The focus on one’s physical appearance and attractiveness strongly affects people in the modern age of social media and aggressive advertising. Young men and women whose growing bodies change quickly may fall victims of trying to adhere to the image created by others. Excessive information about diets and the idea that a “perfect body” should be among people’s most desirable goals destroy some persons’ lives. Eating disorders, including anorexia and bulimia nervosa, can affect people of all ages and genders, being prevalent in younger individuals (Fichter
NRSE 4510 Ohio University Healthcare Lobbying and Legislative Process Paper.
This assessment requires you to describe the legislative process and the role of the nurse as a healthcare policy advocate. Your paper will consist of two parts:Part 1:A clear and complete discussion of the legislative processPart 2:You will choose one of the political issues listed in Burkhardt & Nathaniel on pages 392-393Tie that political issue to current legislation being debated in your own state’s house or senateDescribe both sides of that issue – for and against – clearly and thoroughlyExplain your own position, and explain why using research-based fact, not just your own opinion.Make sure you also include a clear, separate introduction and conclusion as a part of this assignment, as these are worth separate points on the grading rubric.NOTE: Please avoid the following topics, as these do not demonstrate research into current legislation in health care and are more “hot button” issues that do not often result in a strong paper:AbortionStaffing ratios/mandatory overtimePhysician assisted suicideReferencesMinimum of four (4) total references: two (2) references from required course materials and two (2) peer-reviewed references. All references must be no older than five years (unless making a specific point using a seminal piece of information)Peer-reviewed references include references from professional data bases such as PubMed or CINHAL applicable to population and practice area, along with evidence based clinical practice guidelines. Examples of unacceptable references are Wikipedia, UpToDate, Epocrates, Medscape, WebMD, hospital organizations, insurance recommendations, & secondary clinical databases.StyleUnless otherwise specified, all the written assignment must follow APA 7th edition formatting, citations and references. Click here to download a Microsoft Word APA template. Review this annotated student sample paper guide which draws attention to relevant content and formatting in 7th edition APA style. Make sure you cross-reference the APA 7th edition book as well before submitting the assignment. Refer to the ‘LEARNER SUPPORT’ tab for more information regarding APA 7th edition with comparisons to 6th edition.Number of Pages/WordsUnless otherwise specified all papers should have a minimum of 600 words (approximately 2.5 pages) excluding the title and reference pages.
Table of Contents Resort description Corporate mission Objectives and goals Segmentation, targeting and positioning Advertising campaign Media plan Public relations campaign Conclusion Reference List Resort description Resort All Inclusive is a 3-stars hotel that recently entered the Mediterranean Basin hotel industry. The hotel is strategically located at Mallorca Island. The hotel industry in Mallorca has been characterized by rampant growth over the past decades as a result of increment in the rate of tourism in the region (Buswell, 2009). Decision to locate the resort at Mallorca was motivated by the need to exploit the tourism resources in the Mediterranean Basin. According to Buswell (2009), Mallorca is characterized by physical resources that are significant in development of tourism. The main resources include beaches, vegetation and fascinating mountains. To attract both local and international customers, Resort All Inclusive is committed at ensuring that clients attain a high level of customer satisfaction. To attract and accommodate a large number of customers, the resort has 4 buildings that have a total of 600 rooms. The rooms are specially designed and furnished to give an appealing ambience. Jenkins and Pigram (2006) are of the opinion that resorts should offer a range of leisure, shopping, transport, recreation, accommodation and entertainment facilities. Inclusion of these components is fundamental in attracting and retaining tourists. This arises from the fact that customers have diverse tastes and preferences. Firms’ management team should undertake a comprehensive market research in order to develop a comprehensive understanding of customer needs. The research should focus on both the consumer and the competitor. The resort has incorporated a number of entertainment facilities which include a football courtyard, table tennis, 4 swimming pools, a volleyball court and a mini golf court. Additionally, the resort is also constituted of 3 restaurants, 1 oriental thematic restaurant, 3 bars, a pizzeria, snack bar and a barbecue. Get your 100% original paper on any topic done in as little as 3 hours Learn More Corporate mission Most businesses derive their success from adhering to the set objectives and principles outlined in their mission statement. The mission statement guides the various activities undertaken by businesses (Kazmi, 2008). In the course of its operation, the resort is guided by an effective mission that entails providing unique hospitality experience to customers. The resort intends to achieve this by offering high quality services to customers in addition to promoting a business environment that is fosters a high level of friendship, openness and comfort. To improve its public image, the resort has incorporated the principles of environmental responsibility and sustainability. Objectives and goals One of the aspects that the resort’s management team has identified being critical in its quest to attain competitiveness entails creating sufficient market awareness. Consequently, the resort intends to develop a comprehensive marketing campaign. The campaign is aimed at attaining a number of financial and non-financial objectives as outlined below. To provide the resort’s owners with reasonable return on their investment. The firm intends to achieve this by increasing the firm’s sales revenue with a margin of 20% within one year after launching the marketing campaign. To continuously increase the resort’s growth in sales revenue during the summer and winter months and attain global market awareness in 3 years. To create new revenue opportunities by diversifying its source markets. To double the size of customer base within 5 years. Segmentation, targeting and positioning According to Jenkins and Pigram (2006) market segmentation is ranked amongst the most important strategic management concepts in marketing. Segmentation entails dividing the entire market into small and distinct components depending on variables such as buyer characteristics and customer requirements (Havaldar, 2010). Market segmentation is very important in ensuring that a particular firm effectively addresses the target market needs. We will write a custom Essay on Marketing Campaign for a 3 stars resort with and innovative concept in Mallorca specifically for you! Get your first paper with 15% OFF Learn More One of the ways through which market segmentation achieves this is by formulate effective marketing strategies. There are various variables that firms can use in the process of segmenting the market. One category of variables includes demographic variables. Johnson, Scholes and Whittington (2008) define targeting to include the process of assessing the most optimal market segment to select. Upon determining the segmentation and targeting strategies to be incorporated, it is fundamental for marketing managers to ensure that a clear and appropriate image with regard to the firm and its products or services is developed amongst consumers. To achieve this, marketing managers are charged with the responsibility of ensuring that effective positioning strategies are incorporated. Johnson, Scholes and Whittington (2008) further define positioning as ‘the process of designing distinctive offerings and images for target markets’ (p. 261). Over the past decade, Mallorca hotel industry has become very competitive. Intense competition is mainly evident in the 3-star sector. According to Buswell (2009), 55.2% of hotels in Mallorca were 3-star hotels. However, by 2008, the number of 3-star hotels had declined to 52.8%. This shows that 3-star hotels have lost some ground. One of the factors that have led to decline in the number of 3-star hotels relates to emergence of 5-star hotels which have gained substantial publicity. However, their market share is relatively small (Buswell, 2009) Considering the above changes in the hotel industry, it is important for the resorts’ management team to institute effective segmentation, targeting and positioning strategies. To attain competitiveness, Resort All Inclusive has adopted demographic variables in segmenting the market. Segmentation will aid in determination of the most effective methods to incorporate in its marketing campaign. The firm segmented the market on the basis of social class. Not sure if you can write a paper on Marketing Campaign for a 3 stars resort with and innovative concept in Mallorca by yourself? We can help you for only $16.05 $11/page Learn More The three main social class constructs that will be considered include lifestyle, income and occupation. To increase its profitability, Resort All Inclusive will target tourists, the business community and visiting business travellers in the Island. The resort will also target high-end consumers who have a relatively high income and have incorporated leisure in their consumption process. To maximize sales revenue, the resort will target both domestic and international tourists. To appeal to a large number of potential customers within the target customer groups, the resort has developed an effective positioning strategy. The positioning strategy entails differentiating the services provided thus increasing the probability of customers attaining exceptional experiences. Exceptional value will be attained by incorporating the concept of value addition. The resort intends to position itself as a 3-star plus hotel that is strategically located and committed towards provision of differentiated services that will lead in customers feeling respected, appreciated and valued. According to O’Quinn, Allen and Semenik (2009), advertising campaigns are fundamental components in firm’s effort to create awareness of their brand. Advertising campaign Resort All Inclusive; “Stay Resort All Inclusive, Go Everywhere”. “Go Chill”, “Go Foodie” and “Go Refresh”. Media plan The firm appreciates the importance of incorporating an effective media plan in the advertising campaign. According to Drewniany and Jewler (2008), hoteliers should undertake an optimal selection of the media to use in the advertising campaign in order to achieve the intended objectives. The campaign will be conducted through both traditional and emerging advertising mediums. Some of the traditional mediums used include posting the advertising message in travel magazines, business dailies and newspapers. To appeal to customers, the firm posts the ad message and images on bill boards that are strategically located. The message is also conveyed to customers through television and radio adverts. The adverts are also posted on the firm’s website and social media such as You Tube and Facebook in order to reach a large number of potential customers. The media plan used by the firm has been very effective in attracting customers. This arises from the fact that it effectively communicates the unique quality of products and services offered at the hotel. By patronising the hotel, customers are guaranteed maximum satisfaction. The satisfaction is derived from the wide range of products offered. Different foods and drinks that are prepared by qualified chefs are offered in the 3 restaurants in the resort. Consequently, customers’ tastes and preferences are taken into consideration. The hotel rooms will be fitted with necessary technologies such as Wi-Fi, and free internet in order to cater the needs of business customers and tourists. In effort to appeal to a large number of potential customers, Resort All Inclusive has also adopted use of video in its media plan. The firm posts videos and images of the hotel and the products provided on various mediums such as magazines newspapers, it official website, You Tube and Facebook. Posting images and videos related to Resort All Inclusive products and services such as the sporting facilities, foods and drinks on the internet significantly influences the target customers in their decision making process. The hotel room image below is one of the images posted on the firm’s website, Facebook and You Tube. This plays a significant role in attracting potential customers by appealing their emotion. Public relations campaign In addition to the ad campaign Resort All Inclusive is committed at developing a strong customer relationship. Gregory (2000) asserts that public relation campaigns are fundamental in developing customer relationship. Considering the fact that the resort is located along the Mallorca Beach, the hotel hosts kite surfing events dubbed ‘Resort All Inclusive, Leisure with a difference”. The event is usually held during the summer and winter seasons. The event is comprised of various surface water sports which include paragliding, windsurfing, extreme sports, gymnastics and wakeboarding. The event attracts different water sports fans within and without Mallorca. Additionally, the hotel also hosts other sports events such as football, table tennis and tennis. Some of the celebrities that the events attract include Roger Federer and Rafa Nadal. The celebrities play an important role in endorsing the event. In the process of making their consumption decisions, consumers are influenced by celebrities. This explains why Resort All Inclusive has appreciated the importance of endorsements of its products and services by renowned celebrities. The event is very famous that it attracts both domestic and international sports journalists who cover the event. Consequently, the resort has been able to develop sufficient market awareness both domestically and internationally. Upon introducing new products and services or improving the existing products, Resort All Inclusive conducts press conferences. The press conference is aimed at creating awareness to target customers regarding the new products and the improvement undertaken. In the press conference, Resort All Inclusive explains the benefits that customers will derive by consuming the new products or services. Both domestic and international journalists are invited in order to create awareness to large number potential customers. According to Marchand (2000), press conferences are an important element in firm’s promotional and public relations efforts. To improve its effectiveness in developing a strong customer relationship, the resort also undertakes electronic public relations campaign. To achieve this, the firm has developed a Wiki and a Blog through it interacts with its customers. These tools provide customers with an opportunity to communicate their opinion regarding the services provided by the firm. On the other hand, Resort All Inclusive is able to clarify various issues that arise from the market. Consequently, Resort All Inclusive is able to access market sentiments hence undertaking the necessary product and service improvements. Upon launching an advertising campaign and public relations campaign, the resort’s management team objective is for the campaign to run for one year. It is the objective of Resort All Inclusive management team that one year is sufficient to create the desired level of market awareness. However, the firm is cognisant of the need to ensure that consumers are constantly informed. Consequently, the firm allocates a substantial amount of money in its budget for the campaign. In this campaign, the firm has allocated $2 million to cater for the campaign. Despite the cost involved, the advertising campaign is very effective in enhancing the firm’s long term survival (O’Guinnn, 2009). Conclusion There is a high probability of Resort All Inclusive succeeding in attaining a substantial market share in the 3-star hotel industry in Mallorca. This arises from the fact that the firm is committed at creating sufficient market awareness. The advertising and public relations campaign have been very effective in influencing the consumers in their decision making process. From the analysis conducted, it is evident that Resort All Inclusive hotel is committed at increasing its sales revenue by undertaking a comprehensive advertising and public relations campaign. The objective of the ad campaign adopted by the resort will enable the firm to continuously develop sufficient level of market awareness amongst the target customer groups. The firm will derive its success from the effectiveness with which it creates market awareness. By adopting the above advertising campaign, there is likelihood that the resort will attract both domestic and foreign customers. This arises from the fact that the resort will continuously appeal to its target customer groups hence influencing their purchase decisions. The use of traditional and emerging marketing communication mediums will create awareness to a large number of potential customers. Consequently, the firm will increase its customer base. The public relations campaigns will improve the effectiveness with which the firm interacts with its customers. The sporting event attracts numerous sports athletes and fans hence improving the resorts publicity. To determine the effectiveness of the advertising campaign, Resort All Inclusive undertakes continuous review of the campaign. The review aids Resort All Inclusive in the process of making the necessary adjustments hence improving its effectiveness. Reference List Buswell, R. (2009). Mallorca and tourism. History, economy and environment. Mallorca: Channel View Publications. Drewniany, B.
NRSE 4510 Ohio University Healthcare Lobbying and Legislative Process Paper
Reward or Recognition Plan Essay
Table of Contents Introduction Current situation Rationale for Change Reward and Recognition Plan Safe Environment Creation Plan Conclusion References Introduction As evident in numerous occasions, organizations experience different types of changes that include organization-wide versus subsystem change, transformational versus incremental change, remedial versus developmental change and planned versus unplanned change. This piece seeks to address describe the current situation in organization, explain the rationale for change, design a reward plan that includes milestones and create a safe environment for change. The paper focuses on implementation of a new process to deliver services affiliated with SunClean, which will serve as the case study. The company focuses on cleaning services for households and corporate bodies. Current situation The contemporary operations of the company indicate that there is a request for customers to fill forms in a manual way before a customer care representative attends to them. After this, they have to wait for three working days for them to access the services requested. Consequently, poor public relations become manifest and company profits reduce. A survey conducted on customer satisfaction depicts that the majority of clients complain about length of time it takes to get services from the company. Furthermore, laxity amongst employees to serve customers is equally evident. It becomes difficult for them to attend to clients because the company does not have suitable employee reward scheme. There is feedback from customers suggesting that customer care representatives ought to change their attitude. Get your 100% original paper on any topic done in as little as 3 hours Learn More There is also lack of appropriate measures by Company Y management to impress clients and ensure their loyalty through various customer loyalty programs. Additionally, there are no discounts for customers who are still loyal after experiencing poor services. Rationale for Change Change process starts with the identification of changes that ought to be made by the company, determination of major issues that need to be considered, obstacles that can arise in change implementation and accessing key stakeholders who will experience the change (Jellison, 2006). Conversion of service forms from manual to electronic forms in order to save clients’ time. Additionally, customers will be contented as evident in the time taken to deliver services to customers and improving the quality of services offered by the company. Indeed, filling forms online; thus, ensuring minimal interaction between customers and representatives who could still be rude after implementation change in the company is vital. The forms shall be brief as compared to the previous manual ones. These will not require customers to fill unnecessary details that waste time. Instead of clients waiting for three working days for the delivery of cleaning services to their homes and offices, delivery time will be short. Clients who place cleaning orders over the weekend will have their places cleaned concurrently unlike previous times since they had to wait for the working days. There will be an improvement of quality of cleaning services and discounts offered to all premium customers. We will write a custom Essay on Reward or Recognition Plan specifically for you! Get your first paper with 15% OFF Learn More For example, there shall be replacement and upgrading of current washing equipment to competent machinery. In addition, premium customers shall have discounts every third time they place cleaning orders at the company. Reward and Recognition Plan According to Spitzer
best essay writers Evaluate the role of inter-professional communication and collaboration in safe, patient-centered care. Utilize a valid and reliable instrument surveys that measure professional values and behavior. Utilize a valid and reliable tool for measuring quality of inter-professional communication and collaboration. Discuss your own outline of a mock survey result related to professional values and behavior from one of the survey instruments and how that improves patient care.
Effect of Binocular Cues Removal on Skill Abilities
How the removal of binocular cues affects males and females skill ability performance Abstract: To test whether skill ability was impaired when binocular cues were removed, participants completed a ‘buzz-wire’ task under three different conditions. Participants completed this task using binocular vision or with vision in their dominant or non-dominant eye only. As well as this, to test the hunter-gatherer hypothesis that females will perform better than males at a the task as it used near-sight vision the sample was divided into males and females. The results found that participants performance was consistently enhanced when they completed the task using binocular vision rather than monocular vision, however there was no significant difference found in performance between genders. The results from this experiment suggest that binocular cues do have an importance in performing skill ability tasks but this performance does not differ between genders. Introduction: Numerous research into vision has shown that individuals have binocular cues which allow them to perceive three-dimensional images and judge the distance of objects. Due to the eyes different position on the head each eye perceives an image slightly different in terms of its location, this is known as binocular disparity. Therefore when viewing an object the brain combines information it receives from both eyes, it is this disparity which when converged together allows an individual to recognise depth. Studies such as Loftus, Servos, Goodale, Mendarozqueta
A Critical Psychological Approach Psychology Essay
A qualitative research report using a biographical interview and a thematic approach, to gain an insight into the extent of prejudice in day to day living from the perspective of an individual’s experience of an educational institution and through literature promoting the British National Party. Introduction. For this report I will be using information gained during two types of analysis from a critical psychological approach. These approaches are qualitative methods that are not based on science like experimental psychology. The critical approach takes into account such things as the spoken and written word. It is based on the bigger picture of society and suggests that people are the products of social interaction. I will be using the interview and thematic approaches when researching prejudice. Allport (1954) as cited in Ritzer and Ryan (2011) describes prejudice as “the result of a psychological process of categorising people into in-groups and out-groups” Allport was suggesting that in-groups are considered to be superior having desirable and positive attributes, and out-groups are seen to be undesirable with negative qualities. Allport saw prejudice as an attitude that was split into three different areas, those being prejudicial thinking, prejudicial feelings and prejudicial behaviour. As scholars have researched the topic in depth, it is safe to say that there are many definitions of prejudice. According to Stainton Rogers (2011) “A growing body of those working in this field defines three main categories of prejudice” those being institutional, blatant and subtle. Allport as cited in Stainton Rogers (2011) defined blatant prejudice as “an antipathy based upon a faulty and inflexible generalisation” Pettigrew and Meertens (1995) as cited in Coenders et al (2001) agree with Allport’s definition but suggest that blatant prejudice “is expressed in opposition to intimate contact with the out-group and the perceived threat and rejection from the out-group” In simple terms it is generally agreed that blatant biases are not deniable (Sritharan