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Cross Cultural Communication: Case Study of IKEA

1: Introduction Management Communication is considered as the critical element in the overall performance of an organization internally, externally and in the corporate world of stock market and public image as argued by Gerry Johnson and Kevan Scholes (2003)[1]. This is naturally because of the fact that the elements associated with the communication not only strive to communicate the management intentions to the audience but also to win their support in order to effectively improve the organization’s performance thus gaining competitive advantage in the target market. The management communication is also treated as the overall element that comprises of the marketing communication, shareholder communication, supplier relationship management and above all establishing corporate identity in the real world as argued by Richard Lynch (2003)[2]. In this report a critical analysis on the cross-cultural communication and the role played by management in terms of effectively achieving the cross-cultural communication strategy to increase performance is presented to the reader. Examples from the success of IKEA – the leading furniture and household retailer from Sweden in China are presented to the reader. The analysis strives to provide evidence to justify the importance of management communication in the cross-cultural scenario to the reader. The research first presents an overview on the cross-cultural communication describing the critical elements that influence and contribute for successful cross-cultural communication. Then an analysis on the cross-cultural communication in the light of the Chinese market is presented to the reader. This section presents the application and nuances specific to the Chinese markets. This is followed by an insight on the application of the concepts discussed in the light of the IKEA and its performance in China as the research focus is on the cross-cultural communication in china. Finally the research will conclude with a brief summary on the overall importance of cross-cultural communication and its role in the chosen geography and company. 2: Cross-Cultural Communication Geng Cui et al (1998)[3] argue that in a cross-cultural communication situation, the management not only faces the challenge of effectively communicating to the audience but also to ensure that the audience’ reciprocation is supportive to the organization. In order to ensure that the cross-cultural communication by the management achieves the goals of the organization, Geng Cui et al (1998) identify the following as the key ingredients for the communication. Social Interaction is one of the major elements that can influence the overall performance of an organization in the given target geography as argued by Geng Cui et al (1998). This is not only because of the fact that the increase in the visibility of organization to the target audience will create the familiarity but also increase the overall acceptance of the organization by the people in the target geography. Frances Brassington and Stephen Pettit (2003)[4] further argue that the communication element is the critical factor that influences the overall effectiveness of the organization in the target market. In the light of the aforementioned, the social interaction effectiveness of the management will increase the visibility to the target audience thus communicating a positive image on the organization’s position towards the society in which it is intending to perform business. Another interesting element with the social interaction is the fact that an organization trying to gain market share in a new geography requires the efforts of the senior management to push the presence of the organization as a positive element in the overall business of the economy in the target geography as argued by Gerry Johnson and Kevan Scholes (2003). Hence from a strategic perspective, it is essential for the social interaction to create a positive image about the organization to increase its presence in the market as a potential competitor. Another interesting element with the social interaction and the management communication is the fact that it involves the people associated with the communication and the social interaction demands face-to-face conversation thus making it clear, a positive approach from the organization to present itself as potential new entrant in the market will strengthen its corporate identity. The social interaction also provides the opportunity for the organization to appreciate the self-esteem and other subtle elements of the people in the target market that will help forge better stakeholder relationship as argued by A.M.M. Rad and M. Yarmohammadian (2006)[5]. Cultural Empathy is described as one of the major critical success factors for an organization to gain visibility in a new target market as argued by Miranda Y.P. Lee and Daniel W.C. So (2007)[6]. The apparent reason for this is the fact that an understanding of the culture of the target market’s culture and the big-picture of the target geography itself, the new-entrant organization can efficiently identify the potential customers in the target market. This process is further justified as the key to successfully forging the stakeholder relationship in case of managing projects involving the change and development of an organization in new target demography. Whilst social interaction is considered as a corporate identity element, cultural empathy is considered as both a critical success factor to devising the product lines for the target market as well as communicating to the customers in the target market as argued by Miranda Y.P. Lee and Daniel W.C. So (2007). Another interesting element associated with the cultural empathy and the cross-cultural communication is the fact that the parent organization being a new entrant to the target market, it is critical to appeal to the target audience’ (customer, suppliers and stakeholders alike) cultural background to justify their contribution to the development of the society in terms of the business development strategies of the organization itself. This is argued as one of the successful as well as complex strategies as argued by Richard Lynch (2003) since the entering organization faces the challenge of winning the customers to their organization’s benefit. Alongside, it is also essential for the understanding of the cultural factors associated with the target market for a new entrant in the market because of the natural tendency of the customer to rely on the seller who can understand the needs of the customer (Richard Lynch, 2003). In order to accomplish this strategy, it is thus essential to understand the customer requirements from a customer perspective, which apparently demands the understanding of the cultural factors associated with the target market. Ethnic Communication is a term that has gained popularity with the increasing success of the deployment of appealing to the ethnic factors associated with the target geography as argued by Guilherme Pires and John Stanton (2000)[7]. The subtle difference between the cultural empathy and the ethnic communication is the fact that the cultural empathy provides information and educates the organization to address the target market whilst the ethnic communication is the actual strategy put in action to reach the customers in the target market. In addition, the increasing competition due to globalisation and the threat of new entrants from competing organizations entering the chosen target market justifies the need to create a long-lasting impression among the customers about the products and services of the organization. The ethnic communication strategy is considered as the successful element to increase the visibility of the organization in the chosen target demography and the target market. Alongside, Geng Cui et al (1998) argue ethnic communication as an acceptable strategy for an organization’s effectiveness in designing its communication plan in order to reach its audience in the new geography. The audience mentioned include, the customers, shareholders, supplier and the general public to whom the management communicates on a day-to-day basis. This makes it clear that the ethnic communication element is a critical success factor for the overall effectiveness of the organization. Also, it is important to understand that the cross-cultural communication is not a unidirectional process and must involve the overall interaction of the target audience and the organization that is establishing itself in the target new geography as argued by Geng Cui et al (1998). This makes it clear that the interaction is one of the critical elements that is achieved through the ethnic communication that helps create a positive image for the organization among the target audience. Local Knowledge Local knowledge is commended as a critical success factor for an organization that is trading in different geographical locations across the world as argued by Thomas Brenner (2007)[8]. Thomas Brenner (2007) further argues that the local knowledge is predominantly gained through the continuous social interaction with the target audience mainly because of the fact that the tangible knowledge value is not gained from a mere understanding of the culture behind the target audience. In the case researched in this report, the tangible knowledge on the target geography (i.e.) China is a critical element and understanding of the culture through public resources is not ample for efficient trading in China as argued by Peter Williamson and Ming Zeng (2004)[9]. They further argue that multinational organizations entering China for trading face four fundamental handicaps in building competitive advantage in the chosen target market of China. These are Poor supporting infrastructure that often prevents an organization from utilizing its advantage in the new target market in terms of management effectiveness, technological advances, etc., Supply chain management also faces a critical issue in the Chinese market mainly because of the poor infrastructure and managerial effectiveness along with the inherent disadvantage of communication gap due to lack of local knowledge. The inability to reap the economies of scale and lack of flexibility to spread the higher fixed costs imposed through the need to integrate operations in China. Finally the organizations face the early development stages in most of the Chinese markets thus making market penetration with high-end goods unsuccessful. From the above mentioned constraints it is clear that the cross-cultural communication can not only provide advantage through local knowledge but also bridge the communication gap thus allowing the organization to strategically position itself in the target markets and identify the market development stage to introduce innovative product lines as argued by Peter Williamson and Ming Zeng (2004). Communication Competence Peter Williamson and Ming Zeng (2004) argue that the communication competence is a critical element in the overall success of the organization in a new target market because of the fact that the cross-cultural communication factors like social interaction, ethnic communication, cultural empathy and local knowledge are demonstrated in the communication competence of the organization. This makes it clear that the senior management representing the organization in a new geography must be able to communicate effectively in the local language embracing the aforementioned in order to gain competitive advantage. This also makes it clear that the communication competence in the cross- cultural communication strategy of a management is the final element that represents the overall strategy in action. Hence it is essential for the organization to ensure that their management staffs facing key audience in the new target market are competent in the local language thus ensuring strong relationship with the customers, suppliers, stakeholders and the general public. Peter Williamson and Ming Zeng (2004) further argue that the major disadvantage for an organization entering China is the lack of the knowledge on the local language that is necessary for competence in communication for negotiation and sales. Thus it is clear the communication competence is the primary element that supports the overall strength of the strategy thus leveraging competitive advantage for the organization. Finally, it is interesting to note that the Chinese market for the furniture market is not only developing but also increasing in demand with the increasing awareness among the customers in the target market on the fashion and trends in the west as argued by Ann Priest (2005)[10]. The company that is under analysis (i.e.) IKEA – is one of the leading conglomerates in the retail of flat packed furniture and house wares (Company Profile, 2006[11]). A detailed analysis on the company’s performance in China and the role of cross – cultural communication is presented in section of the report. 3: Measures of Success Management communication is argued as the critical strategic element for the effective performance of an organization in the chosen area of business (Gerry Johnson and Kevan Scholes, 2003). The role of cross – cultural communication in an organization’s success are focused on three critical segments of audience in the target market as argued by Miranda Y.P. Lee and Daniel W.C. So (2007). They are customers, supplier and stakeholders of the senior management. The application of cross- cultural communication for the abovementioned three audience groups in the Chinese markets is presented to the reader. 3.1: Customers The customer is the ultimate audience to an organization due to the obvious reason that the purchasing from the customers is the driving element for the overall business as argued by Richard Lynch (2003). In the Chinese market, the demand from the customers depend mainly on the costs (i.e.) the pricing strategy of the organization and the ability of a seller to produce innovative products reflecting the Chinese culture as argued by Miranda Y.P. Lee and Daniel W.C. So (2007). This is apparently because of the fact that the Chinese markets are still in the development phase and hence the sales of high-end products in the retail shop floor is not a successful strategy as argued by Xueming Luo et al (2004)[12]. Hence effective marketing communication is a critical element in the successful promotion of the product lines of a new entrant in the target market. From a strategic perspective, the marketing communication is the key for the effective promotion and strong positioning of the product lines in the target market as argued by Philip Kotler and Kevin Lane Keller (2005)[13]. The marketing mix which is argued, as the critical element in the overall promotion of the products and services to an organization is the key area where cross – cultural communication approach must be applied to reach the customer effectively as argued by Xueming Luo et al (2004). Xueming Luo et al (2004) further justify that the efficient application of the 4Ps of marketing along with the application of the cross – cultural communication strategy to ensure that the marketing communication appeals to the target market’s culture as well as reflects upon the product innovation to meet the demands of the customers is the key for devising a successful marketing promotion plan for a product line. From the above-mentioned it is clear that the traditional marketing strategies are applicable to a given target market but the ingredient of the cross – cultural communication that bridges the communication gap between the customers and the new entrant seller in the market is the key for increasing sales and productivity in the target market. Alongside, it is also interesting to note that the effectiveness of the marketing communication is only through the understanding of the cultural factors and the local knowledge of the target demography as argued by Philip Kotler and Kevin Lane Keller (2005). Alongside, the marketing communication takes different forms right from the face-to-face interaction with the customer at the shop floor up to advertisement through media as argued by Frances Brassington and Stephen Pettit (2003). This makes it clear that the cross –cultural communication effectives is the critical element for the overall success of the marketing strategy itself in an organization. Besides, the marketing communication targeted towards developing markets where the market development is in its early stages in most areas, the success of a new entrant is dependant upon the communication factor as argued by Gerry Johnson and Kevan Scholes (2003). 3.2: Suppliers Suppliers in the Chinese market are not only an essential element for continued production and promotion of products but also essential for the effective cost reduction and production profit management strategies as argued by Xueming Luo et al (2004). This is because of the fact that the increasing competition in the Chinese retail markets both from the domestic competitors as well as the new entrants from the west, has increased the need for cost efficient supply chain strategies to ensure that there is better profit margin for the organization. Alongside, the increasing demand for innovative product lines and the continuous requirement to procure new raw materials as well as reduce the lead time associated with the procurement, production and supply; it is thus essential to maintain effective supplier relationship. The bargaining power of the supplier which is one of the five forces that affect the business growth in a given target market (Gerry Johnson and Kevan Scholes, 2003) is evident in the aforementioned case where the need to forge strong supplier relationship with domestic suppliers in China is a critical element for continuous growth of an organization. The cross – cultural communication in terms of the fluency in host language (i.e.) Chinese and the ability to understand the business process methods of the suppliers to ensure strong relationship are critical success factors for the overall success of the organization itself. Alongside, Malcolm J. Sanders (1997)[14] argues that the reduction in the supply chain delays and ensuring strong supplier relationship is the key for effective management of the production in an organization. Thus through exercising effective control over the supply chain, an organization can quickly respond to a change in the market demands. This will eventually increase the productivity and sales for the organization. In the light of the aforementioned, it is clear that the conversation skills of the management as well as the key supply chain staff is essential for the effective management of supply chain in the Chinese retail markets as argued by Xueming Luo et al (2004). 3.3: Stakeholder management Xueming Luo et al (2004) say that the strategic positioning of an organization in the Chinese markets requires the continuous support of the stakeholders in the local geography. This is because of the fact that partnership or partial acquisition is deemed as one of the successful strategies in the market development strategy of an organization entering a new market as argued by Gerry Johnson and Kevan Scholes (2003). Hence the efficient communication with the stakeholders through fluency in the local language and understanding of the cultural demands are the critical elements to ensure their continuous support. In the light of the aforementioned it is thus clear the cross – cultural communication is a critical element to win the audience’ support for the continuous business development and sustainable competitive advantage in the Chinese retail markets. 3.4: Human Resource Management The management of the workforce and strong working relationship with the staff members and management are argued as critical success factors by Derek Torrington and Laura Hall (2003)[15]. In the light of the aforementioned, addressing the Chinese retail market, it is clear that local workforce is one of the critical elements to reduce the cost overhead associated with staffing for a new entrant. Gerry Johnson and Kevan Scholes (2003) further argue that the streamlined communication between the management and the staff is the critical element for increasing the productivity of the organization. This makes it clear that the cross – cultural communication is necessary in the form of fluency in local knowledge and understanding of the working culture of the Chinese labour market in order to increase the sales and gain sustainable competitive advantage. Alongside, the labourers being part of the overall general public, the strong human resource relationship demonstrated by the management will forge a positive corporate identity for the new entrant in the Chinese markets. 4: IKEA and China Briefly, IKEA entered the furniture retail market of China in 2003 by establishing the first store at Shangai, China (Company Profile, 2006). This was followed by further development of the business into other popular geographies of China including Beijing and Hong Kong. In this section the use of the cross – cultural communication discussed in sections 2 and 3 by IKEA is presented to the reader. 4.1: Customer Relationship The company’s strategy in utilising the services of one of the leading Chinese advertising agencies Saatchi
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CFP 506 Capella University Health Care Informatics Presentation.

Complete a Vila Health interactive simulation in which you will identify the health information and management systems in use within a hospital and examine the roles of key hospital personnel and system stakeholders. Then, develop a stakeholder matrix that includes a 2–3-paragraph overview of your findings.Required ResourcesThe following resources are required to complete the assessment.Vila Health: Systems and Stakeholders | Transcript.This multimedia simulation will enable you to identify the health information management systems (HIM) in use within a hospital and analyze the roles of key hospital personnel and system stakeholders(I attached screen shots of it under “assessment 1 simulation” since I cannot share my log in info, just let me know what to input)Assessment InstructionsNote: This assessment will support your work in Assessments 3 and 4. Therefore, complete the assessments in this course in the order in which they are presented.PreparationIn this assessment, you will assume the role of a mid-level administrator within the Vila Health system. Vila Health is a medium-sized system of health operating facilities in the Minnesota and Wisconsin area. They have recently acquired two smaller systems: Delaware County Regional Health System and Red River Rural Health System.As a member of the transition team, you have been asked to review the current health information management (HIM) systems at Independence Medical Center—the largest hospital among the new acquisitions—and analyze the roles of key personnel and stakeholders.Complete the Vila Health: Systems and Stakeholders interactive simulation, linked in the Resources. Familiarize yourself with the organization and the people within it who have a stake in the creation, use, and protection of health data.RequirementsIdentify the health information management systems in use within the hospital and analyze the roles of key personnel and stakeholders. Investigate the personnel and stakeholders in each department that use health information technology. In your position, you will need to know whom to talk with to find out who does what, who has control of which resources, and who can give you the information you will need.Use the Stakeholder Matrix template, linked in the Resources, to document your findings.Note: Remember that you can submit all—or a portion of—your draft stakeholder matrix to Smarthinking for feedback, before you submit the final version for this assessment. If you plan on using this free service, be mindful of the turnaround time of 24–48 hours for receiving feedback.Supporting EvidenceUse credible scholarly or professional evidence to support your findings and conclusions.Format all citations using APA style. Remember that an APA citation includes both the in-text citation (the author’s last name and the year of publication) and the full reference for the source.Conducting Your HIM System Review and AnalysisNote: The requirements outlined below correspond to the grading criteria in the scoring guide. Be sure that your stakeholder matrix addresses each point, at a minimum. You may also want to read the HIM Systems and Stakeholders Scoring Guide to better understand how each criterion will be assessed.Analyze the effects of advances in technology on the health care environment.How has health informatics affected the delivery of health care over time?What evidence do you have to support your assertions and conclusions?Explain how external and internal changes in the health care environment, related to health informatics, create challenges for health care managers.What environmental changes do you see?What effects have environmental changes had on health information technology?How has reliance on health information technology changed the internal environment?Differentiate among the roles and responsibilities of HIM professionals.Consider the positions and departments of key personnel and their roles within the HIM system.What management and supervisory relationships exist within the organization?Identify the HIM system stakeholdersWho has a stake in the creation, use, and protection of health data? Note: Not everyone on the organizational chart is a stakeholder.Match the different HIM system functions with the correct departments and professionals.Consider the information needed to support system integration.Write clearly and concisely, using correct grammar, mechanics, and APA formatting.Express your main points and conclusions coherently.Proofread your writing to minimize errors that could distract readers and make it more difficult for them to focus on the substance of your analysis.
CFP 506 Capella University Health Care Informatics Presentation

8- to 10-slide PowerPoint presentation discussing your cultural background (in addition, you should include a title slide and reference slide in your presentation).

8- to 10-slide PowerPoint presentation discussing your cultural background (in addition, you should include a title slide and reference slide in your presentation).. Need help with my Powerpoint question – I’m studying for my class.

I need to turn this by Wednesday afternoon. I am a straight, married christian white male who lives in the pacific northwest. My maternal Great Grandparents immigrated here from Germany and paternal Great Grandparents are from Sweden and I don’t know much about their spirituality. My maternal grandfather is from Tennessee and his southern characteristics are dominate in my family. I have no disabilities. Drinking alcohol is a favorite pastime after work is finished.
This may give you enough to get a good idea of what I’m looking for.
8- to 10-slide PowerPoint presentation discussing your cultural background (in addition, you should include a title slide and reference slide in your presentation).

Advanced Analytics – Theory and Methods

custom writing service Advanced Analytics – Theory and Methods. I don’t know how to handle this Computer Science question and need guidance.

Advanced Analytical Theory and Methods: Clustering.
Before working on the Assignment you need to :
1) Go over Chapter -04 ( Adv. Analytics. Theory and Methods: Clustering ( slides attached in this folder content)
Textbook: Data Science and Big Data Analytics: John Wiley & Sons, Inc
2) Listen to the recording attached under week#4 content.

Study the learning materials “Advanced Analytics – Theory and Methods.
Find the included “Data Set” under this week’s content “grades_km_input.csv”
Using R, find the optimum number of clusters “K” by using “Elbows” algorithm.
Find and display the students’ Cluster Means for English, Math and Science.
Discuss the result

I need the screenshots and answers in a word document
Advanced Analytics – Theory and Methods

Salt Lake Community College Exercise Obesity and Pregnancy Presentation

Salt Lake Community College Exercise Obesity and Pregnancy Presentation.

After reading and reviewing your 3 Research Articles on your chosen topic, you will present your findings virtually to the class.Your presentation should be in PowerPoint format and should be around 10 minutes in length (5-8 slides). For help with creating your presentation, please contact the Presentation Skills Lab (Links to an external site.). They are now offering online help. Create a video by recording your voice over PowerPoint. See the video below for instructions on how to do this:To “present” your Article Review Presentation you will be creating a Discussion in Canvas where you will post your recorded PowerPoint presentation, along with 2-3 questions about your presentation for your classmates to answer as a reply to the discussion. (Example questions: 1. What did you find interesting about this topic? 2. What were some limitations to the studies?) Please follow these instructions for Creating a Discussion in Canvas (Links to an external site.). When creating your discussion:Use the research topic you chose as the Topic Title for the Discussion. For example: Branched Chain Amino AcidsPost your video and questions in the text box using the Rich Content Editor (see below for instructions)Click the Allow Threaded Replies box so you can all reply to each other’s postsClick the Users Must Post Before Seeing Replies boxFollow these step-by-step instructions to upload your video to your discussion:Step 1: Upload Your Media to Media GalleryIn the far left-side Course menu, choose “Media Gallery.” This area stores your video for the second step of submitting as an entry.Go to the far upper right area of your screen and click the blue box labeled “Add Media” then choose the “Add New” drop down menu.Select “Media Upload” from the drop-down menu.Click the blue box labeled “Choose a file to upload.” Select your video from the browse list that displays from your computer, then click “open.” It will take several minutes for your video to finish uploading.Once it is complete, please title your video with your First and Last Name, and your chosen Topic. Then click Save at the bottom.Watch the upload progress bar on your screen and do not navigate away during the process. When the progress shows complete and turns green, you will scroll down and click “Save”.Step 2: Upload Your VideoYou will create a new Discussion as listed above.In the text box, you will Click on “More External Tools” (the blue “v” like symbol).**If your screen has a “Kaltura” tab, click there to start your video upload**Once you click on “External Tools” you will see a drop down menu. From this menu click on “Kaltura Media”. This is the canvas app that will allow you to post your video.A pop-up box will come on your screen next. You should notice that the video you uploaded to “My Media” will show up in your list of videos. Click on the blue “Select” button of the video you wish to submit. (It should be the same video you uploaded to my media.You may notice that your video is grayed out. This is normal – your video will finish processing once you submit the discussion post.Grading for presentations:Quality of slides and presentationContent: description of topic and findings from articlesYou do not need to upload your presentation to this assignment page. I will be grading from your Discussion.
Salt Lake Community College Exercise Obesity and Pregnancy Presentation

Mathematics homework help

Mathematics homework help. This is a paper that focuses on Documenting a Patient Phone Call for a Electronic Health Record. The paper also provides framework on writing the report for the system.,Documenting a Patient Phone Call for a Electronic Health Record,Learning objectives, Firstly, demonstrate professional transcription skills when documenting in an Electronic Health Record (EHR)., Secondly, document accurately in the patient record.*, Structure, Organize, and Prioritize interview data into a professional note in the patient’s electronic health record., Thirdly, analyze communications in providing appropriate responses/feedback.*, Then, advocate on behalf of patients.*, Fourthly, apply current knowledge of electronic health records and appropriate, accurate documentation., Lastly, demonstrate telephone techniques* (if completed in lab setting).,*Directly maps to MAERB educational competencies.,Student instructions, 1.     If you have questions about this activity, please contact your instructor for assistance., 2.     You will review the chart of Alec Allard to complete this activity. Additionally, your instructor has provided you with a link to the Documenting a Patient Phone Call activity. Click on 2: Launch EHR to review the patient chart and begin this activity.,However, refer to the patient chart and any suggested resources to complete this activity., You will complete documentation in EHR Go as instructed below. Subsequently, when you complete this activity, you will download your Progress Report in EHR Go under 3: Download Work, save the Progress Report to your device, and then upload the Progress Report to your ,Learning Management System, (LMS).,The activity,Firstly, launch the EHR and review Alec Allard’s EHR, specifically in the Notes, Vitals, and Orders Tabs. Then read through the telephone call transcript in this document.,In the EHR, go to the Notes tab and click on the New button in the bottom right of the screen. Select the Free Text Note template. For date and time, click into the box to change the date to tomorrow and the time to 0900. Leave yourself as the author and choose the Central Clinic as the location.,See below for an example of the correct selections in the Note Choice box.,Attachments,Click Here To Download,Mathematics homework help