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Food and Water Quality Testing Device Essay

Evaluation of current consumer needs suggests that today, people are in need of effective solutions for their health promotion and disease prevention. Since healthcare costs are growing all over the world to achieve the rates making it inaccessible for billions of people, there exists a growing demand for the devices that would help to make wise health decisions. To satisfy this demand, I offer a new device that would allow a common consumer an easy solution for analysis of food and water quality. This paper will describe the proposed gadget in detail to identify its intended production characteristics, cost of manufacturing, intended consumer segment, and overview of its indicative features. The intended gadget will allow measuring the safety and quality of water and food products. The tool will provide solutions for assessing both solid and liquid substances for the presence of the agents harmful to the human body. The offered working title for the gadget is “portable lab tester”. The gadget resembles a standard mobile phone and has the squared shape, white color, and dimensions of 5*12 centimeters. The gadget will have the screen demonstrating the found information and options menu. It will also have the round area with dimensions of 1*1 centimeters for placing the water sample for the check to this area and the stylet for testing the solid substances through placing it inside the product. The device will be produced of plastic, different types of metals, and will include some rare chemical substances such as antimony. The manufacturing of the offered device will cost $27 per item. Since the intended purpose of the device is to help people make better choices in life to support good health, I am confident it would be of interest to the wide public and will be able to attract buyers from broad customer segments. This conclusion can be made based on the growing demand for health promotion and disease prevention solutions (Aung,

ENG 200 University of Phoenix Week 3 Fake News Rhetoric and Research Paper

ENG 200 University of Phoenix Week 3 Fake News Rhetoric and Research Paper.

Assignment ContentReview the rough draft you submitted in Week 3, the Self-Assessment Worksheet and revision notes you completed in Week 4, and any feedback from your instructor. Use these documents to guide the edits you make as you finalize your paper.Review “The Power of Wardrobe” on pp. 335–346 of Research Matters as an example of expectations. You may also review the Sample Paper as another example.Complete the edits for your paper using the Final Paper Checklist to ensure you’ve addressed all the requirements of the assignment. Your final paper should be between 500 and 750 words and should be formatted using the APA template appropriate for this course. Prior to submitting your final paper, use the SafeAssign Originality Report to review your work for errors or concerns about incorporating evidence, and then make corrections as needed. Visit Checking for Plagiarism to view instructions on using SafeAssign.Ensure the paper reflects your best effort at a clean copy in terms of spelling, grammar, and punctuation.Submit your final paper.Resources:University LibraryCenter for Writing ExcellenceReference and Citation GeneratorGrammar and Writing Guides
ENG 200 University of Phoenix Week 3 Fake News Rhetoric and Research Paper

Market entry strategy for advancis medical

java assignment help In this report, I will be discussing about a pharmaceutical manufacturer called ‘Advancis Medical’, its products, marketing strategy and market planning needed for the company to enter a new market abroad. Organization Founded in 1979 and based in Nottingham UK, Advancis Medical is a pharmaceutical manufacturer which offers a wide range of wound care products that have good clinical efficacy and are easy to use and have superior performance. Holding around 125 employees, the values and mission of Advancis Medical is to design and manufacture dressings in order to manage the wound environment and achieve optimum wound healing by: – Minimizing bacterial burden Creating a moist wound environment Leaving the wound as undisturbed as possible Achieving and acceptable cosmetic result for the healed wound (advancis.co.uk, online resource) Product and market character Advancis Medical offers a wide range of dressing products which can be categorized as follows: – Activon medical Manuka honey dressings Activon Tube, Activon Tulle, Algivon, Actilite, Actibalm. Silfix soft silicone dressings Episil, Episil Absorbent, Silflex, Advazorb Border, Siltape, Advasil conform, Eclypse Adherent, Eclypse Adherent Sacral. Advanced wound care dressing Eclypse, Eclypse Boot, Advadraw, Advadraw Spiral, Advazorb Plus, Adva-co, Advasoft, Kikuhime. Advancis Medical has been able to make its product famous in the market. Recently this year, the company has walked away with the innovation award in Medlink East Midlands Innovation Competition. According to the sales and marketing director of Advancis Medical, the new products have had a fantastic reception in the market. Performance Advancis Medical distributes its product in various countries. They are Greece, Sweden, Norway, Denmark, Republic of Ireland, Slovakia, Saudi Arabia, Iran, Jordan, United Arab Emirates, Kuwait, Qatar, Bahrain, Oman and 22 other countries as well. Advancis Medical strives for continuous improvement in the performance. The firm is committed to do something best, most complete, and most efficient and most timely way possible. Then it will try to think of ways to do it better the next time. The company measures its performance carefully, ensuring that integrity and respect for people are never compromised. It wishes to attract the highest-calibre employees, providing them with opportunities to develop to their full potential and to share in the success that comes from winning in the marketplace (advancis.co.uk). 2. International marketing planning International marketing is set of activity where the marketing of goods and services are carried out across national border. Having look from the UK’s point of view, export activity seems to be the significant factor in international marketing activity. An international marketing planning comes from the firm’s corporate strategy and includes matters like product positioning, branding strategies, choice of target countries and methods needed to enter the new target market and so on (Lancaster G., et al., 2002). 2.1 Internal and External Analysis It is necessary to analyze the environment around the company to expand internationally. Here, I will be discussing about BCG analysis as an internal analysis. BCG (Boston Consulting Group) analysis is used to analyze their products and business line. The BCG analysis helps the company in allocating resources and acts as an analytical tool in brand marketing, product and strategic management. Source: (Bensoussan B.E., Fleisher C.S., 2008) Having look at the above chart, Stars are high growth businesses or products in markets where they are strong compared with the competition. In Advancis Medical, Activon Honey product acts like a star. They have high market share as well as high growth rate. Cash cows are low-growth businesses or products which has a relatively high market share. These units are mature and successful businesses with relatively little need for investment. Products like Eclypse, Eclypse Boot of Advancis Medical are cash cows. They need to monitored and need little investment. Question marks are units or products with low market share but which operate in higher growth markets. This means that they have potential, but may require substantial investment in order to grow market share among the competing and powerful competitors. As far as I am concerned, Advancis Medical has no specific products to match this unit. Dogs refer to products or business that have low relative share in low growth markets. Silfix soft silicone dressings of Advancis Medical are the products that act as dogs. Performing an external analysis, PEST (Political, Economic, Social and Technological) factors will be taken into account for Advancis Medical. Political: – The industry has witnessed increased political attention due to the increased recognition of the economic importance of healthcare as a component of social welfare over the years. Political interest has also been generated because of the increasing social and financial burden of healthcare. UK’s National Health Service debate is an example. Economic: – In the decade to 2003, the pharmaceutical industry witnessed high value mergers and acquisitions. With a projected stock value growth rate of 10.5% (2003-2010) and Health Care growth rate of 12.5% (2003-2010), the audited value of the global pharmaceutical market is estimated to reach a huge 500 billion dollars by 2004. Majority of pharmaceutical sales originate in the US, EU and Japanese markets. Social: – Good health is an important personal and social requirement and the unique role pharmaceutical firms like Advancis Medical play in meeting society’s need. In recent times, the impact of various global epidemics e.g. SARS, AIDS etc has also attracted popular and media attention to the industry. The effect of the intense media and political attention has resulted in increasing industry efforts to create and maintain proper government-industry-society communications. Technological: – Latest scientific and technological advances in science are forcing industry players to adapt ever faster to the evolving environments in which they participate. Scientific advancements have also increased the need for increased spending on research and development in order to encourage innovation (Johnson G, Scholes K, 2002) 2.2 SWOT Analysis of Advancis Medical Strength Advancis Medical listens to the issues and problems raised by clinicians and its customers and response accordingly by developing the correct and suitable products. Good marketing strength in major geographical areas. Recently, the company won an innovation award which reflects its strength in sales and marketing sector. Weakness Discontinuation of products in the latter stages of development leading to customer dissatisfaction. Pricing strategy which turns out to be comparatively expensive. Opportunities Emergence of integrated global markets and globalization for new products Increasing demand of anti-bacterial honey products like Activon medical manuka honey. Individual brand positioning that makes their product different in the market. Threats Increased competition in markets and cheaper alternative methods found in the markets can be a possible threat to Advancis Medical. Rising raw material and transportation costs which might increase the production cost of the company. (Petryna A., et.al., 2006) 2.3 Marketing goals and objectives Besides increasing sales and profit as a marketing goal, Advancis Medical has other marketing objectives. The company highly focuses on these following marketing objectives: – Gaining preference on brands and services Patient Education Customer retention by giving quick response to their queries and requests. Complying with the rules and regulations set by government. Some major reasons for Advancis Medical to look up for the market internationally are listed as follows: – The company needs a larger customer base to gain economies of scale. Advancis Medical wants to reduce its dependence on any single market. Due to the high competition in the home market, it’s profitable for the company to go global and sell their products. Because of the economic recession, some other foreign markets have higher profit opportunities than the domestic market. 2.4 Marketing Strategy Here, Ansoff Matrix will be focused as a marketing strategy for Advancis Medical. Ansoff matrix is a tool which helps the business to decide their product and market growth strategies. Market Penetration is a growth strategy where the business focuses on selling existing product in existing markets. IT helps in maintain or increasing the market share of current product. Product development is the strategy where a business aims to introduce new products into existing markets. Market development is growth strategy for a business where a company looks for a new market to sell its existing products. Here, Advancis Medical will be choosing this strategy, as the company is seeking to sell its product at an international market. Under this strategy, Advancis Medical can perform various activities to support the strategy by: – Increasing the global market share by distributing its product to more geographical areas and centralized logistics. Expanding and or distributing products to china and other emerging markets. Improving international brand status and positioning through effective international marketing campaigns (Bennett R., Blythe J., 2002). Diversification is a growth strategy where a business launches and markets new product in new market. This is comparatively risky because the business is moving into markets in which it has little or no experience (tutor2u.net, online resource) 2.5 Market analysis and Market choice Advancis Medical as a pharmaceutical company can segment the market and plan its market analysis by categorizing its customer into walk in customer (who physically visit the distribution centre) and mail order customer (who order the product). Now once the market has been segmented, it is necessary to analyze which market to go. Basically market analysis involves matters like: – Demographics such as age structure, religious groupings, average household size of that target market. Macroeconomic influences like fluctuation in GDP, unemployment rate, etc. Consumer behaviour on cultural attitudes, educational levels, average income and living standards. Market choice is a main strategic decision. This report is based on selling the product abroad and not in European countries, thus I will be focusing on Asian countries/market. China, India, Pakistan and Philippines are the four countries that will be taken into account. Out of four countries, one will be chosen for Advancis Medical to sell and distribute their products. Factors Country Political and Economic Trade Regulation Investment Climate Technological Social China 7 8 8 7.5 6 India 8 8 8.5 9 7.5 Pakistan 6 6 5.5 5.5 6 Philippines 5.5 6 6 5.5 6 The above values are considered out of 10 points. And having looked at the table, India is the target country for Advancis Medical to sell and distribute its product because it has the best factors out of these four countries. Source: – (china-window.com; online resource accessed at 9th November 2010), (buyusa.gov; online resource accessed at 9th November 2010) (Ernst

HS 311 Purdue University Global Overweight and Obesity Presentation

HS 311 Purdue University Global Overweight and Obesity Presentation.

Audio/visual Assignment IntroductionUnit 8 Assignment: Recommending a Solution Based on DataTo see the grading rubric, go to Course Resources / Grading Rubrics.Unit outcomes:Identify relevant descriptive data.Apply epidemiological thinking to a health problem or concern.Analyze trends in clinical data using descriptive statistics. Course outcomes assessed in this Assignment:HS311-5:Recommend a solution to a health issue based on descriptive statistics.GEL-1.3:Demonstrate college-level communication through the oral delivery of original materials in Standard English.RequirementsIdentify a health issue (within a community, population or industry) that needs to be improved in some significant way. Review scholarly journals and credible websites for descriptive statistics specific to this issue. Using the data you selected, create 3-5 recommendations with a highly developed point of view that support a solution for improvement.InstructionsCreate a 15-20 slide presentation about selected health issue that includes the following sections:Title Description of health issueData and AnalysisRecommendationsReferencesCreate a narration script in the speaker’s notes section to develop a 15-20 minutes presentation that will be uploaded to the Unit 8 dropbox. You will record audio for each slide as if you were presenting to a live audience. The audio will be embedded directly into the PowerPoint presentation.Provide a list of references in APA style on the final slide(s).Submitting your AssignmentSave it with the proper naming convention: username-HS311-Unit8-Solution.pptx. Upload your PowerPoint presentation with your embedded audio to the Unit 8 Dropbox and submit.
HS 311 Purdue University Global Overweight and Obesity Presentation

What does the expression “opposites attract” refer to? In light of the discussion in this unit of the importance of similarity in attraction, why do you think it is that opposites may be attracted to each other in some cases?

What does the expression “opposites attract” refer to? In light of the discussion in this unit of the importance of similarity in attraction, why do you think it is that opposites may be attracted to each other in some cases?.

Need 500-600 wordsMust have intro/body/conclusion and cite references in the text (APA Style)Grading Criteria -1. Student used standard essay format: Introduction/Body/Conclusion.2. Student demonstrated proper use of grammar, spelling, punctuation, citation style, etc.3. Student demonstrated an understanding of course content and key concepts, as discussed in the text.4. Student was able to examine, assess, evaluate, and/or analyze course content and key concepts.5. Student provided a clear and well-developed response to the question.Please only use citations from TextbookPsychology Applied to Modern Life: Adjustment in the 21st CenturyWayne Weiten, Dana S. Dunn, and Elizabeth Yost Hammer, 2018Cengage LearningISBN.13: 978-1-305-96847-9
What does the expression “opposites attract” refer to? In light of the discussion in this unit of the importance of similarity in attraction, why do you think it is that opposites may be attracted to each other in some cases?