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Focus Group Report: Market of Computers academic essay help Microeconomics

Marketing Research Focus Group Report November 21, 2011 The market of computers has many different options and brands for customers to choose from. Everybody has their own opinion on why they buy a certain brand and what they think are the best qualities on a computer. The knowledge buyers have can vary from someone who knows everything about the computer and how it works on the inside; to the average buyer who mainly needs it for school, business, or personal everyday use. The big discussion topic on the market is if computer users prefer Macintosh or PC brand computers better.

Macintosh is a line of computers made and distributed by Apple Inc. It is a vertical integration model that was created to run its own operating system that is pre-installed on the Macs. PC’s or personal computers are a more general-purpose computer that has no intervening computer operator. They are made for the individual that wants to operate it themselves and purchase or pick the software that is wanted on the computer. Macintosh computers are only sold through Apple Inc. , while PC’s are made and distributed through many companies such as: Dell, HP, Toshiba, Sony, Samsung, and Asus.

The main topic of this focus group was Mac vs. PC. Many questions were asked about their current computers they have and what they like and don’t like about them. The goal was to get a better understanding of what buyers want on a computer and which type they prefer. The first question was the gather what the focus group participants owned for a computer, the results are as followed. * Nine have a PC computer. * One has a Mac computer. Since most of the focus group participants said they owned PC’s I then asked if any of them have worked with a Mac computer before even if they don’t own one.

Although they may not own a Mac computer it was nice to know if they knew the features Mac’s offered and the difference between a Mac and a PC. * Four participants said they have not used a Mac. * Six participants said they have used a Mac. The next question asked was if they were satisfied with the current computers they own. * “As far as I know I am. I’m not on it enough to know what I could be missing compared to a Mac, but yes I am satisfied. ”

Bullying Conceptualization and measurement

Bullying Conceptualization and measurement.

Imagine that you have been tasked with evaluating a program designed to reduce bullying in local public schools. As a recipient of federal grant funding, you are required to file an annual report on the effectiveness of the program. Please use the space below to provide a detailed explanation of how you would conceptualize and measure “bullying” in order to conduct such a study. You should outline your thinking at each of the four steps and provide specific definitions, dimensions, and variables. You do NOT need to provide any details on what the program would look like. think about how you would define and measure “bullying” as an outcome variable in order to track changes over time. Each of the four steps in the Conceptualization and Measurement Process is worth 25 points, so please outline your answer accordingly. Answers should not need to exceed 500 words at most.

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