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Government – Campaign Manager Essay

Government – Campaign Manager Essay. I’m trying to learn for my History class and I’m stuck. Can you help?

Imagine that you have just been hired to be the campaign manager for an individual who is running for a Senate seat in your state, and your candidate expects you to hit the ground running by developing a political campaign plan. While you will not be expected to develop a full plan for the purposes of this course, you will begin thinking about how your campaign would handle the media and public opinion polls. This very basic plan will consist of the following sections:

Strategic Summary: In this section, you will discuss the goals of your campaign, and you will describe the campaign’s strategy for winning the election, including how you will utilize the media and public opinion polls during your campaign. Describe how the media influences the public and the impact that polling has on politics.
Targeting: In this section, you will discuss which voters you will need to target in order to win the election. How will you connect with voters of specific socioeconomic statuses and/or voters of certain cultures and backgrounds? How are voting practices and political participation affected by culture, background, and socioeconomic status?

Government – Campaign Manager Essay

Complete Question in APA style. Help me study for my Computer Science class. I’m stuck and don’t understand.

Complete the following sections:

Engineering Requirements

Create a list of the top 10 software engineering requirements for the organization.

This list should address requirements that are common to most of the software development projects rather than specific project requirements.

Include descriptions for each of the requirements that provide sufficient information to align the requirements with architectural strategies that were defined in the previous week.

Complete the following section:

Emerging Technologies

Provide a summary of at least 3 emerging technologies that you believe will be used in your organization.
Discuss how your selected architecture supports these emerging technologies and what changes may be required in the architecture to overcome any limitations in this support.

Ensure that this final version of the plan is sufficiently detailed to allow the organization to confidently move forward with the use of the architecture for software development based on your recommendations.
Be sure to update your table of contents before submission.
Add the subtitle: Architecture Strategy Evaluation

Discuss the pros and cons of the architectural strategy that you selected in Week 3 in reference to the engineering requirements defined in the previous section of this report.
For each con identified in the previous section, provide a mitigation strategy to compensate for the shortfall in the selected architecture.

Complete Question in APA style

Philosophy homework help. This is a paper that is focusing on the race-ethnicity and crime or criminal justice research. The paper also provides additional questions to use in writing the assignment paper.,Race-ethnicity and crime or criminal justice research,You will conduct a research project on an important event, practice, or legal case related to race-ethnicity and crime or criminal justice. You will write a paper summarizing all of your work. A;so, you may focus on the case and it’s influence of the criminal justice system or aspects of the criminal justice that could be reformed. When brainstorming good ideas, ask such criminal justice and race research questions: Is criminal justice research topic good enough in terms of relevance? Why is it important in personal terms?,What significance does research topic idea have in global importance? Is it an analysis or argumentative paper? Make sure to approach the paper as such What are popular counter opinions? Are there any similar research works available? Does topic meet all grading rubric points?  Is there enough scholarly research to support your analysis? To give you an idea of “concepts”, this is just an example of topics. Do NOT use the exact same concept/issue suggestions for your paper. You could use Concepts 2 & 3 to build off upon but do NOT use the exact concepts given. I really suggest coming up with your own.,Race-ethnicity and crime or criminal justice research,Concept Examples Concept One: African-Americans are more likely to be arrested, sentenced and receive harsh penalties than white Americans. For instance, although African-Americans on average neither consume nor sell more drugs than white Americans, they are much more likely to be arrested and sentenced on drug charges. Has the American criminal justice system reinstated a new ,Jim Crow as Michelle Alexander, argues in a recent book? And what should be done? Should, for instance, prisons be abolish as Angela Davis argues? Notice here that the author sets the background with factual information and then poses the question that they will address.,The concept/issue is : A new Jim Crow type of system exists within the criminal justice system. The author will then use the paper to address the concept: what it is, how it is to implement, what should be done (using research to support the position). Concept Two: Racial Prejudice Among Prisoners in America For this concept, you could address the issue of white supremacy groups or any other ethnocentric group. You could specifically focus on Mass or nationwide. Concept Three: Are laws against racial discrimination always applicable to sports?,Attachments,Click Here To Download,Philosophy homework help
What is Triple DES? First, let’s discuss what Triple DES, aka “3DES” is. It’s a cryptography method based on the Data Encryption Standard (DES). DES is a block cipher designed to encrypt and decrypt data blocks that contain 64 bits by utilizing a 64-bit key. Singh, G.,

Environmental Friendly Fiber Optic Communication Engineering Essay

Abstract – This paper introduces the basic concept of fiber optic communication and its environmentally friendly application. It will cover the charactypes of fiber optic. Besides, the process of fiber optic communication system is also described. The most important part of this article is its environmentally friendly used of fiber optic in communication in a real world. We also discussed on the advantages and disadvantages of fiber optic. Keywords: Fiber optic; environmental friendly INTRODUCTON Development of Fiber Optic In the late 1800s, the first studies of fiber optic were made. Alexander Graham Bell is the one who came out with the idea of carry optical communications signal by using glass fiber. The practical development starts in the early 1960s and strongly develops until today. In the early 1960s, laser was invented and used for fiber optic. It is followed by the development of low loss optical fiber in 1970s. The production of the first very pure glass of fiber optic in 1970’s has spurred the development of fiber optic. Fiber optics is developed rapidly in the 1980s where optical fiber amplifier was invented. In 1990s, in-fiber Bragg grating was invented. Characteristic of Fiber Optic Fiber optic is long, transparent, flexible fibers of glass or plastic. Optical cables are formed when hundreds or thousands of fiber optics are arranged in bundles. By using optical cable, light signals can be transmitted over long distances. Fiber optics which made of very pure glass are able to carry light over long distances ranging from a few centimeters to more than 160km with little dimming. Some measures of fibers are less than 0.004mm in diameter; they are even thinner than human hair. Besides, fiber optic bundles can be either coherent or incoherent. In a coherent bundle, fibers are arranged so that images and illumination can be transmitted. Whereas, in incoherent bundles, the fibers are not arranged in any particular way and only illumination can be transmitted. Structure of Fiber Optic The structure of a fiber optic contains core, cladding and buffer coating. The core is the thin glass center of the fiber where the light travels. Cladding is the outer optical material surrounding the core which reflects the light back into the core to prevent light from leaking from the core. There is a plastic coating that protects the fiber from damage and moisture called buffer coating. A jacket which is the cable’s outer covering has the function of protecting the bundles of fiber optics. 1.4 Types of Fiber Optic There are two classifications of fiber optics which are single-mode fibers and multi-mode fibers. In single-mode fibers, light follows a single path through the core and is suitable for high-speed signal long-distances transmission. They accept light only along the axis of the fibers. They have smaller cores and transmit infrared laser light. In multi-mode fibers, the light takes many paths through the core. They have larger cores and transmit infrared light from light-emitting diodes (LEDs). Normally, the multi-mode fibers are used for short-distances communication. 1.5 Fiber Optic Communication System Fiber optic communication is a method which sending pulses of light to transmit information through a fiber optic from one place to another. In fiber optic communication system, the light propagates through the fiber based on the laws of optics. First of all, input information is fed so that information signal such as voice or video is converted into a form compatible with the communication medium. A coder or analog-to-digital converter (ADC) is used to convert input signals from continuous analog signals into a series of digital pulses which are used to flash a powerful light source off and on very rapidly. The light-beam pulses are generated and fed into a fiber optic cable for transmission. Once the light pulses entering one end of the fiber, the boundary of the fiber is stroked and reflected inward. When light pulses travelling through the fiber in the form of zigzag reflections until they reach the other end of the fiber. To detect the light pulses, a photocell or light detector is used at the receiver which then will convert the light pulses into electrical signal. The electrical pulses are amplified and reshaped back into digital form which then will feed to a decoder or digital-to-analog converter (DAC) to recover the original voice or video. Applications Fiber optic is widely used in several of fields. It is most popular used in communication system for data transmission purpose. For example, the telephone switching in office is linked with optical-fiber cable. Other than that, in order to provide information worldwide, many communication companies have installed large networks of fiber-optic cables across the continents and under the oceans. In medicine, physicians may work out with tiny incisions to look and work inside the body of patients instead of having to perform surgery. Endoscopes instruments which have fiber optic are used for viewing the hollow organs in the body. Normally, there are two sets of fibers in endoscopes where the outer ring of incoherent fibers function as light supply while the inner coherent bundle transmit the image. For instance, an arthroscope is used by physicians to examine shoulders, knees, and other joints. There is a third set of fibers which are found in some models which used to stop bleeding or to burn away diseased tissue by transmitting a laser beam. Another example is that fiber optic can be used to measure body temperatures. Besides, a quick and accurate analysis of blood chemistry also can Fiber optic also plays an important role in scientific research and manufacturing industries. Optical-fiber coils used as sensing device in some instruments. It can measure the parameters such as pressure, temperature, acceleration, and voltage. When the parameter changes during the transmission of light over the fiber, it will cause a measurable change in the properties of the light. Fiber optic devices also helpful in transmitting light to or from places where human difficult to reach or dangerous, for instance, hazardous areas, vacuum chambers, and confined spaces within machines. Advantages of Fiber Optic There are a number of advantages of fiber optic communication system. First of all, it provides wider bandwidth because fiber optic cables have higher information-carrying capability. Next, fiber optic exhibits low attenuation, thus, signals can be transmitted over long distances. For instance, in subsea communications, signal can be transmitted distances up to 280km without the requirement for repeater or boosters. Another advantage is that fiber optic is much lighter, it is ideal for use in those areas where low weight is critical such as aircraft. With the advantage of smaller in size or diameter of fiber optic cables than electrical cables, so that more can be contained in a smaller space. Fiber optic cable also can support more weight than electrical cables. Besides, fiber optic is highly secure in data transmission by reason of fiber optic cables do not radiate any signal which means that the optical signal is completely contained in the middle of the fiber. Military and government communications are suitable to use fiber optic for communication purpose due to enhance data security. In addition, fiber optic communications cable does not carry electricity and also not prone to lightning due to its non-metallic cables. It also has greater immunity to external influences and interferences. Last but not least, fiber optics is environmentally friendly. Due to the lightweight, compact nature of fiber optic, there is little use of resource in manufacturing, transporting, and installing fiber optic cables. Disadvantages of Fiber Optic On the other hand, there are also shortages of fiber optic. Specialist skills are needed for the installation of fiber optic, especially in the testing and terminating phase. High cost of fiber optic cable is due to the difficulty of manufacturing it and installation. Therefore, costs will decline as methods improve. Furthermore, if compare to sending an electrical signal down a copper wire, the costs for converting an electrical signal into an optical signal for transmission down a fiber and converting signal back into an electrical signal is higher. Besides, data transmission via fiber optic is vulnerable because of a large number of information carrying capacity of the fiber. This may lead to catastrophic loss of communication. The drawback of cannot carry electrical power by fiber optic has significant implications to the subscriber where electricity is need to make the telephone work so that wire is needed for power supply. ENVIRONMENTAL FRIENDLY APPLICATIONS OF FIBER OPTIC COMMUNICATION 2.1 Submarine Fiber-Optic Communication Cable The reseach on the environmental impact of submarine fiber-optic communication cables was executed by Craig Denovan. From his study, he found that only fewer resources needed to install per unit length than the underground terrestrial. The advantages of using this optic cable are the data can be transmitting in an efficient manner and it has small environmental impact per unit of data sent. This optical cable is an environmentally friendly because it was only release 7g of carbon dioxide equivalents for every gigabit of data sent along 10,000 km in an average 13 years of commercial lifespan. The upgrade terminal equipment will be increased the data capacity of the modern cable while the existing cable can still be use. The 10Gbps of transmission data will be replaced by the 40Gbps data transmission. Thus, improve the environment performance and the number of possible connections per transmission increased. It is also would reduces its potential environmental impact as well as more data can be sent by extending 13 years of cable lifetime. Fiber Optic Sensor There is a number of applications utilize remote sensors, coaxial cable, transducers and other communication devices that subject electronic to high RF, EMI or magnetic fields very high voltage levels. It can cause a waste energy power and not environment friendly using the tranditional communication system. However, almost all engineering try to increasing the use of renewable resource materials while decreasing reliance on petroleum – based materials in new construction is a major concern of todays. In order using the right strategies to improving energy efficiency, reducing CO2 emissions, improving indoor environmental quality and protecting the natural resources of the world. There are a few internationally recognized certification organizations dealing with these issues because it becomes so important in construction. Besides that, architects are constantly looking for opportunities to reduce electrical and fuel consumption, increase air quality and use more eco-friendly materials in building construction to address these concern. By using Motorola’s Passive Optical LAN, an all-fiber LAN solution that operates on a gigabit passive optical network is a leading alternative to the traditional LAN network that enables architects and design engineers to increase the use of eco-friendly materials while significantly reducing energy consumption and significant costs associated with traditional LAN architectures. Passive Optical LAN Motorola offers another choice for LAN solution to copper-based systems. This system was known as Passive Optical Lan. It based on proven Passive Optical Networking technology that is expanded by leading provides around the world. It play important role to give better service to subscribers. This system also provides enterprises with fiber optic connectivity to any Ethernet end point such as end user devices, access points and wireless controllers, application serves and printers. It makes great replacing copper – based cables and device in the traditional LAN setting with fiber optic equipment. The Passive Optical LAN network consists of a high density aggregation device in the main telecommunication room that delivers converged service over a Gigabit Passive Optical Network. It extends to the desktop terminates at a Work Group Terminal. The Work Group Terminal provides 10/100/1000 Base Ethernet connectivity equipment such as desktop computer or laptops. Passive Optical Lan provides small passive fiber optic splitters which are allocated in a building. It require no power, produce not heat has typically 2 to 4 cubic feet in size. The POL system also reduces overall power and cooling requirements and reduces the need for construction materials that are not environmentally friendly. This allows design engineer to reduced cost on structure and interior with extra advantages to both the customer and environment. For examples, research facility using POL system will results in a reduction of 8,000 pounds less plastic versus category 6 copper infrastructure and 28,000 pounds less plastic to a category 6A copper infrastructure. Therefore, design engineers enables to design a building with a 50% reduction in power consumption for the overall computer network using POL system. This POL system will benefit to architects to design a building with lower installation cables, maintenance and equipment cost. Figure 1. POL system architectural inside a building Meanwhile, fiber optic sensors is was a better choice replacement for existing sensors where the fiber sensor offer greater performance, safety and cost advantages to the end user. The fiber optic sensor has huge demand in new market whereby it still in development and deployment new technology to replace older technology. For example, fiber sensors were developed to support process control in manufacturing field. The selling points of advantages having these sensors are improvements in environmental ruggedness and safety, especially in areas where electrical discharges could be hazardous. In other way, fiber optic sensors are being mass-produced in the field of medicine where they are being used to measure blood gas parameters and dosage levels. Patient safety is guaranteed as they will not expose from electrical shock treat due to fiber optic sensor is passive to electricity. Therefore, fiber optic sensor technology was not applied in the automotive industry, construction industry and other relative users of sensors because of cost considerations. This can be expected to change as the improvements in optoelectronics and fiber optic communication continue to expand along with the continuing emergence of new fiber optic sensors. CONCLUSION The primary reason on using fiber optic communication is it is can be used to transfer data in a long distances. The fiber optic cable is much better than conventional cable in terms of wider bandwidth, lower loss, light weight, small size, strength, security, interference immunity and safety. It is also have a weakness which is hard to work with because it’s small size and brittleness. Moreover, fiber optic cables are made from glass which has the lowest loss but is brittle and also made from plastic which is cheaper and more flexible, but has high attenuation. Due to the reasons of fiber optic has more advantages over conventional cable in data transmission; copper wire communication has been largely replaced by fiber optic in network. For future technologies, there is one new machine designed by Fraunhofer Institute for Production Technology in Germany that can produce fiber optic film sheets. This fiber optic film sheets can be apply widely including displays, architectural lighting, and automobile interior lighting. Further development of fiber optic cable in communication should be continued since it is more environmental friendly compare to the conventional communication cable. Other than having greater bandwidth of information transmission, we also can reduce impacts to the environment. ACKNOWLEDGEMENT Thanks to Dr. Sevia Mahdaliza M. Idrus for giving us guidance and advises to complete this project. We are also thankful to our friends and classmates for providing information which is useful to this project.

Long Beach City College Ethics and Healthcare Discussion

custom writing service Long Beach City College Ethics and Healthcare Discussion.

ASSIGNMENT:Part 1: (At least 200 words):Do you believe there is a difference between “ethics” and “morals”? Explain your answers with supporting references.Part 2 (At least 200 words):Do you believe their should be a separate field of study called, “Health Care Ethics” and what would it encompass? Why or why not?Part 3: (at least 400 words)What is your dream job? Where? (My major is healthcare administration so you can make something up of your choice in that field though._______After watching the below videos, write a 400 word discussion of your dream job and where it would be located. You need a word count, an APA formatted cover page, but no abstract.This is a thought piece for you to really consider career possibilities. You can talk about the dream job that may seem out of the question, but what steps you would take to either achieve that position or a job that you believe would make you as equally happy and fulfilled. I am looking for you to tell me about the job you always dreamed about, but ultimately the job you think you will eventually have. You can start by telling me what you dreamed about being when you were a child and how it changed over the years and why. It must be saved as a word document.Which country is the most overworked? (2:55 min) are the most advanced technological countries? (2:58 min) are the biggest companies in the world? (3:38 min) of the most amazing jobs (10:00 min)
Long Beach City College Ethics and Healthcare Discussion

Business Essays – SWOT Analysis

Business Essays – SWOT Analysis. Pest, Porter’s Five Forces, stakeholder and SWOT analysis of American Airline. Abstract The airline industry has always been and continues to be the most fiercely competitive business sector in all facets of its operations. Operating on paper thin margins the drop in passenger traffic brought on by the events of September 11th, 2001 have affected domestic United States airlines as well as all global carriers. The events of that day have caused governmental intervention in the form of loan guarantees, compensation for terrorist attack losses, as well as insurance related to war risk (Shane, 2003). The Associate deputy secretary of Transportation stated that the industry is in its “…worst financial crisis…”(Shane, 2003), since the industry was deregulated in 1978. It is important to understand that two differing types of airline carriers exist in the United States. The majors refer to airlines earning revenues in excess of $1 billion USD annually and generally they provide national as well as international service. These airlines cater to the business class customer and passengers who either expect or desire full in flight services such as meals and related amenities. American Airlines, Delta Air Lines, United Air Lines, U.S. Airways, Continental Airlines and Northwest Airlines fit these designations (Mayer, 2002). The discount air carriers have changed the face of the airline industry with their no frills, low-cost airfares and have put pressure on the majors in terms of eroding their market share. The preceding battle between discount carriers has further exacerbated the majors thin operating margins and has resulted in Delta, Continental, Northwest, United and US Airways (Beck, 2005) filing for protection under Chapter 11 of the United States bankruptcy laws while they restructure and renegotiate union contracts and creditor agreements. United States Senate Commerce Committee Chairman John McCain has stated that the United States government should be “…reluctant to do anything that might keep inefficient businesses afloat” (Shane, 2003). This is the climate in which the subject airline, American Airlines operates. Chapter 1 – American Airlines PEST Analysis The utilization of a PEST analysis with regard to American Airlines takes into account the political, economic, social and technological (NetMBA, 2004) environment the industry is embroiled in and how this has, is and will threaten to impact its operations and profitability. It must be remembered that the number of possibilities concerning macro-environmental aspects is almost limitless, thus concentration will be paid to those areas perceived to have the highest impact. Political The political stability of the United States was severely shaken by the terrorist events of September 11, 2001, and this directly resulted in a catastrophic drop in business as well as personal air travel (Ito et al, 2003). The preceding along with the following areas have impacted negatively on earnings as well as profitability among the majors: Pricing regulations Wage legislation and union requirements Deregulation policies of 1978 Increased emphasis on national and airport security Economic The overall economic climate in the United States prior to the events of September 11, 2001 called for a mild recession and the airline industry was wrestling with discount carriers. The pre 9-11 airline climate forecast a slight contraction as a result of the reversionary climate which was dramatically impacted by the events of 9-11 and the resulting economic aftermath (Ito et al, 2003): Dramatic slowdown of the economic growth rate Increase in fuel costs Balance of trade accounts Inflationary and fluctuations of the dollars against the Euro, and Yen Social The emphasis on September 11th throughout these varied analysis is due to the sweeping impact that event had on global events in all theatres. The social implications thus shaped or amplified are as follows (Mayer, 2002): Increased layoffs impacting all income groups Sharp decrease in lower and middle class travel Decline in airline related vacations destinations Negative impact of air travel safety brought on by the events of 9-11 Decrease in general airline related travel plans by consumers Low-fare travel stigma attitude shift to an acceptable alternative Technological The Internet’s impact on business and consumer purchasing habits heralded in a new age of information exchange which changed the manner in which airline tickets are sold. Airline SABRE system Decrease in airline travel agencies Introduction of Internet airline ticket reservations and ticketing Entry of Travelocity, Orbitz, Cheaptickets, Expedia and other best price shopping services The availability of the Internet as a consumer and business fare and flight shopping tool Porter’s Five Forces Michael Porter’s ‘Five Forces” model (QuickMBA, 2005) provides a framework to view the airline industry from the perspective of five forces that influence it: Rivalry American ranks as the world’s largest airline in terms of passengers carried, however is rated number 11th in terms of overall airline quality (Holderbach, 2004). Low-fare airlines garnered three of the top four spots in airline quality ratings, 1. Jet Blue, 2. Alaska, 3. Southwest, 4. America West. All but Alaska Airlines are low fare carriers. The remaining airlines are 5. US Airways, 6. Northwest, 7. Continental, 8. AirTran, 9. United, 10. ATA, 11. American, 12. Delta, 13. American Eagle and 14 Atlantic Southeast (Holderbach, 2004). Some of the more important facets within this category of the Five Forces model are: slow market growth since 9-11 high fixed operating costs low relative levels of product differentiation among the majors inroads of the low-fare carriers in the changing perception of air travel shake out of the industry since 9-11 in terms of bankruptcies and failures Threat of Substitutes Within Porter’s model substitute services come into play when demand exceeds supply, or vice versa. In the airline industry the excess supply has been attacked by low-fare carriers who have continually gained market share. Buyer Power The airline industry suffers from oversupply as well as fixed costs which served as the foundation for low fare carriers who offer no frill flights in return for discounted fares. This approach effectively pulled the casual traveler and spread to frequent travelers and some classes of business travel for companies seeking to cut costs. Buyer demand is re-shaping the airline industry as a result of these options. Supplier Power In terms of this category, fuel is the single largest airline cost expenditure item which affects all firms equally. Low Fare carriers by eliminating frills lower their per flight operating costs which have and is attracting scores of travelers to their fold. Barriers to Entry / Threat of Entry Traditionally, the high cost of entry in the airline industry reduced the treat of entry by competitive companies. However the business model offered by low fare carriers exploited the lower end segment of the market via price and provided a foundation for the entry of Southwest, Jet Blue, America West and others (Ito et al, 2003). Stakeholders Analysis By definition stakeholders are “…individuals or organizations who stand to gain or lose from the…” (Nuseibeh et al, 2000) success as well as failure of an enterprise, system or industry. A stakeholder analysis identifies the key stakeholders and how their interests affect the industry as well as specified firms within said industry in terms of their interests and how such impact viability as well as risk. In terms of American Airlines as well as the industry, the key stakeholders in today’s terms are: The varied unions that comprise the industry Ticketing systems, which include those representing the airlines in code sharing agreements as well as internet ticketing operations such as Expedia, Orbitz and others. Oil industry, as fuel suppliers America’s business community Consumers All of the preceding groups and institutions have an interest in seeing the American Airlines succeed as competition is the driving force behind innovation, pricing controls, convenience and choice. SWOT Analysis The strengths, weaknesses, opportunities or threats internal to a company represent the strategic environment known as a SWOT analysis (QuickMBA, 2004). Strengths Some of the advantages that American Airlines has in comparison to its competitors are (American Airlines, 2005): Recognizable brand name Largest global airline in terms of passenger traffic National and International routes serving all corners of the globe Perception as a major carrier with the commensurate levels of service Weaknesses internal flight amenities draining profits inability to compete with low fare carriers on price lack of competitive pricing to attract casual traveler base vulnerability to pricing Opportunities (American Airlines, 2005). code sharing agreements with domestic and international airlines SABRE ticketing system Presence at most airports American Eagle regional routes Lucrative route structure Threats thin operating margins favoring low fare carriers public acceptance of low fare carrier concept customer quality perception of low fare carriers that exceeds the majors prolonged slow economy favors low fare carrier pricing structure segmentation of the industry into business and discount carrier classifications high fuel prices government intervention Chapter 2 – Conclusion The intense competition in the airline industry along with thin operating margins and fuel costs along with other expenditures existed before the dramatic events of September 11th. The strengths of American Airlines in being the world’s largest airline provides it with a huge customer base that is familiar with the airline. This represents the core of all marketing, customer retention as well as the foundation to attract new customer trial. Customer retention and utilization represent the primary advantage that American Airlines enjoys and needs to utilize to protect its position as well as build upon. The American Eagle division provides the company with an additional customer convenience marketing tool via intra city (regional) destination traffic. In order to accomplish the preceding objective the company must increase its quality of service from its current 11th position to increase customer satisfaction. The 50/50 mix of business and leisure travelers that comprise its customer base has remained relatively constant and business class travelers contribute heavily to profits as a result of the higher fares paid for first class and business class seating (American Airlines, 2005). Utilization of target marketing with concentration on the frequent flier base represents American’s primary advantage to capitalize upon since is does not compete in a low fare platform. Tightened restrictions on fares has closed a lot of the gap, thus consumer perceptions in the higher income categories represent a huge customer base for American to capitalize on in stealing customers from the other majors as a primary strategy and eroding the fringe low fare customer base as a secondary target market. Technology in terms of software advances along with code sharing, peaking and American’s route and connection structures offer convenience. Increased international travel also helps the company as a result of its global routes and destinations. American’s size, reach, reputation, fleet and presence at over 154 airports reinforces the preceding (American Airlines, 2005). The company’s corporate vision states its objectives are to: set industry standard for safety and security, provide superior customer service, produce returns for stakeholders and shareholders by increasing business and thus revenue opportunities for vendors and allied firms further solidify the brand name and image as a premier carrier increase creative ticketing, promotions, vacation packages and associated areas to distance the company from low fare carriers and thus minimize their effects, capitalize upon inherent advantages As the world’s largest carrier American Airline’s business and leisure base provides the customer foundation to enable it to compete successfully against other majors as well as differentiate itself from low fare carriers. This ability to be the choice in the full flight service category along with the number of airports, seamless domestic and international route structure that enable it to offer direct service to the most destinations via its own branded airline represents a key convenience and thus marketing factor to garner success in this highly competitive environment. Bibliography American Airlines.2005 American Airlines Quick Facts. Beack, Rachel. 01/10/2005. Airline bankruptcies effects far-reaching. North County Times, San Diego, CA Holderbach, Patrice. 2004. Low-cost Airlines Top Quality Rankings. 07/04/2004. Ito, Harumi, Lee, Darin.2003. Assessing the Impact of the September 11th Terrorist Attacks on U.S. Airline Demand. 3-16_paper.pdf#search=’u.s airline industry competitors’ Mayer, David, G. 2002. August 2002 Edition of ‘Business Leasing News’. PEST Analysis. Nuseibeh, Bashar, Easterbrook, Steve. 2000. Requirements Engineering: A Roadmap. Porter’s Five Forces. SWOT Analysis. Shane, Jeffrey, 2003. Airlines’ Future Depends on Lower Costs, U.S. Official Says.09-01-03. Business Essays – SWOT Analysis

In a 1 – 3 page paper, briefly summarize the purpose of Sarbanes-Oxley and explain Human Resources’ role in

In a 1 – 3 page paper, briefly summarize the purpose of Sarbanes-Oxley and explain Human Resources’ role in. In a 1 – 3 page paper, briefly summarize the purpose of Sarbanes-Oxley and explain Human Resources’ role in compliance. Specifically, provide the steps that we can take to improve an organization’s preparedness for audit. The paper must be written in APA format, including proper citations and references. a 1 – 3 page paper, briefly summarize the purpose of Sarbanes-Oxley and explain Human Resources’ role in