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Consumers’ Buyer Behaviour and Motivations towards Product Packaging Dissertation

Introduction Background Consumers respond to packaging with a whole set of prejudices, reactions and individual preferences that help make some products winners and some brand managers choose early retirement. Packages allow manufacturers to talk. If advertising is the first word, then the package is the last one. The point of packaging design is to close the deal. Only about half the items on the shelves in the store are promoted by media advertising. The others have to catch the customer’s attention, and simply by standing there, persuade him or her to try them. It’s not easy to do, as the 90 percent failure rate of new products attests. At the store each box, can, jar, every stand-up pouch, tube, and squeeze bottle has been very carefully considered. Human test subjects have been strapped into pieces of heavy apparatus that measure their eye movement, blood pressure, and body temperature. Which package can make the connection? Will the packages be understood in a nanosecond? Psychologists even get people to talk about packages in order to get a sense of their innermost feelings. Packages have to induce a desire to satisfy a need. This has to be an impulse that forces a consumer to perceive an advantage in acquiring a particular product. The question of why consumers perceive the buying of a certain product as rational or reasonable in certain situations with reference only to the package and no prior knowledge of the product has lingered in marketers books for long. Complexities in marketing arouse the need to acquire a product which is a deviation from the traditionally recognised impulses, (Ellwood, 2002). Different sets of motivations lead to the decision to buy by a particular consumer. Packaging designs should motivate as many individuals as possible to be effective in sales. Marketers have to come up with package designs that strike a balance between the varied desires of different customers for a particular package to serve its purpose effectively. The decision to purchase a product involves complexities without a single criterion of which could be used as a measurer of the accuracy of a package to attract consumers. Of particular interest are consumers’ attitudes and beliefs since they reflect. Why is it that consumers with low income sometimes buy products with no regard to price? Consumers are known to make decisions out of their self image and it is important for marketers to consider a package that reinforces a buyers self concept. Get your 100% original paper on any topic done in as little as 3 hours Learn More A package is deemed effective if it doesn’t conflict but rather reflects the image of the target market, (Foxall, 1981). In adopting this initiative, marketers are incorporating green packages or packages with environmental messages in their product lines. Visual elements on a package have always played a major role in consumer preferences and different people are stimulated differently by these element. This is more so in low involvement consumption and in impulse buying. How stimuli received through sight, is perceived by different individuals on seeing a particular package, is a question that marketers have struggled to conjure out for decades. Rationale Previously, product packaging and studies related to it were more focused on investigating the customer’s preferences on packaging design. Thus, the main issue of focus in such investigations were issues like which colors were more appealing to consumers, the appropriate sizes and other issues that were considered to be of paramount importance when making the decision to buy by the consumers. However, previous studies have ignored one important aspect that influences the decision to buy a certain good, which is the motivation behind the decision to make the purchase. For instance, there has been no insight to explain why would mothers purchase a pack with clearly stated information on nutrition whereas a kid would rather go for a colourful picture of cartoon character on a package? The implications of a particular package in the buying process are of great importance to marketers attempting market penetration by attracting consumers who have no previous experience with the product (Kardes, 2010). Buyer behaviour is influenced by a variety of complex internal psychological variables which include motivation memory, perception, personality and attitude towards particular images or words exhibited on a package. Prior knowledge on the targeted consumer’s psychology is needed for marketers to understand how different consumers will react to their packages and then incorporate this in their package design (Dichter and Berger, 2002). According to Hausman, (2008), perception is greatly influenced by commercial stimuli for example pictures on a package, how they are seen by a particular buyer, interpreted and finally remembered. In recognition of the great influences of packages in the buying decision, this paper investigates the significance of a package in marketing and the perceptual process adopted by consumers when buying a particular product. It illustrates how the understanding of consumer psychological processes, models and the effective use of marketing research techniques can help marketers in designing packages and labels (Lantos, 2010). We will write a custom Dissertation on Consumers’ Buyer Behaviour and Motivations towards Product Packaging specifically for you! Get your first paper with 15% OFF Learn More Research Objectives This project aims to explore: The impact of product packaging on consumers’ minds (consumers’ perception of product packaging). How consumers associate the package (packaging) with the product. How packaging affects the product preferences of consumers (Consumers’ motivations for choosing a product (decision making?) in regards to its packaging) Literature review This chapter provides the review of existing literature in regards to research objectives and related consumer behaviour theories. Methodology This chapter aims to describe and justify the methodology chosen for the research. Findings This chapter focuses on analysis and discussion of data gathered during primary research. Discussion and Conclusion This chapter provides the summary of the research including limitations and recommendations. Reference List Dichter, E.
Research Paper Bluebook Citation 8-10 pages. Help me study for my Law class. I’m stuck and don’t understand.

***Please follow the research proposal on The concept of volition in modern contract law***
PLEASE remember that your papers must be original work completed for THIS class. This means that you cannot submit a paper from a prior or concurrent class either with APUS or any other University. Please let me know if you have any questions on this issue.
Your paper is due at the end of the 7th week of the course. With the course being just 8 weeks long, week 7 will be here before you know it. I will take points off for late submissions so please turn your paper in by midnight on the last day of week 7, Sunday.Your paper should be 8 – 10 pages. Here are some general guidelines.
Please comply with Bluebook or APA citation format. Remember that if you are a Legal Studies Master’s Degree Student, you must use Bluebook. If you are not earning your degree in Legal Studies, you may choose between the Bluebook and APA format style for the citations.
Please review the Syllabus for important information required for writing expectations in this class. Also, please remember to review the plagiarism policy.
It is fine for the total paper to be at 10 pages which would include title page, abstract and references. That being said, if the paper is 10 pages in length and then another few pages with those items – that is fine too. What I’m really looking for in the paper is graduate level cohesive writing where you research and analyze primary legal sources such as case law, statutes and the US Constitution.
Spell check does not constitute revising or proofreading your paper!
Guidelines for this Research Paper:
1. An introduction, which clearly identifies the topic of your paper and the issues, which you seek to illuminate. The introduction should include the thesis or basis of your paper, and a very preliminary overview of the evidence you will use to support it. Finally, the introduction should include a statement that identifies what your paper contributes to our understanding of contract law. (In other words, why is the topic of your report important?)2. The body of your paper should be dedicated to detailed support of your thesis with claims gleaned from your research (into what others have written on the topic; data that you have gathered), readings from the course text, and/or case law, or law review articles. Please cite your references at the end of your paper, using footnotes. This is not an opinion paper, it should reflect academic argument.3. The conclusion to your paper should recapitulate your thesis and summarize the significance of your findings.
I highly recommend that you proofread your paper several times to ensure that you have no spelling, grammar, or punctuation errors to ensure that your paper flows well and is organized.
Please review the “Research Paper Grading Rubric.”
Research Paper Bluebook Citation 8-10 pages

this 3 part assignment . 2 references for each . 200 words.

1. Discuss the difference between the types of respiratory failure. What key elements must each type have to be considered type-1 or type-2 respiratory failure? 2. Define V/Q mismatch and differentiate between the categories. Provide examples of each V/Q mismatch (i.e., type of diseases) and how to intervene (i.e., treatments) Provide a minimum of three referenceable resources, use the APA 7th format, a minimum of 300-words, do not attached a Word document, make sure you use the rubric Part 2 Outline the indications for Home Oxygen Therapy for Adults with Chronic Lung Disease , and compare the clinical practice guidelines by the American Thoracic Society (ATS) and the American Association for Respiratory Care (AARC) Part 3 What did I learned today? and an Outline with specifics from the assigned reading material (see attached: Ethical Problems in Respiratory Care: the role of the law) Minimum of two references for each

Operations Management Issues Delta Syntetic Fibres

java assignment help Delta synthetic fibre is an international company and also a successful company as well. Over the years the delta synthetic fibre had been heavily dependent on one and only range product which is based on the polymer ” Britlene”. Although Delta Synthetic Fibre is a small industry, but the industry is technically successful company. Britlene range was produced at three of the companies which is Teesside in United Kingdom, Hamburg in Germany and Chicago in Unites States of America. Operation management can be defined as the activity of managing the resources which are devoted to the production and delivery of products and services. Based on authors study, the main good issues that had happen in delta synthetic fibre in the terms of operations management is the Delta Synthetic Fibre had been lucky by having only one product range to concentrate on which it is meant that the early parts of the delta synthetic fibre manufacturing process do need to cope with a little variety. Secondly, the other good issue that delta synthetic fibre tackle on is the developing a new product range which is Britlon with the idea’s and quality of heat resistant and electrical insulation. Thirdly, earnings growth likely to be gtreatest in continental Europe and USA as well although the market for Britlene range in UK declined over 60 percent in 1998 to 40 percent in 2004. 2. Identify the main product based issues at delta Synthetic fibre, and outline the process to identifying what products that the business should produce. Based on the issues at delta synthetic fibre, author believed that the main product that benefits the delta synthetic fibre is the Britlene. This was prove over the past eight years in the late of 1990s when the delta synthetic fibre industry had heavily dependent on one single range of products based on which is britlene until competitor products eroded delta synthetic fibre’s traditional market. Here author would like to highlight on the process to identifying what products that the delta synthetic fibre should produce. Firstly, the delta synthetic fibre will need to perform the basic fundamental of operation management system which is the three main key for the process to be complete. The basic fundamental of operation management system is input, transformation and outputs. Input ƒ transformation ƒ output Input consists of capital, technology, energy, experience, materials, and customer information. Transformation process is where act on behalf of as in manufacturing operations, as in transportation operation, as in retail operations, as in health care, as in entertainment and act on behalf as informational in communication. Output, is where consist of tangible, intangible, physical and psychological benefits. Based on the analysis at delta synthetic fibre industry, author found out that delta synthetic industry had been success on making profit for britlene over the past eight years in the late of 1990s. Britlene products had achieved profits for 97 percent of total revenue while the other three percent came from the sale of licenses. However, the sales of delta synthetic fibre had started to fall off in 2004 as the competitor products eroded delta synthetic fibre industry’s traditional market. Here the input playing a role where the technology, energy, experience, materials need to be adapt as well in order to gain the trust and confidence of the consumers. From there, the delta synthetic fibre had come out with the idea of develops a new product range around the new polymer which is known as Britlon. Once the process of input is done, then it continues to process for transformation. Here the process of transformation is playing the role whereby those materials, information, technology, experience and energy being transformed to get the valuable output. Here all those inputs which is manpower, information, experience, energy and etc will be combine together to process the output. Once the process transformation is done, output is ready to satisfy the needs and wants of the customer. 3. Critically analyse and evaluate how Delta Synthetic Fibres implementing the “sustainable” strategies and techniques into its global business situation, highlighting typical difficulties that occurred, and how it can overcome them to achieve a successful outcome to support its competitive operations strategy. According to author’s analysis, there are three legs of sustainability which is social, environmental and economic. Why does social sustainability environmental, and economic is important? Urban areas does rely on the community’s hard infrastructure which is the electrical, gas and water utilities and other aspects of the physical structure that define the communities form. In the past decade, there has been a growing concern with the environmental sustainability of the community. This has significant implications for the design and operation of the hard infrastructure ecological management of storm water and sewage; energy, water and etc. What does it meant with community here? Community is where the people and the placed that they lived. It is as much a social environment as a physical environment. Thus, communities must not only be environmentally sustainable, they must also be socially sustainable. However, when it comes to sustainability, both social and environmental is significant to realize that both social and environmental need a structure of economic action which is well-matched and not critical of both ecological or social of which there are a element, and upon which we depend for people’s physical condition, well-being and value of living. Human development and the accomplishment of individual talent need a shape of economic action that which is environmentally and socially sustainable for coming generation. (CPHA, 1992) Talk about economic, economic growth can also donate either reduce the social resources (Osberg, 1990). People may argue that the shape of economic progress champion by Thatcher and Reagan has been publicly indefensible, reduce human and social resources in addition to the spoil that it has bent towards the natural surroundings. The idea of socially sustainable growth as well as socially sustainable town progression (1992) did acknowledged a lesser amount of awareness compare to the idea of environmental sustainable growth. Author would argue the meets fundamental requirements for foodstuff, protection, teaching, employment, earnings and secure livelihood and working environment, enhance the physical, mental and social well-being of the residents, conserve our educational and biological inheritance, thus intensification the common sense to our olden times and situation, and is inhabitable, involving “the form of the city’s public places and city dwellers’ social, emotional and physical well-being” (Lennard and Lennard, 1987) Economic sustainability is normally used to recognize a variety of strategy which it is easy to utilize obtainable resources to most excellent benefits. The plan is to encourage practice of the resources which are efficient and accountable, and probable to give long-tem reimbursement. In the term of a business operation, economic sustainability is mainly for using resources so that the company continues to utilize over the years, while time after time recurring a profit. In the majority cases, the gauge of economic sustainability is obtainable in financial terms. The value of property and resources in dollar statistics is ordinary, as it is capturing the sum of return generate by the well-organized exercise of individuals resources. This is to assist in identifying areas of the operation in which resources are not being utilized in the the majority well-organized way, and obtain the ladder to right the condition. Therefore, the planned change to the process are measured in conditions of their on the whole result on the manufacture flow, make it probable to identify some potential difficulty afterward in the procedure prior to the changes which are in reality implemented. By that, it means engage in a tactic identified as cross-sectoral harmonization, which involves identify what force to the changes in a single region of the operation contains on following phases of the manufacture procedure. A real economic sustainability encourages the accountable employ of capital which involves both making sure so as to the industry is creation income, but if there is operation which is not creating environmental concerns that might cause damage to the sense of balance of the local ecology. As people is aware of the crash of the operation on the local the public, the industry is clever to decide raw materials which is environmentally welcoming, and plan a squander removal tactic which does not spoil the local environment. In the long run, notice to these types of information that has the possible to boost the communities asset in the sustained operation of the commerce, and recover the odds for left over a feasible operation in favor of a longer period of time. Although the idea of economic sustainability is simple, there is a possible obstacles that might be found in dissimilar industry. Resistance to amend can frequently direct to a fewer than well-organized exercise of obtainable capital. A breakdown to path operating cost and give good reason for expenditures will also have unfavorable belongings on the long-term constancy of the industry and limit the potential for economic sustainability. For this reason, industries at times work with outside consultants who can assess the business operation with comparatively with a little bias and point out what needs to be done to improve the sustainability of the operation. As the there is economic sustainability, the objective is to set up productivity in excess of the long-term. A gainful commerce is a great deal probable to stay strong and carry on functioning year to the year. From this viewpoint, economic sustainability be able to see like a instrument to make sure the industry do contain a prospect and continue to donate to the monetary wellbeing of the owners, the workers, and to the the public where the commerce is situated. While in the case of delta synthetic fibre, Liam Flaherty, (vice president of operation in Teesside) comes out with the statement in the part of acquiring Britlon capacity where Liam Flaherty consider that waste of the man power and physical resources that need to invest and he believes expansion could take place in one or more of the existing sites. According to the research, there is higher than average general unemployment at Teesside, while the rate for skilled and semi skilled workers is low. Here the, environmental, economic and social sustainable take place in when unemployment rate high in Teesside. Once the unemployment rate is high, the communities have no work to care for. It indirectly, slow down the process of money flow in the country as well. In gives a bad impact when we discuss about growth of economic in the term of economic of scale. The money doesn’t go in to government. From there all the products, even facilities rate going to be increased as well. It also effects the communities in the term of basic needs such as food availability, equitable access to work and education, communities design that enhances social communication and contribution, and way of decreasing living costs, especially for low income groups. In the term of production cost, it really worries as the cost of productivity is higher at both Hamburg and Chicago plant, it indirectly effects the Teesside lines were relatively old and prone to breakdown. The strategies that going to take place in the global business situation are first identify the market mix is where the delta synthetic fibre should specify the main products. Secondly, delta synthetic fibre should think of how they would develop competitive advantage in total offering to its customer. Thirdly, where the segmentation take place. Here the delta synthetic fibre should segmentise into groups such as children’s, adult, women, men and identify the needs of the particular group. Fourthly is the portfolio. Then the goals on what specific strategic objectives should be set by delta synthetic fibre and the final attempt is the mission which is focus on the vision on what delta synthetic fibre industry going to be and identify the values that going to share with people around as well. A very good example of sustainable strategies and techniques in Malaysia is the eliminating plastics in totally. This is very clear example to determine the sustainable strategies and techniques. Eliminating plastics in totally had been introduced by Penang government itself. Penang government found out that there are much benefits the country and the sustainable environments as well. Let’s have a look on social, environmental and economic wise; by eliminating plastics in totally the Penang government had preventing green house effects. The government does not need to chop down more rubber trees to produce plastics begs. By preventing the trees to chop down, it creates a good atmosphere, fresh oxygen as well. Indirectly, Penang government is protecting flora as well. The penang government also prevent from globalization to be occurred. As a conclusion, author believed that by implementing the process of input, transformation and output as well as by giving concentration on sustainable in the term of economic, social, environmental, delta synthetic fibre would be overcome the difficulties and archieve the objective of the delta synthetic fibre industry.

Stem Cell Research

Stem Cell Research. I’m studying for my Science class and don’t understand how to answer this. Can you help me study?

ONE OR TWO PARAGRAPHS ONLY
A controversial issue, closely related to cloning, that has caused a lot of debate is the use of embryonic stem cells. One possible application of these cells is that they may be able to supply replacement tissues to treat diseases such as Parkinson’s disease, diabetes, paralysis due to spinal cord injuries, and other degenerative diseases. The word “embryonic”, has caused fierce opposition to this type of research because embryos are destroyed when the stem cells are removed. Questions that have surfaced in this debate include: When a cell nucleus is transferred to another cell, have we created life? Does a stem cell have the same status as a human? What should be done with the embryos that are left over at in vitro fertilization (IVF), clinics? Advocates argue that the medical benefits of stem cell research would be enormous. Opponents argue that life begins at conception and thus this type of research is abortion.
Based on what you have read, explain why you are for or against stem cell research. How would you explain your position to someone who disagrees with you?
Please explain your answer and post it in the discussion area.
Stem Cell Research

Project 3: Design Your Professional Presence

Project 3: Design Your Professional Presence. I don’t understand this Writing question and need help to study.

The public relations assistant at CyberTech, Marianne Weigand, is getting ready to go on maternity leave. A few people in your department are helping to cover her duties while she is out. You run into Marianne in the cafeteria on Monday afternoon. Hey, I was just coming to see if you were in your office. I was wondering if you could help manage the CyberTech corporate LinkedIn page while I’m out? Sure, you reply. What would I need to do? It’s pretty simple. Bob from the public relations office will email you items to post. We also use it for recruiting, so you might get requests from human resources. I’ve never used LinkedIn, but I’m sure I can figure it out. Oh gosh, don’t tell the human resources team. They’re really big on social media networking. But don’t worry. You can practice using LinkedIn by setting up your own profile. You’ll need to have one before I can transfer permission to you to manage our corporate account. OK, I’ll do it this afternoon. I think you’ll like LinkedIn once you get familiar with it. It’s a great way to keep up with people you’ve worked with in the past, too.

The cybersecurity market is anticipated to exceed $300 billion by 2024 as a result of government and corporate concerns about the rising financial losses attributed to cyberattacks, according to the 2019 Market Study Report on the cybersecurity industry 2018–2024.
The cybersecurity industry remains in a state of growth and continues to be a lucrative field for professionals who are trained in security solutions (MarketWatch, 2019). You have chosen a cybersecurity graduate program and will become more marketable by your education and skills if you choose to work in this field.
In this project, you will create a professional presence on LinkedIn, a professional social media network that is widely used by professionals and employers in most industries. If your profession or personal beliefs prevent you from establishing a LinkedIn site, ask about an alternative to building a live LinkedIn profile. As part of this project, you will research your present or desired industry, create a branding statement, and create or revise an existing LinkedIn profile using what you have learned about the industry and yourself.
There are four steps in this project that will lead you through each deliverable. Most steps of this project should take no more than two hours to complete. Begin by watching the video above, which introduces the project as it might occur in the workplace, and then continue with Step 1: Engage in Analysis and Reflection.
When you submit your project, your work will be evaluated using the competencies listed below. You can use the list below to self-check your work before submission.
References
MarketWatch. (2019). At 12% CAGR, cybersecurity market size will reach 300 billion USD by 2024. Retrieved from https://www.marketwatch.com/press-release/at-12-ca…

Step 1: Engage in Analysis and Reflection
You know your assignment, so here’s where you get started.

For background information, read about the cybersecurity profession and LinkedIn. You may also want to read Professional Use of Social Media and LinkedIn on the Using LinkedIn resource page.
Now, reflect on your career: Where are you right now in your career? Where do you want to be? What are your goals and objectives? What particular positions do you want, and what is your time frame for obtaining them? It’s a good idea to have some steps along the way. For example, you could ask yourself, “Why am I pursuing a degree in cybersecurity?”
Next, answer the question: What’s the market like in your cybersecurity field? Is the demand for employees increasing, decreasing, or remaining steady? Is it better in some areas than others? Use the university’s library to locate journal articles, books, and other sources that will enable you to identify information about your industry. Refer to the Project 2 information on business research.
Finally, think about what the competition is like. Who are the other competitors seeking positions in your cybersecurity field? Who are the primary competitors for employment and upward mobility? Can you identify particular individuals who are your main competition (which will be the case if you are competing internally). How do you compare to the competitors? Look at competitor analysis for guidance.

Next, you will work on your branding statement.

Step 2: Create a Positive Personal Branding Statement
Now that you’ve analyzed the situation, start on your branding statement.
See the resource on branding statements for some tips to create your statement. Draft a personal branding statement of 200 words or less. Edit for clarity and conciseness. It should be error-free as the representation of you.
Next, you will create or revise a LinkedIn page. If you have an issue with this assignment, consult with your instructor.

Step 3: Create or Revise a LinkedIn Page
Use the results from the last step, your branding statement, to help create your LinkedIn profile summary. Employ any aspects of the research and exploration performed in the prior two steps to develop your page. See Using LinkedIn for more information.
Once you have created your LinkedIn page, go through the LinkedIn Checklist available on the LinkedIn site and revise as needed.
Next, you will submit your project.

Step 4: Submit the Deliverables
Once you’ve completed the prior step, submit the following deliverables to the assignment folder:

Personal Branding Statement in a Word document
URL link to your LinkedIn Profile
PDF of your LinkedIn Profile
Share your link and summary in the Project 3 discussion area. Talk about your experience with LinkedIn and what you learned.

Submission Notes:

Create a PDF of your LinkedIn profile page by right-clicking and choosing “Print.” When the printer selections come up, select the destination as “Save to PDF” and your profile should save to a PDF document. Submit that document to your assignment folder.
If you revise your existing LinkedIn page, submit a copy of the original LinkedIn page to show a comparison with the newly revised page.

Project 3: Design Your Professional Presence