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Components of a Marketing Plan Part 1: Product, Target, Strategy Planning, Positioning, and Brand

Components of a Marketing Plan Part 1: Product, Target, Strategy Planning, Positioning, and Brand.

Purpose of Assignment Marketing plans help coordinate an organization’s departments and activities toward a mutual benefit between the organization and the consumer. Well thought out marketing plans contain both internal and external research aimed at understanding who the customer is, what they want, and any barriers the company may encounter in meeting customer demands. This research and information allows the company to create strong strategies and realistic goals. Part 1 of this two-part learning team assignment is designed to place students in the role of a company marketing team demonstrating to the CEO and Stakeholders why and how their new product/service should be launched. This assignment assesses the company, the target market and product, and identifies potential obstacles a company may face when deciding to launch a new offering will be identified. Assignment Steps Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2: pg. 40-46 and 54-69; Ch. 3: pg. 72-92; Ch. 11: pg. 292-309; Week 1 videoScenario: Your team has been chosen by the CEO to lead the development of key marketing strategies for the marketing plan for your company’s launch of a new and unique product/service (not already offered). Your marketing team’s mission is to prove to the board of directors and investors through research, strategy development, and reasoning, that this product/service is viable and will meet the company’s goals. In this first half of the project, you will be reporting to the board and CEO about the target, the product’s strengths, a SWOTT (Strengths, Weaknesses, Opportunities, Threats and Trends) analysis, and the brand’s position in the competitive environment. COMPANY NAME: Eccentric Technology INDUSTRY: Security/Technology PRODUCT:. Pantech, a panic
button ·Eccentric Technology is a start-up business in the
security/technology industry, and our first product is the Pantech, a panic
button with a built in camera that starts recording as soon as the button is
pressed. it also sets off a very loud alarm that will alert people that you are
in danger and need help. also when pushed it will send a short recording and
message to the person of choice. I think it helps to mention that you can get
the button in more than just jewelry (some men and women don’t wear jewelry)
and instead can order it as just a clip that can be attached to your clothing,
bags, belts and wrist bands.·there are similar products but the difference
between our product and theirs is that our product has tjat loud siren sound
and ours can record video when the panic button is pressedCreate a minimum of 235 -word paragraph covering the following:
Describe the organization, who are they, what industry they operate in, their mission and values,what makes them different from other organizations.
Cite a minimum of three peer-reviewed sources. One must come from the course textbook or videos and one from the University Library. Format your paper consistent with APA guidelines.
Components of a Marketing Plan Part 1: Product, Target, Strategy Planning, Positioning, and Brand

Service Line Development Coursework

Service Line Development Coursework. Executive Summary The main purpose of a service line is to coordinate the patient’s activities when assessing personal health care. Service line is designed to ensure that the patient gains maximum benefits while the health facility gains sufficient business benefits. Therefore, service line is viewed as a structure in an organizational system that focuses on the output of a health care program. Service line development serves various functions in an organization since it interconnects various departments and disciplines to come up with a means of improving health care. Moreover, service line incorporates the various disciplines in order to ensure health care continuity. Health care facilities implement service line in order to create a balance among the various functions in the facility while ensuring that the market elements are taken into consideration. In this light of events, a person charged with the task of implementing service line must take into account the core functions of the health care facility, the amount of resources available, and the key market factors that affect health care industry. Considering all these factors ensures that the health care facility provides the best possible care to their patients while being within budgetary constraints. This paper examines the viability of developing a service line in Trinity health care facility. The focus will be on developing the cancer center that requires careful consideration before incorporating it into the hospital’s system. Introduction Researchers have carried out various researches to determine the overall demand for cancer centers in the global scene. In the current situation in the world, the number of cancer patients is constantly increasing. This increase has been attributed to the lifestyle that most people live. For instance, the use of gadgets in homes such as mobile phones that emit radiation may be one of the causatives of cancer. With the increase in number of cancer patients, there is also increase in demand for quality health care for the patients. In 2005, the American Society of Clinical Oncology conducted a research to forecast the requirements of oncologists in the future (AAMC, 2007). According to the report presented by AAMC to the American Society of Clinical Oncology, the number demand for oncologists was going to increase due to the increase in number of cancer survivors (AAMC, 2007). In the early 1970s, the number of cancer survivors in the United States alone was approximately 3 million (AAMC, 2007). However, this figure has drastically changed and the number of survivors is currently up to 10 million (AAMC, 2007). The increase in number of cancer survivors is due to the improvement of services offered by cancer centers in the health care industry. With the increase in number of survivors, there is also an increase in demand for new cancer centers to carter for the surviving patients. A report released in 2011, projected the number of cancer cases in the United States was approximately 1, 596, 670 (ACS, 2011). Moreover, the projection provided did not include cancer patients with non-invasive cancer. This number was quite high and the available cancer centers could not carter for all the patients (ACS, 2011). Due to this fact, the report approximated that the number of patients who would die from cancer would be 571, 950. In 2012, the projected figure for cancer cases in the United States will be approximately 1,638,910 (ACS, 2012). In this light of events, incorporation of a cancer center will ensure that the hospital is able to cater for some of the cancer patients, earn income, and avoid some unnecessary deaths. The demand for cancer centers increases yearly (ACS, 2012). However, the patients only demand centers that are well equipped to enhance their survival. Therefore, for a new cancer center to meet the demand it must ensure that enough facilities are available to provide the patients with the required services while maintaining the low costs that enhance affordability. Therefore, incorporation of a cancer center into the hospital’s operations will require management to take into account a number of factors such as financial position, the core values of the hospital, and availability of labor to run the cancer center. These factors act to complement the demand element in service development. International Analysis Watson in his survey discovered various key factors that play important roles in the global medical trends (2011). According to the report compiled by Watson, 95% of world’s countries had a medical trend that exceeded the rate of inflation (2011). This meant that the general expenditure on the medical services was increasing at a faster rate than the rate of inflation of the country. The increase in medical costs in the year 2009 was approximately 10.2% (Watson, 2011). However, the general inflation during the same year was approximately 6.9%. This trend was common in the Middle East, Africa, and Latin America. Businesses, and companies, find it difficult to create a comprehensive medical scheme for their employees due to the fact that the medical costs are increasing at almost twice the rate of inflation. Most employers find it difficult to afford paying medical insurance for their employees. Another key finding in Watson’s report was the emerging markets in developing nations. The medical costs in these markets slowed down between 2006 and 2009. These markets are experiencing cheaper medical rates than their counterparts in developed markets are. Medical users in developed markets are paying higher medical prices than they did five years ago (Watson, 2011). Most medical users are expecting higher medical prices in the forthcoming years (Beecham, 2010). Analysts’ project that the average increase ate of medical costs is likely to increase to 12.7 % by the end of 2012. In the developing countries, the medical costs will be higher than that of developed economies by 2.5%. From Watson’s research, the medical users in North America and Latin America predicted the highest increase in medical costs (2011). European respondents on the other hand, predicted the increase of medical costs to lesser than that experienced in the other countries in the world. The global trends in treating cancer have gradually changed due to the advances in science. Technology can be used to cure or eliminate some cancerous cell before they actually spread to other parts of the body. Therefore, patients have changed the manner they use in assessing treatment all over the world. Most patients are opting for the expensive technologies that can assist in preventing the spread of cancer. Moreover, the concept of costs is of little concern to some people where technology and science guarantees full remission of the disease. With the concept of technological trends and cost trends, CEO’s can develop a sound service line for medical or health care center. In our case, developing the cancer medical care center will require incorporating the concept of global medical trends into the implementation process. This is because the costs of assessing medical care is expected to increase and the CEO has the responsibility of ensuring that, the services offered by their cancer center are either cheaper or at par with the market prices. By regulating the costs, the medical center can attract patients and keep their expenditure at manageable levels. Moreover, the CEO should consider incorporating the latest technology into the cancer center. Technology and science provide patients with guarantees of good treatment. Most cancer patients are attracted by the quality of the service and not the costs. Therefore, incorporating newer method will enhance the demand of the center. Discussion on Different Programs There are various ongoing programs in the fight to eliminate cancer. One of the most research programs in the field of cancer research is the Radiation Research Program. This program is used in establishing the priorities and evaluating the effectiveness of radiation in cancer patients (NCI, 2004). Moreover, oncologists and other medical practitioners use this program to allocate the resources among the different cancer patients (NCI, 2004). The Radiation Research Program team presents their findings to the National Cancer Institute in matters that deal with radiation research. The program designed by the Radiation Research Program team has several functions that may assist a new and upcoming cancer center. Among the functions of Radiation Research Program is providing expertise knowledge on matters related to radiation treatment, and other forms of energy used in treating cancerous cells. In addition to this, the Radiation Research Program team assists the individual radiotherapy researchers in establishing the scope of their research. By doing this, the Radiation Research Program team ensures that the future direction of radiation treatment is in the right track. Radiation Research Program team also develops unique models that practitioners may use to help the underserved cancer patients in the world. This program ensures that the individual cancer centers can access the clinical trial results. Apart from the Radiation Research Program, other research programs also exist and are practiced by different cancer centers. The outreach program is one of the most common programs that cancer centers use to reach patients who cannot access the medical centers. Moreover, the outreach program is used to educate the public on different aspects of cancer (American College of Surgeons, 2009). From an economist’s point of view, medical centers can use outreach programs as a means of publicizing the different services offered by the center. In addition to this, the outreach programs act as a means of ensuring that patients get information at the correct time. Trinity medical center should incorporate the use of these programs in their cancer center. Incorporating the use of Radiation Research Program will ensure that the center reaps maximum benefits from the program. Benefits such as advances in use of radiation to treat patients come in handy to any cancer center. Moreover, the Radiation Research Program will provide guidance to the research department in Trinity’s cancer research team. An outreach program will ensure that the cancer center is able to educate the surrounding community. By incorporating the outreach program in service development, Trinity cancer center will ensure that they have advertised their services while providing useful services to the community. Financial Analysis From the Trinity’s projection, it is possible to do an analysis on the financial viability of the project using financial ratios to begin with the analysis on company initially aims to invest a capital of 8 million to ensure that the cancer center runs properly (Penman, 2001). For the company to consider the cancer center projects as economically viable they must be able to recover the capital costs. To test the ability to recover the capital the approximate number of patients expected per annum must be known. Trinity plans to charge an oncology discharge fee of $70,000. The gross charges per radiation treatment are $450 and the gross charges per Chemo treatment are $ 600. The collection is expected to be 35% and the ratio of cost to charges is 30%. Therefore, the costs incurred in ay oncology discharge will be $21000. The remaining $49 000 will be considered as revenue. Therefore, using the projected number of discharges the total revenue will amount to 18,718,000. The revenue from radiation oncology will be equal to 1,228,500 and the revenue from chemo treatment will be 1,260,000. However, the collections made by the trinity medical facility are 35% of the total revenue. This amounts to 7,422,275. Therefore, company will make over $18, 718, 000 in five years. This shows that the company is doing a viable business. However, their amount of collection will be lower than the capital invested. To determine further financial viability of the project financial ratios such as return on capital invested need to be calculated. However, to calculate more ratios, a complete financial statement for various years is required (Souvik, 2006). Target market Cancer centers provide care to a variety of cancer patients. Among the most affected are the people aged between the ages of 65 and older. Cancer is more common in these patients than in the younger generation. Therefore, the major target market for the cancer center will be the older generation. However, the target market is not limited in to the older generation. Cancer is affecting even the young generation in the current world. In this light of events, cancer centers should also target the younger generation affected by the disease. In general, a cancer center should focus on all the cancer patients. In addition to this, the cancer center should target the whole community to educate them. References AAMC (2007). Forecasting the Supply of and Demand for Oncologists. American Society of Clinical Oncology, 10 (7), 9-130. American Cancer Society ‘ACS’(2011). Cancer Facts and Figures. American Cancer Society Inc, 12 (2), 3-60. American Cancer Society ‘ACS’ (2012). Cancer Facts and Figures. American Cancer Society Inc, 12(2), 3-68. American College of Surgeons (2009). Commission on Cancer: Cancer Program Standards 2009. Web. Beecham, H. (2010). Trends in International Healthcare. Web. Lappin, A. M. (2010). Women’s Health: Strategies for Superior Service Line Performance. HealthLeaders Media, 20 (12), 5-48. National Cancer Institute ‘NCI’ (2004). Radiation Research Program. Web. Penman, S. (2001). Financial Statement Analysis and Security Valuation. New York: McGraw-Hill/Irwin. Souvik, D. (2006). Case Studies on Market Entry Strategies. Nagarjuna Hills, Punjagutta: ICFAI Books. Watson, T. (2011). Global Medical Trends. Global Medical Trends Survey Report, 7 (2), 1-9. Service Line Development Coursework

The Depression and the New Deal

help me with my homework *** From this week’s readings, choose one effect of the Great Depression on men of color and women. Discuss one way that the New Deal or The Social Security Act positively affected these groups. How did the Social Security Act lead to a two-class system? Is this benefit still in place today? Why or why not?  Readings From the Social Welfare: A History of American Response to Need text: Read Chapter 6, “The Depression and the New Deal: 1930–1940,” pages 164–197. From the Capella library: Read Barrow’s 2007 article, “Forrester Blanchard Washington and His Advocacy for African Americans in the New Deal,” from Social Work, volume 52, issue 3, pages 156–204. From the Internet: Visit the Social Security website to read the article, “Historical Background and Development of Social Security,” which describes economic security from the Ancient Greeks, English poor laws, and colonial America, up to the Obama administration

Word Problem, algebra homework help

Word Problem, algebra homework help.

19 of the shirts sold at Peter’s shop are striped. 58 of the remainder are printed. The rest of the shirts are plain colored shirts. If Peter’s shop has 81 plain colored shirts, how many more printed shirts than plain colored shirts does the shop have? Please provide step-by-step procedures. 1 hour ago
Word Problem, algebra homework help

Open Source Intelligence of Iran’s Nuclear Program Report

Open Source Intelligence of Iran’s Nuclear Program Report. Introduction The Iran’s nuclear program has attracted heated debates in the United States, and other parts of the world as analysts try to determine its real impact on world peace program. Since the end of the Second World War, there have been efforts to promote disarmament programs in major powers in the world. The United States and the former Union of Soviet Socialist Republic made efforts to scale down the volume of their weapons as a way of promoting peace in the world. However, individual states have continued with their armament programs, albeit in secrecy. Recently, a state owned Russian media station claimed that Russia had the capacity to reduce the entire United States into a radioactive ash. This statement was a strong indication that Russia has been amassing weapons of mass destruction for the past several years. Iran is another nation that has been keen on developing nuclear weapons.1 North Korea and Pakistan have also engaged in activities which strongly indicate that they are building weapons of mass destruction, based on the reports of major media stations in the world. It is important to analyze the allegations made by these sources to determine the truth. In this report, the focus will be to collect data from open sources about different targets of these weapons of mass destruction developed by different nations. Non-state Actors and Terrorism The open resource intelligence by Blum2 focuses on the weapon of mass destruction in the hands of non-state actors. The world is rapidly changing, and the enemy is assuming an amorphous form, making it difficult for the targets to fight it properly. The non-state actors have assumed the form of terrorists that are determined to bring the United States of America down from its glory as the major world power. According to these scholars, this new face is something that the United States’ government had not prepared for when planning its defense against the known enemies. During the two world wars, the enemies were known, and the battle fronts were clearly defined. During the Great American Revolution, the warring factions were clearly defined, and the battlefields were known to all the players. During the Cold War, Russia was seen as an enemy of the United States. However, this new approach that has taken the form of terrorism is strange and difficult to fight. The exact location of these terrorists is not known, making it difficult to wage proper war against them. The report by these scholars emphasize on the fact that these terrorist groups thrive well in politically unstable countries such as Iraq, Afghanistan, Pakistan, and Somalia. The scholars note that the target for these groups is the United States of America. In order to validate their arguments, they analyze activities of these groups over the years, especially after the Second World War. In Saudi Arabia, amorphous religious groups demanded the departure of all Americans and their companies from the country in the late 1970s and early 1980s.In Pakistan and Afghanistan, American embassies have been under constant attacks from the al Qaeda loyalists since late1980s. On September 11, 2001, the Pentagon and the World Trade Center came under attack from the al Qaeda, a plan developed and executed under the leadership of Osama bin Laden. Critical analysis of this document reveals that the scholars involved were not biased in their report. Their arguments were purely based on the attacks that have taken place, statements from the leaders of these terrorist groups, and various government reports on these activities. This makes it a highly valid and reliable document when analyzing the activities of the terrorists. Iran Nuclear Weapons and Star Wars The report by Morton 3 focuses on the Iran Nuclear weapons, and the possibility of this bringing back the Star Wars. According to this open source intelligence, Iran is developing nuclear weapons at a rate that had not been anticipated by the world powers. Attempts by the United States to stop this country from developing nuclear bomb have turned it to be the target of these weapons. Unlike the amorphous groups such as the al Qaeda with no clearly defined geographic location, this is a sovereign state with structures and a clear ambition to become one of the world’s powers. This report shows that although Iran may have some enemies within the region, the ultimate enemy of this country has always been the United States. The economic sanctions placed over it by the United States only deepened the conflict between the two countries. Efforts by specific countries to target the United States did not start with Iran’s development of nuclear war. The past regimes in the United States have been struggling to find ways through which the country can be protected from external aggressors who may play using weapons of mass destruction against the country. In response to this, the Reagan’s government developed and SDI program (Strategic Defense Initiative) that was supposed to develop a defense mechanism for the country against weapons of mass destruction. This resulted into the development of ABM (Anti-ballistic missile) defense program. However, the United States still remains vulnerable to these external aggressors, and it is the responsibility of the homeland security to find the best ways through which the country and its citizens can be protected from nuclear aggressions. The open source document by Morton holds some facts that should be addressed by the homeland security. However, a few contradictions have been witnessed in this report that makes its validity questionable. For instance, the author argues that Iran’s attempt to develop nuclear weapons went against the peace pact between NATO and War Saw Pact. However, he also appreciates that the United States has successfully developed nuclear weapons. The question that many would be asking is why the America’s move to develop such weapons has not been viewed to be going against the pact. Being an American, this bias from the author is easily understandable. Farewell to Weapons of Mass Destruction According to a report by Enemark4, the world should be working on ways of eliminating weapons of mass destruction as a way of promoting peace. The term ‘weapons of mass destruction’ was first used in 1945 when the then United States President, Harry Truman, met with other world leaders to find ways of bringing peace in the world. When it was used at this time, the focus was to identify weapons that posed a threat to the masses when used such as the atomic, nuclear, or biological weapons with the view of limiting or eliminating their use in order to promote peace in the world. However, what transpired during the cold war was completely the opposite of what these statesmen aimed at achieving. Countries have been amassing weapons of mass destruction. At first, the competition was between the Union of Soviet Socialist Republic and the United States. However, countries such as China, Iran, North Korean, Syria, and many others have joined in this competition. However, it is necessary to note that security can only be achieved if we fight against these weapons. The target for most of these countries remains the United States because it is viewed as the only superpower that should be dislodged from this position. Christian Enemark is an American security analyst who has worked for the US Army War College. Although this fact may make his report questionable, it is clear that he made efforts to avoid any form of biases. His report also focused on downsizing the weapons of mass destruction by all countries. Worldwide Threat Assessment The report by Clapper5 focuses on the worldwide threat posed by organized terrorist groups and governments around the world that operates in close coordination with these terrorist groups. In the Middle East, groups such as Islamist Jihad, Hamas, Hezbollah, and al Qaeda have been engaging in terrorist activities around the world. In Africa, the al Shabab is causing havoc in the Indian Ocean and various African nations. Other organized groups are also operating in various parts of the world. Some of these groups have taken the political nature and are currently in the government of various countries in the Middle East. Some of these regional affiliates are expanding their targets. For instance, the al Qaeda affiliates in Africa, the al Shabab, is currently targeting countries seen to be close to the United States such as Kenya and Ethiopia. They attacked U.S. embassy in the country and other institutions considered sympathizers of the West. These attacks spread to various Arab nations in the Middle East and parts of Africa. In 1998, American embassies in Kenya, Uganda, and Tanzania were bombed by al Qaeda, a plan that was executed by its military wing headed by the late Osama bin Laden. This is a clear indication that terrorism is no longer an issue of the United States. The entire world is currently under attack. The validity of this report is above board because it has been based on the events that have been taking place in various parts of the world. The information it has compiled is readily available in other sources. The New Somali Prime Minister According to the report by Ali6, Somalia has been a lawless country for close to two decades. The country has been in the hands of the militias that have been operating in major urban centers. It is home to the al Shabab, a dreaded terrorist group that has been responsible for sea piracy in the Indian Ocean. The country has been a strategic location for the terrorist groups because of lack of a clear government. The election of the new prime minister who is pro-West has been a major milestone in promoting peace in the region and in eliminating anti-American terrorists that have been operating in the country. It is also seen as a move that would promote security in the entire eastern part of Africa. The document has avoided controversial reports made by other scholars in order to improve on its reliability and acceptability among scholars and other relevant users. Bibliography Ali, Mohamed. “Cautious Welcome For New Prime Minister.” Open Source Center 6, no. 30 (2011): 1-5. Blum, Andrew, Asal Victor, and Wlkenfeld Jonathan. “Nonstate Actors, Terrorism, and Weapons of Mass Destruction.” International Studies Review 7, no. 1 (2005): 133-170. Clapper, James. Statement for the Record on the Worldwide Threat Assessment of the U.S. Intelligence Community for the House Permanent Select Committee on Intelligence. New York: US National Intelligence, 2011. Enemark, Christian. “Farewell to WMD: The Language and Science of Mass Destruction.” Contemporary Security Policy 32, no. 2 (2011): 382–400. GAO. “Homeland Defense: Steps Have Been Taken to Improve U.S. Northern Command’s Coordination with States and the National Guard Bureau, but Gaps Remain.” United States Government Accountability Office 8, no. 252 (2008). 1-57. Robert Morton. Will Iran Nuclear Bomb Renew Star Wars? Open Source Intelligence News. Web. Footnotes 1 GAO. “Homeland Defense: Steps Have Been Taken to Improve U.S. Northern Command’s Coordination with States and the National Guard Bureau, but Gaps Remain.” United States Government Accountability Office 8, no. 252 (2008): 44. 2 Andrew Blum, Victor Asal, and Jonathan Wlkenfeld, “Nonstate Actors, Terrorism, and Weapons of Mass Destruction,” International Studies Review 7, no. 1 (2005): 155. 3 Robert Morton, Will Iran Nuclear Bomb Renew Star Wars? Open Source Intelligence News. 4 Christian Enemark, “Farewell to WMD: The Language and Science of Mass Destruction,” Contemporary Security Policy 32, no. 2 (2011): 391. 5 James Clapper, Statement for the Record on the Worldwide Threat Assessment of the U.S. Intelligence Community for the House Permanent Select Committee on Intelligence (New York: US National Intelligence, 2011), 5. 6 Mohamed Ali, “Cautious Welcome for New Prime Minister,” Open Source Center 6, no. 30 (2011): 2. Open Source Intelligence of Iran’s Nuclear Program Report