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Business Question

Purpose of this assignment:To help you think through and better understand the Promotion Industry and the various traditional elements (i.e. consumer product companies, advertising agencies, media placement firms) and how technology has allowed for a new era of consumer control, streaming versus cable viewing, social media influencers and product endorsers, et cetera.
Assignment Instructions:Choose ONE (1) of the following three options and answer thoughtfully and thoroughly. The concepts are from Chapter 2 in your PROMO 2 textbook.
Assignment option 1:Briefly describe the power struggle now taking place in the promotion industry. Who, beyond advertising agencies, is exerting power in the industry, and in what ways?
Assignment option 2:Huge advertisers such as Procter