overall lack of money in the parish but also by absence of a good organ for professional music making. However, once the young man agreed to take the job — although with his talents he could have opted for much more attractive offers — the parish members raised money enough to afford a new organ. Their spiritual rewards were numerous, since music ministry is the central part of this congregation’s activities (Roberts: 2009, 221). In this story of struggle for having music in their parish, the role of the church leader cannot be overestimated. The clergyperson’s wise approach to choosing priorities and her strong vision helped the parish preserve the unique blessing of music they had in their beautiful and powerful worship of God (Roberts: 2009, 222). 2. Wilson-Dickson. In the era of Romanticism, the attention to historical past of church music was by large a merit of scholars. Dedicated to exploration of Lutheran music heritage, the works of the nineteenth-century musical theorist J.A. Philipp Spitta inspired such German composers as Johannes Brahms and Max Reger to turn to the 16th-17th century genre of unaccompanied motet (Wilson-Dickson: 1992, 228). In addition to motets, Brahms also created Requiem based on self-chosen Biblical texts and meant for a wide religious application beyond the Catholic liturgy only. Reger’s works are characterized by a peculiar combination of old structures and unprecedented emotionality, which makes this music quite inapplicable for liturgical services. The beginning of 20th century witnessed a growing interest to restoring traditions of Lutheran music. Schools were established for training professional church musicians, and first-class organs were provided for their needs. In such favorable circumstances many composers engaged in writing for the church: Ernst Pepping, Hugo Distler, Siegfried Reda are only some of them (Wilson-Dickson: 1992, 231). Working in traditional genres of 17th and 18th centuries, they employed the technique of setting words to music so that it would emphasize their significance. In Britain, 20th century started with setting new standards in congregational hymnody by creating English Hymnal that included music of the highest standards (Wilson-Dickson: 1992, 234). At the same time, Charles Villiers Stanford wrote communion services and anthems of unprecedented beauty. The peculiarity of the situation was that Stanford did not belong to the religious community and neither did his pupils, Vaughan Williams, John Ireland, and Herbert Howells. But this did not prevent them from composing liturgical music that found response among the congregations. We will write a custom Essay on Summary of Chapters on Music specifically for you! Get your first paper with 15% OFF Learn More In general, the musical practice of Anglican liturgy included a vast variety of genres, and with the increasing amount of compositions the pieces for liturgy were selected according to their compliance with the norms accepted within a certain community. One of the centers promoting Anglican music since 1927 is the Royal School of Church Music that not only publishes music but also conducts specialized courses and festivals (Wilson-Dickson: 1992, 236). Experimental music for worship is presented in the festival of Contemporary Church Music and by Winchester Cathedral. Exploring a wide specter of Christianity and of performing arts requires certain open-mindedness from the performers of experimental music. Modern Christianity as “defense against the unknown” favors music that is predictable and represents familiar grounds (Wilson-Dickson: 1992, 240). In 1950s, the Twentieth Century Light Music Group emphasized the significance of the transient popular contemporary music for church liturgy. Two decades later, music of the charismatic movement demonstrated a tendency to reflect the popular art rather than to copy it blindly. In 1980s, instrumental bands and orchestras made their way back to worship, and hymns of Graham Kendrick adapted a light rock and ballad style. With the introduction of musicals into Christian music, the presentation of faith is carried out in a rather exciting way that engages vast fellowships. The diversity of 20th century Christian music raises the issue of musical standards, and it becomes vital to define which music is suitable or unsuitable for worship. On the one hand, professional music may be too complicated for average parishioners and turn the service into a concert. On the other hand, standards of church music should not be lowered to null. In such heterogeneity, the main criteria for defining the quality of music becomes the role of music in worship and the intention behind musical performance. The enthusiasm of the congregation involved in music performance and the positive spiritual commitment characterizing this performance are the key indicators of church music successfulness. Works Cited Roberts, William B. (2009). Music and Vital Congregations: A Practical Guide for Clergy. New York: Church Publishing. Wilson-Dickson, Andrew. (1992). The Story of Christian Music. Minneapolis, MN: Fortress Press. Not sure if you can write a paper on Summary of Chapters on Music by yourself? We can help you for only $16.05 $11/page Learn More

database administrative

database administrative.

One of the required task of a Database Administrator is to establish the
database connection between the client and the server. In view of the above statement, briefly explain the steps involved in
establishing a database connection between a client and a database
server.
You have to create any sample table on database server and insert the
records from the client to save in the database server.
Your solution must also include the necessary commands and the
screenshots at both the cient and the database server, Discuss in your own words, the database functionality tasks carried
out by the database server in a client/server database environment. Discuss in your own words, the database functionality tasks carried
out by the database server in a client/server database environment. Big data – concepts, oppurtunities and challenges
database administrative

SLU Operations Management Alliance Supermarket & POS Systems Case Study

essay writing help SLU Operations Management Alliance Supermarket & POS Systems Case Study.

Alliance Supermarket and Point-of-Sale (POS) SystemsRead the “Alliance Supermarket” case study in Chapter 10 of your text.Alliance Supermarkets has been using a point-of-sale (POS) system for some time to track its inventory. The system uses a laser scanner to read the universal product code (UPC) on each item at the checkout container. The UPC is a number that uniquely identifies the product on which it appears. Currently, Alliance is using the UPC information to update inventory records for each item. Although the system has greatly improved the company’s ability to replenish inventory promptly, the company still has some problems. For example, sudden changes in demand for a particular item can catch the company by surprise as it bases inventory replenishment on historical demand patterns. Further, demand patterns and preferences may vary from one store to another depending on the customers served by each, but the inventory system groups all demand information together and treats each store equally. Finally, the manufacturers that make the products stocked by Alliance Supermarkets are always pressuring Alliance to help them target appropriate customers for special promotions and sales.The chief information officer (CIO) of Alliance realizes that much more could probably be done with the data collected from its POS system. For example, the company could analyze the relationship between each product’s sales and weather patterns. It is even possible to analyze an individual customer’s buying habits and identify instances in which a customer may be persuaded to try a different brand of a certain product.For this assignment be sure to address the following points:Study this situation and formulate new and innovative uses of the information from the POS system. Ideally, these ideas should help Alliance better serve its customers by ensuring that adequate quantities of each item are available, that costs are kept low, and that customers are made aware of new products that may interest them.Describe any information that may help Alliance reduce costs while providing better service.Propose a new approach that could be used by Alliance by using the purchase information that can be obtained on individual customers.Assess ethical and privacy considerations of information gathered from the POS system or purchased items.Your paper should be in paragraph form (avoid the use of bullet points) and supported with the concepts outlined in your text and additional scholarly sources.Submit your three- to four-page paper (not including the title and reference pages). Your paper must be formatted according to APA style as outlined in the Ashford Writing Center and must cite at least three scholarly sources in addition to the textbook.
SLU Operations Management Alliance Supermarket & POS Systems Case Study

Example Answers to Questions on Ethical Behaviour

Example Answers to Questions on Ethical Behaviour. My view is that, ethical behavior will pay off in long run. Even though it might take few years down the track for the company to pay off. Ethical behavior is basically an individual’s view of what is right or what is wrong. Ethical behavior is used inside and outside of the business environment. We also make ethical decision in our daily life. All human beings are behaving ethically from their own point of view, which also might differ from culture to culture or business environment. In our daily lifestyle, ethical behavior has passed on in every culture generation by generation, which seems it pays off. Ethical behaviors in a workplace are based on the combination factor depending on their ideas. The ideas of work environment ethics is related to how people who work for and who run the business applies their perception of right and wrong in a way they conduct the business . It is good for the company and the companies’ product to maintain its value at the same time retain standard. This would happen, if the company stand its foot on the ethical behavior. All the existing companies should choose to behave ethically to keep their relationship between their customers and co workers. This is very important in businesses now days to increase their sales of product and services. All the business should maintain first class service. Being ethical also refrains from the companies name or by product also being spoiled and it also keeps the customers happy. But if the leader of the company or the manager misleads the employees or the organisation in a wrong direction, than the rewards bad behavior. Some of these unethical behaviors that are done by the leaders in a bad organization could be lying, cheating and stealing. Even though by lying or cheating might not be a loss for the company, but it’s like taking the organization and its products and services to a major risk. To run a good ethical behavior organization one must ensure that the leaders abide by the rules and regulation of the particular organization. And the leaders should have the similar ethical thinking of what the organization has. The risks of the organization could take place by running businesses by unethical manners are as follows:- Loss of customers Bad name of the organization in the existing society. Prevents the organisation from growing Bankruptcy Risk of being sued. Breach of consumer responsibility. Loss of good employees. In an organization, employees should form a system to solve any ethical problem that arises with the help of leaders and the managers. As a leader the first step is to specify the appropriate behaviors not just by words but also by your action. To prevent unethical dilemma at a workplace the manager or the leader should provide employees with proper training during the orientation. If you want to make sure your workplace is a good role model of an ethical behavior (doing what is right) the leaders of the organization should ensure the employees continue to follow the rules that are laid out throughout the entity. While it is hard for a company to write some of the simple rules and regulations as long as the general rules are given out, so the company should ask to live by the response of the behavior that they make unethically and hold them accountable for doing so. According to the workforce in today’s business culture all individuals should be prepared to deal with stressful situation. Such as when employees are caught for doing previous unethical decision they start blaming the victim (“he was stupid enough to fall for it”), and finger pointing (“she does the same thing, and you never call her on it”) will not be tolerated. To make sure that the unethical behaviour does not arise, therefore company’s written rule is compulsory for every individual. Also all the rules should be clear easy to understand, and posted to notice board. Even though it is easy to understand the ethical and unethical behaviour that’s why the rules made for employees should be memorized. This is how your business can find its way through the gray areas, and the way out on the other end of the tunnel. My past job was also a great experience that the ethical behaviour does pay off in long run. This was when I was back in Sydney. I met Brian Hussain, who was very keen on opening up his own business in a car detailing. He told me that he was going to offer me a job of a manager, since i had two years experience in the detailing of car’s. So i took his offer since the income offered to me was great. Brian Hussain spoke to the owner of Premier Parking, which is well known in Australia, to go partners with him in 1998. They both came to an agreement and decided to open up the detailing shop by the name off Elite Car Care in May 1998. The first Elite Car Care was opened in the parking lot of Leichardt mall, Sydney. So i started working from the first day of the opening, business was running a bit slow since most people were not aware of it that the car wash was in the parking lot. Months went past and the business started to make progress, by the end of 1998. The turnover was almost three times more than what we usually use to make. And the workers were really good but the only issue i had that they had a student work permit with only 20 hours of work availability. Since the Car Wash was open for 7 days, it was important for me to have at least four staffs every day except Mondays. Weekends use to be the most busy days of the week, and in order to get the work done I had to ask the employees to do extra hours, which the student’s 20 hours were exceeded. The immigration was ok with the student’s if they went over the 20 hour to 23 hours, as long as they don’t repeat it often. Brian Hussain, use to come around the work place almost every afternoon just to check up on the hours of the staffs and the sale we did throughout the day. So what Brian Hussain was, cutting down the hours of work the students did to 20 hours even if they worked till 22 to 23 hours. What was done by Brian Hussain was wrong, but i really couldn’t do much since he was the boss. The actions of Brian Hussian, made the workers leave, which also made us loss some of our really good customers. Because the work was not done properly and the time frame that the customers had to wait for their vehicles to be cleaned was also stretched. In 1999 i arranged a meeting with Brian Hussain and his partner in the business, who was the owner of premier car park. I told him that the decisions that Brain Hussian made was not ethical and it also affected our business in a great loss. I also suggested that on the busy days of the week if the workers work really hard and skip there lunch to get the work done we should give them a bonus or reward for their effort contributed to the car wash. They knew it will be some extra expenses for the business, but they agreed to do as i suggested. After these changes were made there was a great progress and growth in the business environment, even the workers were satisfied to what the rules that was laid by the organization. By the mid 1999 the turnover was so good that Brian Hussain and his partner decided to open another car wash in Double Bay, which i know was a great idea, because the people that lived there are rich and drive expensive cars. And by the end of 1999 Elite Car Care had a great name in the market of car wash, which made the old customer that we lost in Leichardt to come back to us. This is why i strongly suggest that ethical behaviour pay off in long run and also maintains a healthy relationship with the customers and employees. It is also said “what goes around comes back around” this is a true saying and I believe to stand by it. References http://www.suite101.com/content/ethics-in-the-modern-workplace-a32979 http://www.asla.org/nonmembers/publicrelations/pressreleases/press071801.htm http://findarticles.com/p/articles/mi_m0EIN/is_2001_July_20/ai_76649894/ Question 2 Society’s impact will be reflected by the ethical leaders, how the decisions are made and they need to be people oriented. Leaders are there to set an example in an organisation and by doing that they resolve the negative impact on the society. Leaders show ethical behaviour by doing right thing and at the same time they help to motivate the followers. They also help the followers achieve the moral knowledge to its highest peak. In reality ethical leaders cover more encouragement of ethical behaviour. For example, repeating the ethical behaviour programs in their daily life. By being ethical the society helps the base of the business environment to be strong and steady. Right condition should be created by ethical leaders and also organisational culture to encourage the development of ethical behaviour. With a good ethics a leader can convince the world. Society has been represented by a leader or leaders at different levels for e.g can be city, town, village, industry, club, association, country, etc. Such as USA is well known of its power and ethical behaviour, which is unmatchable leader in the world. Another example would be an American leader sent the USA army to Iraq to resolve the conflict they had in Iraq. The lack of corporation and support by the leaders can have a great negative impact on the society and the environment both. This could also result in the rise of crime, corruption, pollution, and social conflict. Today’s people blame the leaders for things they have negative impact on the society reason being lack of faith on the leader. For example the voters of Canada no longer believe that their leaders are honest. More than half the people have researched by the British Columbia, which said the government is making their life worst. Being an ethical leader it’s not just making, doing the jobs that makes the business benefit, but it also must be equally benefit for the people and the society. To complete accurate information through channel leaders need to suggest on professional, personal and legal grounds. By doing this you will have a peace of mind and have no guilt as well as having a respect for the administration of employees. A leader being unethical doesn’t just have a impact on the employees but also on the society. If this happens, it could result in a big collapse. One of the great examples that was using a unethical behaviour and then collapsed, is Enron. We can also describe ethical leadership as an trustworthy also describe ethical leaders transparent, honest and trustworthy culture that would later on help them achieve long lasting position of leaders in their groups, nations and organisations. Great example would be a well known person from India his name is Mahatma Gandhi for his great leadership style. In today’s generation everybody expects the leaders to have the ethical behaviour and values in the society. By having such a large number of population its hard to separate the evil ones from the good ones. That’s why it gets hard to stay ethical and honest in the world of competition. To improve the ethical leadership in the business environment it is important to introduce ethical from the top first. A leader with ethical behaviour is also a part of social responsible organisation at different levels, which includes legal, economic, and ethical. If a company cannot look after its legal and economics responsibilities then it is not socially responsible. Sometimes company need to do more than it is required to have good impact on the business and in society too. To become more socially responsible a company needs to examine its ethical actions. Apparently company should strives in order to provide ethical treatment to all stakeholders away from shareholders. If the organisation allows their employees and the community in the decision making process as stakeholders then this will have a great impact to reduce negative and at the same time improve the positive outcome for each group. By doing this it also improves the companies’ action becomes more and more socially responsible. For a leader to have a ethical behaviour in a business organisation, his own thoughts and ethical behaviour should match with the business and society. In today’s society leaders should know what kind of behaviour either positive or negative impact on others and the people around them. An ethical leader also helps the business to have a better and healthy communication between the business and society. Some of the good examples of how ethical leaders or an organisation helps the society are as follows:- Disaster Relief whereby for example telecom provide a support to society by proving resources and working twenty four hours , seven days to restore communication to homes and businesses. While working to restore the communication, telecom also provide free calls diverts to all customers and also a free wireless broadband in society. It is also a good thing that a society benefits from ethical behaviour of an organisation because the employees are part of the society. Example Answers to Questions on Ethical Behaviour

Racial Tensions in American “Crash” Movie Essay (Movie Review)

The 76th Academy Awards Best Picture winner Crash (2004) has not seen a uniform reaction in the global community. Many, from regular viewers to acclaimed critics, share the opinion that this is one of the best movies of all time, a thoughtful narrative of the socio-cultural problems in present-day Los Angeles. Others, on the other hand, retrospectively point towards the controversies in its plot and criticize the overly dramatic nature of the film. Nevertheless, Paul Haggis’ award-winning drama presents a resourceful tool to analyze the complexity of the racial tensions in the American West. The plot presents a narrative of seven pairs of people of varying professions involved in some crime-related situation. The ethnic background of each character falls into five categories: white, Hispanic, black, mixed, and Asian. Overall, the film presents a realistic picture of racial tensions across the present-day United States, where people of different ethnicities exhibit ingroup-outgroup behavior when interacting with representatives of other racial or ethnic backgrounds. The film is determined to elicit strong emotional responses from its viewers, which is evident from the long, dramatic scenes involving critical moments of characters’ stories and the soundtrack accompanying them. Also, the portrayal of a Persian shop owner Farhad as a paranoid individual devoid of strong personality and motivations is bound to spread a stereotyped image of a Middle Eastern man, which is problematic for a movie aimed to show the ugliness of racism. Although the acting is strong and the plot is realistic, the movie’s victory of Academy Awards is doubtful and reflective of the state of the cinematic industry at the time. However, the film has other strong characters with complex psychological backgrounds. For instance, the Hispanic locksmith Daniel Ruiz is a telling story of an individual going through the integrative awareness stage of ethnic identity development. This becomes clear early in the film when the character quietly leaves the house after overhearing an argument between Jean and Rick about changing the locks a second time. Hearing the district attorney’s wife call him an “amigo … [that is] gonna sell a key to one of his homies”, Daniel quietly places the house keys on the counter and leaves the room (Cheadle, D. et al.