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Discussion Q reply

Discussion Q reply. Help me study for my Nursing class. I’m stuck and don’t understand.

Respond to the following 2 post 100 words each with one reference
#1

A state health policy that will be discussed is Controlled Substances House Bill 21. A brief overview of this state health policy is that it requires prescribing practitioners such as physicians and mid-level providers to implement changes in their practice. The tools being used to implement the policy are by way of legislation which means that there is a heightened level of regulations, reporting, and training. This new bill mandates these implementations when controlled substances are being ordered, administered or dispensed (The Florida Senate, 2018).
I think that the political climate has had major implications of the choice of policy tools and the behavioral assumptions by policymakers for many reasons. First of all, this bill was implemented due to the high death toll that the misuse of opioids has had. Other factors that led to this choice include addiction, treatment, and other comorbidities associated with opioid addictions (Guy et. Al, 2017).
Professional nursing organizations are involved in this health policy as it affects them. The Florida Association of Nurse Practitioners is continuing to train NPs as to state if the opioid is being ordered for acute vs chronic pain. It can be said that the FANP has collaborated with Florid legislatures. A few talking points that are educational and relevant among an interdisciplinary team is that opioids should only be used as a last resort (Flanp.org). That there should be other means of controlling chronic pain rather than just opioids. These are just some recommendations.
References
Guy, Gery P,Jr, PhD., Zhang, K., PhD., Bohm, M. K., M.P.H., Losby, J., PhD., Lewis, B., Young, R., M.A., . . . Dowell, D., M.D. (2017). Vital signs: Changes in opioid prescribing in the united states, 2006-2015. (). Atlanta: U.S. Center for Disease Control.
(n.d.). Retrieved from https://www.flanp.org/page/Archive

The Florida Senate. (2018, July 1). Retrieved from https://www.flsenate.gov/Session/Bill/2019/21.
#2
The Florida House and Senate passed the HB 23 Telehealth bill providing standards of practice under which all telehealth providers must operate. Under the bill’s definition, a telehealth provider is any individual providing healthcare that uses telecommunication technology, to provide healthcare to individuals in the state of Florida. Such services include assessment, diagnosis, treatment, and monitoring of patients in need of care (The Florida Senate, n.d).
Patients today face many challenges including lack of primary and specialty practitioners as well as the geographic distance between health care facilities. Rural communities struggle to maintain access to medical services. In the absence of healthcare practitioners, telehealth technology is improving access to care for those needing evaluation. In today’s economy telehealth technology is reducing the cost and providing more efficient access to services to patients, while providing high-quality care. Telehealth is a cutting-edge model of utilizing information and communication technologies to enable the assessment, diagnosis, and treatment of those that seek care (Dinesen et.al., 2016).
An important part of health informatics is telehealth or telemedicine. Informatics is where health care and information technology meet. It is this merging of medical information and technology that has changed the way health care is delivered to patients. The goal of informatics and telemedicine is not only to improve patient care but to enhance the delivery of care throughout all medical care systems (Snyder et.al., 2011). Professional nursing organizations have welcomed this new era of technology. The number of nurses and nurse practitioners working has increased over the years and there is a need for them to initiate the use of telehealth services to ensure patients obtain the care they seek (Fathi, Modin & Scott, 2017). One talking point is whether virtual interaction will hinder the growth of telehealth in the future. I think that with the growing popularity of telehealth this may resolve itself.
Reference
Dinesen, B., Nonnecke, B., Lindeman, D., Toft, E., Kidholm, K., Jethwani, K., … Nesbitt, T. (2016). Personalized Telehealth in the Future: A Global Research Agenda. Journal of medical Internet research, 18(3), e53. doi:10.2196/jmir.5257
Fathi, J.T., Modin, H.E., Scott, J.D. (2017) Nurses Advancing Telehealth Services in the Era of Healthcare Reform. OJIN: The Online Journal of Issues in Nursing Vol. 22, No. 2, Manuscript 2.
Snyder, C. F., Wu, A. W., Miller, R. S., Jensen, R. E., Bantug, E. T., & Wolff, A. C. (2011). The role of informatics in promoting patient-centered care. Cancer journal (Sudbury, Mass.), 17(4), 211–218. doi:10.1097/PPO.0b013e318225ff89
The Florida Senate. (n.d.). Retrieved from https://www.flsenate.gov/Session/Bill/2019/00023.
Discussion Q reply

Are children permanently psychologically harmed by divorce?. Paper details The essay should not be a pros and cons essay or one that discusses all sides of the topic. Instead, you will choose a side of the topic and argue it as the more superior one. Therefore, you cannot say that divorce does and does not impact children. You have to choose a side to the topic. I choose that it does impact children.Are children permanently psychologically harmed by divorce?
Ashford University Inquiry Based Leadership Discussion.

Inquiry-Based Leadership [WLOs: 1, 2] [CLO: 2]Bush (2011) connected numerous theories to values-based leadership models to ensure that organizations had a moral sense of purpose. Schultz (2010) identifies a set of core values and then lists these core values. In this discussion you’ll examine these core values. Prior to completing this discussion read Bush (2011) and Schultz (2010).Initial Post: Create an initial response that addresses the following:From your reading, pick one core value that resonates with you and discuss how this core value influences your decision-making.Include at least two current and scholarly articles to substantiate the relevance of your chosen value.Provide one detailed example of how you have used this core value in the past.Finally, explain how you can use reflective inquiry to enhance your decision-making in this area.Your initial post should be at least 350 words.Guided Response: Post responses to at least two classmates. In your response, reflect on your classmate’s responses. Questions you might consider in your response include:Do you agree with the assessment your classmates provide on their selected core value?How well does the provided examples reflect the core values?Would you use reflective inquire in the same way? If not, how would you use it?For deeper engagement and learning, you are encouraged to provide responses to any comments or questions to you to further the conversation while giving you opportunities to develop a sense of community with class peers and the instructor.
Ashford University Inquiry Based Leadership Discussion

Writer’s Choice Essay

Complete the survey: How Mindful and Healthy are you Your Eating Habits? (P. 296) Answer the questions using approximately 400 words (in total). Submit a MSWord document in APA format. Why do I eat what I eat? What is driving my eating? When do I feel like eating? When do I think about eating? When do I decide to eat? What do I eat? Keep a 5-day food diary this week, use that diary to then complete the chart (see Part 3 of the survey), then include that chart in your submission. How do I eat? How, specifically, do I get the food I’ve chosen into my body? Evaluate your mindful eating and your food intake.

OCCC Sports Marketing Research Do You Have Rights to Your Avatar Case Study

nursing essay writing service OCCC Sports Marketing Research Do You Have Rights to Your Avatar Case Study.

Chapter ReviewCase StudyDo You Have Rights to Your Avatar?The NCAA has all student-athletes sign a variety of forms each year. Form 05-3a states the following: “You authorize the NCAA [or third party acting on behalf of the NCAA (e.g., host institution, conference, or local organizing committee)] to use your name or picture to generally promote NCAA championships or other NCAA events, activities, or programs.”The NCAA licensed the rights to create video football game avatars to Electronic Arts (EA) Sports and Collegiate Licensing Company (CLC). Ed O’Bannon, who played basketball for a University of California, Los Angeles (UCLA) Bruins championship team, filed an antitrust lawsuit against the NCAA, EA, and CLC. O’Bannon’s UCLA jersey number and physical attributes were very apparent in the video game. EA and CLC settled out of court, agreeing to a $40 million settlement for using the images of former athletes in the video games. EA, whose last published game in the series was NCAA Football 14, stopped producing a college football video game with NCAA player likenesses. O’Bannon and others believe that the NCAA benefited by licensing rights to athletes’ images years after they had left the NCAA team, generating hundreds of millions of dollars for the NCAA and the universities.O’Bannon wanted to find a way to provide more compensation for student-athletes. In addition to receiving their university education, he believed college athletes should be paid for playing. The NCAA stopped selling individual player jerseys online after being criticized for not allowing players to sell their jerseys or autographs. The NCAA used the concept of amateurism as its defense, while at the same time turning collegiate sports into big business.The conflict between the NCAA and amateur athletes is made more difficult by the limited number of college sports teams that are actually profitable. According to data compiled by USA TODAY Sports, only about “23 of 228 athletics departments at NCAA Division I public schools generate enough money on their own to cover their expenses.”Revenues are generated from media rights contracts, ticket sales, and donations.Think CriticallyWhy would current or former college athletes object to the use of their likenesses in a video game?What will likely happen to the price of game tickets if colleges have to share the revenue with players?Do you think there is a need for NCAA’s Form 05-3a? Why or why not?Besides giving college athletes partial scholarships or paying them as employees, what are some other alternative ways to operate student-athlete programs? 300+ words, 50 points. Cite references. 400+ Words, 4+ References, APA Formatting.
OCCC Sports Marketing Research Do You Have Rights to Your Avatar Case Study

The History Of Legal Aid Law Essay

The earliest Legal Aid movement was started in the year 1851 when there was an enactment introduced in France for providing legal assistance to the indigent. In Britain the effort of the state to provide legal services to the poor and needy goes back to 1944, when lord chancellor, Viscount Simon appointed the Rushcliffe Committee headed by Lord Rushcliffe to enquire about the existing facilities in England and Wales for giving legal aid advice to the poor. [1] This committee also made the desirable recommendations ensuring that the persons in need of the legal advice are provided the same by the state. The recommendations of the Rushcliffe Committee were submitted to British Parliament, which resulted in the enactment of Legal Aid and Advice Act, 1949. In 1945, the Rushcliffe Committee report was brought to the attention of the Government of India. The credit for drawing the attention of the government of India to this important question goes to the Bombay Legal Aid Society who invited the attention of the Government of India to the report of the Rushcliffe Committee. The Bombay Legal Aid Society in their letter [2] suggested the appointment of a similar committee in India to examine the problem of Legal Aid. In 1946, the provincial government was of the opinion that the provisions for the grant of legal aid in civil cases were sufficient but the same for the criminal cases needed to be liberalized. After the correspondence between the Government of India and the Provincial Government the resolution was passed in the Bombay Legislative Council and the Bombay State Assembly. The Government of Bombay appointed a committee under the Chairmanship of Mr. Justice NH Bhagwati [3] to consider the question of grant of legal aid in civil and criminal proceedings to poor persons, persons of limited means and the persons of backward classes to make justice easily accessible to these persons. The committee threw responsibility on State to provide free legal aid for those who could not have access to the Courts of Law due to scarcity of means and guidance. The committee also recommended a four-tier [4] machinery for giving legal aid. These recommendations could not be implemented. In the same year (1949), the Government of West Bengal also set up a committee on ‘Legal Aid and Legal Advice’ under the chairmanship of Sir Arthur Trevor Harries [5] . The committee recommended to give legal assistance to the poor. The report of the committee could not be implemented due to lack of requisite funds. Since 1952, the Government of India also started addressing to the question of legal aid for the poor in various conferences of Law Ministers and Law Commissions. The first law commission, 1958 in its fourteenth report [6] presented a detailed thought of legal aid with a strong plea to implement the Bhagwati and Harries reports. The 14th Law Commission Report stated the fact that ‘if laws do not provide for an equality of opportunity to seek justice to all segments of society, then they have no protective value and unless some arrangement is made for providing a poor man the means to pay Court fee’s, advocates fees and other incidental costs of litigation, he is denied an opportunity to seek justice.’ [7] In 1960, the union government prepared an outline for legal aid scheme and forwarded it to various legal aid organisations and States for their comments. The state government in a conference of the State Law Ministers expressed their inability to allocate funds for the purpose of the legal aid schemes. The Third All India Lawyers conference in 1962, further considered the question of legal aid. It was suggested that legal aid was an obligation of both State and Central Government and for this purpose they should provide funds. In 1970, the National Conference was convened in New Delhhi on ‘Legal Aid and Legal Advice’. This conference emphasised that it was constitutional obligation of the state to make provision for Legal Aid to the weaker sections having no means. Justice P.N Bhagwati [8] was the chairman of the Legal Aid Committee which was appointed by the Government of Gujarat for the first time for suggesting ways and means of providing free legal aid and advice to the poor and weaker section of the community. The aim of the committee was to make recommendations so as to render legal advice more easily available and to make justice more easily accessible to such persons, including recommendations on the question of encouragements and financial assistance to institutions engaged in the work of such legal aid [9] . P.N Bhagwati observed ” even while retaining the adversary system, some changes may be effected whereby the judge is given a greater participatory role in the trail so as to place poor, as far as possible, on a footing of equality with the rich in the administration of justice.” [10] The focus of the committee was the indigent person seeking to access justice. The report stated that there can be no rule of law unless the common man irrespective of the fact whether he is rich or poor is able to claim and justify to the rights given to him by the law. The machinery of law should be readily accessible to all. The poor must be placed in the same position as the rich by means of adequate legal service programme. It stated that the inequality between the rich and the poor in administration of the justice can be removed by establishing and developing effective system of the legal aid programme. Legal aid and advice should be regarded not as a matter of charity or bounty but as a matter of right. [11] The judicial attitude towards legal aid was not very progressive. In Janardhan Reddy v. State of Hyderabad [12] and Tara Singh v. State of Punjab [13] , the court, while taking a very restrictive interpretation of statutory provisions giving a person the right to lawyer, opined that this was, “a privilege given to accused and it is his duty to ask for a lawyer if he wants to engage one or get his relations to engage one for him. The only duty cast on the Magistrate is to afford him the necessary opportunity (to do so). “Even in capital punishment cases the early Supreme Court seemed relentless when it declared that “it cannot be laid down in every capital case where the accused is unrepresented the trial is vitiated.” To revive the programme, the Government of India formed an Expert committee for Legal Aid in 1972, under the chairmanship of Justice Krishna Iyer [14] . The committee submitted a report in 1973 on Legal Aid known as the “Processionals Justice to Poor” [15] . This report came to mark the cornerstone of Legal Aid Development in India. The report dealt with the nexus between law and poverty, and spoke of PIL in this context. It emphasized the need for active and widespread legal aid system that enabled law to reach the people, rather than requiring people to reach the law. The report clearly laid down that it is an obligation of the State to ensure that the legal system becomes an effective tool in helping secure the ends of social justice. [16] Justice Krishna Iyer rightly observed that, “Such a consummation, a proposition to which we are constitutionally dedicated is possible only through an activist scheme of legal aid, conceived wisely and executed vigorously.” [17] He even said that Law and Justice cannot be regarded as two separate wings any longer and that it had become necessary that they together work towards restoring the faith of the poor man in the legal system by providing him with adequate legal assistance. Justice Krishna Iyer regarded the Legal Aid program as a catalyst which would enable the aggrieved masses to re-assert State responsibility under Part IV of the Constitution. He also said that poverty is a creation of unjust institutions and unjust society. Thus the legal aid programme aimed at revamping the socio-economic structure by way of removing the socially unjust institutions and creating a new order based upon the ethos of human liberty, equality and dignity of mankind. He realised the fact that though the system had been flagged off under the term “We the people of India” it had no longer continued in the same direction want of procedural formalities had taken precedence over the people at the cost of which justice often suffered casualties The expert committee appointed under the chairmanship of justice Krishna Iyer has made significant contribution toward the development of the concept of legal aid in India. A national legal service authority accountable to the parliament but protected from official control was recommended. Simplification of the legal procedure and an emphasis on conciliated settlement outside court has to be the policy of legal aid schemes. The report adopted the three fold test laid down for determining eligibility: Means test- to determine people entitled to legal aid Prima facie test- to determine whether there was a prima facie case to give legal aid or not Reasonableness test- to see whether the defence sought by a person is ethical and moral. In criminal proceedings the committee is not in favour of guaranteeing legal aid to habitual offenders and in cases, which essentially involve private claims. Regular arrangement for aid and advice to the undertrials was to be provided. A liberalized bail policy which was not to be dependent on financial consideration Legal services were to be extended to investigation as well as post conviction stage. Legal services should also include rehabilitative services. In criminal legal aid, the committee was in favour of salaried lawyers. The report also encourages payment of compensation to victims in criminal cases. Family courts should be established for women and children with women judges this is specially required in slum areas and rural villages. Public defence council should be appointed in children’s court. In backward areas, legal advice bureau should be established in each development block. The report encourages the involvement of law students in legal aid schemes particularly for preventive legal services. Public law service should be an alternative available as against the private bar and legal services authority should fix the fees payable to the lawyer. There was unanimous decision of the Committee that the State should regard it as an obligation to provide legal assistance to the poor and indigent. It stated that this obligation of the State was not merely, socio-economic or political but is also constitutional by reason of Articles 14 [18] and 22(1) [19] . Further the report stated that the legislation and rules so made by the government should not be another piece of legislation made with the reference of any foreign legislation as there is a marked difference between socio-economic conditions prevailing in advanced countries and those prevailing in developing countries like India. It also emphasized on having legal aid programmes and that the organization for effectuating the legal service programme must be responsive to the poor in giving legal service and must not be mechanical and wooden in its approach. Even after, such a programme is introduced there must be a continuous examination of its utility and its responsiveness to the poor. The two judges joined forces as a two-member committee on juridicare, released its final report entitled “Report on National Juridicare: equal justice- social justice, 1977” hereinafter, referred to as the 1977 report [20] . The report while emphasising the need for a new philosophy of legal service programme cautioned that it ‘must be framed in the light of socio-economic conditions prevailing in the Country’. It further noted that ‘the traditional legal service programme which is essentially Court or litigation oriented, cannot meet the specific needs and the peculiar problems of the poor in our country’. The report also included draft legislation for legal services and referred to Social Action Litigation. It recognises the fact that much of our law was created by the British to suit their convenience and as a result of this it is mostly insensitive to the socio-economic problems of the masses it set out to govern and regulate. This report [21] also made an effort to classify those categories of persons who are most in need of legal aid are as follows- Those persons belonging to the Scheduled Castes or Scheduled Tribes Those persons who either by reason of being inhabitants of backward areas or who are so geographically placed that their voice cannot reach the Courts of justice The poor in general The workman and the peasantry class who toil and labour to earn rewards for their hard work of which they are often deprived. Those soldiers and armed forces personnel Women and children who are deprived social justice on grounds of biological infirmity. Untouchables or those who are referred to as Harijans and who even after abolition of Untouchability under Article 17 of the Indian Constitution are shunned by the Administrative class on the ground of their unacceptance in the community. One of the purpose for setting up the committee was that ‘the central government is of the view that an adequate and vigorous legal service program is necessary to be establish in all the states in the country on a uniform basis’. The terms of reference of the Juridicare committee included making ‘recommendations for the establishing and operating comprehensive and a dynamic legal service program for effective implementations of the socio economic measures taken or to be taken by the government including formulation of scheme (s) for legal services.’ The 1977 report focused on the infrastructure of the legal services of the organization and clearly stated that it was not to be a department of the government but an autonomous institution headed by the Judge of the Supreme Court. The body would have representations from Bar Associations, the Government, the Parliament and the judiciary as well as voluntary associations and social workers and that there would be a multi tier set up for the legal aid organization. The 1977 report was an amalgamation of the 1971 Gujarat report and the 1973 report but absence of certain aspects of the legal services was noticeable. For instance, both the 1971 Report and the 1973 report dealt with the issues arising from the criminal justice separately. Hence it may be stated that except saying that it was continuation of the earlier reports, the 1977 Report made no reference to these aspects. The continuation with the earlier reports was also evident in the reiteration by the 1977 Report of the failures of the traditional legal services programme. The goals of the preventive legal services programme, advocated forcefully by the 1971 Report were recapuliated in this report, it stated that while the endeavor would be to launch a frontal attack on the problem of the poverty, the legal service programme would have to be directed towards providing representation to ‘groups of social and economic protest’and ‘must encourage group oriented and institution directed approach to the problem of poverty’. The other goals that were reiterated were: the programme ‘should not identify lawyers with the law but should even pose them against law, wherever law is the reflection of an unjust social order’, it had to recognize the inter relatedness of social, legal, educational and psychological problems which beset the poor; the content of the legal services programme was to include spreading of awareness amongst the poor about their rights, tackling the class problems of the poor, initiating socio-legal research into the problems with a view to bringing about reform in law and administration and helping different groups of the poor to organize themselves. [22] The 1977 report envisaged several modes of delivery of legal services. The primary mode would be the providing of legal advice through various legal aid offices having both salaried lawyers and assigned lawyers. A whole Chapter was devoted to PIL: and legal aid. It was suggested that the Advocates Act, 1961 be amended to recognize and permit provision of legal aid by law teachers and students. The report clearly stated that the funding of the legal aid programme was the state responsibility and for this identified sources such as court fees collected from the litigants, legal aid steps, levy of special cess, donations and many more for the purpose of funding the legal aid programme and so on. Though the ideas as laid down by the Report was revolutionary but not much that was mentioned in the report was implemented as the government that had appointed the Juridicare committee was not in power when the 1977 report was submitted. The 1977 report remained on the shelf along with it the National legal Services Bill. Though the congress was voted back to power in 1980 but it was too enthusiastic about the 1977 Report. A committee at the national level was constituted to oversee and supervise legal aid programmes throughout the country under the Chairmanship of Justice Bhagwati [23] . This committee came to be known as CILAS [24] and started monitoring legal aid activities throughout the country. The introduction of Lok Adalats added a new chapter to the justice dispensation system of this country and succeeded in providing a supplementary forum to the litigants for conciliatory settlement of their disputes. In 1987, the Legal Services Authorities Act was enacted, thus crystallising a uniform statutory base for the concept of legal aid throughout the country. Constitutional and Statutory Provisions on Legal Aid Supreme Court on Legal Aid The linkage between Article 21 and the right to free legal aid was forged in the decision in Hussainara Khatoon v. State of Bihar [25] where the court was appalled at the plight of thousands of undertrials languishing in the jails in Bihar for years on end without ever being represented by a lawyer. The court declared that “there can be no doubt that speedy trial, and by speedy trial, we mean reasonably expeditious trial, is an integral and essential part of the fundamental right to life and liberty enshrined in Article 21.” The court pointed out that Article 39-A emphasised that free legal service was an inalienable element of ‘reasonable, fair and just’ procedure and that the right to free legal services was implicit in the guarantee of Article 21. In his inimitable style Justice Bhagwati declared: “Legal aid is really nothing else but equal justice in action. Legal aid is in fact the delivery system of social justice. If free legal services are not provided to such an accused, the trial itself may run the risk of being vitiated as contravening Article 21 and we have no doubt that every State Government would try to avoid such a possible eventuality”. Further in the case of Hussainara Khatoon

Assignment 2: Part B: Your Marketing Plan

Assignment 2: Part B: Your Marketing Plan. I’m studying for my Marketing class and need an explanation.

Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.
Note: You should create and/or make all necessary assumptions needed for the completion of this assignment.
Instructions
Create the second part of your marketing plan:

Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.
Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one brand extension.
Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary.
Prepare a positioning statement. Include a perceptual map that shows your company’s position against its competitors. From this map, create a statement that depicts your position.
Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement are right for the identified target market.
Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other similar websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double- spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:
1. Analyze marketing environments and strategies used to strengthen product or service positioning.
c. Examine the marketing science of customer behavior and products in the marketing exchange process.
2. Evaluate marketing strategies used to create/communicate customer value.
a. Analyze the marketing framework through a situation analysis.
b. Evaluate target customer segments and positioning products within these segments.
c. Evaluate the basis for market segmentation and approaches to segmentation.
3. Create an effective marketing plan.
a. Develop recommendations based on market analysis and strategy.
b. Develop strategies to assess performance and achieve marketing goals.
c. Develop dynamic strategies for competing.
d. Develop branding strategies for existing and new products or services.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.
Name: MKT 500 Week 6 Assignment 2: Part B: Your Marketing Plan
Description: MKT 500 Week 6 Assignment 2: Part B: Your Marketing Plan

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Unacceptable Below 70% F
Fair 70-79% C
Proficient 80-89% B
Exemplary 90-100% A
1. Describe or list the feedback you received on Part A of your
marketing plan. Explain how you will use the feedback to improve your
plan.
Points Range: 0 (0.00%) – 16.56 (6.90%)
Does not describe feedback received. Does not explain how feedback will be used to improve the marketing plan.
Points Range: 16.8 (7.00%) – 18.96 (7.90%)
Satisfactorily describes or lists feedback received. Partially explains how feedback will be used to improve the marketing plan.
Points Range: 19.2 (8.00%) – 21.36 (8.90%)
Adequately describes or lists feedback received. Sufficiently explains how feedback will be used to improve the marketing plan.
Points Range: 21.6 (9.00%) – 24 (10.00%)
Accurately describes or lists feedback received. Fully explains how feedback will be used to improve the marketing plan.
2. Develop a branding strategy for your product / service that covers
the brand name, logo, slogan, and at least one brand extension.
Points Range: 0 (0.00%) – 24.84 (10.35%)
Did not submit or incompletely developed a branding strategy for the product / service that covers the brand name, logo, slogan, and at least one brand extension.
Points Range: 25.2 (10.50%) – 28.44 (11.85%)
Partially developed a branding strategy for the product / service that covers the brand name, logo, slogan, and at least one brand extension.
Points Range: 28.8 (12.00%) – 32.04 (13.35%)
Satisfactorily developed a branding strategy for the product / service that covers the brand name, logo, slogan, and at least one brand extension.
Points Range: 32.4 (13.50%) – 36 (15.00%)
Thoroughly developed a branding strategy for the product / service that covers the brand name, logo, slogan, and at least one brand extension.
3. Thoroughly analyze the primary and secondary markets that you want
to target. Thoroughly include the demographic profile (e.g., age,
gender, ethnicity, etc.), psychographic profile, professional profile,
geographic profile, and any other segmentation variable you deem
necessary.
Points Range: 0 (0.00%) – 33.12 (13.80%)
Did not submit or incompletely analyzed the primary and secondary target markets. Did not submit or incompletely included the demographic profile, psychographic profile, professional profile, geographic profile, and any other segmentation variable necessary.
Points Range: 33.6 (14.00%) – 37.92 (15.80%)
Partially analyzed the primary and secondary target markets. Partially included the market segment demographic profile, psychographic profile, professional profile, geographic profile, and any other segmentation variable necessary.
Points Range: 38.4 (16.00%) – 42.72 (17.80%)
Satisfactorily analyzed the primary and secondary target markets. Satisfactorily included the market segment demographic profile, psychographic profile, professional profile, geographic profile, and any other segmentation variable necessary.
Points Range: 43.2 (18.00%) – 48 (20.00%)
Thoroughly analyzed the primary and secondary target markets. Thoroughly included the market segment demographic profile, psychographic profile, professional profile, geographic profile, and any other segmentation variable necessary.
4. Prepare a positioning statement. Include a perceptual map that
shows your company’s position against its competitors. From this map,
create a statement that depicts your position.
Points Range: 0 (0.00%) – 33.12 (13.80%)
Did not submit or incompletely prepared a positioning statement. Did not submit or incompletely included a perceptual map that shows your company’s position against its competitors. From this map, did not submit or incompletely created a statement that depicts your position.
Points Range: 33.6 (14.00%) – 37.92 (15.80%)
Partially prepared a positioning statement. Partially included a perceptual map that shows your company’s position against its competitors. From this map, partially created a statement that depicts your position.
Points Range: 38.4 (16.00%) – 42.72 (17.80%)
Satisfactorily prepared a positioning statement. Satisfactorily included a perceptual map that shows your company’s position against its competitors. From this map, satisfactorily created a statement that depicts your position.
Points Range: 43.2 (18.00%) – 48 (20.00%)
Thoroughly prepared a positioning statement. Thoroughly included a perceptual map that shows your company’s position against its competitors. From this map, thoroughly created a statement that depicts your position.
5. Examine the relevant consumer behavior for your target market.
Explain the main reasons why the brand name, logo, slogan, brand
extension, as well as the positioning statement are right for the
identified target market.
Points Range: 0 (0.00%) – 24.84 (10.35%)
Did not submit or incompletely examined the relevant consumer behavior for your target market. Did not submit or incompletely explained the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement are right for the identified target market.
Points Range: 25.2 (10.50%) – 28.44 (11.85%)
Partially examined the relevant consumer behavior for your target market. Partially explained the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement are right for the identified target market.
Points Range: 28.8 (12.00%) – 32.04 (13.35%)
Satisfactorily examined the relevant consumer behavior for your target market. Satisfactorily explained the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement are right for the identified target market.
Points Range: 32.4 (13.50%) – 36 (15.00%)
Thoroughly examined the relevant consumer behavior for your target market. Thoroughly explained the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement are right for the identified target market.
6. Citations and References / Information Literacy / Integration of Sources
Points Range: 0 (0.00%) – 16.56 (6.90%)
Lack of in-text citations and/ or lack of reference section. Serious errors in the integration of sources, such as intentional or accidental plagiarism.
Points Range: 16.8 (7.00%) – 18.96 (7.90%)
In-text citations and references are provided, but they are only partially formatted correctly in APA style. Does not meet the required number of references; some or all references poor-quality choices. Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing.
Points Range: 19.2 (8.00%) – 21.36 (8.90%)
Most in-text citations and references are provided, and they are generally formatted correctly in APA style. Meets number of required references; all references high-quality choices. Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing.
Points Range: 21.6 (9.00%) – 24 (10.00%)
In-text citations and references are error free and consistently formatted correctly in APA style. Exceeds number of required references; all references high-quality choices. Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing.
7. Clarity, Writing Mechanics, Grammar, and FormattingWeight: 10%
Points Range: 0 (0.00%) – 16.56 (6.90%)
Information is confusing to the reader and fails to include reasons and evidence that logically support ideas. Serious and persistent errors in grammar, spelling, punctuation, or formatting.
Points Range: 16.8 (7.00%) – 18.96 (7.90%)
Information is partially clear with minimal reasons and evidence that logically support ideas. Partially free of errors in grammar, spelling, punctuation, or formatting.
Points Range: 19.2 (8.00%) – 21.36 (8.90%)
Information is mostly clear and generally supported with reasons and evidence that logically support ideas. Mostly free of errors in grammar, spelling, punctuation, or formatting.
Points Range: 21.6 (9.00%) – 24 (10.00%)
Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically support ideas. Error-free or almost error-free grammar, spelling, punctuation, or formatting.
Assignment 2: Part B: Your Marketing Plan

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