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Future Growth of the Zen Buddhism Practice Discussion

Future Growth of the Zen Buddhism Practice Discussion.

I’m working on a environmental science writing question and need a sample draft to help me study.

Zen Buddhism is really about practice. Showing up to the cushion every day to sit in meditation, breathing and putting forth effort so as to know one’s mind. Write an essay that discussion some of the practices and efforts that we might be able to put forth as individuals, and as a species, in order to lessen our existential risks and bring about a healthier future for those who come after us.
Future Growth of the Zen Buddhism Practice Discussion

Perception and individual decision making are the notions which determine a human being and his/her mode of life. After watching the movie Blind Side, it is possible to analyze the behavior of Michael Oher who just wanted to live though in this case, the circumstances were rather specific. Being left without parental assistance, Michael Oher had been searching for the main purpose in his life and found it in football. The chance changed the life of this person. Looking at his life, it is obvious that Michael Oher was sure that nothing was going to improve his situation. This was his perception of the situation as well as his individual decision. He used to run away from every family he was adopted by. When Leigh Anne found him, she could not even imagine how possible it was to live in such a way. Still, her perception of the situation was different. Therefore, people are able to look at one and the same situation differently due to differences in perception of the facts. For example, in case of Michael Oher, it is possible to conclude that he got used to this situation, and it seemed better to him to live in such a way than to be grateful to the foreign people who offered him support and home. However, Leigh Anne was of another opinion though she could not understand Michael Oher’s decision as they had different perceptions of the situation (Blind Side). When people make decisions, they usually refer to personal experience, and it affects their perception of the surrounding world and some particular situation. It is impossible to judge people taking into account your personal experience as, in this case, a person considers the situation only from his/her personal point of view without referring to another individual’s background. The choice to begin a career of a sportsman was Michael’s decision which was based on personal features. Being a strong man of athletic constitution and possessing great powers of endurance, Michael was sure to achieve much success in football game though he also had to work hard. He understood that his low grades and other factors would not allow him to be a member of the school football team. Get your 100% original paper on any topic done in as little as 3 hours Learn More However, his coach gave him a chance as he saw that this boy could achieve success. Therefore, after reconsidering his personal attitude to studying, Michael improved his grades and became a part of the football team. This decision was well-considered as he wanted to play football, and the only way to achieve that was to progress in his studying. Robbins and Judge are sure that people consider situations from their personal perspectives, and decisions they make are also based on their vision of the situation developed from their past experiences. If one situation seems appropriate for one person, it does not mean that the same situation will be appropriate for all. It is possible to have two visions on one and the same situation as people usually refer to their experience, and on its basis, their decisions are made (Robbins and Judge 128). Therefore, looking at the life of Michael Oher, some people may find his actions strange, for example, when he ran away from the families, while those, who have also experienced the same conditions, may understand him. Therefore, human actions and decisions are usually based on their personal experience and perception. In most cases, the decision making is made by an individual as a person must consider the situation from his/her personal side to make a proper decision on how to behave. Works Cited Blind Side. Ex. Prod. Broderick Johnson. Burbank, California: Warner Bros., 2009. DVD. Robbins, Stephen P. and Timothy A. Judge. Organizational Behavior. Oxford: Prentice Hall, 2008. Print.
BU 407 HUO Week 7 Network Analysis of the Delphi Method PPT.

Unit 7 Assignment 2 – Decision Analysis ToolkitSubmit AssignmentDue Sunday by 11:59pm Points 190 Submitting a text entry box or a file uploadInstructionsUnit 7 Assignment 2: Decision Analysis ToolkitEstimated time to complete: 10 HoursIn this assignment, you will create a PowerPoint presentation that details a number of quantitative analysis methods and indicates how and when they should be used to solve business problems.Requirements:Include an analysis of 10 different methods.At least four methods must not have been directly covered in the course.For each analysis method include:A one slide description of the method and the type of problem it can be used to solve.An example of the method in use.2-4 references describing the method and/or examplesPractical exampleinvent a business problem, and briefly describe it in one slidecreate a simple decision tree to select the quantitative method used to evaluate itinclude a sample evaluation and recommendation for the business problemRubricBU407 Decision Analysis Toolkit RubricBU407 Decision Analysis Toolkit RubricCriteriaRatingsPtsThis criterion is linked to a Learning OutcomeAnalysis of KnowledgePRICE-P30.0 pts5Connects and extends knowledge (facts, theories, etc.) from one’s own academic study/ field/ discipline to civic engagement and to one’s own participation in civic life, politics, and government.24.0 pts4Analyzes knowledge (facts, theories, etc.) from one’s own academic study/ field/ discipline making relevant connections to civic engagement and to one’s own participation in civic life, politics, and government.18.0 pts3Begins to connect knowledge (facts, theories, etc.) from one’s own academic study/ field/ discipline to civic engagement and to tone’s own participation in civic life, politics, and government.12.0 pts2Begins to identify knowledge (facts, theories, etc.) from one’s own academic study/ field/ discipline that is relevant to civic engagement and to one’s own participation in civic life, politics, and government.6.0 pts1There Is some evidence that knowledge is identified (facts, theories, etc.) from one’s own academic study/ field/ discipline that is somewhat relevant to civics engagement and to one’s own participation in civic life, politics, and government.0.0 pts0There is little to no evidence that knowledge is identified (facts, theories, etc.) from one’s own academic study/ field/ discipline that is somewhat relevant to civics engagement and to one’s own participation in civic life, politics, and government.30.0 ptsThis criterion is linked to a Learning OutcomeDefines ContentBU407-CO250.0 pts5Demonstrates the ability to construct a clear and insightful problem statement/thesis statement/topic statement with evidence of all relevant contextual factors.45.0 pts4Demonstrates the ability to construct a problem statement, thesis statement/topic statement with evidence of most relevant contextual factors, and problem statement is adequately detailed40.0 pts3Begins to demonstrate the ability to construct a problem statement/thesis statement/topic statement with evidence of most relevant contextual factors, but problem statement is superficial.35.0 pts2Demonstrates a limited ability in identifying a problem statement/thesis statement/topic statement or related contextual factors.30.0 pts1Demonstrates the ability to explain contextual facts but does not provide a defined statement.0.0 pts0There is no evidence of a defined statement.50.0 ptsThis criterion is linked to a Learning OutcomeRelationship to researchPRICE-P50.0 pts5Evaluates materials for scholarly significance and relevance within and/or across the various disciplines, evaluating them according to their contributions and consequences.45.0 pts4Examines materials for scholarly significance within and/or across the various disciplines to explore contributions in relation to important questions.40.0 pts3Uses materials in the context of scholarship to develop a foundation of disciplinary knowledge and to raise and explore important questions.35.0 pts2Engages materials with the intention and expectation of building topical and world knowledge.30.0 pts1Approaches materials in the context of assignments with the intention and expectation of finding right answers and learning facts and concepts to display for credit.0.0 pts0There is little to no evidence of engagement with outside materials used in a scholarly manner.50.0 ptsThis criterion is linked to a Learning OutcomeConclusion and related OutcomesPRICE-P20.0 pts5Conclusions (consequences and implications) are logical and reflect informed evaluation and the ability to place evidence and perspectives discussed in priority order.16.0 pts4Conclusions are logically tied to and reflect student’s informed evaluation in priority order and are clearly identified.12.0 pts3Conclusion is logically tied to a range of information and are identified clearly.8.0 pts2Conclusion is logically tied to information (because information is chosen to fit the desired conclusion).4.0 pts1Conclusion is inconsistently tied to some of the information discussed and oversimplified.0.0 pts0Conclusion is either not present, unclear, or does not reflect the information presented.20.0 ptsThis criterion is linked to a Learning OutcomeWriting20.0 pts5The paper exhibits an excellent command of written English language conventions. The paper has no errors in mechanics, grammar, or spelling.16.0 pts4The paper exhibits a good command of written English language conventions. The paper has no errors in mechanics, or spelling and minor error do not impair the flow of communication.12.0 pts3The paper exhibits an acceptable command of written English language conventions. The paper has minor errors in mechanics, grammar, or spelling that impact the flow of communication.8.0 pts2The paper exhibits a limited command of written English language conventions. The paper has frequent errors in mechanics, grammar, or spelling that impede the flow of communication.4.0 pts1The paper exhibits little command of written English language conventions. The paper has errors in mechanics, grammar, or spelling that cause the reader to stop and reread parts of the writing to discern meaning.0.0 pts0The paper does not demonstrate command of written English language conventions. The paper has multiple errors in mechanics, grammar, or spelling that cause the reader difficulty discerning the meaning.20.0 ptsThis criterion is linked to a Learning OutcomeAPAPRICE-I20.0 pts5The required APA elements are all included with correct formatting, including in-text citations and references.16.0 pts4The required APA elements are all included with minor formatting errors, including in-text citations and references.12.0 pts3The required APA elements are all included with multiple formatting errors, including in-text citations and references.8.0 pts2The required APA elements are not all included. AND/OR there are major formatting errors, including in-text citations and references.4.0 pts1Several APA elements are missing. The errors in formatting demonstrate limited understanding of APA guidelines, in-text-citations, and references.0.0 pts0There is little to no evidence of APA formatting. AND/OR there are no in-text citations AND/OR references.20.0 ptsTotal Points: 190.0PreviousNext
BU 407 HUO Week 7 Network Analysis of the Delphi Method PPT

Nike Business Strategy And Operating Environment Marketing Essay

Nike Corporation is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Virtually all Nike products are manufactured by independent contract manufacturers, many of whom produce for other globally recognized brands. Most Nike products are made outside the United States. Nike corporation includes the following wholly owned subsidiaries, based in the United States: Cole Han Holdings, Inc., based in Maine, sells dress and casual footwear and accessories for men and women under the brand names of Cole Han Series; Bauer Nike Hockey, based in New Hampshire, manufactures and distributes hockey ice skates, apparel and equipment, as well as equipment form in-line skating, and street and roller hockey; Hurley International LLC, based in California, designs and distributes a line of action sports apparel for surfing, skateboarding and snowboarding, and youth lifestyle apparel and footwear; Nike IHM, Inc., based in Oregon, makes AIR-SOLE cushioning components used in Nike footwear products and sells small amounts of various plastic products to other manufacturers; Converse Inc., based in Massachusetts, designs and distributes athletic and casual footwear, apparel, and accessories; Exeter Brands Group LLC, based in New York, includes the Starter, Team Starter, and Asphalt brand names and is the master licensee of the Shaq and Dunkman brands (Landrum, 2000b). In the United States, Nike sells to approximately 28,000 retail accounts. During fiscal year 2008, their three largest customers accounted for approximately 23 percent of total sales in the United States. Outside the United States, they sell their products in over 120 countries through retail accounts, independent distributors, licensees, subsidiaries and branch offices. They estimate that they sell to more than 23,000 retail accounts outside the United States, excluding sales by independent distributors and licensees. Nike’s three largest customers outside of the United States accounted for approximately 13 percent of non-U.S. sales (Landrum, 2000b). The overall corporate strategy of Nike is usually focused on giving value to their shareholders, consumers, suppliers, employees and the community. Nike has managed to achieve this by continuing to focus on their mission: To bring inspiration and innovation to every athlete in the world and according to Nike co-founder Bill Botheyrman, if you have a body, you are an athlete. To this end, Nike as a company have been building their capability to: deepen their relationship with consumers, deliver superior, innovative products to the marketplace, make their supply chain a competitive advantage, through discipline and excellence, accelerate growth through focused execution, In each case, they see that corporate responsibility dovetails with these larger corporate goals, building trust around their corporate responsibility initiatives can increase loyalty among existing customers, rebuild trust with old ones, and introduce us to new communities; according to their environment side, their focus on sustainable product innovation is slowly becoming evident on retail shelves. Over time, they can consider how they engage customers about the new value embedded in these products; Understanding the complexities of environmental and social issues is key to supply chain excellence; focused execution is best achieved not in isolated pockets, but across the board. It is a belief of Nike that they will improve other business systems by improving their systems in corporate responsibility and, although not proven, a strong corporate responsibility program is an indicator of strong overall corporate management (Landrum, 2000b). Corporate Responsibility Strategy The approach of the corporate responsibility of Nike follows a set of clearly identified steps: Understand issues and impacts, set long-term strategy and targets, drive business integration and align incentives, drive industry change through multi-stakeholder partnerships and measure their performance. In performing their self-assessment across the breadth of corporate responsibility efforts, they have gained a fuller understanding of their impacts and the issues they face as a business. They also recognize that they need to do more work to understand the overall global corporate responsibility impacts of their business. Research is frequently regional or product specific and no centralized mechanism for sharing this information currently exist (Landrum, 2000b). Set long-term corporate responsibility goals based on their understanding of their issues and impacts, they usually set three goals that reflect where they believe they can have the greatest effect on their business and on the world around us. Their three corporate responsibility goals include the following: To effect positive, systemic change in working conditions within the foot wear, apparel and equipment industries To create innovative and sustainable products To use sport as a tool for positive social change, and campaigning to turn sport and physical activity into a fundamental right for every young person (Landrum, 2000b). Over the past decade they have primarily focused on compliance-related issues, and often in a state of continuous crisis. In regards to the environment and community, innovations have continued to emerge from across the company, but often without the benefit of a comprehensive and coordinated plan. Therefore setting focused, strategic goals is new to their team as they will as a key challenge for them going forward. In setting three corporate responsibility goals for the company, they must focus even if that means letting go of good programs currently in existence (Landrum, 2000a). Drive Business Integration and Align Incentives Within Nike, work often unfolds in silos – with business units sharing information vertically within their unit, but not horizontally across the company. Social and environmental expertise is often confined within their corporate responsibility team. In the past, a degree of separation has existed between CR and the rest of the company. While product teams are aware of their corporate responsibility goals and support them, their performance is judged in ways that have little to do with corporate responsibility. For example, if a product team misses cost estimates, they hear about it from managers who want to know why it happened or what can be learned from the experience. If the same product team selects factories with low compliance scores, their CR team would hear about it, but the business unit might not be aware of the problem. The steps they’re taking to change this are a central, component to their long-term strategy for FY05 and beyond. They will focus on integrating CR into strategic plans and building accountability for their CR objectives (Landrum, 2000a). Training and Education While remediation focuses on addressing specific findings of non-compliance, training enables them to build their capacity and that of contract factories to implement and sustain improvements. Where technical assistance is needed, including interpretation of standards or issues, members of the Nike compliance team may visit the factory and provide the necessary support. The team which also provides generalized training, or makes it available through outside resources so as to raise factory team competencies and capacities to self-manage labor, environment, safety and health. A global effort to raise factory awareness of labor, law and Nike standards, often involving local labor experts, parallel global effort to raise factory awareness of environment, safety and health (ESH) management, focusing on committees, building their own staff competency need to be incorporated in the Nike corporation (Landrum, 2000a).

Video Game Storyboard and 250 words

essay helper free Video Game Storyboard and 250 words. I’m trying to study for my Writing course and I need some help to understand this question.

Introduction: In the following video, Professor Gee (ASU), former English professor, is talking about how video games can inform educators through 13 core principles in three categories: Empowered learners, problem-based learning, and deep understanding
After watching the video and visiting the UCI Arena you will create a storyboard (minimum of 6 frames) for a game to teach a topic that you struggled with in K-12 schooling using the principles. The storyboard can be based off of an existing game, or one of your own design
Step 1: Review the Gee’s Learning Principles and watch the videoJim Gee Principles on Gaming

Step 2: Create a storyboard (6 frames minimum) for a video game to teach a topic that you or other students struggled with in K-12 schooling using some of the principles discussed by Gee. You may create one with your group, or create your own. Your storyboard may be on paper or digital.
Step 3: Upload a photo to your blog along with a 250 word (or more) response to the following:
How will your video game include scaffolding?

How the video game you designed addresses the principles described by Gee (Empowering learners, Problem-based learning, Creating deep learning), be specific!

Example by Safa Abassy
My pizzeria game is especially useful for fourth and fifth graders who are learning about fractions. First, students will design their own avatar who will play the role of a pizza chef. Afterward, they will be able to name their pizzeria and create a slogan. This utilizes James Gee’s principle of “empowered learners” because students will try on a new identity and be more invested because they had a part in creating it. Users will feel like active agents in the game because they are creating pizzas with different toppings, which represent fractions. The game incorporates scaffolding by having a practice round in which users build their own pizza, become familiar with the various toppings, and see visuals of how a pizza reflects fractions. When the game actually begins, it will start with simple pizza orders and become more complex as the levels progress. The game acts as a sandbox for students to learn about fractions because there is no huge danger in them failing. The worst consequence is having their pizzeria’s star rating plummet, which means they would receive less money and tips. However, they are always able to repeat the level and boost their rating. As the levels advance, the game should grow more pleasantly frustrating, as customer demand increases. Furthermore, little challenges will occasionally pop up in which the user has to assume the role of a cashier. This adds more responsibility and helps them practice adding and subtracting decimals, another skill which is taught in that grade range.

Video Game Storyboard and 250 words

Typical Challenge Faced By Room Division Staff

There is a saying , “Customer is God” which means customer’s needs should be fulfilled by the goods or service provider so that the customer can become your loyal customer. As to the hotel industry, it is also very true that hotel staff should try the best to satisfy all demands and requests from the guests so as to keep the guests come back often and introduce their friends and relatives to step in the hotel. However, not all customers are easy going and sometimes customers may bring up difficult requests which are not able to be met by the hotel, thus it will pose a great challenge for the hotel staff to handle. In this way, the relevant hotel department, here referred as the front office under the room division will often be responsible for processing such requests and complaints. The way how the customer’s requests and complaints are handled is very important for the hotel’s development regarding its reputability and sustainability in this field. Therefore, the aim of this report is to highly focus on the reasons of such difficult requests and complaints and the solutions which will properly get the issues handled without offending the customers and making them satisfy with the services of the hotel. It also addresses the significance for the hotel to be able to handle the complaints and requests in a proper way. In the final part, the report has drawn a proper conclusion for such challenge discussed and analysed. Table of contents Introduction 4 Discussion about the reasons and forms of the difficult requests and complaints brought up by customers 4 The ways how the Front Office staff should face and handle such challenge 6 Significance for the hotel to handle the challenge in a proper way 7 Conclusion 9 References 10 Introduction With the development of various businesses and tourisms, different types of hospitality industries such as business hotels, holiday inn hotels, have been rapidly developed and expanded in the cities all around the world. Since the massive expansion in this hospitality sector, the competition between hotels with the same level is becoming more and more intensified. Therefore, to improve the service trying to satisfy every customer whenever stepping into the hotel to the best is becoming vital in the hotel management (Kandampully, Mok

Background Of The Industry Economics Essay

Since the middle of the twentieth century, many economic goes ups and downs, the pioneer of the world have seen many fundamental and far-reaching changes within society. The obvious view is the amelioration in economic wealth, has considered the improvements in standards of living for the ensemble of people living and working in these countries. These alterations have enhanced the improved productivity and redistribution of the workforce. Leisure and Hospitality industry has become part of integral industries that helps to improve in economic wealth, not only in Malaysia but in most countries. It can regard as a complementary of tourism industry. As it is an income generator by using sources of country to attract foreigners to come over and flourish other industries too. For instances, tourists who fly over Malaysia will have an opportunity to fumble a new investment and attempt to involve it, this might help our economy grow well because of the inflow currency injection. But first, what exactly is leisure and hospitality industry? This sector is made up of two parts, which are the arts, entertainment and recreation sector and accommodation and food service sector. The arts, entertainment, and recreation sector include a vast range of constructions that operate facilities or services provided to cater variety of cultural, entertainment, and recreational interests of their patrons, examples like theme park, shopping mall, theme museum. (Leisure and Hospitality Industry)For the most part, it is built luxury-based, evade from the fundamental needs. While the accommodation and food services sector comprises constructions providing customers with lodging and preparing meals, snacks, and beverages for consumption, examples like famous food, hotel with different rated and superior services.This service-based industry thrives on the leisure activities of patrons. This kind of business that the hospitality industry garners is momentary, but it accounts a large sum of its revenue. Therefore, with the subtle leisure and hospitality industry will push the tourism industry up. (What Is the Hospitality Industry?) Leisure and hospitality industry had indirectly developed in so many aspects too such as land, country, other businesses and it also decrease the unemployment rate too. For the land development, hospitality experts did a good job of flourishing some unused spaces and built a glamorous building on it to accommodate tourist that need place to stay and obtain income from that way. With the phosphorous of hospitality industry, there have few rates of hotels for tourist to choose whether which will appropriate for them. For examples, Genting Highland Malaysia has a few different rate of hotel in the small same site to let the tourists have as much as choices to select their apposite hotels. For the development of other businesses, such as food, stores, theme parks and shopping malls will glowing too due to the intrude of leisure and hospitality industry. In contra versa, tourists maybe interesting in food or theme park or cultures of a country and tend to come over for that specific intention, this will also enhance the leisure and hospitality industry. For an actual example, Singapore recently has constructed a new theme park, Universal Studio and Casino have attracted a lot of foreigners spend their time in that country to regale themselves. Exceptional service is usually very important for. Customer satisfaction like what they purposely come for, usually leads to consumer loyalty, which helps to ensure the success of a company in the hospitality industry. For the development of country and decreasing the unemployment rate, leisure and hospitality has create an opportunity for the tourist to search a new investment as I said in the above paragraph and it has fill in the people that need a job. In conclusion, hospitality and leisure industry are so sensitive to economic and in competitive market conditions. Hospitality and Leisure companies have to cater the challenges of current world market by comprehending and arising strategies to meet economic conditions, consumer trends, competition, technology and concerns regarding security and social responsibility. (646 words) (b)Main Competitors in the Industry As we know, GentingBhdis a well-known corporation in Malaysia with its prosperous and successful hotel, resort as well asleisure industry.Moreover, hospitality and leisure is the main revenue for GentingBhd. Therefore, we will emphasize the hospitality and leisure segments in here. In fact, the only one large casino space in Malaysia is built in Resorts World Genting which means GentingBhd monopolizes the casino market in Malaysia as well. However, the GentingBhd is having a tough competition with several rivals in overseas casino market. Besides that, GentingBhdcompetes perfectly with other resorts and hotels nationally, regionally and also globally. Therefore, there are few competitors in hospitality and leisure industry that GentingBhd might beware. Las Vegas Sandsis one of the main competitors for GentingBhd. Recently, it developed Marina Bay Sands in Singapore and it is the most expensive standalone casino property in the world. With its distinctive and marvel architecture of the resort – the Sands Skypark and also the amazing and luxury interior of the casino, it does attract many gamblersglobally which gives an impact to Resorts World Sentosa in Singapore. (Acura, 2010)Resorts World Sentosa is one of the resort and casino properties of GentingBhd. It is one of the most expensive casino properties in the world after Marina Bay Sands.(Wikipedia, Resorts World Sentosa) Indeed, the third quarterly reports in 2010 shows that opening of Marina Bay Sands has wiped out the gaming revenueof Resorts World Sentosa in the second quarter. (Cohen, 2010)It obviously indicates that Resorts World Sentosa have a perfect competition with Marina Bay Sands. In other hand, GentingBhd is also competing with MGM Resorts International, the Las Vegas-based casino company in global casino market.(Reuters, 2012) Resorts World Casino New York City is builtat Aqueduct Racetrack in New York City, USAby GentingBhd which was opened on 28th October 2011 and it is the first casino in New York City.(Harwood, 2011) In fact, GentingBhdhas beaten out MGM Resorts International’s original proposal to build a casino at Aqueduct Racetrack in South Ozone Park.(Mosco, 2012)However, Resorts World Casino New York City is still in competition with MGM Resorts International which is holding a certain number of casinos in Las Vegas and also outside of Las Vegas such as MGM Grand, The Mirage, New York-New York and more.GentingBhd may lose their advantage if compare with MGM Resorts International because of their brand name is not recognized by people. In past few years, Genting Bhd has bought 3.2% stake in MGM Mirage and Genting Bhd took over the US casino operator’s investment in MGM Grand Macau.(Times, 2009)In fact, GentingBhdisholding more cash than any other gaming operators in the world and it is one of the advantages of GentingBhd in the competition. Resort World Genting monopolizes casino market in Malaysia and it ensures the profitability of Resort World Genting. However, there are various resorts in local compete with Resort World Genting such as Legoland Malaysia in Johor.Legoland Malaysia is owned by Merlin Entertainments and it was opened on 22nd September 2012. Legoland Malaysia is the first Legoland theme park in Asia and it attracts not only local visitors, and also foreign visitors especially Singaporean.(Wikipedia, Legoland Malaysia) In addition, the Legoland Hotel, Lego-themed water theme park and Lego-themed attractions nearby will be opening soon. It becomes one of the potential competitors of Resort World Genting. In conclusion, Las Vegas Sands, MGM Resorts International and Merlin Entertainments are mainly competitors of GentingBhd. A good competition will lead a better performance of a company. Thus, we have a high expectation for GentingBhd. (604 words) (c) Risk factors of the industry The leisure and hospitality industry is expected to assume a greater role in driving economic growth during this decade. It is a business that providing goods and services in terms of entertainment, recreation and tourism. Leisure and hospitality industry is also assisting in the contribution of the gross domestic product (GDP) by creating job opportunities. (Economywatch.com, 2010) With the rapidly expansion of leisure and hospitality industry, there are general risks encountered by the companies. Therefore, managing risks is became an indispensible issue for every company. There are several sources of risk which are market risk, credit risk, interest rate risk, and so on. These risk factors are largely beyond the control of the Company and its directors because of the nature of the activities of the Company. a. Market Risk The fluctuations in the aggregate market assist the variability in a security’s return. Unfavourable economic growth such as high unemployment, recessions, or other unexpected events like war and natural disaster affect to the entire market and lead to the occurrence of market risk. Due to the economic changes, the value of investments may reduced over a given time period. It is also called as systematic risk. (investorwords.com, 2013) In order to protect against market risk, asset allocation and diversification can be used because different portions of the market tend to underperform at different times. As a fact, a total of 64 projects were approved with total investments of RM1.9 billion in the hotels and tourism subsector in 2011. Domestic investments totalled RM1.8 billion (94.7%), while foreign investments amounted to RM63.1 million (5.3%). In comparison, investments approved in the hotels and tourism sub-sector in 2010 amounted to RM2.5 billion, most of them were domestic investments. Amount of investment is reduced about RM 0.7 billion from 2010 to 2011 due to the economic crisis. (MIDA, 2011) b. Credit risk Exposure to credit risk in leisure and hospitality industry arises mainly from sales made on deferred credit terms, cash and cash equivalents, deposits with financial institutions, money market instruments and debt securities. (Genting Berhad, 2011) The companies which allow customers to pay in credit terms would encounter credit risk as including lost principal and interest, increased collection costs, and disruption to cash flows. The loss can arise in a number of circumstances. It is closely related to the potential return of an investment. (Investopedia.com, 2013) Risks are minimized through effective monitoring of receivables and suspension of sales to customers whose accounts exceed the stipulated credit terms. Credit limits are set and credit history is reviewed to minimize potential losses. Credit risk is closely tied to the potential return of an investment, the most notable being that the yields on bonds correlate strongly to their perceived credit risk. (Genting Berhad, 2011) c. Currency Risk Currency risk is the risk that fluctuation of the fair value or future cash flows of a financial instrument caused by changes in foreign currency rates. (BERJAYA, 2011) Most of the companies invest internationally in global investment arena therefore they face currency risk when they convert the foreign gains back to own currency. For example, Genting Berhad and Berjaya Corporation Berhad contribute their leisure and hospitality business in other countries such as Singapore and United Kingdom. They are exposed to various currencies. Due to the uncertainty of currency, they confront currency risk when they change the earnings to Ringgit Malaysia. Foreign currency exchange rates can change an investor’s total return on a foreign investment significantly, despite how well the investment performed. Some companies attempts to significantly limit its exposure for committed transactions by entering into forward foreign currency exchange contracts within the constraints of market and government regulations. (Genting Berhad, 2011) d. Interest Rate Risk Interest rate risk is the risk of variability in a cash flow or security of company which resulting from changes in the interest rate level. (moneyterms.co.uk, 2012) It arises mainly from the company’s borrowings and debt securities classified as fair value through profit or loss and available-for-sale financial assets. Borrowings issued at variable rates expose the company to cash flow interest rate risk. Debt securities at fixed rate expose the company to fair value interest rate risk. (Genting Berhad, 2011) The interest bearing assets are made up of deposits with licensed financial institutions, staff loans and interest bearing receivables. It generally affects securities inversely which showing that security price move inversely to interest rates. To reduce interest rate risk, some companies manage its interest rate risk exposure from interest bearing borrowings by maintaining rate borrowings of fixed and floating. They actively review the debt portfolio, taking into account the investment holding period and nature of assets. This strategy allows them to capitalize on cheaper funding in a low interest rate environment and achieve a certain level of protection against rate hikes. e. Liquidity Risk Liquidity risk is the risk that a given security or asset cannot be bought or sold rapidly in the market to prevent a loss. Liquidity risk arises when a company interested in trading an asset but unable to do it because nobody in the market wants to trade it. The more uncertainty of time and price, the greater the liquidity risk. It becomes quite important to companies who are about to hold or currently hold an asset, since it affects their ability to trade. (Wikipedia, 2013) Liquidity risk causes company encounter difficulty in meeting financial obligation due to the shortage of funds. In order to minimize liquidity risk, some companies manage their operating cash flows and the availability of fund so as to ensure that all funding needs are met. As part of their overall prudent liquidity management, companies may also maintain adequate levels of cash or cash convertible investments to meet their working capital requirements. In addition, companies strive to maintain available banking facilities at reasonable level to their overall debt position. As far as possible, companies raise committed funding from both capital markets and financial institutions and prudently balances their portfolio with some short term funding so as to achieve overall cost effectiveness. (BERJAYA, 2011) (d) Industry performance as compared to the general economy for the last 3 years As we all noticed, the economic decline was registered in several countries in 2009 such as United States, Euro area, Japan, Singapore and also Malaysia as the global financial crisis was led to a sharp contraction of the global economy.GDP growth rate in Malaysian economy contracted by 1.7 per cent due to a significant drop in manufacturing sector and mining

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