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Financial Statements

Instructions Write a 500 – 750 word project that addresses the following topic: Explain the impact of accounting transactions in financial statements. Describe the elements and purpose of each financial statement. Discuss the components and use of financial analysis. Your project must be formatted according to APA 6th edition guidelines, and you need to use at least one external reference. Saveyour file as “LastnameFirstinitial-ACCT105-3.” Submit your work by midnight ET on Day 7 (Sunday). Note that your attached project will automatically be submitted to Turnitin, and an Originality Report should be sent back to the classroom within around 15 minutes. The Originality report does not actually recommend changes. It does point out where you may need to add a citation or quotation marks (if not already cited). Once you use it a few times, you will appreciate this tool, as it will assist you in improving quality and content, as well as avoid plagiarism. Your goal is to keep direct quotations to a minimum and to make sure that you do not just cut and paste material. Ensure that all your references are cited. A report with a similarity index less than 25% is acceptable for undergraduate level work. Your project will be evaluated according to the Writing Assignment Grading shown below. To maximize your grade, be sure to use the proper organization (intro, body, conclusion) and follow APA style. Your project should have a title page and reference page, but you do not need an abstract for this assignment. See the PowerPoint presentation attached for APA assistance.
How can Coca-Cola and PepsiCo. reduce the use of plastics in the U.S?. I’m trying to learn for my Environmental Science class and I’m stuck. Can you help?

Topic Question: How can Coca-Cola and PepsiCo. reduce the use of plastics in the U.S.?
Objective: Coca-Cola and PepsiCo. need a way to reduce the use of plastics by using biodegradable materials so that in the future we can sustain a healthier environment and world.
Question 1: What forces influence this issue?
Question 2:Relate this issue to Corporate Social responsibility in regards to Coke and Pepsi.
Write one page for each question. At least 2 references for each question.

How can Coca-Cola and PepsiCo. reduce the use of plastics in the U.S?

Machine Learning: Apply dimension reduction techniques PCA, t-SNE and UMAP to digit recognizer data set, require pdf and rmd files, do not copy or interpret same to same code from github.

Context/Background: The central idea is to use ML algorithms to recognize images, both static and dynamic, without specifically providing any guidance to the computer. This task is achieved by training algorithms to recognize various images while also mapping the feature space of those images to a categorical label or name. This task was first successfully achieved in the 1990s when computers were trained to recognize handwritten digits. The trained algorithm was used by postal services to sort mail and efficiently distribute it to the right destination. We will use the same dataset and problem for this case.The dataset is called MNIST (Modified National Institute of Standards and Technology). More information on MNIST can be found here: Use the only train.csvhttps://www.kaggle.com/c/digit-recognizerTo do: The main objective is to write a fully executed R-Markdown program performing dimension reduction on high dimensional image data using MNIST (digits) images that are 28 x 28 pixels resolution. Make sure to describe the final hyperparameter settings of all algorithms that were used for comparison purposes. Need rmd and pdf for this request. Apply dimension reduction techniques PCA, t-SNE, and UMAP.
Machine Learning: Apply dimension reduction techniques PCA, t-SNE and UMAP to digit recognizer data set, require pdf and rmd files, do not copy or interpret same to same code from github

As we discuss before Coca-Cola company is one of the leading in Beverages, continue to mention the rest of the five forces analysis for Coca-Cola, the bargaining power of customers, bargaining power of suppliers, and competitive rivalry. Bargaining power of customer: is an assessment of the power of a buyer is relative to the seller, the more buyers can influence the prices to be reduced (Valuation Academy). By building large customers, helps to reduce bargaining and the firms to streamline sales and production process Innovated new products, providing discounts on established products to continue bringing customer New products will reduce the defection of an existing customer of Coca-Cola company to its competitors (Fern Fort University). Bargaining power of suppliers: the more seller is relative to the buyer, influence can reduce the profits of the buyers through more advantageous pricing (Valuation Academy). Build an efficient supply chain with multiple suppliers Experimenting with products designs using raw materials, if the price goes up can change to another raw material Using dedicated suppliers with third-party manufactures depends on them (Fern Fort University). Competitive rivalry: is among all the existing competition in the industry can drive to reduce price and profitability. Building difference Have a better scale to be better Collaborating with competitors to increase the market size rather than just competing for a small market (Fern Fort University). Fern Fort University http://fernfortuniversity.com/term-papers/porter5/analysis/710-the-coca-cola-company.php Valuation Academy http://valuationacademy.com/bargaining-power-of-buyers/

CST 630 University of Maryland Global Campus Network Security Assessment Report

CST 630 University of Maryland Global Campus Network Security Assessment Report.

Many companies and agencies conduct IT audits to test and assess the rigor of IT security controls in order to mitigate risks to IT networks. Such audits meet compliance mandates by regulatory organizations. Federal IT systems follow Federal Information System Management Act (FISMA) guidelines and report security compliance to US-CERT, the United States Computer Emergency Readiness Team, which handles defense and response to cyberattacks as part of the Department of Homeland Security. In addition, the Control Objective for Information Technology (COBIT) is a set of IT security guidelines that provides a framework for IT system security in the commercial sector. These audits are comprehensive and rigorous, and negative findings can lead to significant fines and other penalties. Therefore, industry and federal entities conduct internal self-audits in preparation for actual external IT audits, and compile security assessment reports. In this project, you will develop a 12-page written security assessment report for a company and submit both reports to the leadership of that company. There are six steps to complete the project. Deliverables Security assessment report (SAR): Your report should be 12 pages minimum, double-spaced with citations in APA format. The page count does not include figures, diagrams, tables, or citations. Lab report: A document sharing your lab experience and providing screenshots to demonstrate that you performed the lab. Attach it to the SAR as an artifact. (Do not worry about the Lab report) Step 1: Conduct a Security Analysis Baseline In the first step of the project, you will conduct a security analysis baseline of the IT systems, which will include a data-flow diagram of connections and endpoints, and all types of access points, including wireless. The baseline report will be part of the overall security assessment report (SAR). You will get your information from this data-flow (See attached diagram) , which is generated by the Microsoft Threat Modeling Tool 2016 (See attached diagram). The scope should include network IT security for the whole organization. Include the following areas in this portion of the SAR: Security requirements and goals for the preliminary security baseline activity. Typical attacks to enterprise networks and their descriptions. Include Trojans, viruses, worms, denial of service, session hijacking, and social engineering. Include the impacts these attacks have on an organization. Network infrastructure and diagram, including configuration and connections. Describe the security posture with respect to these components and the security employed: local area network (LAN), metropolitan area network (MAN), wide area network (WAN), enterprise. Use these questions to guide you: What are the security risks and concerns? What are ways to get real-time understanding of the security posture at any time? How regularly should the security of the enterprise network be tested, and what type of tests should be used? What are the processes in play, or to be established to respond to an incident? Workforce skill is a critical success factor in any security program, and any security assessment must also review this component. Lack of a skilled workforce could also be a security vulnerability. Does the security workforce have the requisite technical skills and command of the necessary toolsets to do the job required? Is there an adequate professional development roadmap in place to maintain and/or improve the skill set as needed? Describe the ways to detect these malicious codes and what tactics bad actors use for evading detection. Public and private access areas, web access points. Include in the network diagram the delineation between open and closed networks, where they coexist, and show the connections to the internet. Physical hardware components. Include routers and switches. What security weaknesses or vulnerabilities are within these devices? Operating systems, servers, network management systems as they relate to data in transit vulnerabilities: endpoint access vulnerabilities external storage vulnerabilities media access control and Ethernet vulnerabilities virtual private network vulnerabilities Possible applications. This network will incorporate a BYOD (bring your own device) policy in the future. The IT auditing team and leadership need to understand current mobile applications and possible future applications and other wireless integrations. The overall SAR should detail the security measures needed, or implementation status of those in progress, to address the identified vulnerabilities. Include: remediation mitigation countermeasures recovery Through your research, provide the methods used to provide the protections and defenses. From the identification of risk factors in the risk model, identify the appropriate security controls from NIST SP 800-53A and determine their applicability to the risks identified. The baseline should make up at least three of the 12 pages of the overall report. When you have completed your security analysis baseline, move on to the next step, in which you will use testing procedures that will help determine the company’s overall network defense strategy. Step 2: Determine a Network Defense Strategy You’ve completed your initial assessment of the company’s security with your baseline analysis. Now it’s time to determine the best defenses for your network. Start by reading a publication by the National Institute of Standards and Technology, Special Publication 800-115, Technical Guide to Information Security Testing and Assessment, and outline how you would test violations. Identify how you will assess the effectiveness of these controls and write test procedures that could be used to test for effectiveness. Write them in a manner to allow a future information systems security officer to use them in preparing for an IT security audit or IT certification and accreditation. Within this portion of the SAR, explain the different testing types (black, white, and gray box testing). Include these test plans in the SAR. The strategy should take up at least two of the 12 pages of the overall report. After you’ve completed this step, it’s time to define the process of penetration testing. In the next step, you’ll develop rules of engagement (ROE). Step 3: Plan the Penetration Testing Engagement Now that you’ve completed your test plans, it’s time to define your penetration testing process. Include all involved processes, people, and time frame. Develop a letter of intent to the organization, and within the letter, include some formal rules of engagement (ROE). The process and any documents can be notional or can refer to actual use cases. If actual use cases are included, cite them using APA format. This portion should be about two pages of the overall 12-page report. After you have outlined the steps of a penetration testing process, in the next step you will perform penetration testing. During the testing, you will determine if the security components are updated and if the latest patches are implemented, and if not, determine where the security gaps are. (This will be part of the lab report that I will generate, you don’t have to worry about it or step 4) Step 5: Complete a Risk Management Cost Benefit Analysis You’ve completed the penetration testing, and now it’s time to complete your SAR with a risk management cost benefit analysis. Within this analysis, think about the cost of violations and other areas if you do not add the controls. Then add in the cost for implementing your controls. When you have finished with the cost benefit analysis, which should be at least one page of your overall report, move to the final step, which is the completed SAR. Step 6: Compile and Submit the SAR and Lab Report You have completed comprehensive testing in preparation for this audit, provided recommended remediations, and developed a set of recommendations. Now you are ready to submit your SAR. The requirements for Project 1 are as follows: Security assessment report (SAR): Your report should be 12 pages minimum, double-spaced with citations in APA format. The page count does not include figures, diagrams, tables, or citations. Lab report: A document sharing your lab experience and providing screenshots to demonstrate that you performed the lab. Attach it to the SAR as an artifact. Submit both components to the assignment folder.
CST 630 University of Maryland Global Campus Network Security Assessment Report

Importance Of Team Building For Businesses Management Essay

best assignment help For the professional and the personal growth, corporate team building always focuses to promote it. Working towards success, it is the basic and first step in giving the motivation working as a team with perfect co-ordination. Working on a single task for any business, games and other activities are the major part of the task for the basic purpose to draw them together from different educational and social backgrounds is considerable at a very significant value. For a common cause of joining the forces and to motivate to work in a partnership, there are some exercises for the team building which can be proved as a best medium for the whole purpose. For the sake development of better relationships between the employees and the company, the above discussed activities are formulated as a whole. And this doesn’t matter that what is the current position of the company. In a particular place, the effectiveness for producing a harmonious relationship during the work and a friendly environment in a certain workplace, team building activities are produced because they are well known for all those activities. When it comes to work productivity, it is very important to boost up the morale of the employees and that is possible by aiming at those activities. Knowing that the environment in the workplace is something that they can be comfortable with is the responsibility of the superiors and this is one of the objectives when annual or bi-annual team building activities are carried out. All companies desire to improve their profits and the best way to achieve this is to ensure that employees are striving for efficiency. In their observation, looking inward instead of outward strategies is better to meeting their company’s improvement. This can be achieved by having a consistently interrelated working relationship by their employees. As the level of efficiency and production will go higher as employees get to know the significance of being unified with the same objective of the business. Being a part of the team, the workers can estimate the level of their efficiency and only corporate team building can help them for that reason. Aiming on the strengths and the weaknesses, this activity could provide chance to the workers to understand in an appropriate way. Giving the explanation of these points it would show the way to the management to improve the weaknesses in all the areas. In the meanwhile, it will also provide the vision to the team, how to overcome on these weaknesses and use it for the purpose of the growth of team confidence Building a better team can be possible by studying the complete area of the practical experience and academic studies. The way people interact each other is presented by the business psychologists in a detailed explanation. It is important to be a manipulator of human behaviour and mature psychologists to be a world class project manager there are some important factors that usually make an efficient and good team. rewarding good team behaviour in financial and non-financial ways celebrating successes, making time to communicate with other team members recognition of the value of other team members (whether they are key specialists or just non-specialist, junior assistants), listening to ideas and advice from other team members, desire to work collaboratively, sharing thoughts, ideas, concerns, etc, friendship – enjoying working together with a common purpose, supporting each other in recognition that the team’s success requires all members to be successful, coaching junior members rather than bossing them, shared belief in the value and achievability of the team’s goals, awareness of the value of the individual’s own role and contribution, team work is the need of the day and building a team is essential for the survival of the today’s competitive environment and in order to do that it is essential to build team. Research Question: “Is team building is one of most important factor for the success of today’s business?” Research Objectives: The objective of research is to Understand team work and how it affect the objectives of the organization To identify factor important for the effective team work To analyze the contribution effective team can make towards success of an organization. Literature review: Katzenbach and Smith (1993) explains team as, It is a small group of people with some different skills who are bound to work together for a common objective, approach which they are holding and the performances to achieve their objective that’s is mutually accountable. Hackman (2002) explains a team as having four characteristics like, over some defined time period getting a task with clear boundaries, clearly specified authority to manage the work in progress and clearly specified authority to manage, and the membership stability. There are also some other definitions of Team building by the different famous writers on teams, over the accountability and the mutual management that have factors in common like objective, common purpose and mutual agreements. According to the Hackman teams with the stable membership performs better and he seems totally in the favor of team stability. Hackman, Katzenbach and Smith seem exaggerating and arguing on the point that teams can better perform when they consist between four and six members and are small in number. The both authors however, have been seen on arguing considerably best size of team consisting of maximum six members working in NHS for the better results. Hackman believes that all the members of a team should significantly know that who is the part of the team and what is their rank that shows the common sense and our observations for the support of the fact that at many times teams within the NHS seem like a loose collection of the individuals that may come into the team and go out. Within Primary Care Trusts such as General Practioner surgeries and cancer networks, this can be applied on the teams. For an instance most of the PCT’s explain General Practioners in their clinical community who sometimes don’t come for meetings and sometimes they come for meetings are rarely seen get involved in the basic process of the PCT. It can also be applicable on the clinicians who consider themselves as team members but actually they cannot attend the meetings and the seminars. Adair (1986) explains that the team is a small group of individual that always have a common objective and in that group the individuals share the skill they have according to their job that can be in common. Smith and Katzenbach also highlight these essential skills which make an effective team and are called as complement skill: 1. Interpersonal skills 2. Problem solving and decision making skills 3. Technical or functional expertise We can define the clinical team as, for the purpose of reporting the team: A group of people who hold each other for the clinical outcomes and always account for their performances and their decisions are made collectively under the strategy of getting their common objective. These individuals have complimentary mixture of skills to maintain a common patient case load and work efficiently as a unit. We believe this interpretation of a team building defines the main features from the literature by giving the clinical focus and that relates to patient care and clinical outcomes. Categories of teams Hackman categorises the teams in the following manner: 1. Teams led by Managers -. This is the kind of team which is very effective. Working under the instruction and the motivation of an individual who is not the part of the team itself 2. Team having self management- This is the team where team self managed and executes its task by itself. And it is led from within the team and managed and monitored by its own members working in it. 3. Self-designee teams – These kinds of teams have all same features like self managed teams and this kind of team is capable of making the team design and organisational structure. This is established outside the team by the team work with in a specific direction according to the team task. 4. Self-governed teams – are teams which have all the characteristics of Self-managing and self-designing teams but also establish the strategic Direction of the team. In such kind of teams the Boards are sometime times working as self governed teams especially in NHS, they are very rare found outside the strategic committees and Boards. In an organizational context the word team is used when people literally meant by the self managing and self designing teams in any context. Manager-led teams have little in the way of team Dynamics and are really a group of co-workers. Self-governing teams are rare Outside of boards and board development is a very particular and specialist aspect of team development. Katzenbach (1998) explains the team and groups having some senior leadership are very rare called as true teams but they can execute any task as a good team when an important and major event occurs. .When a team effort is really needed and when it is required to operate in its best way under the leadership of Chief Executive, Boards can increase the performance by working out in this condition. When one or more than one team member has the authority to optimise the performance of the management then in this case a Board cannot be explained as a team. Katzenbach explains that the leaderships and the teams are always down the line to Chief Executives. Smith and Katzenbach (2001) have explained the two styles of leadership like team leader discipline and single leader discipline. . Single-leader discipline is that where the team is left and led by a single person elected from the team and that team leader has all the authorities to take decisions or that can give the facilities to the team in making different decision. Team-leader discipline is that where the whole team make the decision for their common objective collectively. Smith and Katzenbach explain that one cannot be used exclusively and no one is more important or superior than other. There can be two situations like the context and the decision in which most of the teams operate in both styles simultaneously under the influence of the situation. Benefits of the working as a Team According to the Court and Enterkin (2001), there are two main benefits that always bring an efficient and effective team working in any workplace. First of all, working as a team gives the capacity and the ability to the people working in the team to utilise their core abilities which really optimize their group coordination and increases the motivation. And then secondly, working as a team gives chance to the manager to aim at the main strategic affairs rather than giving attention and supervising the team members. Scholtes et al. (1996) explains any team performs like and individuals whenever: creativity is needed The task or process is cross-functional. the path forward is unclear more efficient use of resources is required fast learning is necessary high commitment is desirable the task is complex o-operation of others Conclusions from the literature: Effective teamwork can have a measurable impact on clinical care and on organisational outcomes Doctors should be motivated to be the integral part of any programme of team leadership, but the consideration should always be given to the aspect of the major requirement. Just not only the team leader should be involved in the activities of development but all the team members should participate to propagate the development. Class room leadership should not be encouraged rather it should be encouraged On-site leadership development and that is more effective to get the results in development. Organisational support is key and board-level commitment is likely to be required to continue a development programme Programmes should be evaluated in terms of behavioural change as well as organisational outcomes. Theoretical framework: Smith and Katzenbach(1993) conclude the benefits of the teamwork as following. • Any individual on the team, the experience and the mandatory skills can be brought together by exceeding of those team members. .There is many facts that enable any team to work in a multitasked environment for example customer services, innovation and the quality assurance. • Teams create communications that can give a real support on the burning issues and solving the problems and developing the clear strategy to attain the objectives. • In accordance with the enhancement of the economic and the administrative aspects of work this is the team that provides the social dimension to the individuals. • They believe that only the teams will not solve all the problems and teams can not be the every individual’s future and the current needs of the people. They also argue that when they are not applied in appropriate way they could be “wasteful and disruptive”. Smith and Katzenbach explain that where it a strong personal commitment to each other’s success this can be possible only bye they high level of team performance. Kur (1996) Explains that in the area of influence, the high performance teams are more likely to be consistent in giving the satisfaction by fulfilling the needs of the customers, employees as well as investors too. Here, Kur agrees with Smith and Katzenbach’s by explaining them as a human oriented personality, the basic need for the interpersonal relationships. Moger and Rickards (1999) explain seven very important features of any high performing team as follows: (i).Learning from experience (ii). Network activators (iii).Resilience to setbacks (iv).Ownership of ideas (v).Creative climate (vi). Shared vision (vii).Strong platform of understanding Kipp

MHA 5016 week 7

MHA 5016 week 7.

Stakeholder Communication in Health Information SystemsPreparationRefer to the Vila Health scenarios you have been using throughout this course. The intended audience for this analysis will be one of the stakeholder groups presented in the media simulation.Review the recommendations you made in the Unit 3 assignment as well as any feedback you received from your instructor.ScenarioImagine that you have been asked to summarize and analyze how your recommendations on EHR or HIM system at Independence Medical Center impacts stakeholders. InstructionsFor this assignment, write a 3–5-page brief for the hospital’s leadership. In your brief:
Explain your previous recommendations and the timeline for implementing them.
Analyze how your recommendations impact:

Stakeholders.
Resource allocation, training, and workflow.

Depict stakeholders and their interests using the Stakeholder Matrix Template (linked in the resources). The fully completed matrix should:

Include relevant stakeholders.
Align critical success factors with the primary internal and external stakeholders.
Include a value statement for each stakeholder. (A value statement meets the needs and values of each key decision maker. See example in the Stakeholder Matrix Template.)

Describe how you would communicate these changes to stakeholders to improve your chances of acceptance. Support your reasoning with evidence.
Additional RequirementsYour assignment should also meet the following requirements:
Written communication: Written communication is free of errors that detract from the overall message.
APA formatting: Resources and citations are formatted according to current APA style and formatting standards.
Number of resources: 3–5 peer-reviewed resources from scholarly journal articles.
Length: 3–5 pages, double-spaced, excluding the title page and reference page. You do not need to write an abstract for this assignment.
Appendix: Include Stakeholder Matrix Template as an appendix to your assignment.
Font and font size: Times New Roman, 12 point.
MHA 5016 week 7

Dallas College University of Texas Arlington Website Visual Analysis Discussion

Dallas College University of Texas Arlington Website Visual Analysis Discussion.

Visual analysis of a website. My Website is UTA (The University of Texas at Arlington). You will investigate this website using specific criteria to develop an opinion on the site. No personal statement. 4 pages including works cited, MLA format.Content criteria for analysis:1. AUTHORITYAuthority reveals that the person, institution or agency responsible for a site has the qualifications and knowledge to do so. Evaluating a web site for authority: Authorship: It should be clear who developed the site. Contact information should be clearly provided: e-mail address, snail mail address, phone number, and fax number. Credentials: the author should state qualifications, credentials, or personal background that gives them authority to present information. Check to see if the site supported by an organization or a commercial body2. PURPOSEThe purpose of the information presented in the site should be clear. Some sites are meant to inform, persuade, state an opinion, entertain, or parody something or someone. Evaluating a web site for purpose: Does the content support the purpose of the site? Is the information geared to a specific audience (students, scholars, general reader)? Is the site organized and focused? Are the outside links appropriate for the site? Does the site evaluate the links? Check the domain of the site. The URL may indicate its purpose.3. COVERAGEIt is difficult to assess the extent of coverage since depth in a site, through the use of links, can be infinite. One author may claim comprehensive coverage of a topic while another may cover just one aspect of a topic. Evaluating a web site for coverage: Does the site claim to be selective or comprehensive? Are the topics explored in depth? Compare the value of the site’s information compared to other similar sites. Do the links go to outside sites rather than its own? Does the site provide information with no relevant outside links?4. CURRENCYCurrency of the site refers to: 1) how current the information presented is, and 2) how often the site is updated or maintained. It is important to know when a site was created, when it was last updated, and if all of the links are current. Evaluating a web site for currency involves finding the date information was: first written placed on the web last revisedThen ask if: Links are up-to-date Links provided should be reliable. Dead links or references to sites that have moved are not useful. Information provided so trend related that its usefulness is limited to a certain time period? the site been under construction for some time?5. OBJECTIVITYObjectivity of the site should be clear. Beware of sites that contain bias or do not admit its bias freely. Objective sites present information with a minimum of bias. Evaluating a web site for objectivity: Is the information presented with a particular bias? Does the information try to sway the audience? Does site advertising conflict with the content? Is the site trying to explain, inform, persuade, or sell something?6. ACCURACYThere are few standards to verify the accuracy of information on the web. It is the responsibility of the reader to assess the information presented. Evaluating a web site for accuracy: Reliability: Is the author affiliated with a known, respectable institution? References: do statistics and other factual information receive proper references as to their origin? Does the reading you have already done on the subject make the information seem accurate? Is the information comparable to other sites on the same topic? Does the text follow basic rules of grammar, spelling and composition? Is a bibliography or reference list included? Visual criteria for analysis:#1: PurposeAs simple as it sounds, the most important thing a website needs to communicate is what the website does. There should be clear indications (through text, images, etc.) about what the site is. Is it a news site? A blog? An e-commerce site? Some combination? What industry is it? Mortgages? Pharmaceutics? If a viewer can’t tell within three seconds what the site is, they will probably leave.#2: PossibilitiesYour visitors will want to know what they can do with the site. Can they buy stuff or just read news? Can they comment and post reviews? Can they play games or just learn about them? Visitors also want to know how large the site is. When you walk in a department store, you can get a sense of scale. When you “walk into” a website, it’s sometimes difficult to tell how large it is. Help viewers know if there is a lot to offer by giving them clearly marked sections of the site.#3: Starting PointStrangely enough, some websites are hard to figure out where to start. Give your visitors a focal point (or a couple focal points). Don’t let them guess where they need to click first. Visitors have a specific reason for going to your site, so make sure they know where to begin. If they start down the wrong path, you may lose them forever.#4: Visual AppealAesthetics matter! As much as we would all like to believe that all visitors care about is is the content, it’s not true. The visual appeal of a website has been repeatedly proven to make websites seem more credible. People also believe that the website works better (even if it doesn’t!) if the website looks nice.#5: PersonalityYou have total control over your website’s personality. How do you want it to present itself? Informal? Serious? Fun? Excited? Professional? Funny? Every word, image, and color you choose will impact the personality. Keep the personality consistent in your headings, colors, and word choice throughout the entire site. This is an important branding consideration.#6: Color SchemeRun your color scheme by a professional designer. Or, at least ask several people what they think (and you can’t ask your spouse or mother!) You shouldn’t have more than 3 or 4 colors dominating your design and all the colors should match. Also, recognize that about 9% of all men have some form of colorblindness, so you may need to accommodate for that, depending on your content.#7: Welcome BlurbSimilar to a tagline, a welcome blurb quickly (in a sentence or two, or even simple phrases) should elaborate on the tagline. “We don’t just sell baby furniture. We well sell the cutest stuff out there.” DO NOT let your welcome blurb turn into “Happy Talk” (See #29). Welcome blurbs are not always necessary, but they can help clarify the purpose of a website. And they should be very short.Navigation#1: A Way HomeI always tell my students: don’t let your website feel like IKEA (or a hospital)! When we walk into most buildings, we know where we are in relation to the front door–IKEA and hospitals are the exception. There is nothing more frustrating than feeling lost. If visitors don’t know how to get back to the homepage, they’ll probably just leave. (If only that were a luxury we could have in IKEA–you can’t just leave until you find the door!#2: SearchIf your website is larger than 15 – 20 pages, you really should have a search bar. Research has shown that about 50% of all web users expect a search bar, and go to it almost immediately on any new site they visit. Don’t count out half of your visitors because you don’t have a search bar. Simple, small sites can get away with not having one.#3: Page GroupingThe way you group your pages is important. If you sell leather gloves, will you put them under “lawn and garden” or “automotive”? Or both? Make sure the way you group your information is consistent with industry norms and customer expectations.#4: Organization/Visual HierarchyWebsites should be organized by importance. Is the most important thing the most obvious? Largest? Highest on the page? Is anything important “below the fold”? (Meaning, is it below the bottom of the monitor, where visitors will have to scroll to see it?)
Dallas College University of Texas Arlington Website Visual Analysis Discussion