I’m working on a writing case study and need support to help me learn.
I’m working on a writing project and need support to help me study.attache1: my essayattache2: my outlineAdd 3-5 more pages and fix what required:- required:The instructions on the assignment clearly indicate that you are to submit the outline:When you turn in your final paper, it must contain the following documents in this order:1) The final updated outline will be the first page (but it does not count as part of your 7-10 pages for the research paper). Make sure your outline has a header (last name and page number), heading (full name, professor’s name, class name, date), and title that accurately reflects the content of your paper.2) The research paper will come next (7-10 pgs long). Make sure that p. 1 also has a header, heading, and the title.3) The Works Cited list comes last (but it does not count as part of your 7-10 pages for the research paper). You only need a header (no heading) to continue page numberingYou have until 6 hours to submit your outline.
ENG 101 California State University Bakersfield African American Educational Lag Outline
The validity of Cohen’s cases in Analyzing the Society’s Understanding of Race and CultureMonsters are understood by people as unpleasant creatures whose impact is negative in most cases. This notion extends to the symbolic use of monsters to refer to any other unpleasant experiences, memories, habits, or people. Jerome Cohen’s seven theses are no exception. In his theses, he mentions scenarios involving situational ethnicity, cultural monstrosity, and fear of the unknown as far as the earlier two are concerned. By defining the origin of monsters, Cohen’s publication makes people’s culture public and exposes their negative tendencies. This paper agrees with Cohen’s theses and analyzes their relevance in today’s perspective of culture and race. Other resembling forms of monsters have also been analyzed to establish a relationship between Chen’s publication and contemporary monsters. The essay starts by summarizing four of Cohen’s theses.In his first thesis, Cohen theorizes a monster as a “cultural body” that signifies uncertainty between its time of creation and rebirth. This may insinuate that the social, time or cultural relevance of a monster is often misinterpreted. The second thesis views monsters as bodies with the ability to reappear in another context even after being eliminated in one. This means that no matter how hard we fight monsters, they may always haunt us. In each example presented in the second theses, the monster returns in a different form with each historical context. This reincarnation means that society needs to address the issues created by monsters instead of downplaying them. The third thesis depicts monsters to have the ability to rebel against normal policies. For instance, aliens in the Ridley Scott film appear to go against the law of evolution. This means that monsters are revolutions. Finally, the fourth thesis seems to define monsters as perceptions caused by the existing differences between people. This may be due to political, economic, sexual, or racial perspectives. For instance, politicians may sometimes act as agents of disintegration in society when they demonize one race or culture at the expense of another. This thesis presents the different culture as one that is seeking to be non-monstrous.In my understanding, Cohen’s publication defines monsters as a union of difference that sparks fear. For instance, this could mean that if people holding disagreeing opinions or ideologies interacted unfavorably, they are likely to spark fear amongst themselves thus the monstrous effect of fear. This nature of monsters is also well exhibited in the movie ‘Warm Bodies’ of 2013. In the movie, a zombie falls in love with a character named Julie, they begin to get along and the zombie strangely starts to feel protective of her. The bond is however broken by the zombie’s new ability to regain humanity, a difference that threatens their affection by the very difference of their existence. This illustrates the ability of monsters to change form which even in real-life society changes relationships. Other than ideological differences, such a difference could also be caused by a conflict in race, culture, sexuality, or race. The monsters are also brought out as ambiguous creatures that do not fit into any known classification. Due to this reason, he describes them as “disturbing hybrids” to emphasize their ambiguity and difficulty in their comprehension. Other than the fictional monsters that people make up in their minds, people themselves can also be monsters and will fall under the same ambiguity whenever they do so.In the first thesis, a monster is defined as a “cultural body” because one greatly influences the other. The uni-body formed by both of them creates discrepancies around all existing cultures, thus triggering the discovery of certain different ideologies that do not match. This then prompts people to become monsters of each other. If I substitute race and culture into the above statement, disagreeing cultures trigger racial discrimination. Cohen also believes that monsters act as boundaries between differences. In other words, monsters could be foreign ideologies that have somehow found a way into a society that is not used to them. It may be a new culture, different political orientation, people of a different race, or a sexual normative that may have been unacceptable before the cultural invasion. Earthly beings have always been territorial and are made to feel threatened whenever their territory is encroached by a fellow being. An example of how each forms the boundary of the other is; the colonization of certain countries by others led to inter-marriages, cultural invasion, and the adoption of new practices. On the flip side, the slave trade associated with colonialists is attributed to be the cause of racial discrimination, which later made the colonized societies to feel insecure; thus fighting for independence. This is a perfect example of how cultural monsters have historically been terrorizing people. Racial discrimination is one of the after-effects of slavery.In the twenty-first century, some monsters fit into Cohen’s theories. The most significant ones are technology, mental depression, and other people. Unlike the historical strange monsters referenced by Cohen, the above contemporary monsters are mainly brought about by technological abnormalities and the degrading social relationships among people. Society is now facing more challenging monsters than historical ones because of their increased complexity and ambiguity. Unlike the ancient fictional monsters that are portrayed to feel a glimpse of what people felt, the modern monsters are incapable of such because they come from within the people (Kluger, 2014). These intrinsic monsters are more challenging to deal with since they are internalized from people’s perceptions.One example of a modern-day theoretical monster is technology. Looking into the current issues with racism, technology is among the factors that encourage racism. For instance, racists people may feel safer hiding behind the walls of a computer when bullying other people based on race. Impressions set by the media may also encourage racial stereotypes. According to Cohen’s first thesis, monsters may be created by people to serve a certain positive purpose or to fit certain moments, only for the overlooked disadvantages to become exposed later. This is evident in the rapid technological evolution that the world has experienced in the twenty-first century. However, despite the many advantages of such advancements, technology has become the monster of privacy invasion. The implications of Algorithms are to blame for the constant data theft and major sabotages not to mention the ability to create chaos by just a few clicks. Technology has so far facilitated the crumbling of many world economies, theft, unethical hackings, and plane accidents. This has sparked fear and concerns about its limitation.Technology also satisfies the ‘ambiguous’ characteristic of the monsters defined by Cohen. This is because technology ranges from a wide diversity of hardware and software, all of which are made differently, for different roles, and have different effects. Considering the factors alongside their continuous evolution only makes technology a complex monster that cannot be easily regulated at this point.Speaking of technological evolution, Cohen (2007) affirms that the cycle of monsters can never come to an end. He explains the reason being for every destruction of a monster, a remnant is left behind, from which the second breed of monster rises, more complex than its predecessor. With that in mind, it is evident that despite the technological flaws being detected and discontinued, future developments that are made to forego previous flaws are likely to bring even more flaws with them. True to his words that more monsters rise in other forms, technology as a monster will surely continue to rise depending on the time, prevailing culture, and the place it is unleashed (Shultz, 2018).Mental depression, which is currently on the rise, also fulfills Cohen’s description of a monster. Typically, mental depression is a condition caused by sudden changes in a person’s mood. In this context, mental depression would be as a result of the sudden lowering of the subject’s mood after encountering the previously mentioned monsters. After the horrific encounter with a monster, an individual is also likely to be mentally depressed depending on the degree of the horror. Worse still, the person may be oblivious of the relationship between stress and the horror experienced, causing them to delay or fail in addressing the situation. This nature of mental depression matches Cohen’s theory that while the damage by a monster prevails, the creature itself escapes and re-emerges in secondary form. Regardless of whether it first appeared in form of racial discrimination, gender discrimination, or negative technological impacts, its effect will always be felt afterward in form of mental depression. The marginalized group of people or victims of technology will suffer from stress. Due to the complexity of mental instabilities, psychologists, and psychiatrists in modern days are always seeking to address such problems. This matches Cohen’s second thesis which affirms that a monster will always attract attention to itself and people will continuously study it in comparison to the modern-day social, cultural, and historical context (Forceville, 2018).Cohen compares such a monster with the ancient vampires that recurred in history while evolving each time to compete with their victim’s new abilities. Nonetheless, the publication reads that there is always a new lesson from every re-occurrence of a beast. In this case, the monster of mental depression, whose appearance is based on the current social affairs, cautions of a significant social, cultural, or individual issue that needs to be addressed through counseling.As the complexity of a monster increases, its effects become a full-blown social disaster that cannot be classified into any definite category. As per Cohen’s third thesis, “The Monster is the Harbinger of Category Crisis.” This involves other people around the subject individual. Like the movie Zombie land of 2009, such fears involve an apocalyptic threat, a symbolic apocalyptic threat, or anything close to the destruction of the social structure. The protagonist takes place in a fictional full-blown threat in which he teams up with three strangers to survive the zombieapocalypse. At this stage, a monster cannot be truly defined as either cultural, economic, or as any other category because it affects all of them. In real life, such monsters limit people from interacting or cause them to interact negatively such as fighting in wars. Modern horror movies for instance tend to depict the same tension one would experience when they would have been victims of a war or a global pandemic, all of which limit social interactions. Intensive research on such monsters could yield some light but according to Cohen (2007), human beings are afraid to conduct such studies due to fear of the unknown. This triggers the refusal to confirm categorization.In conclusion, Cohen exhaustively describes monsters; both imaginary and real in his publication. The descriptions have been coupled with certain common characteristics that are evident in both imaginary and real monsters of contemporary society. He goes ahead to describe race and culture as monsters by showing how they fulfill his theories and descriptions. The illustrations also confirm that a monster is complex, always escapes, and ultimately difficult to categorize. In line with the above features, this paper compares technology, mental depression, and social life; all randomly selected independent of Cohen’s theories, for the realization of common characteristics that have been discussed. Since these aspects share common features with those that Cohen used in his publication, it is apparent that his theories can be used as criteria to determine monsters of the modern world. From the illustrations in the essay, it is evident that Cohen’s four theses in the context of monsters are valid.ReferencesForceville, C., & Paling, S. (2018). The metaphorical representation of depression, in short, wordless animation films. Visual Communication, 1470357218797994Kluger, J. (2014). The Narcissist Next Door. Understanding the monster in your family, in your office, in your bed- in your world. PenguinShultz, D. (2018). Creating a modern monster. Pg. 151and can you answer for this after for when you correct the eassy please ???Peer Review QuestionsDoes the author present the issue in his or her introduction? Is the hook effective? Is the background information (introducing the topic of monsters as well as which monsters they have chosen)?Is the argument in the thesis clear? Why or why not? Does the writer make it clear whether they agree or disagree with Cohen?Does the writer include a lit review as their first body paragraph to introduce to Cohen? Is this lit review effective in introducing the audience to the anchor source(s) and provide sufficient rhetorical analysis about the source?Does the writer give specific examples from the text to support their claims? Are there at least two examples per body paragraph? (I in PIE)Does the writer explain these specific examples, the importance or significance of these examples, and tie back into the Point and the Thesis? (E in PIE)Are all examples from the sources cited properly with in-text citation? Is the paper formatted in MLA style? Is there a works cited page in the end? (I in PIE)Does the author include at least three outside sources throughout their paper? Are these sources used effectively? (This does not include Cohen.)Does the writer introduce each new source as it appears in the text? Do they introduce the source sufficiently, so you know what the source is, who created it, and why it’s important aspect of research?Does the writer describe each monster vividly and specifically, so even if you are unfamiliar with the monster, you have a clear picture in your mind of what it is and looks like?Does the writer’s organizational strategy make sense?Does the writer have a conclusion that restates the thesis, summarizes key points, and gives a final thought?Are there any obvious/distracting grammatical or structural errors?What is this paper’s greatest strength? What still needs work, and how would you suggest the writer revise to correct that problem?
ENGL 120 Cuyumaca College The Societys Understanding of Race and Culture Eassy
Organization BehaviorAnswer the following questions using the IEEE paper and textbook.You should IEEE paper as your main reference. 1. Technological advances in society have been shown to cause organizational stress. Why is this the case, given that changes in technology usually means work is less complicated or time consuming? Discuss2. What are the various ways in which the organizational culture can be transmitted to the employees?The assignment is to answer the question provided above in essay form. This is to be in narrative form. Bullet points should not to be used. The paper should be at least 1.5 – 2 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to organizational behavior. This does not mean blogs or websites. This source should be a published article in a scholarly journal. This source should provide substance and not just be mentioned briefly to fulfill this criteria. The textbook should also be utilized. Do not use quotes. Do not insert excess line spacing. APA formatting and citation should be used.Only use IEEE paper and text book for reference. You should IEEE paper as your main reference. Paper should be 1.5 to 2 page in length and use APA format
University of Virginia Organization Behavior and Technology Paper
Ethical Culture at Stetson University Research Paper
Ethical Culture at Stetson University Research Paper.
write a 3-5 page essay.
You are required to answer only one essay prompt. Organize your thoughts carefully since you need to express yourself concisely.
Essays should be double-spaced using Times New Roman 12-pt font with one-inch page margins
Ethical Culture at Stetson University
Ethical culture in organizations is created and maintained through both formal and informal systems.In this essay, you will analyze the ethical culture at Stetson by comparing its formal values as stated on the Stetson website at https://www.stetson.edu/other/about/mission-and-values.php with the informal values that you have observed as a Stetson student.Is Stetson in need of any cultural change?If yes, discuss why and recommend how the school’s leaders might create this change.
PROFESSIONALS ONLY PLEASE.
Ethical Culture at Stetson University Research Paper
Green Marketing Differs From Traditional Marketing Marketing Essay
nursing essay writing service Green Marketing can be defined as the holistic management process responsible for identifying, anticipating and satisfying the needs of customers and society, in a profitable and sustainable way. Therefore, one can say that green marketing is a careful integration of social and environmental requirements with the economic desires of the company. Green marketing is also known as environmental, sustainable and eco marketing. Green Marketing differs from Traditional Marketing Differences between green marketing and traditional marketing can be seen from various aspects. Green marketing expands on the fundamental functions of traditional marketing. Consequently, green marketing can achieve goals that traditional marketing cannot meet. For example, green marketing not only focuses on the direct benefit of a product but also on long term environmental benefits. Traditional marketing involves soliciting new customers by using television advertising, print advertising, direct mail and telemarketing. This is known as outbound marketing where focus is on push strategies. Green marketing by contrast uses inbound marketing where the focus is a pull strategy. According to Cordero (2012); “Inbound marketing works by creating content that people actually want to see, encouraging potential clients to seek out the company being marketed, rather than the company seeking out people.” Social media is the primary marketing platform for inbound marketing. By linking the company’s website with external social media sites such as: YouTube, Facebook and Twitter; along with blogs. All these platforms form an interactive media that fosters interaction with potential customers. Why Green? Green marketing has been growing rapidly since it came into existence; it is not only leading companies to environmental protection, but also creates job opportunities and opens new markets. Green Marketing has emerged as a mainstream marketing tool in business over the last decade. With the mobilisation of socio-environmental groups and the vastly increased sources of information in society it is no longer possible for companies to ignore ‘green’. Thus green marketing has evolved enough to become significant for the long term sustainability of companies. Filho, et al. (2008), state; “The growing concerns with the environment, increased competition, and customer demands are immediate challenges to green marketing.” And according to the Harvard Sustainability Initiative, (2012); “Companies are under growing pressure to be accountable not only to shareholders, but also to stakeholders such as employees, consumers, suppliers, local communities, policymakers, and society-at-large.” Socio-environmentalism (sustaining the future of our Planet) has become a leading concern for all. They are leading motivations for change and reform. Society needs to pressure environmental reform to safeguard the future of our planet for future generations. Table 1 below lists some of the more pertinent socio-environmental concerns; Global Warming Finite Natural Resources Water Waste Management Deforestation Pollution Synthetic Chemicals Genetically Modified Foods Table Socio-Environmental Concerns Green Drivers Figure 1 below demonstrates the green drivers affecting sustainable marketing. Green drivers are divided into two categories: internal drivers and external drivers. Figure 1 Summary of ‘green drivers’ Environmental Management Catalysts (Khanna, 2005) cited by (Valentine, 2009) External Drivers External drivers include stakeholder pressures, regulation and competition. Figure 2 below lists the various sources of stakeholder pressures. Figure sources of stakeholder pressures Company strategies are often strongly motivated by competition. Competitive analysis is a key element in the strategic direction of the company. The company must ask itself what are the competition doing and how can we gain use from that information to create a competitive advantage. In many cases green marketing is about reacting to industry movements towards green policies. Government legislation and regulations are often driven by demand from society and environmental concerns have increasingly become key election agendas over the last 20 years. Governments are now compelled to implement new regulations at an accelerated rate. For example the EU has implemented the EU Sustainable Development Strategy (SDS).The SDS sets out the objective of achieving improvement of the quality of life for present and future generations. Prosperity, environmental protection and social cohesion are to be achieved through sustainable communities which are able to manage resources efficiently and to tap into the ecological and social innovation potential of the economy. The SDS supports the EU in evaluating, monitoring, developing and improving the EU’s collective carbon footprint. For a company to be truly green it needs its entire supply chain to be green as well. The Company needs to know all subcontractors, which are providing support to main suppliers, practice have green responsibility at the core of their business. A company is only as green as its least green supplier. Local Communities have become increasingly aware of the environment in their vicinity. While they are always thankful for job creation, local communities are less tolerant of company caused environmental and social negatives. GIY Ireland is a social society that encourages members to grow their own food stocks. GIY would be less necessary if produce was sourced locally and sold at reasonable prices. Green activist groups such as Greenpeace can have a very public and damaging effect on companies. They through societal support have the means of lobbying governments and creating campaigns that reduce profits. By going green companies can reduce the impact of activist groups. Internal Drivers Sustainable marketing has emerged as a vibrant economic source of profits. The overall market for green marketing is said to be worth $ 3.5 trillion by the year 2017 (Global Industry Analysts Inc. 2011). Any company interested in growth and profits should have a desire to share in this growth sector. Odell (2007) explains that graduates are now looking to environmentally friendly companies first when seeking employment. She also states ’employees working at companies with clear corporate responsibility (CSR) programs, including environmental and social programs, are most satisfied’. Savvy companies realise that green increases competitive advantage in recruiting, brand reputation, employee recruitment and retention. Corporate Social Responsibility According to the Harvard sustainability initiative (2012), ‘CSR encompasses not only what companies do with their profits, but also how they make them. It addresses how companies manage their economic, social, and environmental impacts, as well as their relationships in all key spheres of influence: the workplace, the marketplace, the supply chain, the community, and the public policy realm’. CSR implies that sustainability starts with the senior management and permeates throughout the company, where the corporate level is active in guiding the company strategy with social and environmental concerns addressed along with profit. Wiley cited by Odell (2012) states, “Those organizations that have a clear CSR policy set themselves apart from the competition in terms of employment brand. Partaking in CSR activities not only has positive societal effects, but also increases an organization’s competitive advantage.” To be effective CSR must be: Voluntary, Transparent, and Credible, Integrated into organisation culture, provide value for organisation, stakeholders and society and work diligently with sustainable strategies. Sustainability Sustainability is about ensuring a greater quality of life for current and future generations. Kolter (2011) states, “Companies must address the issue of sustainability. Sustainability raises the question whether this generation can leave future generations with the same or a larger basket of resources than we have now”. According to Paul Hawken (2012), “The first rule of sustainability is to align with natural forces, or at least not try to defy them.” Figure 3 below illustrates how social, economic and environment integration form the sustainability direction of a company. Figure the triple bottom line ‘Sustainability Triumvirate’ (Greenlaw, 2011) C:UsersLeon BehalAppDataLocalTempNew Picture (1).bmp The idea of sustainability is to reconcile the needs of society, the environment and the company’s profits to create long-term shareholder value (Greenlaw, 2011). Sustainability and green marketing are evolving as growing drivers of business in the post-recession world. As part of this agenda savvy consumers are pressuring companies to become transparent with their business practices. No longer is it acceptable to be solely for profit maximisation. Unilever is a recognised advocate of sustainability and CSR, as evidenced by their Sustainable Living Plan (SLP). SLP offers transparency and clarity about Unilever’s sustainability targets and progress reports. Greenwashing According to GIA (2012) Greenwashing refers to exaggerated green claims and falsified green claims and is a major challenge for industry, as it leads to consumer scepticism pertaining to such green claims. Despite the risks associated with greenwashing companies continue to practice this. Kock Industries is an US based conglomerate, with interests in multiple environmentally damaging industries such as: mining, oil, and chemicals. Kock Industries actively lobbies the US government against global warming and other green concerns, and has also incurred $400 million in environmental fines and judgements over a four year period in the early 2000’s. Despite this Kock Industries website proclaims sustainability and CSR as core elements of its strategic direction. Monsato LLC is a US owned publicly traded company. Like Kock industries Monsato claims sustainability and CSR as key themes in its strategy. Monsato is a global leader in genetically modified foods. There primary focus is on seeds, and they have even obtained patents on these products. Terminator seeds are seeds without reproduction capabilities created by Monsato. The long term effects of terminator seeds on the seed gene pool are unpredictable and should never be commercialised. Green Myopia Companies should strive to avoid ‘Green Myopia’, where products are absolutely green and alienate their customer base. The primary reason for being green is to create customer satisfaction through motivating and providing green benefits. It is very difficult to get consumers to switch brands without meeting satisfaction criteria, and absolute green in general will disappoint consumers. Another alienating possibility is overpricing, consumers will select the best alternative is the price differential is too great. Green Consumers NBC Universal the US media conglomerate proposes that consumers conform to one of four green consumer categories. Figure 4 below identifies the four categories as: true brown, potential green, thinking green and behavioural green. Figure Green Consumer Types based on NBC Universal Model True Brown consumers are the hardnosed anti-green types. They are likely to actively seek out non green products and usually apathetic about environmental concerns and are seeking traditional marketing benefits, such as quality, price. They will not go out of their way to source green products. Potential Green (PG) consumers are green aware, but do not actively buy green. PG’s need effective encouragement to buy green and their purchases may be coincidental. Think Green (TG) consumers have an interest in favouring green, but it must be convenient. TG’s will go non-green when not positively motivated. According to Vernekar and Wadhwa (2011), ‘Consumers with neither strong positive nor strong negative attitudes towards green products are more likely to be persuaded by a non-green benefits message than a green message’. Behavioural green (BG) consumers are passionately green. BG consumers are often environmental advocates and only buy eco-friendly or neutral products. BG consumes strongly favour green products, but distrust green advertising. Thus careful consideration needs to be placed on where green marketing is utilised. Green Consumer Segments There are many types of green consumer segments including: resource conservers, health fanatics, animal lovers, and outdoor enthusiasts. It is important to use green strategies effectively when targeting favourable consumer demographics. The 4 P’s of Green Price: Although many consumers state willingness to pay slightly more for green products, the price needs to remain close to alternatives to attract less green consumers. There must be a careful balance between: profits, productivity, environment and people. To justify extra charges green products should offer increased product value through: performance, function, design. Product: Green products need proof of reduction of resource consumption, pollution. Eco-friendly products can state there green as a differentiating factor. Product labelling trends include: energy saving, organic, green chemicals, local sourcing. Companies can label products green simply by using eco-friendly packaging. Place: Companies can reduce their carbon footprint by: managing logistics, such as transport costs, and raw materials sourcing. Companies should carefully consider where and when to sell green products. Many consumers will travel out of their way to buy green, but most want ease of access and will buy non-green when convenient. Promotion: Matching marketing mix to customer green needs by: focusing on relationship between product/ service and environment, promoting green lifestyle benefits. Corporate image is important and CSR demonstrates commitment to green. Social media plays a central role in promoting the activities of green companies. There is even scope for consumer interaction and tastemaker associations from this platform. Green Strategies Industry green norms and potential green market size are key issues for companies looking to gain competitive advantage with green marketing. Companies should consider the likely size of green markets in its industry as well as how can they differ their green products or services from their competitor’s one’s before they take steps on going green. C:UsersLeon BehalAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.WordNew Picture (15).bmp Figure the Four Green Strategy Positions There are four types of green strategies: Lean Green, Defensive Green, Shaded Green and Extreme Green. Figure 5 above illustrates the need for companies to identify their position in regards to substantiality of green market segments and differentiability of greenness in order to choose the right strategy to enter a green market. Promotions tools adopted by this strategy are rather quiet such as public relations versus mass advertising. According to Ginsberg and Bloom (2004), the Shaded Green strategy puts some secondary emphasis on greenness in its more overt promotional efforts and also pursues green product development as well. Finally, they also state, “Extreme Green strategy involves heavy use of all four marketing mix elements”, including place as distribution systems, massive advertising, retailers etc. Applying the 4P’s of Green Product Price Place Promotion Lean X Defensive X X Shaded X X X Extreme X X X X Table : Applying 4P’s to Green Strategies Differences among these four green strategies can be seen by considering how the 4Ps of the marketing mix are utilised in each strategy. “The Lean Green strategy is the one who mainly focuses on product development, design and manufacturing”, Ginsberg and Bloom (2004). The Defensive Green strategy also pursues greenness in product section but additionally, it involves the promotional aspect of the marketing mix. Lean Green Companies that choose lean green strategy indicate that they are low at both substantiality of green market segments and differentiability of greenness. Lean greens are interested in reducing costs and improving efficiencies at the same time through pro-environmental activities. Their initial competitive advantage would be a lower-cost advantage instead of green one. Because they are at a very low position in both dimensions, they are not focused on publicizing or marketing their green initiatives, Ginsberg and Bloom (2004). Lean greens are not often motivated to promote their green activities or green product attributes because of the fear of being held up to a higher standard; and they are not always able to live up to it or differentiate themselves from competitors, Ginsberg and Bloom (2004). Coca Cola can be characterised as a lean green company. Most consumers are not aware that the company has invested heavily in various cycling activities and package modifications. Because the wide target market and brand breadth of the company, Coca Cola has chosen not to market its effort even though it is concerned about the environment. Defensive Green Defensive green companies usually see green marketing as a precautionary measure, or as a response to a crisis or a response to a competitor’s actions. They seek to enhance brand image and mitigate damage, Ginsberg and Bloom (2004). They recognise green marketing is important and profitable but they cannot afford to go green. Their environmental initiatives seem to be sincere, but their efforts to promote these initiatives are rather sporadic and temporary because they are not able to differentiate themselves from their competitors on greenness. Defensive greens do not normally launch an overt and significant green campaign because aggressive promotions could be wasteful and would create expectations that cannot be met. They pursue actions such as small environmentally friendly events and programs. An example would the Gap Inc. Gap has long promoted energy conservation and waste reduction. However Gap was criticised by environmental activists and press due to the involvement with an environmentally unfriendly company that was owned by Gap’s CEO’s relatives. Luckily, the company managed to weather the attack with a measured, quieter response through public relations. Shaded Green Shaded green companies invest in long-term, system wide, environmentally friendly processes that require a financial and non-financial commitment. According to Ginsberg and Bloom (2004), these companies see green marketing as “an opportunity to develop innovative needs-satisfying products and technologies that result in a competitive advantage.” Shaded green companies are well able to differentiate themselves from competitors on greenness but they chose to stress other attributes of the product with better financial returns possible. They primarily promote the direct, tangible benefits of the products and environmental benefits are only promoted as a secondary factor. Toyota Prius can be characterised as shaded green. The brand is advertised as “an environmentally advanced, fuel efficient hybrid”. In fact, upon Launch in the US market the Prius’ environmental attributes were not stressed; the company focused on advertising fuel efficiency of the car. Extreme Green Extreme green companies use a holistic approach with environmental green values shaping there philosophy. Environmental concerns are fully integrated in the business and product life-cycle processes. “Extreme green companies pursue actions such as life-cycle pricing approaches, total-quality environmental management and manufacturing for the environment”, Ginsberg and Bloom (2004). Extreme companies often serve niche market and sell their products through boutique stores and specialty channels. Honest Tea is one of the “fast growing organic tea companies in the natural foods industry. Social responsibility is embedded in its identity and purpose from manufacturing to marketing its products”, Ginsberg and Bloom (2004). Green Energy Unfortunately Green Marketing and sustainability is dependent upon green energy for long term effectiveness. It is only when companies source their energy needs from renewable energy sources that they may be considered truly green advocates. Fossil fuels are a leading cause of global warming, and are a finite resource. Industry needs to prepare for the eventuality of a future without oil. Alternative or green energy resources include water, wave, wind, solar, geothermal, etc. Although alternative energy resources are being developed at a rapid rate however they are still too costly in comparison to hydro carbon based energy. Case Studies Case Study 1: SCFI® – Super Critical Fluids International Water conservation has become a real pressing socio-environmental concern. SCFI is an Irish based and owned water reclaiming company. SCFI’s patented AquaCritox® is a revolutionary technology which can completely destroy organic wastes and generate renewable energy. SCFI is a B2B and B2G provider and is currently considered one of the greenest companies on the planet. With water scarcity becoming a very real possibility in the future, water purification processes are becoming paramount for the sustainability of our planet. SCFI is a leading exponent of water reclamation from waste technology. Their balsamaceous water reclamation process is a vast improvement on previous technologies in their sector; Aquacritox offers 99.98% efficiency rating. Evidence that SCFI is generating positive feedback on its Aquacrotix® technology can be seen by its coverage by Discovery Channels’ ‘Green Planet’ show, and nominations for multiple green energy awards. Case study 2: The Body Shop The very first The Body Shop store opens in 1976 in England and ever since it came into the market, it has been taking steps on protecting the environment. In 1985, the Body Shop sponsored posters for the Green Peace and one year later, the Body Shop launched its very first major window campaign “save the whale” with the Green Peace. The Body Shop has made a commitment to reduce impact on the environment by reducing energy that it consumes and to generate less waste. Steps are as follows: Reduce CO2 emissions by 50% by reducing consumption of hydro- carbon fuels, through electricity, heating and transport cost reductions. Reduce waste by 50% Reduce domestic water use by 25% The Body Shop has joined the Carbon Reduction Commitment and it is the first global cosmetic company to join the commitment. It also focuses on “against animal testing” by supporting Cruelty Free International. However the body shop has been acquired by L’Oreal and its greenness is diluted as a result, because you’re only as green as your weakest affiliates. Case study 3 Volkswagen Volkswagen the German owned automobile industry giant has a reputation of being consistently ahead of the competition in regards to green initiatives and green product development. Volkswagen has a long history of providing affordable and economical vehicles. The Volkswagen “ThinkBlue Symphony” advert (2012), shows a historical timeline of Volkswagen’s consistent fuel economy policy. ThinkBlue inspired by their 1960’s “think small” United States advertising campaign; designed to popularise the Beetle model car. The advert is designed to demonstrate the journey from “think small” to ThinkBlue. Table 3.1 below summarises the timeline of events presented in the ThinkBlue advert. TimeLine Product Benefits Progression 1959 Beetle Efficient mobility 1960’s Camper Van Efficient mobility people carrier 1974 Golf Era begins Fuel efficiency 1993 Turbo Injection Diesel TDI Fuel economy, remains ranked as one of the most fuel efficient on market 1999 Lupo 3 litres per 100Km first mass production car ever to achieve 2005 Polo BlueMotion CO2 emissions reductions, one of most economic cars on market 2006 TSI Turbo injection petrol engines 2014? XL1 prototype 1 litre fuel per 100km 2014 Golf Blue-e-Motion Electric Vehicles, 150km per charge Table Volkswagen Green Product Evolution Take for example their entry into the USA market with the Beetle; a market that was notoriously favouring larger model vehicles. They have consistently delivered cars that have industry leading fuel consumption rates. Take for example their introduction of the Turbo Diesel Injection (TDI) Golf model, a model that is still considered to be amongst the most efficient in its class. While Hybrid vehicles have become mainstream products in recent years and Volkswagen have the Tourneg in this class; they have decided to enter the riskier fully electric market using their celebrated “Golf” brand. The automotive industry is still closely associated with environmental damaging industries like oil, and mining. Despite this Volkswagen has made significant strides in the last generation to move towards greener products. The Golf Blue-e-Motion is just the start of a new wave of vehicles becoming available through green innovation and marketing. Insights
ST Thomas University Koran Culture Case Study
ST Thomas University Koran Culture Case Study.
Jay and Sue Kim, ages 29 and 26 years and married for 2 years, immigrated from South Korea and settled in Los Angeles. They have lived in a small one-bedroom apartment since their arrival. Both graduated from the same Korean university with baccalaureate degrees in English literature. They have one child, Joseph, age 1 year. When they arrived in the United States, Jay was unable to find a job because of his poor proficiency in English, despite his major in English literature. He eventually obtained a job with a moving company through a church friend. Sue is not working because of their son. Although the Kim’s did not attend a church before immigration, they are now regularly attending a Korean Protestant church in their neighborhood.Sue is pregnant again, determined by a home pregnancy kit, with their second child and concerned about the medical costs. They did not use any contraceptives because she was breastfeeding. Because of financial limitations, Sue did not initially have prenatal care with her first pregnancy. However, she did keep up with the Korean traditional prenatal practice, tae-kyo. Eventually, she received help from her church and delivered a healthy son. She is not sure whether she can get financial help from her church again but is confident that her second child will be healthy if she follows the Korean traditional prenatal practices.Jay is concerned about job security because he recently heard from colleagues that the moving company might soon go bankrupt. Although Jay has not been satisfied with his current job (he thinks that he is overqualified), this news is still a cause for concern. Moreover, Sue’s recent pregnancy has made Jay more stressed, and he has started drinking alcohol. Joseph cannot stand up by himself and still wants to be breastfed. Although Sue has tried to give foods such as oranges, apples, steamed rice, and milk (because she is now pregnant), Joseph refuses to eat them and cries for breastfeeding. Joseph’s weight is low-normal for same-age babies.Describe the Korean cultural practice tae-kyo. Is this practice congruent with allopathic recommendations for prenatal care?How do food choices among Koreans differ with pregnancy and postpartum?Describe cultural attitudes toward drinking among Koreans.Identify two or three culturally congruent strategies a healthcare provider might use to address Jay’s drinking.Submission Instructions:Your initial post should be at least 500 words, formatted and cited in current APA style with support from at least 2 academic sources. Your initial post is worth 8 points.You should respond to at least two of your peers by extending, refuting/correcting, or adding additional nuance to their posts. Your reply posts are worth 2 points (1 point per response.) All replies must be constructive and use literature where possible.Grading Rubric Your assignment will be graded according to the grading rubric.Discussion RubricCriteriaRatingsPointsIdentification of Main Issues, Problems, and Concepts5 pointsDistinguishedIdentify and demonstrate a sophisticated understanding of the issues, problems, and concepts.4 pointsExcellentIdentifies and demonstrate an accomplished understanding of most of issues, problems, and concepts.2 pointsFairIdentifies and demonstrate an acceptable understanding of most of issues, problems, and concepts.1 pointsPoorIdentifies and demonstrate an unacceptable understanding of most of issues, problems, and concepts.5 pointsUse of Citations, Writing Mechanics and APA Formatting Guidelines3 pointsDistinguishedEffectively uses the literature and other resources to inform their work. Exceptional use of citations and extended referencing. High level of APA precision and free of grammar and spelling errors.2 pointsExcellentEffectively uses the literature and other resources to inform their work. Moderate use of citations and extended referencing. Moderate level of APA precision and free of grammar and spelling errors.1 pointFairIneffectively uses the literature and other resources to inform their work. Moderate use of citations and extended referencing. APA style and writing mechanics need more precision and attention to detail.0 pointPoorIneffectively uses the literature and other resources to inform their work. An unacceptable use of citations and extended referencing. APA style and writing mechanics need serious attention.3 pointsResponse to Posts of Peers2 pointsDistinguishedStudent constructively responded to two other posts and either extended, expanded or provided a rebuttal to each.1 pointsFairStudent constructively responded to one other post and either extended, expanded or provided a rebuttal.0 pointPoorStudent provided no response to a peer’s post. 2 points
ST Thomas University Koran Culture Case Study
BUS 3710 Entrepreneurship Target Market Hydrow Rower Machine Discussion
BUS 3710 Entrepreneurship Target Market Hydrow Rower Machine Discussion.
This is a group work, but this order only need to finish my individual part that has been assigned from my group.There are two sections in this assignment. For section 1, we need to do a group presentation, I need to finish the part that I highlighted and prepare a 50 seconds speech. For section 2, I also highlighted my part. This section need to according to our group plan (attached) to write the content. Please make sure your final work meet all the requirement, an unqualified work will be asked for refund. (extra 10hrs will be extended once this order be taken)Thank you!
BUS 3710 Entrepreneurship Target Market Hydrow Rower Machine Discussion
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