Consumerism compare and contrast essay help Law coursework help

Tibia Adams Mr.

. Shift Englishmen Honors, 006 September 11, 2011 Taking Over Generations: One Purchase At A Time We are a market generation of individual choice or we are part of one of the many tribes of tendon. These two contrasting views come from separate articles entitled, “Gene (Fill in the Blank): Coming of Age, Seeking an Identity by Earlier Russell Household, and, “Goths in Tomorrows” by Thomas Whine. These articles have different perspectives when it comes to classifying a generation.Household seeks to fine the generation as a whole where as Whine discusses the different youth subcultures. However, both articles talk about how marketing has a big influence on generations today. I will start with how Household’s article defined a generation.

Household begins with an Interesting viewpoint from German sociologist Karl Anaheim. For Anaheim not every cohort Is a generation, but becomes a generation when the members of the cohort endure a powerful historical event.These individuals have a connection to each other and to history that brings them gather as one generation. The problem that then arises is that in the past few decades, with the exception of September eleventh, the united States has only had economic and social issues that place burden on the individual rather then the group. There is no common ground that brings us together as we move into the future. Whine has a similar view, where he discusses how fragmentation has been the central theme of the last quarter of the 20th century.He goes on to say that postmodern literary theory warns us not to trust narratives, so therefore advertising soonest even unite the country anymore because we either don’t believe what the media tells us or we choose to be different from mainstream society.

In a sense we are all alone, seeing our lives In Individual terms where we have more choices but less security in every choice we make. It is really quite depressing to think that we are all so separate from each other. Our society is experiencing a care deficit in which we think we can handle everything ourselves.It’s a rarity to see one individual reaching UT to a total stranger. As Americans we have so many choices as to whom we want to be or what we want to do, that once we have reached our goal we worry over the permanence of it. Household discusses how there is little assurance that any particular identity or lifestyle we take on will last. There is a sense on impermanence in families, Jobs, everything.

With out any security it leads one to keep their best interests In mind and to think more individually. This Is where the market rears Its ugly head.Generations are defined not by what they do, but by what they buy. Marketing strategists are Introducing more generation-defining products and people are buying Into It. We define each other by piercing, shoes, music, and numerous other superficial things. Household states that market generations are generations of all very true because Just being out on a daily basis I see the alienation of people. People who only care about themselves and their possessions.

We are too caught up in our everyday lives to take time for anyone else.