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Etihad Airways Strategies and Marketing Research Paper

Table of Contents Introduction Company Identification Business Strategies and Marketing Actions Business Matrices Conclusion Works Cited Introduction Business organizations use different strategies, models, and initiatives to meet the changing needs of their customers. Marketing is a critical function that makes it possible for a specific company to deliver high-quality products and services to the targeted clients. It is an effective practice since it dictates the profitability of a given organization. Modern technologies have catalyzed the development of marketing analytics tools to support the performance of different companies. This paper gives a detailed analysis of Etihad Airways’ business strategies and marketing actions. Company Identification Etihad Airways is currently one of the leading airline corporations in the United Arab Emirates (UAE). It has its head office in Khalifa City and competes directly with Emirates (Russell and Medvedev 37). This company has been in operation since the year 2003 and has a fleet of 117 aircraft (Russell and Medvedev 42). Some of its leading cargo and passenger destinations are located in Asia, Europe, the Americas, the Middle East, and Australia. The organization’s chief executive officer (CEO) is called Tony Douglas. Mohamed Mubarak Al Mazrouei is the company’s chairman. Statistics released in 2017 revealed that Etihad Airways had a total of 24,500 employees (Russell and Medvedev 19). The company has a powerful organizational culture that continues to drive performance. Business Strategies and Marketing Actions The success of Etihad Airways is applicable to the nature of its business strategy. Two unique approaches make it possible for this organization to achieve its objectives. The first one is known as corporate strategy. This model focuses on the commitments and choices the organization makes to deliver high-quality services and experiences to the targeted passengers. The first aspect is to identify business operations and practices that can add value to different clients. For example, Etihad Airways has partnered with other companies to attract more customers and operate in various regions across the globe. The second aspect is that of products and services. Etihad Airways purchases Airbus and Boeing aircraft to meet the diverse needs of all individuals (Russell and Medvedev 54). Proper processes have also been put in place to improve the quality of services to different workers. The next critical aspect that supports the effectiveness of this company is the implementation of powerful marketing actions. The organization has a department that focuses on some of the major issues that can result in increased profits. Marketing is a critical function that Etihad Airways pursues to support its entire business strategy. For instance, the relevant department engages in continuous research to identify emerging trends, changing customer demands, and the role of technology (Russell and Medvedev 72). The findings obtained from such studies make it possible for the company to develop superior procedures for addressing passengers’ demands. New product development is taken seriously to identify better options for cargo transportation. The same idea is considered to improve passengers’ experiences. Get your 100% original paper on any topic done in as little as 3 hours Learn More Brand development is something that Etihad Airways takes seriously. The marketing department considers various attributes that can ensure that more people perceive the company’s brand positively. For example, involved professionals ensure that airplanes carry the organization’s name. The department also offers competitive prices, bonuses, reward schemes, and promotions. Such measures have resulted in a superior brand. In terms of promotion, Etihad uses different platforms to inform more people about its brand and encourage them to enjoy its superior services (Russell and Medvedev 44). The company’s website, social media platforms, and television channels support its promotion strategy. Etihad Airways takes the issue of distribution seriously. The company has established strategic partnerships across the globe, thereby informing more people about the superiority of its brand. The ultimate objective behind the distribution model is to ensure that more people are informed about the airlifting, cargo, and passenger services offered by Etihad Airways (Russell and Medvedev 72). This organization’s pricing strategy is founded on the norm associated with the aviation industry. Business Matrices Successful companies use various tools to measure performance and apply the acquired information to make evidence-based decisions. The first business matrix is SWOT Analysis. This tool focuses on a company’s strengths, weaknesses, opportunities, and threats. These constitute both the external and internal aspects of an organization. Etihad measures the concept in order to understand its weaknesses and threats. The existing strengths are then leveraged to address them and drive performance (Rackley 83). The metrics can be measured using assigned key indexes or percentage. A good example of calculation is the use of strengths or opportunities as a scientific construct. Etihad can monitor the intensity of a given opportunity or strength using key index of 1-5. These metrics can guide the company to make evidence-based decisions or strategies to drive performance. Etihad has been using SWOT to improve its business model. This means that there is a relationship among the company’s use of different metrics. For instance, SWOT and PEST are related and monitor the company’s strengths and threats. The source of data for this metrics is the company’s internal and external business environments. The second one is that of PEST Analysis. This model gauges the technological, social, political, and economic forces acting on a company’s environment. Such concepts are critical since they inform a company’s business strategy. Etihad measures these metrics to complete a detailed analysis of its business environment. A good example of calculation is the use of indexes (1-10) to understand whether a give force is an opportunity or a threat (Rackley 73). These metrics can have positive implications on businesses since they can reshape their models. Etihad uses this tool to prepare for future performance. It is combined with SWOT to deliver positive results. The company uses its departments and units to get high-quality data. We will write a custom Research Paper on Etihad Airways Strategies and Marketing specifically for you! Get your first paper with 15% OFF Learn More Hofstede’s Cultural Dimensions is another tool that can make a difference for every company. This model focuses on the issues of culture in an organization. It is necessary to measure the concept to understand how to guide employees, and make decisions. The metrics can be calculated by analyzing a region’s culture. A good example is the use of high and low scores to gauge these issues: uncertainty avoidance, masculinity/femininity, and power distance (Cook and Billig 62). The metrics can guides businesses to make appropriate decisions and implement evidence-based cultural practices. Etihad uses it to guide, empower, and improve its employees’ experiences. The company uses the model individually without linking it to other tools. Data is obtained from studies focusing on the cultural attributes of people from different regions. Porter’s Diamond Modal is the fourth model and identifies the determinants of competitiveness. It compares and contrasts existing government policies and strategic actions. The concept is worth measuring since it dictates a firm’s key sources of competitive advantages. It is measured by examining a company’s strategy and the existing regulations. A good example of calculation of the metrics is the use of key indexes. For instance, competitive advantages can be ranged from 1-5. In terms of implications, businesses using the metrics will make evidence-based decisions and create models that can deliver positive results. I have suggested this model since Etihad has not been considering its benefits (Cook and Billig 14). It relates to the PEST model since they both focus on the role of government-imposed policies on performance. Data can be obtained from the company’s departments, case studies, and government publications. The first metrics is Risk Analysis. It guides managers to identify and address problems that might disorient performance. This is something worth measuring since it helps companies save money and avoid losses. Leaders measure it by examining the responsiveness of different projects or processes. Companies can use losses, profits, or costs to calculate potential risk. When conducted effectively, managers will know when to continue with various projects, action plans, and processes (Cook and Billig 18). Etihad has been using the metrics to monitor the effectiveness of different undertakings and strategies. This tool relates to the SWOT analysis since they both focus on potential threats that might disorient business performance. Data is obtained from financial reports, project plans, and marketing forecasts. The sixth metrics is called a Contingency Plan. This tool guides companies to prepare for unpredicted events. It is necessary since it ensures that firms transform their models to address such challenges. Percentages can be used to predict and measure potential sources of disruptions. For example, data loss can have a smaller percentage of 10 while the loss of customers could be 85. This metrics is appropriate for businesses since it prepares them for issues that might have a negative impact on performance (Rackley 102). Etihad has been employing it to monitor potential challenges and disasters that can affect its marketing procedures. This metric is related to the portfolio of metric used by Etihad since it forecasts future business threats. Data is obtained from weather stations, newspapers, customers’ feedbacks, and market surveys. Not sure if you can write a paper on Etihad Airways Strategies and Marketing by yourself? We can help you for only $16.05 $11/page Learn More The seventh tool is the Porters’ Five Forces. It focuses on these five key attributes that can dictate a future marketing strategy: rivalry, new entry, suppliers’ power, buyers’ power, and substitutes. Companies should measure the concept to develop a superior business model (Cook and Billig 25). These aspects are measured by analyzing their respective intensities. A good example is to calculate each of them using key indexes (minimum-average-maximum). The adoption of the tool will guide leaders to formulate a superior strategy for achieving positive results. Etihad Airways has been using this tool to revolutionize operations and add value to its passengers. This tool is related to the ones described above since they can monitor threats, opportunities, and environment of the organization. The company obtains data for this metric from weekly magazines, customer feedbacks, supplier information, and case studies. The eighth metrics is known as Scenario Planning. This is a powerful technique aimed at establishing views of a positive future for an organization. This concept is worth measuring since it provides a platform for better investment decisions. The model is not measureable since it focuses on future predictions. However, indexes can be used to gauge plausible views depending on their attractiveness. This tool has meaningful implications since it can dictate future performance (Cook and Billig 24). The concept is recommendable to Etihad since the company has not been using it to improve its strategy. This tool is relatable to the ones currently applied at this organization since it focuses on possible opportunities and challenges that might disorient future profitability. Information or data can be gained from consumer reports and industry projection surveys. The ninth tool is called the Critical Success Factor Analysis. The concept behind this tool is that it identifies areas that companies should succeed in an attempt to record positive results. It guides organizations to make meaningful decisions. Strategists can measure it by predicting the potential outcomes of different functions. It can be calculated through the use of indexes. It has a positive implication for companies since it ensures that efforts and resources are allocated to key areas. This company has not been using it. It can consider the model to record positive results (Rackley 91). This model has a relationship with the other metrics the company uses since it focuses on internal strengths and gaps that require improvement. Data is obtained from organizational performance reports. The final tool is the PESTEL Analysis tool. This is an expansion of the PEST model since it introduces the elements of environment and law. Companies can measure the concept to make informed decisions and operate within the existing requirements. Companies can measure these concepts to develop superior strategies. Firms can measure these metrics by analyzing the nature of the legal and environmental policies in the sector. A good example of calculation is the use of indexes (1-10). These aspects can have positive implications on companies since they can improve their models and make them more sustainable (Cook and Billig 29). Etihad uses this tool to prepare for its future business performance. The metric is combined with SWOT and PEST to deliver meaningful results. The company uses its departments and government publications to get high-quality data for this metrics. Conclusion The above discussion has revealed that Etihad Airways is major player in the UAE aviation industry. It uses a powerful business model to meet its passengers’ needs and remain competitive in the region. It embraces the power of a powerful strategy to market its services. The use of various marketing analytical metrics is something that continues to support its business performance. Such tools make it possible for Etihad’s leaders to identify potential gaps, threats, and opportunities for supporting future performance. Works Cited Cook, Gerald N., and Bruce Billig. Airline Operations and Management: A Management Textbook. Taylor

CiAM Business Brand Positioning Nikes Just Do It Paper

CiAM Business Brand Positioning Nikes Just Do It Paper.

1: Paper SpecificsThat mental shortlist will typically be about 5 to 7 items long and often shorter, almost never longer. For example, when consumers start thinking about buying a new car, they don’t think of the dozens of possibilities out there, they think about choices with which they are already familiar and which stand out from the crowd.The authors argue that it is the job of marketers to make their brands seem different from competitors and different in ways that the intended target audience will see as important and preferable.”Positioning” then becomes a process of figuring out a short summary about the brand to make it memorable and likable. Often, this is summarized in a single phrase or sentence, like BMW’s “Ultimate Driving Machine” or Disney’s “Where dreams come true.”Such statements often take the form of what advertising people call a “tagline” or “slogan.” But this is not always the case. Sometimes brands use multiple approaches to create a brand image that communicates a message to set it apart from competitors. For example, Volvo is widely perceived as a very safe car that will protect people inside the car even when there is a bad accident. Recently, Subaru has also started to use the same idea, and I would argue that this makes Subaru look somewhat like a “me too” brand, one that is “Johnny come lately” to a category that Volvo established years ago.2: Deliverables:Nike and “Just Do It” is one of the famous slogans in business. Discuss its positioning and the tactics/actions it uses to get this positioning to “stick” in someone’s mind. 3: EXPECTATIONS: Length is 5 to 9 pages excluding title page, executive summary (on a page by itself), reference list, and any appendices. Follow APA formatting. Do not include a table of contents.
CiAM Business Brand Positioning Nikes Just Do It Paper

POL 695 University of Miami Week 3 Collaborative Governance Discussion

best assignment help POL 695 University of Miami Week 3 Collaborative Governance Discussion.

a 500-word response that includes the following points:Discuss the positives, negatives, and lessons learned from the New Zealand collaborative governance study (500 words). Reflect on whether such collaboration is or is not possible in your public sector life experiences and/or a public sector case with which you are familiar. Be sure to support your statements with appropriate references to this week’s readings and other sources. Apply correct APA citations and format to your paperThis slide set contains information needed for the Assignment.Moloney, K. (2018l). AttachedCollaborative Governance in Theory and PracticeJournal of Public Administration Research and Theory, 18(4), 543–571.Ansell, C., & Gash, A. (2008).Getting the Right Mix: Unpacking Integration Meanings and Strategies.International Public Management Journal, 10(1), 9–33.Keast, R., Brown, K., & Mandell, M. (2007).Collaborative Governance Case Studies: The Land and Water Forum.Working Paper No.13/05, New Zealand: Institute for Governance and Policy Studies, Victoria University of Wellington.Eppel, E. (2013).
POL 695 University of Miami Week 3 Collaborative Governance Discussion

Handling Cyberbullying in the 21st Century Essay

Cyberbullying refers to a form of harassment using modern communication technologies and social media. This phenomenon is a relevant issue in the 21st century, and it is defined by scientists as a contemporary “pandemic threat” (Umesh et al. 6). Therefore, cyberbullying needs particular attention to develop effective intervention and prevention strategies at schools in the USA. Ensuring digital security is one of the significant ways to address cyberbullying. Information technologies are nowadays an integral part of educational space at the U.S. schools (Marzano 119). Therefore, it is inevitable that cyberbullying may occur in school networks during interactive lessons and after classes. In this context, intervention strategies primarily rely on digital security and modern technological solutions, primarily, the automatic detection of cyberbullying in the media discourse. For example, recent advances in technology, such as “algorithms for detecting invalid information” (Marzano 121) are the promising means for reducing bullying in the cyberspace of the U.S. schools. Tools for pinpointing cyberbullying are effective means of handling this issue since they detect posts not only from bullies but also from victims and bystanders. Consequently, each of these categories of participants can be addressed by educators appropriately. In addition to digital security, social support from educators is crucial. For example, Umesh et al. suggest that implementing hotlines, support groups, and counseling services at the U.S. schools can significantly mitigate the experiences of cyberbullying victims (6). In particular, discussions in support groups and counselor’s support can help victims to overcome the aftermath of cyber-bullying (Umesh et al. 6). Indeed, the scientists argue that the position of educating counselors at each U.S. school will ensure effective communication “targeted for digital security, awareness and support for all students” (Umesh et al. 5). In other words, it will ensure a beneficial atmosphere of mutual support and trust. Handling cyberbullying also requires a considerable amount of parents’ involvement. That is to say, instructive parental mediation is another essential tool for cyberbullying intervention (Wright and Wachs 10). For instance, discussions with parents might provide their children with necessary coping strategies, which will ultimately reduce the adolescents’ “exposure to cyberbullying perpetration and victimization” (Wright and Wachs 7). Hence, raising the cyberbullying awareness among parents and guardians is particularly essential. This can be achieved through social media, questionnaires, and surveys, developing educational text and video materials, organizing training workshops, roundtable discussions, and the like. Apart from restrictive measures, tackling strategies against cyberbullying also include preventive means. In particular, appropriate curriculum development can contribute to cyberbullying prevention. For example, Singh suggests integrating “case studies about social injustice” at the U.S. schools (142). Through discussing such case studies, students are expected “to understand the circumstances and decisions surrounding these events” (Singh 142). Consequently, students relate these case studies to their own experiences and make relevant conclusions. Yet another important aspect is teaching etiquette for communication in social media and basic principles of cyber security, such as Internet privacy options (Umesh et al. 6). In fact, this can raise awareness among students, and adhering to simple security measures can reduce their exposure to cyberbullying. Thus, handling strategies against cyberbullying at the U.S. schools include ensuring digital security, providing social support and counseling, as well as promoting instructive parental mediation. Prevention of cyberbullying can be achieved through the development of a curriculum aimed at raising students’ awareness and digital competency. Hence, intervention and prevention of cyberbullying require joint efforts from all stakeholders: only through cooperation between parents, educators, and policymakers, the issue of cyberbullying can be adequately addressed and ultimately settled. Works Cited Marzano, Gilberto. “Technological Help to Prevent and Reduce Cyberbullying.” Cyberbullying and the Critical Importance of Educational Resources for Prevention and Intervention, edited by Gilberto Marzano, Joanna Lizut, 2019, IGI Global, pp. 119–143. Get your 100% original paper on any topic done in as little as 3 hours Learn More Singh, Vijai. “A Curriculum to Strengthen Students against Cyberbullying.” Cyberbullying: A Deadly Trend, edited by the New York Times Editorial Staff, The Rosen Publishing Group, 2018, pp. 142–144. Umesh, Bindal, et al. “Student and Teachers Perspective on Cyber-Bullying.” Journal of Forensic Psychology, vol. 3, no. 132, 2018, pp. 1–6. doi: 10.4172/2475-319X.1000134 Wright, Michelle, and Sebastian Wachs. “Does Parental Mediation Moderate the Longitudinal Association among Bystanders and Perpetrators and Victims of Cyberbullying?” Social Sciences, vol. 7, no. 231, 2018, pp. 1–10. doi: 10.3390/socsci7110231

Systems Paper

Systems Paper.

The focus of the Systems Paper will be on the system-wide effects that various Supreme Court decisions have had, and continue to have, on the field of criminal justice. You will select a Supreme Court case from the list provided below, outline details of the case and its deposition, and trace the ruling’s repercussions as the various components of the criminal justice system are affected. A single decision has the capacity to greatly alter criminal justice operating procedures. Some decisions have important effects, but their ability to create system-wide changes in policy is moderate. Other decisions have seemingly mundane outcomes, yet end up causing vast changes in policy for various components of the criminal justice system.First, select one Supreme Court case from the list below:Tennessee v. Garner (1985)Escobedo v. Illinois (1964)Miranda v. Arizona (1966)Cooper v. Pate (1964)Cruz v. Beto (1972)Furman v. Georgia (1972)Williams v. Florida (1970)Gideon v. Wainwright (1963)Powell v. Alabama (1932)Harris v. United States (1968)Terry v. Ohio (1968)Florida v. Harris (2013)Mapp v. Ohio (1961)Weeks v. United States (1914)Illinois v. Perkins (1990)Using the selected case, in your paper;Summarize the background and details of the case and the justices’ ruling.Identify the specific component of the criminal justice system that was most affected by the Supreme Court’s ruling.Provide an in-depth analysis of any operational policy, hiring, or training policy that was, or would be, required to change due to the legal decision.Describe what systemic effect the Supreme Court’s decision had, or has, for the remaining components of the justice system.Detail how a single Court ruling can have systemic effects.Identify and trace system-wide transformation caused by a particular Court ruling.Cite quotations taken directly from the original court case transcripts. Only select one case from the list upon which to build your paper. Citations and basic information pertaining to each case can be found in the Peak (2016) text. For more in depth discussions and original Court documentation, a FindLaw (Links to an external site.)Links to an external site., Oyez (Links to an external site.)Links to an external site., Google (Links to an external site.)Links to an external site., or Bing (Links to an external site.)Links to an external site. search will elicit a plethora of reputable sources. Remember, Wikipedia should never be considered a reputable source of scholarly information.The Systems PaperMust be 12 to 15 double-spaced pages in length (excluding title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..Must include a title page with the following: Title of paperStudent’s nameCourse name and numberInstructor’s nameDate submittedMust begin with an introductory paragraph that has a succinct thesis statement.Must address the topic of the paper with critical thought.Must end with a conclusion that reaffirms your thesis.Must use at least 10 scholarly sources in addition to the course texts. References should be primary, not secondary. For example, if one reads a section pertaining to Plessy v. Ferguson (1896) in the Peak (2015) text, the reference should feature the original court case, not from your textbook. The web site, Oyez, can be of assistance in obtaining in-depth legal information pertaining to case details and court rulings.Must document all sources in APA style, as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site.
Systems Paper

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