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‘Face Files’ Literature Review of Facial Features Psychology

In Daniel Fitousi’s article: “Binding Sex, Age, and Race in Unfamiliar Faces: The Formation of ‘Face Files'” in the “Journal of Experimental Social Psychology,” he explores the processes of the human mind in creating “face files.” That is, he explores the relationship between the viewing of a person’s spatial features, and the immediate impression it makes on the viewer. The author starts off by stating that many social categories in the human face are immediately recognizable such as race, gender, and age. These distinctions are evolutionarily important for survival, as quick rendering of these social cues could result in mating, fighting or fleeing. Curiously enough, it has been found that these cues are processed simultaneously in the brain such that spatial features of age, gender, and race are categorized immediately to form what Fitousi calls a “face file.” This notion (that all of the features of ones face are processed simultaneously) leads to what psychologists call the “binding problem.” The binding problem leads to the question: What is causing these simultaneous reactions of spatial recognition in the human brain? In Treisman’s “The Binding Problem,” she explores the possible reasons for this binding. She argues that there must be a mechanism that is causing these cognitive recognitions to occur simultaneously. A theory proposed by Treisman included the possibility of conjunctive cognition cells, essentially proposing that there may be cells in the brain that specifically exist to recognize a myriad of features as one. Another proposed theory suggests that there may be simultaneous firing of different but interconnected regions of the brain, proposing that perhaps the firing of several different areas of neurons creates the binding of sex, age, and race. This process has been shown through numerous experiments, such as J. Cloutier, J.B. Freeman, and N. Ambady’s experiment “Investigating the Early Stages of Person Perception: The Asymmetry of Social Categorization by Sex Vs. Age.” In this experiment, participants were told to categorize human faces as a specific sex, female or male. The researchers found that although their only specification was to determine the sex of the individual, when shown a picture of the same individual and asked the age they responded markedly quicker than if they had been categorizing just age alone. Fitousi expanded on this experiment through a series of experiments that, for the purpose of this paper, we will call the “Attended Vs. Unattended” experiments. In these series of experiments, Fitousi set out to determine which specific social cues were conjunctive by having one social cue be attended, i.e. asked to identify, and the other unattended. The researcher would then either alternate or repeat one of these social cues and ask the participants to identify the other social cue. In all experiments, the reaction time decreased significantly when the social cues were repeated rather than alternated, supporting the binding problem. In conclusion, Fitousi found that there was a “domain general mechanism” that was attributed to short term binding of social cues and facial attributes. Fitousi also adds that although these “face files” seem to involve short term representations, they may also be crucial in understanding long term representations of great social importance, such as the development of trust. It is interesting, the relationship between one friend and another. These non-sexual, longterm relationships occur between individuals that, under basic evolutionary circumstance, should not coincide as they are neither sexually attracted nor have familial obligation to help one another. In our Bio-Social Anthropology course, we are taught about the notion of reciprocal altruism. This notion supports the ideal that all relationships are essentially selfish, based on a cost to benefit ratio. This theory can be applied to a wide range of issues and resolutions between interpersonal relationships among humans and other animals alike. This theory encompasses the fact that having a relationship is only healthy and lasting if it is beneficial to all parties involved. If a participant in the relationship does not treat the other in accordance with their view of reciprocity, it results in negative reaction and sometimes the loss of the bond. In Alex Shaw’s “Whoever is Not With Me is Against Me: The Costs of Neutrality Among Friends” presented in the “Journal of Experimental Psychology,” he explores the reactions of people whose friends either help them, deter them, or remain neutral. This relationship and experiment are based upon the alliance theory. Precursors to this theory include P. Descioli and R. Kurzban’s findings in their article, “A Solution to the Mysteries of Morality.” In this article, they explore the moral implications of social interactions in which bystanders must take a side. It can be broken down as such: You witness a conflict between two individuals that call on you to take their side. You can either A: take the side of the stronger individual, or B: side with the individual you have previous positive context with. By following strategy A, you empower the stronger individual and create a power imbalance by submitting to their request based on fear of their strength and benefits of being on their side. If you choose strategy B, the result may be a more evenly spread accumulation of bystanders on either side resulting in a higher cost if there is conflict. Because of the negative results of basing your strategy solely on these variables, Descioli and Kurzban proposed a strategy evolved to react to conflict-based situations that relies on the actions and views of the individuals, rather than your personal relationship or odds of survival. They call this strategy “Moral Cognition.” It allows the person to avoid the negative connotation of coordination and exploitation, and allows the bystander to react to various situations dynamically based on the “moral” context of the situation. Now, let’s allow ourselves a look at the issue from the point of view of one of the individuals in conflict. The alliance theory is based on the idea that each individual friend is ranked among other friends in terms of loyalty. An individual places high value on loyalty, as it is crucial in attaining help in time of need. If one of your friends is loyal to you, but more loyal to someone else, you can’t be certain they would unconditionally come to your aid. Remaining neutral in a conflict between a friend and another friend reliably tests the loyalty of the friend. In learning that a friend’s loyalties lie with another, one becomes offended as this friend has demonstrated a lack of loyalty and care for your well being, from an evolutionary standpoint essentially putting your life at risk. Shaw theorizes that based on this Alliance Model, neutrality would be viewed quite harshly as it is essentially the same as denouncing loyalty to the individual without cause of previous stronger loyalties. Shaw tested this theory throughout a series of experiments that put the participant in social situations wherein their friends took a positive, negative or neutral stance in the event of the individual conflict. In the first experiment Shaw used online participants and short vignettes to explain the various situations. The participants were to then rate their feelings about the friend and rate closeness, damage to the friendship, future support, and blame from a scale equivalent to negative three to positive three. Shaw found that neutrality was viewed as negatively as deferment to the other side and that future support and blame correlated with these feelings. Based on the Alliance Model, neutrality displays an apathy for the outcome of the dispute and essentially shows that the friend has no interest in helping solve the conflict. Shaw also found accordingly that the higher you rank the friend that defers to neutrality the more negatively you will feel to that friend. In the second Experiment Shaw changed the dynamic of the conflict. The conflict instead was between two close friends and put the bystander in the seat of the mutual acquaintance. Shaw found that again the results confirmed the loyalty to blame ratio. While neutrality was still viewed negatively, it was much less negative than had the acquaintance beena friend of the aggressors. The third experiment took out the asymmetry of friendship between the participants entirely naming all three member of the group as equally close friends. Again the researchers had the participants read about the bar scene in this context. The Alliance model played out as similarly as the other two experiments. In conclusion, these three experiments by Shaw all demonstrate and support the proposed Alliance Model of friendship indicating that while opposition is a given negative, and support is a given positive, neutrality does not land in the lining in between, rather neutrality is take much like opposition in the amount of offense and the negative effect this reaction has on the relationship of the two. In perhaps the most riveting article on Psychology in the 21st century Rishtee K Batra explores the age old question of whether or not spicy food results in more aggressive behavior in her article “You are what you eat: An empirical investigation of the relationship between spicy food and aggressive cognition” This study, published in the Journal of Experimental Psychology draws on the wisdom of ancient texts and the common to prove once and for all whether spicy foods lead to more aggressive cognition. Although there may be thousands of years of claims that spicy foods initiate aggression, never has there been an empirical investigation to confirm this hypothesis. The first step that the researchers took was to conduct a survey that goes as follows. The researchers surveyed 54 people with the question of whether they think eating spicy food would help give them the competitive edge they needed in order to deal with a disagreeable colleague. The survey confirmed the common belief that spicy foods increase aggression. The researchers also drew from anecdotes to reinforce the history of this belief. One example they reference is that of the Malaysian health ministry in regards to the feeding of criminals. In order not to spark any hostility this organization explicitly details that prisoners are to be fed bland food to dissuade aggression among the inmates. The first test used by the researchers had the goal of setting the preliminary relationship between spicy foods and aggression. Their measurements were taken into account with D.G. Forgays trait-aggression scale. Participants in the study were first asked on a scale from one to one hundred, how spicy on average the food they consumed was. They were then asked to rate themselves on the trait aggression scale which encompasses the following traits from Forgays (1997) Aggression scale. “I consider myself to be: hot-headed, aggressive, short-tempered, easily upset, easily lose my temper, easily irritated, easily angered,” To mask the obvious relationship between the two for the participants, the researchers also threw in ancillary traits such as considerate, reliable, impulsive, interesting. The researchers then set the data on a linear regression model with trait aggression as the dependant variable. Results from the study confirmed that there does indeed seem to be a correlation between the amount of spicy food one eats, and the aggression traits one attributes to themselves. As the first Study confirmed that there does seem to be a relationship between spicy food and aggression, the research group moved on to the next study. The first study was too broad, indeed it was only used as a foundation for the following studies. Study number two set out to eliminate any third variables that may be at play, many variables factor into aggressive traits including biological make up. In this study subjects were fed spicy food and then later monitored on their salience for aggressive intent. Sixty students participated in the second study. The first step was to rule out other variables such as warmth and brightness of the room. Once the number of variables was down to the proper 2 they began the experiment. Students were given a plain chip and a chip with habanero sauce on it. The students were then asked to rate the chips on a scale of one to ten in regards to certain statements that were written on the page. Later the students were asked to rate a protagonist of a story on their perceptions of his actions. This method created by Srull and Wyer (1979) involves a reading comprehension test involving an aggressive protagonist. In conclusion the researchers found that not only is there a correlation between spicy foods and aggression, but that even the sight of spicy food is enough to activate the stimuli necessary to enact aggressive cognition.
GB512 Stanford University Unit 3 Business Communication Business Memo Scenario.

Persuasive Request to Pursue Research Typically, before a writer would expend energy on a researched proposal, he or she would ask for permission from a decision-maker to start their project. You practiced writing a short persuasive memo in the Discussion. Now use what you learned in terms of persuasive writing in this Assignment. You will write a memo as if writing to your decision-maker requesting permission to move forward with your topic for the researched business problem proposal, and provide evidence to support the viability of your topic. Checklist: Contains no fewer than 500 and no more than 700 words.The same content as topic 1 discussion add more details from what you posted in the discussion topic 1Check the rubic , word count, memo format, organization, spelling and grammar, in text-citations from 2 sourcesUse current sources with in last 5 yearsFollows correct memo format, including headings.Describes the problem or project you want to work on and explains its significance.Integrates at least two viable sources into the request to demonstrate research is available to support the topic. APA formatted in-text citations and references pages are required.Contains no grammatical or mechanical errors.Avoid copying too many quotes, paraphrase insteadIntroduction, Body and conclusion
GB512 Stanford University Unit 3 Business Communication Business Memo Scenario

Along with the rapid development of health food industry all over the world, BLACKMORES Company developed a new kind of health care products—Chinese health food. In order to achieve success for the company and its shareholders, this report will provide a brief business plan for BLACKMORES Company to develop Chinese health food in Perth, Australia market. This marketing plan contains the objectives that BLACKMORES set, its target market segments, marketing strategies, and 4Ps marketing mix. 1.0 Introduction As one of the leading natural health brand medicine company in Australia, BLACKMORES mainly deals with health care products. The core aim of BLACKMORES is the enhance people’s life quality while making profits. All the products in the company are made of high quality raw materials under strict controls to ensure the high quality of the products and market. Besides, it provides health information, training and education as well. Nowadays, facing people’s increasing psychological pressure from modern life, interpersonal relationships, job prospects, salary levels, etc. which cause changes in people’s health, showing weakness, dizziness, memory loss, insomnia, etc. in Perth, Australia, BLACKMORES developed a new kind of health care products—-Chinese health food. It comes from traditional Chinese medicine which is thousands of years and is based on Chinese workers in the long-term medical practice. Compared with other health care products, Chinese medicine has ecological character and no side effects. It improves the body’s immune and metabolic power, increases the nutritional in taking, and helps the natural absorption of food nutrients. Thus, to some extent, choose Chinese health food is to choose health. 2.0 Objectives To select Perth as an ideal city in Australia as the sample target marketing research for the new Chinese health food. To carry out detailed marketing analysis for the products in the sample target market. To figure out proper marketing strategies and implement the marketing strategy through 4Ps marketing mix. 3.0 Market segments 3.1 Geographic segmentation State: Perth is located in the biggest state of Australia-western Australia, whose population is less than 10% of the nation. Most of the population is concentrated in Perth. It seems to be a proper market sample place for the company’s new Chinese health food. City size: The Perth metropolitan area has an estimated population of 1.66 million. As the capital of Western Australia and the fourth largest city in Australia, Perth is a megalopolis according to the criteria of United Nations. In megalopolis, population is concentrated. It means that the market size is relatively larger; Density: The density of Perth is relatively low-310/k㎡. In marketing, the density of a city usually affects the distribution channels, distribution services and distribution costs. Generally speaking, the market capacity is larger in region with high population density, while the one with low density has smaller market capacity; Climate: Perth is Mediterranean climate which is sunny and relatively hot. Summers are generally hot and dry with average temperature 30℃. Winters are relatively cool and wet with average temperature about 18℃. In this climate, therefore consumer tends to enhance their body health situation regularly in order to adjust to the extreme climate. 3.2 Demographic Segmentation Age: According to the statistics of Australia for 2008, the biggest age groups of Perth are 26to 34. This age group faces the biggest pressure from various aspects. In order to conquer those pressures, to stay in a healthy situation is essential for them, which will be the biggest segment in consumer market. Gender: In 2009, the ratio of female to male is about: 1:1.02. Most of the Chinese health food product is not specific targeted for female or male consumers. In addition, the ratio of female consumers is higher than male in purchasing health food products. Income level: The income is relatively high. The average annual income of full time worker is over 58729 dollar in 2010. People with higher income are less sensitive to the price, but more concentrate on the quality, design and after-sale service of the product. (ABS, 2011) Nationality: In Perth, over 80% its population is European and Americans, 2% are Asian and 14% are of other nationality. 3.3 Psychographic Segmentation People aged from 26 to 34are the main pillar of the society. Most of them have a full time job and stable financial sources, but also great pressure from work. The social and economic status is relatively high. They have strong feelings and tend to follow the trend of staying healthy. Therefore, they are more easily to have emotional purchasing incentive and behaviours when it concerns to health (Williams, Ridges, et al. 2008). They have better taste of life and higher material requirements. All these offer BLACKMORES a great opportunity to expand the markets for its Chinese health food products. 3.4 Behavioral Segmentation If the consumers get recognition of certain type of product, most of them could insist on those products because they believe in brand and its quality as well as service that BLACKMORES offers. It is that obvious in consumers that if they have reached recognition of the product, they always have a psychological tendency to seek stability that they will continue use these products for a long, which also is a large potential market. 4.0 Marketing strategy Chinese health food market position is that after the target market is determined, BLACKMORES aim to enhance its image and core competence through reasonable products, services, appropriate marketing model. Four methods can be taken as follows. Firstly, functional-oriented positioning. Such positioning is to fully exploit the effectiveness of product characteristics, including as an extension of the related concepts. Secondly, the symbol-oriented positioning. This type of product to advertise is put more emphasis on the combination product in the media as a whole strike effect. Thirdly, the endorsement driven orientation. Class positioning method is able to quickly mobilize intangible assets, so the company can benefit quickly. Finally, Channel-oriented positioning, through product sales model different from the majority of enterprises, the publicity generated special effects in order to gain public awareness (Gruca and Klemz, 2003). 5.0 Marketing mix 5.1 Product (Starr, 2009)The product is completely new both to the consumers and competitors. So the product should be designed according to the consumers’ demand and preference. Based on market segments, the company designs special products, personal service. Through the market and products, it could result better relationship between company and consumer, that the company will get an extra reward. In addition, it has a good overseas market. From the following figure, we can see there is a stable market although economic depression. It can be predicted that Chinese health food have a bright overseas market. 5.2 Price Price is an important factor to the consumers’ decisions (Farmer and Joshi, 2002). Chinese health food has a priority on price. Because the raw material is convenient and handful that it has low cost. It will meet most of the consumers. The price of Chinese health food can be seen in the following table (table 1). It can be drawn that it has a great price priority among other health care products. Moreover, the health is also packed with volume, such as 50 ml/bottle, 100 ml/bottle, that it may meet different consumers. Decription quality/tablets price/$ Plus Essential health for Women 60 25.99 Meno Eze Forte 30 24.99 Promensil 30 26.99 Meno Eze Forte 90 49.99 Promensil 90 55.99 Remifemin Menopause symtom Relief 100 21.99 Chinese health food 200 20.99 Table 1. The price comparison with other health care food 5.3 Place As a new product, Chinese health food can be sold in big super medicine market because there are numerous customers everyday, that Woolworths is the best choice. Other super markets like Wal-Mart, Carrefour are also the potential POS. Chinese health food could be placed in conspicuous counters that it can kill two birds with one stone. That is helpful both to sell the product and advertise. 5.4 Promotion A small gift will have huge function. In the supermarket, in order to have profound impression, a small gift will be present to the consumers after they buy the product. A lot of purchasing on-site or otherwise does not meet the general impression of a salesman deep, it is necessary to deepen the impression. It can be carefully and purposefully choose the less expensive, but pregnant with meaning a small gift, but also implicitly told of its contact to look forward to impress. The more profound impression on potential business opportunities and bring higher probability. In addition, advertisement is also needed. To save the operation cost, it can select local television. With the consumers increase, advertisement can broadcast in central television. Moreover, leaflet is also essential. The company can employ some staffs to deliver the leaflet in the busy streets.

Labor Law: Equal Employment Opportunity Essay

Labor Law: Equal Employment Opportunity Essay. Civil Rights Act of 1964 The Act is meant to protect the civil rights of minorities from any form of discrimination. After only three months of the Act’s enactment, the case Heart of Atlanta Motel Incorporated versus the United States was filed in the Supreme Court on October 5, 1964, challenging the law. Heart of Atlanta Motel Incorporated, the complainant, insisted that it did not have an obligation to serve African American customers. The Supreme Court affirmed that failing to serve African American customers was tantamount to racial discrimination, which is a violation of Title II of the Act. Equal Employment Acts Equal Employment Acts have been challenged by the case St. Mary’s Honor CTR versus Hicks, filed in the Court of Appeals on April 20, 1993, and decided on June 25, 1993. In the case, Hicks, who was demoted and eventually discharged from the company, alleged that he had been subjected to racial discrimination by its management personnel. The court held that Hicks’ rights were never violated and the actions of the company to demote and discharge him were not racially motivated. Employee Rights and Issues The issues and rights of employees were challenged in 2012 when the case Vance versus Ball State University was filed in the United States Supreme Court. The plaintiff claimed that he was in order, as the supervisor, to take disciplinary actions against defiant employees. The Court held that, under Title VII of the Civil Rights Act, an employee only becomes a “supervisor” for reasons of vicarious liability if he is authorized by his employer to act that way. Recruiting Strategies Employee referral has both advantages and disadvantages when applied to recruit staff. The main advantages of the employee referral program are a simplification of the recruitment process and the possibility of hiring the most qualified candidates. However, employee referral is quite expensive, and it also compromises the diversity of potential candidates (GitmanLabor Law: Equal Employment Opportunity Essay

University of California Davis C Programming Algorithm & Data Structure Report

essay writer University of California Davis C Programming Algorithm & Data Structure Report.

I’m working on a algorithms & data structures discussion question and need an explanation to help me study.

write in C and C++1)Draw the flowchart of the algorithm that calculates the product value of the elements of the T array with N elements entered on the keyboard from the user, write the C program and the C ++ program and run it and show the output results2)Define operations such as adding, deleting for a Queue model that includes uses such as array, pointer, function. Write the C program and C ++ program of this model and run it and show the output results3)Show the complexity of the algorithms by applying the Big-O notation separately for the a and b below.(in Pics I attached)
University of California Davis C Programming Algorithm & Data Structure Report

Clinical Decision Support Systems Nursing Essay

Share this: Facebook Twitter Reddit LinkedIn WhatsApp Clinical decision support systems are computer application clinicians interact with them in decision making and help them at the point of care. They interact with the clinician to determine diagnosis based on patient data or analysis of patient data. In addition, they link physician clinical observation with health knowledge to practice safe, quality health care. They vary depending on the complexity and desired function or application (Payne, 2000). Purpose of clinical decision system in the delivery of health care In today’s health care, the goal for clinical decision support in the delivery of health strive to provide information to the right person, with the appropriate format, through the right channel and at the right point in clinical work flow to improve health and healthcare decision and outcome (Osheroff et al., 2006). The intervention aim to: 1. Delivery of quality evidence – based medical principals for diagnostic and disease management guidelines. 2. Alert for potential clinical safety and quality problem during the care of the patient and help prevent them. 3. Training and regulate clinician to updated information for the best clinical practice. 4. Improve the cash flow and operating margins. Programs like internist 1, Dxplain and quick medical reference are functional computer application tools assists in diagnosis. Clinicians input clinical values like historical and physical examination findings, laboratory and test results and based on the data, the computer application, provides differential diagnosis. After the diagnosis, other clinical application tools can be used to improve the diagnosis and patient outcome. For example, the management of community acquired pneumonia, clinician inputs required data of the patient then the clinical decision application tool would provide a recommendation on how to progress outpatient therapy decreasing the likelihood of medical errors (Marrie et al., 2000). This tool can be also used in the situation where a clinician is not sure or symptom seem confusing or complex and this save time for the clinician to act and document and comply with guidelines (Payne, 2000). Patient alert-monitoring devices provide real time changes of patient condition, Warning and alert signal clinical staff for intervention. On the other hand, alerts and reminders provide tasks lists for clinicians, such as post-op checks for the purpose to assist in order entry. Application tool access different drug databases in different clinical setting system like laboratory, pharmacy and hospital system and it checks transcription errors and provide feedback to the clinician inputting the order on drugs compatibility and interaction, drug sensitivity, allergy and possible duplication in real time (Alliance for Health Reform,2006). Clinicians have the standards mandated by their practicing or clinical setting to perform a procedure, intervention based on patient or clinical data. Reminders and prompts applied before or during patient interaction with physician can aide physician decide the appropriate step for therapy. They have effectively proven in increasing preventive care standard and prescribing. Therefore, clinician uses prompt and reminders in clinical decision support system for the purpose to improve clinical effectiveness. Patient based prompts contact patient by texting messages, emailing or voice. They are specific to obtain optimized results (Krall

Career Aspiration For An Leadership Role

Career is just like the journey when you are on the journey; you are maybe start of it, middle of your journey or near to end. In career the past of your career does not determine the future of your career, do you want to go the same direction or want to change your career direction. (Pedler, Burgoyne, Boydel 2007) Career is the pattern and biography of your working life. Career aspiration and plan development of my future is the part of this project and this includes the managing my abilities, strengths, weaknesses and all those aspects which are helpful for my career aspiration. A. Career Aspiration Strategy: When I talk about my further career strategy then it is clear that what I want from my future designation, status, money, care, esteem, satisfaction. But the question is that how I can get all these desires for this I need a proper strategy, and then I can gain my goals and desires. For gaining my desires or goals I set my Career strategy in such way: i. Short Term Strategy ii. Medium Term Strategy iii. Long Term Strategy For my future strategy I want to use the following module which is taken from Pedler M, Burgoyne J, Boydell T, A Manager’s Guide to Self-Development, 5th Edition. Note: Each passage represents a major change in job requirements that translates to new skills requirements, new time horizons and applications and new work values. Based on work done initially by Walter Mahler and called Critical Career Passages. Figure 1 Critical career passages in large organizations. From Charan, R., Drotter, S. and Noel, J. The Leadership Pipeline: How to Build the Leadership Powered Company. San Francisco: Jossey Bass, 2001. Reproduced with kind permission i. Short Term Strategy: I want to set my short term strategy for my career according to the module (Fig. 1) given above and that also based on my previous experience. As I had the work experience of almost 2 years from September 2007 to till 1st December, 2009 in Pakistan and the experience was related to Manage Self according to the module (Fig. 1) and now I am in UK for Post Graduation. In short term strategy I want to start my career in UK from basic level and my career start from now to till the end of my Msc Management Practice program June 2011. Now my career path is Manage Self and does any part time job which I can get from any where and also try to get work as a Team Leader. I try to make myself perfect and strong and overcome my deficiencies in this 1st year strategy for my bright future and to manage others. In UK I had the experience as a Room Audit Officer and as a Sale man. ii. Medium Term Strategy: After the completing of my education in June 2011, I change my career towards a new dimension and towards new goals for learning and development. My new strategy is for 5 years. After completing education and when my Visa is near to expire I have two options return to my country Pakistan or stay in UK for my future work. But my first priority is to stay here, then there are further two options for me apply for HSMP or PSW. I also start to search my job in UK and also send documents for Visa extension. Where I place myself in medium term strategy? According to module (Fig. 1), I must start my career from Passage 2 and start applying for the positions which lead me toward Managerial level. In my next 3 years 2011 to 2014, I see myself as a Business Manager and want to enter in Passage 5. Which type of Organization I want to work? I just want to start my career in UK and there is no matter for me the organization is big or small but I want to see myself at a place where I learn, self development and good leadership learning. Then I want to move toward good and high reputed organization. After getting 2 years experience in any organization, I like to change my preference and move towards more education and must start again the learning process. I must do one more course of Msc as a part time in 2014 which is of two years but if I do it full time then it must be for one year after this I do the PHD in management. It is also possible that I do just PHD in Management instead of 2nd Msc. PHD is the part of my strategy in medium term planning. After from 2011 to 2016, I see myself as Business Manager and also a PHD holder in Management sciences. iii. Long Term Strategy: After the success of medium term planning my long term strategy become very vast and I have a lot of opportunities and career directions. My long term strategy is for the further 10 years from 2016 to onward. Where I see myself in further ten years? As a Professor As a Enterprise Manager As an Entrepreneur I have all these 3 choices but also two at the same time. Like if I am working in an organization, then I can also join the university as a part time professor. After gaining the experience I want to start my own business, beside this I also like to join the university as a lecturer. Desired Job Role: Fresh Graduate desired job role different from the experience person. When I have done my graduation, my desired job role was to enter in the organization, gain experience and polish myself. As I have 2 years work experience as a Sales Executive and also as a Relationship Manager designation. According to my strategy my desired job roles are such as: Marketing Executive to Marketing Manager and Director My experience as a Marketing Executive is almost 17 months and this is an edge for getting job anywhere and that is my favourite field and enjoys it. And Marketing Executive is involved in developing marketing campaigns that promote a product, service or idea. And in future career development, I can work as Sr. Marketing Executive in 1st year plan and in 2-5 years plan at Marketing Manager the in 10 years plans as a Marketing Director which present my strategy. Management Consultant My desired job role is as a Management consultant because it is related to my field and a Management Consultant is involved in providing objective advice, expertise and specialist skills with creating values, maximizing growth or improving the business performance. Customer Service Manager As I am related to marketing field and also from management there fore I know the needs of customer and the services for the customers. Therefore I like to do work as a Customer Service Manager. And the Customer Service Manager ensures that the organization work for the satisfaction of its customers needs. I like this job role because I am a creative, can do planning and problem solving person. Retail Manager I also like to do work in a retail outlet because it increases my experience and I met a lot of persons. Because of this job I have the scope as a Retail Manager in my 5 years plan and can move towards big retail outlets like Mark

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