Executive Summary The intended business venture will operate under the name ‘Helicopter Tours’. The firm’s headquarters will be located in Canada. The company will focus on becoming the market leader in the industry in which it operates. The firm will specialize in offering air travel services to individual and institutional customers. The ideal individual customers for the firm include high-end clients. Conversely, institutional customers will comprise different corporate entities such as media houses. The firm will differentiate its operations by offering unique services. This goal will be achieved by giving customized air travel services. The firm intends to achieve substantial growth within the target market niche. This goal will be achieved by incorporating effective strategic management practices. Introducing the contemporary business world Business name Helicopter Tours Description of business The business venture will involve offering air travel services. The firm will give air travel services to different locations in Canada, Nova Scotia, and Sydney. The form of business ownership Helicopter Tours will operate as a corporation. The motive for adopting this business structure has arisen from the need to ensure smooth operations. Despite the complexities associated with this business structure, the firm will comply with the stipulations outlined in the aviation industry. Ideal customer The firm will target individual and institutional customers. Targeting these customer categories will facilitate the maximization of sales revenue. Our advantages Helicopter Tours will seek to offer a unique customer experience. This goal will be achieved by integrating the concept of customization. Customization will be achieved by allowing customers to define how they intend the services to be delivered. This aspect will improve the firm’s ability to satisfy its customers’ needs. The entrepreneur recognizes that the firm’s ability to deliver unique customer experience will be subject to the skills of its workforce. Thus, the firm will hire qualified and experienced employees. Furthermore, the company will train employees on how to be customer-centric in their service provision. Ethical issues The operations of Helicopter Tours will be based on a comprehensive code of ethics. The code of ethics will stipulate the issues that employees will be required to observe in conducting their duties. The core ethical principles to be observed include accountability, integrity, and respect. Get your 100% original paper on any topic done in as little as 3 hours Learn More Social responsibility The entrepreneur understands that the firm’s success will depend on the extent to which its operations are socially responsible. In its pursuit of good corporate citizenship, Helicopter Tours will develop a comprehensive policy on corporate social responsibility. The policy will entail observing and listening to the needs and requirements of the different internal and external stakeholders. Some of the stakeholder categories that the firm will consider are employees, suppliers, credit financiers, customers, and the government. Global issues The Helicopter Tours’ operations will entail giving air travel services to customers in different countries, which include Nova Scotia, Canada, and Sydney. The firm will seek authorization from the respective governments before entering these markets. Thus, the firm will seek licenses from the governments. This move will minimize interference of the firm’s operation by the relevant authorities (Hitt, Ireland,
Marketing is refers to an activity carry out in moving a product from the idea stage to the finished stage, for example from a manufacturer to consumer, at a profit. Marketing involves an exchange of values between two or more people. Marketing begins with customers and ends with customers, it begin with the need of customer and end with satisfaction of the customer. (Adam Khan Kasi, 2010) How to position your market is vital, putting the right product in the right place and time as well as right price. The marketing mix is a good place to start, when thinking of making a marketing plan. The Marketing Mix well-known as the combination of 4 elements which is Product, Price, Place and Promotion. To create a right Marketing Mix, the organization need to meet the following conditions. The Marketing Mix (The 4 P’s of Marketing) Product Price Place Promotion Sources: http://www.learnmarketing.net/marketingmix.htm Product: The product in marketing can be tangible or intangible. It basically means, tangible product is a product where can clearly see and touch for example a car, a house. Intangible product is refers to a services. Services are just like oxygen where you cannot touch or taste. Major Service with minor accompanying goods for example airline, the airline passengers buys the transportation service and it will include some tangibles such as food or beverage. Moreover, the services may include the facilities, well-mannered staff and pure service such as lawyer services. (Adam Khan Kasi, 2010) The product has to have the right features, for example functionality, quality and safety, must be able to perform a task or function with high quality and safety. In addition, the packaging, repairs and support, warranty. Take Singapore Airline (SIA) as example, the product must look good and work well in order to attract more customers. Internet Center for Management and Business Administration (2010) Such as, the passengers buys the transportation service, therefore the airline industries (SIA) need to make sure the price must be reasonable and no delay or cancellation due to simply reason as well as constant availability of seats for passengers. Moreover, make sure the time of departing and arriving is at the right place and right time. Product differentiation and product positioning, Singapore airline (SIA) had built it brand name, the image is luxury therefore (SIA) need to maintain its reputation by repositioning, adjust durability. Product support, this is refers to after sales service, for example, the passengers buy the transportation, thus the agent of (SIA) can make an acknowledgement through email by sending a customer review or poll. Price: Price is refers to the amount on the product the customer pay for. In marketing mix, price is the one which creates sales revenue. The price of an item will determine the value of sale made, it determines what customer willing to pay for. Researching customer opinion about pricing is very important. The organization have to come out with differ pricing strategy in order to increase the sale. The pricing strategy includes Cash and early payment discounts, Seasonal pricing and Price discrimination. Internet Center for Management and Business Administration (2010) For example Singapore Airline (SIA), in order to increase the sale, Cash and early payment discounts strategy is a foremost, such as the passengers buy the transportation service, upon the travel period must indicates deadline for early payment discounts for example 5% to 10%.Hence, this will increase more sale and tariffs. Moreover, Seasonal pricing strategy is very effective in order to increase more sales, upon the travel period there must be certain month which consider peak season. For example on the December to January, Singapore Airline (SIA) can come up with a special travel package. Last but not least, price discrimination strategy can be used. For instance, Singapore Airline (SIA) has to practice selling the goods or services at different price to differ buyers/customer, by focusing on the basic of income, age, geographic location etc. Place: Place in marketing mix is refers to the location, virtual place for selling the product. It is the distribution channels, used to get the product from the manufacturer/service, provide to the customer, it can as well refer to transportation or place for storing goods. The term “Putting the right product in the right place and time as well as right price”, it basically refers to in order to make it success, Singapore Airline (SIA) has to ensure the departing and arriving time or place must be accordingly and properly. Internet Center for Management and Business Administration (2010) Promotion: Promotion is a marketing tool where the marketers can used for promoting or communication of product or services to the customer. Promotion include advertise, direct marketing, Public Relation (PR) and internet marketing. (Adam Khan Kasi, 2010) In order to make more profit, Singapore Airline (SIA) can focus on the promotional strategy, for example the “push and pull” concept, personal selling and sales force, is all about talking and how to present it in a proper way, by using an airhostess or celebrity endorsement to held a promotional activity or event. Advertise through Television (TV), radio, direct marketing for example through email, flyer, and brochure etc. Internet Center for Management and Business Administration (2010) Effective promotion activity will directly target the targeted market at a specific group, successful promotion will increases the sales, Singapore Airline (SIA) can focus on the food and beverage category by develop a new breakfast meals and drinks with special offers together with free seats or special seats for certain period of time with only pay for a certain amount. The extended marketing Mix 3p People, Process and Physical Evidence Sources: http://courseware.finntrack.eu/learners/btec/marketing.htm People: People in this area is refers to staff of the organization, employee are very essential in an organization. Because the employee is a representative, they represent the organization deliver the services and taken as a whole, majority of the consumer keep in mind with the quotes “Judge a book by its cover”, therefore if the employee is not qualified or does not train well, it definitely will build a bad impression. The staff in an organization should train well with appropriate communication skills and service knowledge. Philip Kotler (2009, and Frances Brassington (2009) (SIA) Customer service strategy is very effective, The Singapore girl described as caring, kind, grateful and peaceful, the cabin crew of Singapore Airline is vital to the airline. For example, although the cabin crew is well-trained, but customer are very particular, hence they have to constantly deliver high-quality of services, serving them with comfortable and satisfaction to the maximum. Process: Process is refers to a system of the organization, it assists the organization to deliver the services. Services must be deliver effectively, prompt and stability. Therefore, Singapore Airline (SIA) has got to constantly deliver high-quality of services and regularly maintain the system in order to retain the customers. Physical Evidence: Physical Evidence is refers to the environment of the organization, it is an essential element of services marketing mix, it allows the customer or the critics to make judgments on the organization. Take Singapore Airline (SIA) as example, the customer have high expectation on (SIA), thus they buy the transportation service, as a result the cabin crew have to bear in mind as always keep the environment clean and comfort. Be friendly and be nice toward the customers. Marketing Plan 1.0 Executive Summary Singapore Airline is a company that delivers high quality of services, with the company slogan “A Great Way to fly”. This marketing plan illustrates (SIA) market segments and the strategies to get customers and create more revenue. Singapore Airline (SIA) not just a standard air transport provider, Singapore Airline is a leading brand which delivers high quality of services toward the passenger all around the world. Singapore Airlines (2010) Their unique strategic focus on target market gives them an advantage over the competitors, by focusing on lifestyle, satisfaction, giving customer a newest to enjoy. This will increase the percentage of passengers even for whom who do not normally travel by air-travel. 1.1 Vision (SIA) vision is to provide high-quality of service toward all around the world. By providing them a comfortable environment in the cabin during travel with reasonable price with the slogan “A Great Way to Fly”. Singapore Airline (2010) 1.2 Objectives 1.2.0 Generate over $380 million about $700 million in sales by the end of year 2010. 1.2.1 Increase sales/ percentage of passengers by 100% by the end of year 2010. 2.0 Target Markets Our ideal customer is between the ages of 18-30 who is very budget-conscious and who does not normally take flight as well as to whom who desire luxury and comfortable with reasonable price. College students or University students, customer who usually travel by “Malaysia Airline, Air Asia, Cathay Pacific Airways, customer is typically Vacationist. 2.1 Market Definition and Segmentation We target on one segment: The economy class. In these segments, customers are budget-conscious and enjoy lavishness lifestyle. 2.1.0 Budget-conscious customers There are two types of customers who are budget-conscious and customers who are very keen in purchasing, those with unlimited budgets. 2.2 Target Market Segment Strategy Our strategy focuses on service, constantly delivering high-quality of services, becomes a leading brand. We will regularly keep in touch with the customer through various online methods, including social media and emailing. As a result, we will be able to target the targeted markets with consulting services. 2.3 Target Market: Budget-conscious customers Free Seat: Offer promotion on free seating on Decembers with memorable slogan “Everyone can fly” for only departing from or to domestic area and selected area with limited seats and date. For example Singapore to Johor Bahru, or Singapore to Penang. Served with several food or beverage which is only available for promotion on December with only pay for Â½ price of the actual price. Some features of free version are disabled, such as the TV programmed and the advertising is displayed beside, at the corner of the movie show, however users are able to watch tons of movie/drama and the advertisement will be disabled while showing and is only accessible on certain time. 2.3.1 Needs and Requirements Budget-conscious Vacationist get tired and unhappy easily, since they are calculative, very enjoyable and are constantly looking for low-cost transportation, because of limited financial capacity. Some young adults normally get their money from their parents or from low paying jobs, therefore in order to make them happy and satisfy, (SIA) have to constantly come up with various travel package and promotion to catch their attention to increase the profit. The promotion package can include some special price which is only available for young adults or senior citizen for example a student price or discount together with free gifs. 2.4 Positioning To reach the targeted customer in a very competitive markets and to become the market leaders, (SIA) have to make their image strong because it is difficult to change a consumer’s impression. In order to do so, the organization should make their brand name, image simple and easy and within the slogan consist of simplified message. This concept will initially be remembered, the consumer will remembered at the first place. (Al Ries and Jack Trout, 2010) 2.5 Competitive Forces There are many airline industries. However, they are only few airline industries had built it brand name and are able to survive in this very competitive sectors. Singapore Airline promises is an advantage, the slogan “A Great Way to fly”, since (SIA) will not have to spend as much time or energy to compete with the competitors, because they have bear out with action instead of word of mouth. 2.6 Sales Forecast Sales by year According to (SIA) operating statistic on Nov 09 2010, (SIA) had earned a net profit of $633 million for the first half of the 2010-11 financial years , and a net profit for Second Quarter 2010-11, July-September quarter was $380 million. The assignment would like to emphasis on one year integrated marketing plan to meet the objective of increasing sales. Sales will come from 2 sources: 2.6.0 Passengers – This includes air travels, customer purchase air transportation. 2.6.1 Embedded Advertising Sponsorships – Advertisement in Facebook or other website with the concept of “Pay per Click”. The sales costs earned profit by charged from other channel who desire to advertise on the website. “Pay per Click”, every 1 of 10 people who visit the landing page or see twitter or Facebook post will immediate catch their attention. The average sales price estimated based on the tariffs and advertising sponsorships. 2.7 Recommendation In order to increase the sales and maximize shareholder wealth as well as make the customer happy and satisfy, delivery high-quality of services is a must and must be delivering at a right manner with suitable and well-planned estimated strategy. References: 1. Ezine Articles Website (2010), Marketing Mix – 4P’s of Marketing Mix (Product, Price, Place
A key outline is also required for this 1,500–2,000 words, including time line Part 1: Your Leadership Vision Review information Essay
A key outline is also required for this 1,500–2,000 words, including time line Part 1: Your Leadership Vision Review information about how to write a leadership vision statement. – What is a leader’s vision, and why is it important? – In 25 words or less, write your vision statement, articulating your leadership goal based on what you learned about leadership in the past few weeks. Part 2: Your Leadership Goals Goals represent your specific plan on how to enhance your leadership skills. – Provide an assessment of your existing leadership competencies from Weeks 1 and 2. – In 500 words, list and describe your 5 top leadership goals. – Explain how they contribute to your vision statement. – Part 3: Action Plan Setting goals is one way of learning to translate your visions into realities and action. Write 700–1,000 words describing your action plan for leadership, and explain how you will reach your goals. – The narrative part of the plan should include any formal and informal educational opportunities such as books, courses, or symposiums. – Use 1 real-world situation from your past, and identify how changing 1 thing about your leadership style may have led to a different outcome. – Explain other ways in which you will work on your leadership goals. – The graphic part of the plan should include a creative visual time line, including milestones, that depicts how you will accomplish your goals. Use visuals, words, illustrations, and so forth to show your plan. Part 4: Leadership Ethics and Integrity One critical part of a leader’s role is ethics and integrity. As you prepare your action plan, consider the ethics of leadership. Effective leaders inspire trust through their behaviors and personal integrity. Consider some of the characteristics of your own ethical behaviors and leadership integrity, and add this section to your Leadership Style Action Plan this week. – Write 300–500 words about the 2 most important values of leadership: ethics and integrity. – How will you maintain high standards of integrity as a leader? Part 5: Tracking Success This portion of the plan should detail how you will monitor your progress over time. – Now that you have a leadership plan, discuss how the structure and hierarchy of the organization impacts your success as a leader. – Include 3 benchmarks for monitoring your progress on the goals set forth in your Key Assignment draft from Week 4. – Include a concluding statement of your commitment to accomplishing your leadership goals and lifelong learning. – This section should be 300–500 words. Please provide APA citations and references to support your work. Objective Apply knowledge of leadership principles and ethical decision making to personal and professional situations Identify the leadership skills needed to keep production and morale at peak levels Identify the leadership styles that are preferable in certain situations
NUR 4636 MDC How Do Factors Influence Health in African American Community Discussion
assignment helper NUR 4636 MDC How Do Factors Influence Health in African American Community Discussion.
Assignment Due: 7/8/20 @ 5pmIndividual, interpersonal, community and environmental influences all affect the health status of a community.For a community you are involved in, name two key factors in each area.For your community, which factors have the most effect? The least?Healthy People 2010 follows a variety of health indicators, such as physical activity and obesity; drug, alcohol, and tobacco use; mental health; incidence of violence and injury; environmental issues; and access to health care.For a population in your community, which of these indicators do you think has the greatest impact on health and wellness?What media are used in your community to promote health and prevent illness or disease?Give three examples and discuss how effective they are for their target audienceAPA Format. At least 200 words.
NUR 4636 MDC How Do Factors Influence Health in African American Community Discussion
Secondary School Teachers’ Issues in Turkey Proposal
Table of Contents Dissertation Summary Dissertation Critique The Proposed Research Study References Dissertation Summary The chosen dissertation was written by Kaya (2008) who focused on the problems and experiences of general education teachers working in Turkey. The research was conducted in an urban center in Turkey in 2008. The researcher was paying focused attention to the connection existing between “burnout and classroom and teacher factors” (Kaya, 2008, p. 7). During the research, the author was focusing on three important questions shaping the study. First, the paper studies the degree of burnout among teachers “teaching in inclusion classrooms in Turkey” (Kaya, 2008, p. 9). Also, it focuses on the specific factors about the working process and characteristics of participants that can be used to predict burnout in teachers working in Turkey. The third research question touches upon the existence of perceived challenges associated with this profession. The sample studied during the research included almost six thousand elementary school teachers from Turkey. Data collection methods used during the research include the use of two survey tools (MBI and EBES). As for the data analysis methods chosen by the researcher, there are five of them: “descriptive statistics, one-way ANOVA, independent t-test, stepwise multiple regression, and qualitative analysis” (Kaya, 2008, p. 7). Having analyzed the collected data, the researcher concluded that both age and teacher experience could be called the variables predicting burnout in Turkish teachers. In terms of the perceived work-related difficulties, a lot of the participants reported that it was difficult for them to use individualized strategies in classes with large numbers of students. The given dissertation is important to the proposed research as it demonstrates the practical significance of inclusion policy and provides an example of the proper use of quantitative research methods and data collection tools. Therefore, a lot of conclusions presented in the dissertation can help to study the topic of burnout in intellectual disability teachers in Saudi Arabia. Dissertation Critique Among the key concepts and terms used by the author of the chosen dissertation, there are employee burnout, inclusion classrooms, and the history of disability education in the country where the research was conducted. As for the key notions that the proposed research will utilize, they include intellectual disability, occupational burnout, and the impact of important characteristics of special education teachers in Saudi Arabia on the levels of burnout that they experience. The most important term that needs to be discussed in this section is employee burnout and the way that it is defined in the two works that are compared. Generalizing the information on employee burnout that acts as a primary term in his research, the author of the dissertation acknowledges that no definition would be accepted by all researchers in the field due to the difference of opinions concerning the dimensions and signs of burnout. At the same time, the author believes that the majority of researchers appreciate the idea concerning burnout dimensions forwarded by Maslach in the twentieth century. According to the latter, occupational burnout presents a combination of three factors that include “emotional exhaustion, depersonalization, and reduced personal achievement” (Kaya, 2008, p. 13). The proposed research will use the definition proposed by Maslach as it presents the most comprehensive one. Importantly, the proposed research will use numerous sources whose authors rely on the theoretical knowledge discussed by Maslach. In terms of the topic and research questions of the discussed dissertation and the proposed research, the most significant difference between these two works is presented by location and population. The dissertation, the author reports, remains the first work in Turkey that studies a wide range of variables and their connection to the phenomenon of occupational burnout. The author proves the significance of the work stating that the previous studies “did not include inclusion related variables” (Kaya, 2008, p. 9). The research questions identified in the dissertation focus on the way that teachers in Turkey perceive themselves in connection with the three dimensions of burnout, teacher and classroom characteristics predicting burnout, and the perceived work-related challenges reported by teachers. As for the proposed research, it will focus on burnout in special education teachers with a different cultural background – the research will be conducted in Qassim, Saudi Arabia. The proposed study will focus on four variables and the way that they influence burnout rates whereas the dissertation utilizes a larger number of variables. This is because the phenomenon of teacher burnout in specialists from Saudi Arabia has not been thoroughly studied yet. At the same time, the author of the discussed dissertation refers to some studies conducted in countries with similar cultures such as the UAE. According to the findings, male education specialists from the country were “less positive towards inclusion” than their female colleagues, and the negative perception of inclusion was more manifested in less experienced education specialists (Kaya, 2008, p. 26). Nevertheless, the situation for special education teachers in Saudi Arabia has not been studied, and this is why the proposed research will be unique. Due to the presence of a knowledge gap related to occupational burnout in intellectual disability teachers in the country, the findings will also possess practical significance. Unlike the chosen dissertation, the proposed study will use four sub-questions guiding the research process. As for the latter, they refer to the impact that four variables have on burnout levels in intellectual disability teachers in Saudi Arabia. The variables that will be studied are the following: the gender of disability teachers, their academic degree, the level of teaching, and the number of years that participants work as special education teachers. As is clear from the research questions, the proposed study and the dissertation are extremely different in terms of study variables that are identified. Thus, the proposed research will not include some of the variables related to inclusion classrooms such as the types of disabilities that students have, resources used by teachers, and the number of students with individual plans taught by the participants. Get your 100% original paper on any topic done in as little as 3 hours Learn More The sample chosen for the discussed dissertation includes almost six thousand participants working in inclusion classrooms in Turkey. About the proposed research, it is planned to survey at least five hundred special education teachers from Qassim in Saudi Arabia. The sampling strategy used by the author of the dissertation is random, and the proposed research is also going to use random sampling that is one of the popular quantitative sampling strategies. Using this strategy, researchers are required to assign numbers to participants instead of using their details during the stage of data analysis. The given strategy was chosen for the proposed research to give an equal chance to all teachers to make their contribution to the research. Due to this strategy, each teacher in Qassim will have an “equal probability of being selected from the population” (Creswell, 2012, p. 143). As for the tools for data collection used by the author of the dissertation, they include MBI with more than twenty statements helping to measure burnout levels using three dimensions. The researcher has chosen this tool due to its reliability and proven effectiveness. Also, the researcher was using the survey that was created for the particular research; the latter was aimed at collecting demographic data and the information on the classroom environment. It is clear from the results reported by the researcher that the combination of two data survey tools helped her to conduct an in-depth analysis of factors affecting burnout rates. The second tool used by the researcher includes questions related to teachers’ previous experience, personal details, degrees earned, professional licenses, and the level of teaching. Also, it touches upon the types of inclusion classrooms that they can use, the number of students they teach (including students who have IEPs), and types of disabilities that the latter have. The attention is also paid to specific materials that teachers can use to support children with special needs. To study the system of special education applied in different schools, the researcher also included the questions concerning the participants’ collaboration with other professionals helping children with special needs. In the end, the respondents are supposed to identify the most important work-related challenges that they face. The proposed research will use MBI (1982) to measure burnout among special education teachers whereas the dissertation studies general education teachers as well. The tool is known to “have the strongest psychometric properties”, and it uses three subscales to measure burnout rates about three dimensions presented by reduced performance, exhaustion, and cynicism (Maslach, Schaufeli,
Nova Academy of Cosmetology Creating a Model with Functional Dependencies Project
Nova Academy of Cosmetology Creating a Model with Functional Dependencies Project.
Take the data below and create a Model with functional dependencies.In a text/word file, write out the “Model” of your tables in the following format:TABLE_NAME(Key, other Elements, etc.) (if there is a foreign key, italicize it)You might want to add extra fields to make your database make more sense.Create a MySQL Model using MySQL Workbench of your tables & be sure to include the relationships.Please Call your Database LastNameFirstNameAssignment2Each table created should have a Primary Key, and data types for each element. Submit text/word document and database creation script (SQL) through Assignment link. Upload separately, not in a zip file.add the data to the database as well.
Nova Academy of Cosmetology Creating a Model with Functional Dependencies Project