What was the issue facing The Coca Cola Company in this case? What stakeholders were concerned and how did their expectations differ from the company’s performance? The major issue facing The Coca Cola Company is the availability of water. Because all aspects of the production are dependent on this resource, from the company’s perspective water is the key component of profitability. Other stakeholders, such as residents of the surrounding area and organizations such as the World Wildlife Foundation and other environmental groups had a different point of view; profitability was not a concern.
These stakeholders were concerned with long term effects of demand on the water supply and contamination of water runoff. 2. If you applied the strategic radar screens model for this case, which of the eight environments would be most significant and why? The Coca Cola Company (TCCC) seemed to that it did not do deep environmental analysis before they operated in the state of Kerla. If we applied the strategic radar screens model for this case, we believe that the Geophysical and Social environments would be most significant.
The plant was surrounded with villagers that would need the water to live, and the mass production capacity for the soft drinks deprived the local villagers of supplies for drinking and irrigation. However, TCCC was not concerned with the physical surroundings of the company’s plant and the effects it would have on the village. In addition to the lack of geophysical analysis, TCCC forgot to study the social environment. The India Resource Center seemed to have an influence on the people in India and a non-profit organization with one full-time employee was able to impact the sales of the company and shut down its plant.
We believe that a company must scan and analyze the environment surrounding its operations for potential threats. 3. Apply the issue management life cycle process model to this case. Which stages of the process can you identify in this case? The Coca-Cola Corporation utilized four out of the five processes within the management life cycle model. The first step in the life cycle is to identify issues. Coca-Cola completed this step and identified that they were in fact using up too much water and at a faster rate than it could be replenished.
The company came to the conclusion that if they did not have access to a ready supply of water, than they couldn’t operate. The next step was to analyze the issue. Coca-Cola completed a “comprehensive study” of its national and global operations with regards to its water management and practices as well as its impact. The corporation continued within the life cycle and generated some options for its company to undertake. Coca-Cola reached out to many different stakeholders, including government agencies, and conversation groups.
Ultimately Coca-Cola took action by engaging the government agencies, conservation groups, and stakeholders to determine solutions that were agreeable to all. They also developed web-based tools for their suppliers and bottlers to benchmark and share best practices. Ultimately, they decided on a “water neutrality” program that would allow TCCC to return the water consumed to the communities and the environment. 4. How did TCCC use stakeholder engagement and dialogue to improve its response to this issue and what were the benefits of engagement to the company?
The company reached out to stakeholders and various academic experts to seek advice to best resolve the water issue. Extensive studies were performed through surveys of its global operations to assess the current water management practices. In order to better understand the impact of water on production, TCCC engaged its top bottlers and all operating groups in one on one session to thoroughly access process. By reducing, recycling and replenishing, the company set a goal of returning to nature and communities an amount of water equal to what was used in the beverages and their production.
It partnered with World Wildlife Fund, an environmental group, to support projects such as river conservation, rainwater collection and efficient irrigation. The dialog with stakeholders was successful on many levels; many new initiatives were started, including the web-based tools to for benchmarking and best practices of peers. The partnership formed with World Wildlife Fund to address stakeholder concerns about its impact on water quality and access, gave credibility to this new process.
By engaging the various stakeholders, TCCC was able to understand society’s expectations, capitalize on outside expertise, generate creative solutions and ultimately neutralize critics and improve the company’s reputation by implementing the water neutrality initiative. 5. In your opinion, did TCCC respond appropriately to this issue? Why or why not? The Coca-Cola Company responded appropriately once they believed a serious issue was brought to their attention. However, hey waited until they were forced to react to address an already known problem. They knew their water consumption was depleting availability and contaminating reserves yet, did nothing. It wasn’t until The Center for Science and the Environment, the India Resource Center and other activists aired TCCC’s faults, that action was taken. Now that TCCC has experienced such repercussions for faulty business procedures, it seems they will not react so slowly in the future.
With their new “water neutrality” stance they have addressed the issue and are going beyond what is needed of them to “reduce, recycle and replenish” water. Not only have they improved on their water usage but have established projects to improve water conservation outside of their environment. By continually maintaining an interactive stance with its stakeholders, TCCC will hopefully avoid future issues. As an added step, they should create an internal issue management department to proactively address future issues.
Discuss the role of nationalism in 20th century Europe.
Discuss the role of nationalism in 20th century Europe..
Topic: Select one of the five topics listed below for your Final Paper topic: Nationalism – Discuss the role of nationalism in 20th century Europe. Race & Ethnicity – Discuss the role of race and ethnicity in 20th century Europe. Genocide – Discuss the emergence and frequency of genocide in Europe during the 20th century. Terrorism – Discuss the utilization of terrorism in 20th century Europe. Role of Women – Discuss the role of women in 20th century Europe. Thesis: Develop your thesis statement. This will become the point or perspective you will argue or prove in the paper. Please see the Ashford Writing Center for information on how to develop a solid thesis. List of sources researched: The purpose of creating a list of sources is to assist you in organizing and evaluating your research. The list should include the following information for each source (minimum of six): Name of the source, including the complete bibliographic citation in proper APA format. Summary of the source (at least one paragraph), including how the source will contribute to your paper. For this paper, you need to conduct research in peer-reviewed journals or other sources that are considered to have reliable information. In addition to your required course text, you need at least six professional scholarly sources, three of which must be peer reviewed journal articles. Please visit the Academic Research section on your course homepage (accessible through the Student Responsibilities and Policies tab on the left navigation toolbar) to review what types of materials are, and are not, acceptable for academic, university-level research. The paper must be two to four pages in length (in addition to a cover page) and formatted according to APA style as outline in the Ashford Writing Center. You must use at least six scholarly sources (at least three of which can be found in the Ashford University Library) other than the textbook to support your claims and subclaims. To further help you in your research for this assignment and for the Final Paper, it is recommended that you view the Resources for Potential ResearchPreview the document. Cite your sources in text and on the reference page. For information regarding APA samples and tutorials, visit the Ashford Writing Center, within the Learning Resources tab on the left navigation toolbar. Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.
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