fully respond to the questions below. Please submit as a Word document or PDF.
1) When you approach a writing situation, what knowledge of that situation do you look for before you begin writing?
2) What have you learned in English 101 that you might apply to writing in the future–in your major, to your workplace, or to future writing situations? What do you think you’ll do differently in writing for contexts outside this course and in the future?
ENGL 101 Portfolio/Reflection Response
I’m working on a english presentation and need a sample draft to help me learn.
Pecha Kucha ProposalundefinedFor my Pecha Kucha I would like to present and created a Pecha Kucha around fitness, healthy living, and overall health. I would like to highlight main points as in the United states there are many overweight Americans. Along with this I will demonstrate and emphasize 20 second each per slide discussing different topics and underlying problems within obesity. Starting with the main problem, being overweight, and obese and how easy it is to access fast food and why individuals to it. I can then propose a solution to this by adding on/ give guidance on nutritional and health values and ways to prevent obesity. Ways I am able to do this are talk about nutritional values and healthier alternatives. Along with showing tables of healthier options etc. Lastly talking about I can recommend ways of fitness such as different ways to exercise. For examples LISS, HIIT, Cardio, weightlifting, cycling, powerlifting. Along with that how you can be able to use and show ways to lose weight through dieting for example talking about calories and one pound of fat vs muscle. Show before and after result when you are dedicated to exercise. Lastly end off with motivating individuals to work out and exercise.Follow Rubric AttachedWhat I would like- A Set up powerpoint ready for presentation relating the topic above in compliance wiht my rubric. -A Well written response/Script for each slide 30 seconds per slide that transitions smoothly. Thank you!
LBCC Pecha Kucha Fitness & Healthy Living Presentation
The Importance Of Entrepreneurship And Innovation
It is known to all that entrepreneurship is increasingly recognized as an important driver of economic growth, productivity, innovation and employment, and it is widely accepted as a key aspect of economic dynamism: the birth and death of firm and their growth and downsizing. As firms enter and exit the market, theory suggests that the new arrivals will be more efficient than those they displace. Existing firms that are not driven out are forced to innovate and become more productive in order to compete. Many studies have given empirical support to this process of creative destruction according to Joseph Schumpeter. There is no doubt that innovation were, are will be extremely important for the individual and society. Today, people increasingly realize that innovations are even more critical that in the past. Thus, industrial competition is increasingly cruel and companies must continuously bring innovative products and services to the global market. To survive, companies need creative and inventive employees whose novel ideas are, to a certain extent, a necessity for the companies continued existence and future success. Consequently, modern society indeed requires highly able citizens who can produce innovative solutions to current challenges and contribute new ideas that aid in the development and growth of the market for a particular product or service. Contemporary society, without doubt, is highly reliant on innovations. The future will be synonymous with innovation. Despite the quite evident importance of innovations in the life of any organism, one should acknowledge that the phenomenon of innovation is far from well understood. Terms and definitions Innovation is the specific function of entrepreneurship, whether in an existing business, a public service institution, or a new venture started by alone individual in the family kitchen. It is the means by which the entrepreneur either creates new wealth-producing resources or endows existing resources with enhanced potential for creating wealth. (Drucker, 1985) Creativity and innovation are not synonymous, but Innovation= Invention Creativity Exploitation (Rosenfeld and Serso, 1990). Innovation is one of ways to explore change as an opportunity for a business or service. Innovation can be taught and learned (Drucker, 1985). On the average about sixty percent of all jobs in the U.S. are generated by firms with twenty or fewer employees. Large firms with over five hundred employees generate less than fifteen percent of all the jobs (Birch, 1979). Students can also work for large companies as leaders within then large company, but must see small business as a viable option. According to Timmons (1989) defined that Entrepreneurship is a human, creative act that builds something of value from practically nothing. It is the pursuit of opportunity regardless of the resources, or lack of resources, at hand. It requires a vision and the passion and commitment to lead others in the pursuit of that vision. It also requires a willingness to take calculated risks 2.0 Identification of Opportunities and Generating Ideas The first challenge may occur to the business start-ups is to find the real opportunities from the changing business environment. According to Lowe and Marriot (2006), the starting point of business start-up is to identify the where a gap in the market might exist to where changes in the market might act as a catalyst for developing a new solution that customer will need. Muzyka (2000) explains that opportunities come in many ways, shapes and forms and entrepreneurs, while not needing to have the idea themselves but must structure a business around the idea. Lowe and Marriot (2006) emphasized that many opportunities for innovation and entrepreneurship come from applying technology or bringing new ideas into the functional areas of a business to create change within and established market. According to Ansoff and Mcdonnell (1990), when facing the unexpected events, the organization who can responds to the opportunity and threat more innovative than its competitor, the organization is more likely to succeed, apart from Ansoff and McDonnell s point of view, Drucker (1985) also suggested that, the unexpected event that triggers off a new demand. For example, demands for construction following the earthquake and tsunami. Individuals think creatively and build knowledge from their own experience and expertise that will lead to potentially commercializable opportunities, however, Lowe and Marriot (2006) argued that an organization can work against the creative capability. There are several methods that can be used to generate business ideas. Firstly, entrepreneur can use someone else s ideas to start their own business, often some else s idea is interesting but not commercially exploitable; however, the idea can be modified and developed into a real market opportunity. Secondly, entrepreneur can use his or her own knowledge to make observations about the market gaps and opportunities. The knowledge can be from work, hobbies or just simply reflecting on normal life experiences, all of these knowledge can transform into the new business ideas. Thirdly, according to Lowe and Marriot (2006), the market is crowded with services and products, so it is important to identify the market gap and generate new product or service to meet their own specific needs. Fourthly, Baron and Shane (2005)discuss the importance of intelligence in creativity and suggest that entrepreneurs need to balance three components to achieve successful intelligence: (1) creative intelligence to come up with new ideas, (2) practical intelligence to identify ways to develop these ideas and (3) analytical intelligence to evaluate the ideas and determine whether they are worth pursuing. 3.0 Business Plan 3.1 The importance of business planning for start-ups Cater and Dylan (2006) suggested that Planning is generally perceived as a curial element in the survival of new and small business. The business plan is just a plan and like any other plan, the only way to see if it really works is to monitor its progress at regular intervals, (Butler, 2006) so that the entrepreneur will be able to respond to any potential problems which may occur in the future and if necessary, the entrepreneur will also be able to change the business strategy straight away. There are three main reasons why entrepreneur need to produce a business plan: First, the business planning process acts as a very efficient method of focusing the ideas of potential entrepreneurs in terms of defining their objectives and assessing their own abilities to organize and run the business (Butler, 2006). The business plan can also help to test the feasibility of the business proposal before the actual implementation or commit to any substantial expenditure or investment. Typically, the business plan would be prepared before the start-up or acquisition of the business. Second, there are only few entrepreneurs who have their own resources to fund their business, most are faced the challenge to raise external finance, it may not occur at the start-up stage but probably when they wish to expand their established business. For these persons, possession of a good business plan is crucial to their future. A clear description of how the entrepreneur will exploit the business opportunity allows investors to decide whether the project is a worthwhile investment and assess the risk attached to it. (Frank, Plaschka and Roessl, 1989, p.191) Third, the processes of the business planning produce the parameters and specific targets (Butler, 2006) which provide a yardstick, which can measure the progress and profitability of the business. Again, this planning activity is a prerequisite to starting or acquiring a business but, apart from that, it is also part of the ongoing process of running a business and should be continued as an ongoing process, long after the initial start-up. 3.2The layout of the business plan The importance of the business plan has been discussed in the previous section, this section will suggest a basic structure for the business plan: The Business Idea is the preliminary section to demonstrate the basic background information about the proposal, and it also helps to stimulate the reader s interest for a further reading. The section of The Proprietors of the Business will describe the proprietors key skills and abilities which would help to make the business successful. According to Butler (2006, p.17), the business plan must act as a sales document to convince the lender of the viability of the proposal, so this section is the key to that process and must therefore be concise, positive and upbeat (Butler, 2006, p.28). The Resources Required section will identify the capital investment requirements of the business (Premises, transport, plant and equipment) and other resources required (personnel, raw materials, consumables, etc.) and also show the reasons why they needed. (Butler, 2006, p.35) The section of Financial Plan will identify the budgetary plan and also will forecast the cash flow and the profit. In the Marketing section, it will analyse the marketing sector which the business plan to operate, and also will demonstrate what kinds of marketing policy will be used. The Implementation of the Proposals section will show the way in which the business will operate, the timetable for the Implementation of the proposal and discuss any possible contingencies. The last section will be Summary, it will summarise the belief in the potential Profitability and viability of your business proposal and the potential of success.
Case Study of the YTL Corporation Berhad
essay help online Case Study of the YTL Corporation Berhad. YTL Corporation Berhad is one of the largest companies listed on the Bursa Malaysia, and together with its six listed entities has a combined Market Capitalization of about RM 34.3 million as at 30 September 2010, the company has a total asset of over RM45 billion. The major business carries out by YTL Corporation included power generation, construction contracting, property development, hotel development and management, cement manufacturing, supply of water, treatment and disposal of waste water, and incubating and advisory services for internet businesses. [ Francis Yeoh, YTL Corporation Berhad ] Products and Services YTL Cement Berhad supplies cement products and concrete products, quarry products and provision of related services to the constructions sector. YTL Cement is Malaysia’s largest producer of ready-mixed concrete, through its subsidiary Buildcon Concrete Sdn BhdCase Study of the YTL Corporation Berhad
Why african people are reluctant to attend counselling
Why african people are reluctant to attend counselling. The research aimed to identify why individuals coming from an African background are reluctant to attend counselling services. This line of research was examined through individual’s attitudes and knowledge of native and British Africans living in the United Kingdom. Data was collected using a Likert scale questionnaire consisting of thirty-five of which ten statements being tested for participant’s knowledge and twenty-five being tested for participant’s attitudes. Overall eighty participants (forty male and forty female) ranging from the age of eighteen to thirty years had participated in the experiment. The data collected were subjected to a 2×2 unrelated two-way analyses of variance (ANOVA) between participants as participants can only be one or the other. The independent variable consisted of two conditions being participant’s gender and whether their background was native or British Africans and a dependant variable being the overall scores. Overall findings had shown that there was no significance difference between participant’s gender and origin in relation to individual’s knowledge (F(1,76) = .965, p= 0.329) and attitude (F(1,76) = .166, p= .685). The results did not seem to support previous research which many had suggested that African men will have a negative view on counselling. The research did however, raises interesting questions for future studies, and had allowed for a second experiment being designed for native Africans over the age of forty for further understanding of the new development. The overall results had saw native African men to more knowledge in counselling as women showed a positive attitude towards this second experiment made it clearer in understanding that different generation are carrying different views on counselling. Introduction Throughout time the African community prides itself on traditional morals and values in which can determine how they begin to perceive their surroundings. This notion can become problematic in many areas of an individual’s well-being. As mental illness is common in Africans it raises the question on how they are able to put their beliefs aside and accept help. According to Mind (2010) “black people were more likely to be detained under the section 136 of the Mental Health Act (1983), section 136 allows individuals who are believed to be suffering from mental illness be placed under safety. As more and more Africans begin to immigrate to the United Kingdom, it brings to light on the services that are available in ensuring that the needs of black Africans are met. As an individual coming from an African background and having family who have immigrated to the United Kingdom form a Ghana, by seeing in firsthand how the views of counselling is perceive amongst the African community enables for this study to elaborate and understand the common problems which hinders Africans living in the United Kingdom from accessing counselling services. By looking into British and native African attitudes and knowledge towards counselling can play a part in the understanding to why African individuals fear help seeking services. The research will also examine the cultural differences between the western system and how it can have an effect n the African culture, as it is seen to be a barrier between how Africans approach counselling services as counselling purport to confront the social and emotional barriers placed within many societies, as well as ease the distress such social and emotional issues. The British Association for Counselling and Psychotherapy (BACP) (2009) states that “in order for a client to come to terms with unconstructive situations one must be able to see things from a different perspective, which then enables change and choice”. By acknowledging the early work of the Humanistic approach founded by Carl Rogers (1902-1987), marked an important development in the area of counselling as Rogers had set out to look into the individual as a whole and had outlined the concept of “self-actualisation”. This explanation saw psychological growth as it was portrayed that the sense of satisfaction with life was an essential human motive. However, Rogers wanted to understand an individual’s response to certain situations and had devised the client-centred or person centred counselling. This approach gives the understanding that individuals have the skills to reach their full potential, however this may become blocked due to life experiences individuals’ face. Rogers approach sees the role of a counsellor being able to aid clients in accepting who they are as an individual, as by providing positive points to the client helps in the individual valuing themselves as a whole. The Gestalt Therapy considered by Fritz Perls (1940), another school under the humanistic had also similar ideas to Rogers approach. Gestalt therapy had focused on the experiences of an individual’s thoughts, emotional and behaviour. The main approach was to make the individual become more aware of who they are, as by the promotion of “here and now” saw the improvement in removing certain obstacles. Gestalt approach was influenced by Sigmund Freud (1856-1939) psychoanalytic theory, the understanding of emotions saw through the perceptive of human beings. The work of Sigmund Freud was first established through the understanding on the functioning of the human mind, the notion led to his own principles and techniques being known as psychoanalysis. The idea brought in many techniques such as free association which helped to reveal the “unconscious beliefs and desires”, and therefore was able to make the unconscious mind conscious; this had therefore enabled the patient to reveal their inner problems. By comparing the major approaches into counselling and psychotherapy, these theories helped to build a foundation into the outcome of positive and modern counselling techniques which is still used for clients with mental health and personal issues. The British Association for Counselling and Psychotherapy (BACP) (2009) defines counselling as “a private and confidential setting which explores the difficulty, distress or loss of direction and purpose that the client is facing, as the role of a counsellor should be able to encourage to look at different aspects of their life”. The process of counselling has long been at the centre of understanding how human beings are able to adapt to difficulties and life changing situations. In order for clients to benefit from the help-seeking services, the essential information is needs to be highlighted and made available to individuals. As with the ongoing growth of counselling services emerging within society, counselling has faced a multitude of challenges throughout the years which have determined the outcome of different types of approaches being used for its clients. The lack of Africans not attending counselling services has brought to light the issue of trust that the client may have upon the counsellor as this can result in whether clients are able to seek help or not. Many studies have recognised the key issues that have become problematic in understanding the cycle of why many cultures are reluctant to approach counselling services, which will be addressed within this study. However, as majority of these studies address the issues faced within Africans American clients, the lack of recognition within the UK has led to this study being conducted, the views of British and native Africans may differ from the views of others around the world in relation to counselling. This leads to this piece of research focusing on the knowledge and attitudes of counselling services within British and native Africans living in the United Kingdom. Literature Review In this review of literature based on counselling and ethnic minority engagement, the author will explore some of the reasons why black African individuals may resist engaging with counselling services. The Department of Health and Human Services (2001) highlighted the social stigma faced within many ethnic communities living in the UK. The term stigma was first seen by sociologist Erving Goffman (1968) as “someone who possesses an undesired characteristic and who is therefore disqualified from full social acceptance”. The understanding that Africans are faced with stigmation has been considered to be core explanation into why black individuals tend to be unable to seek the professional help-seeking services. The statement by the Department of Health and Human Services brought to light that many Africans avoid seeking help because of the fear of being seen as unstable by other members of the African community. Many Africans would rather “handle their own business,” than seek the necessary help needed to overcome their own personal complex situations. In addition to the concern on stigmatisation, it has been argued that western models of counselling are culturally inappropriate for ethnic minority clients. For example, the European Guidance and Counselling Research (2008) has shown that clients from “ethnic minority groups are least likely to make use of counselling services”. As the statement recognises the lack of Africans interacting with counselling services provided many researchers such as Ridley, (1995), LagoWhy african people are reluctant to attend counselling
ECOM 322 SEU Social Media Marketing Comparative Effect of Advertisement Sources PPT
ECOM 322 SEU Social Media Marketing Comparative Effect of Advertisement Sources PPT.
ECOM 322: Social Media Marketing 1st Semester/2020-2021 Project Assignment In this project, you will work individually to provide social media consulting. You own a Social Media consulting company, and your company has been selected to work with a new Saudi organization (business or non-profit) of your choice (select a business of any industry). And they are planning to market and present their products or services on social media such as Instagram, Twitter, Snapchat, Foursquare, Facebook, YouTube and Blog…. etc. The goal is to assess where the business is, in terms of their social media use and activities, while providing a sense of what you [As social media marketer] could do for them to develop their Social Media Marketing Plan [SMMP]. Within the SMMP, the student should decide what social media platform should be used, setting social media marketing goals and what content will be shared and create accounts on popular social media platforms like Instagram, Twitter, Snapchat, Foursquare, Facebook, YouTube and Blog…. etc. For this part of the assignment, you need to write a report that describe the following aspects of the business. Brief overview [Brand Summary & Social Media Accounts] [1.5 marks]Audit your social media platforms performance [2 marks]Social media benchmarking [3 marks]SWOT Analysis [1 mark]Research your target audience [1 mark]Develop your social media brand/business standards [2 marks]Implementation [Content Ideas] [4.5 marks]Determine the purpose/goal Ideal time for PostingWhat types of content will you create and share on each channel? And what types of content will help you driving people to your website and local store?What percentage of your posts will be promotional, if anyHow many hashtags will you use in your Twitter and Instagram posts (List 3 or 4)? Regarding influencer marketing strategy, select 3 influencers and evaluate the following:Evaluation and Measuring [1.5 marks]Budget [1 mark]Conclusion [1 mark]Reference list Find creative store/business name [Doesn’t exist].Describe the industry and company.Create proper social media accounts [such as Twitter, Instagram and Snapchat]. And provide screenshots of the accounts that you’ll use across all social platforms.Explain the competitive advantage in order to show how the company can realize significant gains by using SMM and what do you want to achieve with social media? After creating your social media accounts, share it with your colleagues. All students are required to participate/engage [likes, comments, tags or share] and provide screenshots.Social media marketing statistics will give you the vision you need to improve your plan, check your account’s statistics [ex: Twitter analytics, Instagram Insights] and attach a screenshot to your report.After that, you must analyze the company’s use of the social media by examining their presence on the following social media platforms: Metric Sentiment Reach Company Posts Feedback Average response time to feedback Platform 1 Platform 2 Platform 3 Note: you can use any free online Sentiment Analysis tools to evaluate your social media presence. Review the social media accounts of five local competitors and pay attention to their tone and personality and analyze your competition’s social media platforms, base your analysis on what you’ve observed on your competitor’s social media accounts across all platforms. For each competitor answer the following questions: How your competitors use each platform? What type of content are they posting? And social media platforms used?What content is getting the highest engagement [e.g. retweet, likes, comments]?How many followers do they have?How often do they post [daily, weekly or monthly]?Do they respond to comments? And how?Are your competitors successful on these platforms? Note: You can use any free online third-party platform for further analysis. Conduct a social media SWOT analysis for your business. And after completing SWOT analysis, think about the results and act accordingly.How can a SWOT analysis help your business?Based on the finding from your social media audit, write the goals and strategies section of your SMMP.How are you going to get people to engage with your business on social media? 5.Define your social media marketing goals [1.5 marks] Research to determine the target audience of your business.You will create three marketing personas that represent the organization’s target audience.Which platforms might best help you achieve your goals? [Select at least 4 platforms]. Establish your business voice and tone and figure out how to speak with your target audience. What’s your business’s personality? Try to pick out 2 or 3 traits that define your style, and also list 2 or 3 that your style is not.Write a clear and detailed description of your brand/ business posting guidelines.What logos, positioning, and sizing will you use?What fonts and colors will you use?How your brand/ business will respond to public complaints, competitors, and questions from followers? In detail, develop actionable social media tactics to implement each of the social media platforms. For each social media platform [based on the previous selection (point #6)]: The influencers you will employ and why you selected themSocial media platforms they are usingThe nature of their followersThe media and messages you will ask your influencers to promote Create a social media content calendar plan for your business and attach a screenshot to your report.How to integrate paid advertising in your content marketing strategy? Note: Provide screenshots of your work. Choose four metrics to measure the success of your social media campaign? [Explain].How do you know if your social media activities are effective? How much your business should spend on its social media marketing budget? you should include the following: Content creation, Tools, Paid advertising, Paid partnerships (Influencer campaigns), Employees and training, Management and any important resources. Conclude your report. List all the sources you have used in the process of researching your work.A title that well represents the content of your report. Table of contents.An opening paragraph.The main body of your report, which required analyzing a company’s use of social media [All points must be related to the concepts raised throughout the course]. . And ensure that you follow the APA style in your report.The minimum number of required references is 5.Use Times New Roman, 12 font size, 1.5 line space and adjusted text.A mark of zero will be given for any submission that includes copying from other resource without referencing it. Your report length should be between 2000 to 2400 words. Assignment must be in word format only no PDF.Your file should be saved as: Your Name – CRN – ECOM322-Project Assignment – Part 1.doc Assignment Guidelines: This assignment is an individual assignment.All students are encouraged to use their own word.Your Assignment must include: Cover page and make sure to include the cover page with all information required. One mark will be deducted if there is no cover page. You must check the spelling and grammar mistakes before submitting the assignment.Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count. Presentation Guidelines Prepare a presentation describing the work done during the semester.The suggested duration for the presentation is 10 minutes with 5 minutes followed by Q&A.You are free to choose any slide format and you should make sure having a proper number of slides; so that you are able to finish on time (Template is attached in the blackboard). Citations: Any information that you use in your SMMP that has been derived from a published source (including our textbook) must be properly cited. Project Submission: Submission Due Date Point Covered Marks First Submission End of week 9 31/10/2020 @11:59 P.M. 1, 2, 3, 4, 5, 6 and 12 10 Second Submission End of week 13 28/11/2020 @11:59 P.M. 7, 8, 9, 10, 11 and 12 10 Presentation 29/11/2020 @11:59 P.M. Presentations of students’ Project Assignment 5 Note: pleas make sure it’s done very well
ECOM 322 SEU Social Media Marketing Comparative Effect of Advertisement Sources PPT