Outline of the Business Plan:
1. Cover Page and Table of Contents. The cover page should include the name of the company, its address, its phone number, the date, and contact information for the lead entrepreneur.
2. Executive Summary. The executive summary is a short overview of the entire business plan; it provides a busy reader with everything that needs to be known about the new venture’s distinctive nature.
a. Although the executive summary appears at the beginning of the business plan, it should be created after the plan is finished. Only then can an accurate overview of the plan be written.
b. An executive summary shouldn’t exceed two single-spaced pages. The cleanest format for an executive summary is to provide an overview of the business plan on a section-by-section basis.
3. Industry Analysis. This section should begin by describing the industry the new business will enter in terms of its size, growth rate, and sales projections. It is important to focus strictly on the business’s industry and not its industry and target market simultaneously. Before a business selects its target market, it should have a good grasp on its industry—including where its industry’s promising areas are and where its points of vulnerability are located.
a. The sections to include in this portion of the plan include: Industry Size, Growth Rate and Sales Projections, Industry Structure, Nature of Participants, Key Success Factors, Industry Trends, and Long-Term Prospects.
b. Industry structure refers to how concentrated or fragmented an industry is. Fragmented industries are more receptive to new entrants.
c. Industry trends should be discussed, which include both environmental and business trends. This is arguably the most important section of an industry analysis because it often lays the foundation for a new business idea in an industry.
4. Company Description. This section begins with a general description of the company. Although at first glance this section may seem less critical than the others, it is extremely important. It demonstrates to your reader that you know how to translate an idea into a business.
a. The company description should start with a brief introduction, which provides an overview of the company and reminds the reader of the reason it is starting.
b. The sections to include in this portion of the plan include: Company History, Mission Statement, Products and Services, Current Status, Legal Status and Ownership, and Key Partnerships (if any).
5. Market Analysis. While the industry analysis focuses on the industry that a firm will participate in, the market analysis breaks the industry into segments and zeroes in on the specific segment (or target market) to which the firm will try to appeal.
a. The sections to include in this portion of the plan include Market Segmentation and Target Market Selection, Buyer Behavior, and Competitor Analysis.
b. Market segmentation is the process of dividing the market into distinct segments. Markets can be segmented in many ways, such as by geography, demographic variables, psychographic variables, and so forth.
c. A competitor analysis is a detailed analysis of a firm’s competitors.
6. The Economics of the Business. This section begins the financial analysis of the business, which is further fleshed out in the financial projections. It addresses the basic logic of how profits are earned in the business and how many units of a business’s product or service must be sold for the business to “break even” and then start earning a profit.
a. Revenue drivers and profit margins. Summarize the major revenue drivers of the business in proportion to where you expect to make your money. Describe the size of the overall gross margins and margins for each of the major revenue drivers of the business. Then determine the weighted average contribution margins.
b. Fixed and variable costs. Provide a detailed summary of fixed and variable costs for the venture.
c. Operating leverage and its implications. Characterize whether your cost structure is predominantly fixed or variable and then indicate the implications.
d. Start-up costs. Distinguish the one-time start-up costs of the business.
e. Overall economic model. Put the pieces above together. Indicate how you will make money in terms of the combination of margins, volumes, operating leverage, and revenue source flexibility. How attractive is the combination?
f. Breakeven chart and calculations. Compute the number of units the business has to sell to “break even” prior to earning a profit.
g. Profit durability. Address the issue of how solid or vulnerable the profit stream appears to be.
7. Marketing Plan. The marketing plan focuses on how the business will market and sell its product or service. It deals with the nuts and bolts of marketing in terms of price, promotion, distribution, and sales.
a. The sections to include in this portion of the plan include Overall Marketing Strategy and Product, Price, Promotions, and Distribution.
b. A firm’s marketing strategy refers to its overall approach for marketing its products and services. A firm’s overall approach typically boils down to how it positions itself in its market and how it differentiates itself from its competitors.
c. The next section should deal with your company’s approach to product, price, promotion, and distribution.
d. The final section should describe the company’s sales process or cycle and specific sales tactics it will employ.
8. Product (or Service) Design and Development Plan. If you’re developing a completely new product or service, you need to include a section in your business plan that focuses on the status of your development efforts.
a. The sections to include in this portion of the plan include: Development Status and Tasks, Challenges and Risks, and Intellectual Property.
b. Most products follow a logical path of development that includes product conception, prototyping, initial production, and full production. You should describe specifically the point that your product or service is at and provide a timeline that describes the remaining steps.
c. A prototype is the first physical depiction of a new product. A virtual prototype is a computer-generated 3D image of an idea. It displays an invention as a 3D model that can be viewed from all sides and rotated 360 degrees.
9. Operations Plan. The operations plan outlines how your business will be run and how your product or service will be produced.
a. The sections to include in this portion of the plan include: General Approach to Operations, Business Location, Facilities, and Equipment.
b. A useful way to illustrate how your business will be run is to first articulate your general approach to operations in terms of what’s most important and what the make-or-break issues are. You can then frame the discussion in terms of “back stage,” or behind the scenes activities, and “front stage,” or what the customer sees and experiences.
10. Management Team and Company Structure. This is a critical section of a business plan. Many investors and others who read business plans look first at the executive summary and then go directly to the management team section to assess the strength of the people starting the firm.
a. The sections to include in this portion of the plan include: Management Team, Board of Directors, Board of Advisors, and Company Structure.
b. A board of directors is a panel of individuals elected by a corporation’s shareholders to oversee the management of the firm.
c. A board of advisors is a panel of experts asked by a firm’s management to provide counsel and advice on an ongoing basis.
d. An organizational chart, which is often included in this section of the business plan, is a graphic representation of how authority and responsibility are distributed within the company.
11. Overall Schedule. A schedule should be prepared that shows the major events required to launch the business. The schedule should be in the format of milestones critical to the business’s success.
12. Financial Projections. The final section of a business plan presents a firm’s pro forma (or projected) financial projections. Having completed the previous sections of the plan, it’s easy to see why the financial projections come last. They take the plans you’ve developed and express them in financial terms.
a. The sections to include in this portion of the plan include: Sources and Uses of Funds Statement, Assumptions Sheet, Pro Forma Income Statements, Pro Forma Balance Sheets, Pro Forma Cash Flows, and Ratio Analysis.
b. A sources and uses of funds statement is a document that lays out specifically how much money a firm needs, where the money will come from, and what the money will be used for.
c. Pro forma (or projected) financial statements are the heart of the financial section of a business plan. A firm’s pro forma financial statements are similar to the historical statements an established firm would normally prepare, except they look forward rather than track the past.
d. Ratio analysis—Most business plan writers interpret or make sense of a firm’s historical and/or pro forma financial statements through ratio analysis. Ratios, such as return on assets (ROA) and return on sales (ROS), are computed by taking numbers out of financial statements and forming ratios with them.
13. Appendix. Any material that does not easily fit into the body of a business plan should appear in an appendix.
14. Putting It All Together. In evaluating and reviewing the completed business plan, the writers should put themselves in the reader’s shoes to determine if the most important questions about the viability of their business venture have been answered.
unequal opportunities students face that impact their path to the American Dream
HCML876 UNIT 4 IP unequal opportunities students face that impact their path to the American Dream.
In Unit 3, our texts look at our education system and some the unequal opportunities students face that impact their path to the American Dream. These readings also make us question whether or not the dream is accessible to all. Keep these discussions in mind as you begin writing your essay. Essay Assignment: Put two Unit 3 readings in conversation with each other and answer the following question. How do these readings work together to provide us a deeper understanding of how our education system can impact students’ path to the American Dream? Draw on specific points from these readings, and explain how a synthesis of these readings deepens our understanding of factors that influence students’ success or failure and ultimately impact their path to Dream. How does it allow us to identify potential contradictions in the Dream? How can we begin to identify elements of a crisis with the Dream? Lastly, how might our readings begin to point towards strategies for overcoming these contradictions and crises? Essay Components: Introduction that introduces readers to topic and provides brief introduction of both readings/authors and ends with a thesis statement that identifies common idea and possible solution Summary paragraph(s) of two readings, paraphrased and with minimal quoting (confine quotes to major ideas/keywords). Summaries should clarify main idea and support of each reading Body paragraph(s) that prove and support your thesis. Here is where you are showing the synthesis and common idea authors share. Prove it with detailed explanation that illustrates thesis. Be selective in your use of author, but let me see you paraphrasing and/or quoting correctly with signal phrases and page numbers as needed. Have clear paragraph structure with topic sentence and transition, detailed support, and wrap up sentences Conclusion that pulls in possible solution you noted in your thesis. You need a thoughtful discussion of solution you suggest as well as your own observation about our education system and how it can impact path to Dream. Works Cited page in correct MLA format for sources used Careful proofreading Format in MLA.
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English,does the ability to communicate via social media or texting cause people to stop talking to each other as much face to face? 1.support the claim 2.adresses the counter-argument
English,does the ability to communicate via social media or texting cause people to stop talking to each other as much face to face? 1.support the claim 2.adresses the counter-argument.
Promt: does the ability to communicate via social media or texting cause people to stop talking to each other as much face to face?
1.support the claim
2.adresses the counter-argument
3.your paper is written in MLA format
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Cyber Security Question
This project is divided into several parts, each with a deliverable. The first four parts are drafts. These documents should resemble business reports in that they are organized by headings, include source citations (if any), be readable, and be free from typos and grammatical errors. However, they are not final, polished reports.
Please see the attached requirements.
Project Part 4: Business Impact Analysis (BIA) and Business Continuity Plan (BCP)Senior management at Health Network has decided they want a business impact analysis (BIA) that examines the company’s data center and a business continuity plan (BCP). Because of the importance of risk management to the organization, management has allocated all funds for both efforts. Your team has their full support, as well as permission to contact any of them directly for participation or inclusion in the BIA or BCP.
Winter storms on the East Coast have affected the ability of Health Network employees to reach the Arlington offices in a safe and timely manner. However, no BCP plan currently exists to address corporate operations. The Arlington office is the primary location for business units, such as Finance, Legal, and Customer Support. Some of the corporate systems, such as the payroll and accounting applications, are located only in the corporate offices. Each corporate location is able to access the other two, and remote virtual private network (VPN) exist between each production data center and the corporate locations.
The corporate systems are not currently being backed up and should be addressed in the new plan. The BCP should also include some details regarding how the BCP will be tested.
For this part of the project:
Research BIAs and BCPs.
Develop a draft BIA plan for the Health Network that focuses on the data center. The BIA should identify:Critical business functions
Maximum acceptable outage (MAO) and impact
Recovery point objective (RPO) and recovery time objective (RTO)
Develop a draft BCP that could recover business operations while efforts are ongoing to restart pervious operations. You may use or repurpose a BCP template you find online. Include a description of how you would test the plan.
Submission RequirementsFormat: Microsoft Word (or compatible)
Font: Arial, size 12, double-space
Citation style: Your school’s preferred style guide
Examine and analyze issues of power, ethics, communication, and motivation in a historical context and presently in the organization.
Examine and analyze issues of power, ethics, communication, and motivation in a historical context and presently in the organization..
While Assignment 1 focused on your individual behavior in the context of the human service organization, Assignment 2 focuses on the culture of the human service organization. In this paper you will discuss your present or former organization’s culture (your organization hereafter). Again, the intention is to explore the human service organization in the context of the theoretical framework presented in Osland et al. (2007) and Morgan (1998). As part of this assignment, you will: Describe the culture of your organization from the viewpoints of contemporary organizational theory. Provide a longitudinal description of how the organizational culture has developed and identify the roles of those who had the primary roles in its development. Examine and analyze issues of power, ethics, communication, and motivation in a historical context and presently in the organization. Distinguish processes or behaviors that are rewarded, punished and ignored and the extent to which this plays a role in the organization’s behavior and culture. Evaluate whether the leadership team displays adequate emotional intelligence and assess whether this could be valued as an important attribute (if your evaluation reflects poor application of emotional intelligence, then propose a scenario in which an adequate display of emotional intelligence may yield different results). Propose an action plan to impact the organization’s culture and behavior, and present a rationale as to why implementation of this could trigger organizational change. As with the previous assignment, your analysis should be done using the theoretical framework as described by the authors and must avoid the autobiographical approach. While the experiences and organizations described might be your own in the context of your organization or one you are familiar with, conceptualizing these should be framed in theory. In summary, the paper must demonstrate knowledge of the concepts as presented in the reading materials (text and additional sources) and should also reflect the skill in applying this knowledge to organizational behavior.
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Situation Analysis on Lego company
Situation Analysis on Lego company.
This is an essay paper for Masters’s subject. The chosen company is Lego. The essay requires research on Lego and its: 1. MARKETING ENVIRONMENT 2. SEGMENTING, TARGETING & POSITIONING 3. MARKETING STRATEGY ANALYSIS 4. COMMUNICATIONS CAMPAIGN ANALYSIS 5. Recommendations: the essay requires at least 3 recommendations from the marketing perspective and 3 from the communications perspective. The research on Lego should be specific to the company by either choosing a specific product line of Lego or providing an analysis of the overall company strategy. The research should be based on theories learned in class. I am attaching the rubrics and essay outline. I will send the theories learned in class separately. Please contact me for any additional information. Thank you.
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