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Cereal Development Proposal Essay

Introduction The purpose of this memo is to identify an existing gap in the cereals market and hence postulate a new product concept that will fill that gap. It will be based on a previous observational research. Furthermore, it will identify the target market for the product and the kind of positioning that will be applicable for the product. This was a type of market research that utilized the personal observation technique. Here, products were observed in order to reveal patterns or particular challenges surrounding it. Secondly, the observation involved an analysis of package scrutiny of the shoppers so as to determine the importance of this aspect. It also involved an analysis of the time it took shoppers to make a particular decision so as to examine whether they were willing to try new brands or whether they were already certain about what they wanted upfront (Leven, 2009). Relevant analysis or key findings that support and contraindicate my recommendation Through the observational research, it was found that consumers were highly interested in the qualities or traits of the cereals as seen through their packaging scrutiny. Furthermore, they wanted products with health characteristics. They were interested in the prices of the commodities as well as their quantities. Some of them were also attracted to the packaging of the cereal. Consequently, this new product will be able to support all these qualities. Characteristics of product’s target market – Description of product concept The new product is a product line extension as it will combine previously existing ideas to create a new and exciting concept. It will be called Butter honey burst Cheerios and will be a combination of honey and buttery flavors. The buttery flavor in the cereal will not be obtained from any animal products as it will be strictly artificial. In other words, the company will utilize a chemical known as diacetyl which imitates the flavor of real butter. The honey utilized in the product manufacture will curb the need to use more sugar and will therefore be ideal for those weight watchers. However, because honey is a natural sweetener then it will still make the product very tasty or appealing to the buyer. Therefore, the target market will be health conscious consumers who try to avoid use of more sugars in their diet. On the other hand, it will be different from the findings in the research because it will provide a non dairy based alternative for strict vegetarians and lactose intolerant individuals. Therefore, the product will appeal to two new types of consumers i.e. those who are allergic to milk or dairy products in any shape or form and those who choose to consciously leave out this product because of their vegetarian beliefs. The new segments will therefore be vegetarians and lactose intolerant buyers. The company will have considered their needs as well because some of them may want to enjoy the buttery flavor but are prevented from doing so because of their values or their physical ailments (Miller, nd). General Mills will be offering them an interesting alternative. It should be noted that although most consumers take their cereal with milk, others usually combine it with soy milk, almond milk or rice milk. Some may even choose to eat their cereals dry so it is likely that the product will work well within the market. Get your 100% original paper on any topic done in as little as 3 hours Learn More How the new cereal fits and does not fit the company’s current product mix This idea will fit into the current company mix because the company already has numerous health based cereals that possess low cholesterol, low fat and are rich in vital minerals needed by the body. The company uses honey as a flavoring agent in other products in order to enhance the taste of some of those products. This eventually minimizes the need for addition of sugar during consumption and is quite healthy. However, this new product will be different from existing product mixes because not only will the company be introducing a new flavor – which is butter – they will be doing it in a way that will not involve use of actual animal products. In other words, this kind of cereal will appeal to those strict vegetarians and will contain the sunflower symbol that is normally placed on many animal free products. This means there will be a new target market that the company will appeal to and these are the vegetarians. Product packaging will be designed in a manner that will convey this new information. Underneath the name of the cereal, there will be a slogan “Dairy free butter for vegans”. There will be a sunflower that will be placed on packaging and this is internationally recognized as the Vegan society’s symbol. Also those allergic to milk will be incorporated as well. Conclusion – Recommended steps for the company General Mills now needs to start the new product extension. It will need to sort out manufacturing or operational issues involved; here, the company can obtain the new butter flavor from a flavor manufacturing firm. All other ingredients are already in place. The product packaging will need to convey this information through the slogan and also a picture of a slim lady carrying out a workout. This will convey the information that it is ideal for weight watchers. General Mills should then embark on an advertising campaign that will let the new target consumers (vegans and lactose intolerant consumers) know that there is a non dairy alternative to butter for them. Appendices -Idea list with all initial ideas, screening criteria, and stars to indicate best ideas *Butter Honey Burst Cheerios Pineapple Whole grain We will write a custom Essay on Cereal Development Proposal specifically for you! Get your first paper with 15% OFF Learn More Wintergreen Cheerios Pear Cheerios Pear Cinnamon Cheerios Yogurt banana Burst Cheerios chocolate burst *Cheerios apple honey Frosted fruity cheerios Coffee cheerios Not sure if you can write a paper on Cereal Development Proposal by yourself? We can help you for only $16.05 $11/page Learn More Carrot cheerios Walnut and carrot Chocolate burst cheerios Strawberry deep Cheerios Fruit vanilla Cheerios Butterscotch Cheerios *Butterscotch chocolate Cheerios Citrus almond Cheerios Pineapple Banana Burst Cheerios Orange Cheerios References Leven, M. (2009). Marketing: defined, explained and applied. London: Pearson Education. Miller, J. Encyclopedia of human ecology. New York: ABC-CLIO.

University of Nairobi Aphishire Hospital Employees Privacy Policies Document

University of Nairobi Aphishire Hospital Employees Privacy Policies Document.

you will develop a fictitious company, make yourself officers, and create a privacy policy document for said company. Your fictitious company must create a privacy policy document (5-7 pages). The document shall include an introductory section, such as an “Executive Summary,” a “Preamble,” or an “Introduction.”The document will include policy statements. The policies need to focus on governing your company and its employees. This is where the work comes in. Your team needs to give evidence in the policy section of your knowledge gained in this course. That document provided in this folder is not meant to be an exact template. Rather, it is designed merely to reflect what a successful policy document might look like in any given workplace. Do not restrict yourself to this exact format, but do utilize a cohesive format and create a document that is easy to follow. You will see in that document that I simply tried to explain more about what the Project should include by using a format that may help you understand how to organize your paper, and understand what features this governance document should include.
University of Nairobi Aphishire Hospital Employees Privacy Policies Document

Addressing Discrimination at Workplace Essay

essay writing help Introduction Discrimination at workplace is one of the issues that affect many organizations in the current American society. The society has become diversified because of the increasing rate at which people migrate into the country looking for opportunities in life. In most of the cases, it is possible to find a highly diversified workplace environment. According to Crosby (45), people always try to associate with those who share their cultural beliefs and practices. The minority group will find themselves alienated from the larger groups as people define themselves on the basis of their culture, gender, age, ethnicity, religion, or any other relevant demographical factor. The scholar says that this may degenerate into discrimination if it is not addressed in time. Discrimination has a massive negative impact on the productivity of employees. It inhibits the ability of people to work as a team when addressing various issues within an organization. It also limits creativity and innovativeness because the culture of sharing new ideas will be reduced. This issue should be addressed accordingly in order to ensure that it does not affect the prosperity of an organization. This research focuses on how the issue of diversity in the workplace can be addressed in order to improve the workplace environment Importance of Addressing Discrimination at Workplace The American society has been affected by the problem of discrimination ever since the slavery and slave trade was introduced in the country several centuries ago. According to Vickers (34), discrimination intensified after the abolition of slavery soon after the independence. However, the culture of tolerance has been inculcated in Americans as the world looks on to it to provide the truest example of democracy and tolerance to diversity. The society has seen positive changes made towards having a society that is free from any form of discrimination. However, the truth is that discrimination is yet to be eliminated in the American society. The existing socio-cultural differences among employees has been seen as the main source of discrimination in the current workplace. Discrimination may not come in a direct manner where an individual is paid less salary compared to others, or assigned inhumane tasks. It may be in various soft forms such as denying an employee a promotion that he or she deserves because of her gender, culture, religion, race, or such other demographical factors. It may also be in the form of alienating others because they do not share our beliefs or cultural practices. It is important to address these discriminatory issues in the workplace in order to avoid their impact on an organization. When discrimination is addressed, employees will be able to work as a team. They will be able to share new ideas that will promote their ability to be innovative in various fields. Working as a team also makes it easy to find a solution to some of the challenges at work because people will be sharing their ideas. Elimination of discrimination also helps in boosting morale of employees. Get your 100% original paper on any topic done in as little as 3 hours Learn More When employees are made to feel that they are valued by the firm, they will try to work hard in order to ensure that the organization becomes successful. The unity amongst employees that come with the elimination of discrimination also helps in addressing problems within an organization that could be affecting an individual or a group of employees. The Impact of Discrimination on Business According to Gregory (56), discrimination is one of the leading factors of poor performance in some of the organizations in this country. When people fail to fight discrimination, it may develop into an anarchy within the workplace. Employees will classify themselves along the lines of race, religion, gender, age, or any other demographical factor. It will limit the ability of these employees to integrate into a single unit that is focused on achieving mutual interests within an organization. Each group will try to focus on self-gains at the expense of the overall organizational success. Instead of working as a team to address challenges of the organization, employees will take most of their time trying to assert their positions in the firm. In some cases, such discrimination may lead to physical or verbal assault. According to Robinson (52), there have been cases in the past where some people have been attacked at workplaces because of their race or religious beliefs. When it reaches such extreme levels, then the workplace ceases to be safe anymore. If this is not addressed adequately, then such an organization may not be able to achieve success because its employees will not be able to maximize their potential. Their attention will either be diverted to how they can protect themselves from their aggressors, or how they can organize retaliatory attacks. Even minor discriminatory acts may affect some employees psychologically, and this may inhibit their ability to achieve maximum success. Cultural Dimensions of Discrimination According to Crosby (42), cultural difference is one of the main factors that contribute to discrimination in the workplace. The fact that different people have different cultural beliefs that make them have different social practices, contributes a lot to the emergence of discriminatory behavior. According to Robinson (33), cultural beliefs and practices play an important role in defining one’s behavior. For example, it is common to see Muslims attending prayer services during lunch hour, especially at one. The non-Muslims may not understand the relevance of this, and unless they are given a convincing explanation about this behavior, they will consider it strange. Similarly, a Hindu may find it strange to see people eating beef. They consider cows sacred, and may not be able to tolerate cases where cows are slaughtered for their meat. We will write a custom Essay on Addressing Discrimination at Workplace specifically for you! Get your first paper with 15% OFF Learn More An old man within the workplace may not be pleased by the dress code or language of the younger generation, while the younger generation may not appreciate the slow pace with which the older generation adopt to changes. The most important thing is for everyone to appreciate that we are unique, and others are unique too. For this reason, it is important to understand others the way they are in order to create harmony in the society or workplace. Future Implications of Discrimination to Management Theory and Practice According to Gregory (64), the world is rapidly changing into a global village, and we have to deal with the issue of discrimination. Management units of various firms must understand how they can deal with the issue in the best way possible because the issue of diversity will not be avoidable in the future. Using some of the theories of diversity, managers must find a way of putting them into practice in order to have a unit of integrated employees despite their difference in social backgrounds. Works Cited Crosby, Faye J. Sex Discrimination in the Workplace. Oxford.: Blackwell, 2007. Print. Gregory, Raymond F. Women and Workplace Discrimination: Overcoming Barriers to Gender Equality. New Brunswick.: Rutgers Univ. Press, 2003. Print. Robinson, David A. A Legal and Ethical Handbook for Ending Discrimination in the Workplace. New York: Paulist Press, 2003. Print. Vickers, Lucy. Religious Freedom, Religious Discrimination and the Workplace. Oxford: Hart, 2008. Print.

BPA 145 Anne Arundel College Mod 3 Sundar Pichai Leadership Case Study

BPA 145 Anne Arundel College Mod 3 Sundar Pichai Leadership Case Study.

Read “Google CEO Sundar Pichai, One of the World’s Most Powerful Business Leaders” (see attachment)Answer both of the questions found at the end of the case by directly referring to information contained in the corresponding Chapter 7 of the textbook if needed. Additional research may be required as well. Unless the question asks for your opinion, case study questions are asking for an academic term or principle to back up and explain your reasoning.Each answer to a case study question should be at least 1-2 paragraphs long. The questions can be answered individually and not expected to presented in a research paper format.
BPA 145 Anne Arundel College Mod 3 Sundar Pichai Leadership Case Study

how the knowledge, skills, or theories of ISOL 532 Telecommunicatin and network analysis could be applied, in a practical manner to your current work environment.

how the knowledge, skills, or theories of ISOL 532 Telecommunicatin and network analysis could be applied, in a practical manner to your current work environment..

Provide a reflection of at least 600 words (or 2 pages double spaced)
on how the knowledge, skills, or theories of ISOL 532 Telecommunication and network analysis could be applied, in a practical manner to your future work. when you
have work or could observe how these theories and knowledge could be applied
to an employment opportunity in your field of study. Grading will be based on the attached Rubric. This is NOT an APA Research paper.NO plaglarisam at all.This assignment asks that you reflect on how the knowledge
and skills obtained through this course could be applied in the
workplace. This is NOT an overview of the assignments or textbook used
in the course. You might consider looking at the Course Objectives in the syllabus
OR the table-of-contents of the course textbook to identify topics to
discuss. However, do not copy these Objectives or Chapter titles into
your paper – just consider using them to help you think about what to
write. I might recommend you start the paper by saying “I currently plan to work as ” … and the following is how
Information Security Risk Management might be used in my current or
future position.” You can use the course objectives (listed in the course Syllabus) as a guide:
how the knowledge, skills, or theories of ISOL 532 Telecommunicatin and network analysis could be applied, in a practical manner to your current work environment.

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