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business plan for a boat hotel in Amsterdam I have attached the proposal that I did. Its the same topic

business plan for a boat hotel in Amsterdam I have attached the proposal that I did. Its the same topic.

I have attached my proposal that I had done on the same topic. Also, I have included the attachment that shows the sections needed for the proposalType: Business Plan6 pages / 1650 wordsTopic: Chapter 1 and 2 of the business plan15 sources requiredStyle: APAChapter 1 and 2 of the Proposed Business plan:
1.Introduction
1.1. General view
1.2. The company – Canal O`Tel
1.3. Problem statement
1.4. Research Question
1.5. Objectives
1.6. Significant of the Study
1.7. Scope and limitations
2. General Company Description
2.1. Vision Statement
2.2. Mission Statement
2.3. Business Philosophy/Goals
2.4. Keys to Success
2.5. Start-up Summary
business plan for a boat hotel in Amsterdam I have attached the proposal that I did. Its the same topic

I need a Sociology paper written on “Discrimination in the United States”.

The paper should include a problem statement or description of the social problem “Discrimination in the United States”, a discussion of the scope and consequences of the problem, and an assessment of society’s responses to the problem (including public policies and other less formal responses). The paper should also present a clearly reasoned alternative that is supported by scholarly research. While the following example can be modified, using this outline as a guide is preferred for a high quality paper:1.Title “Discrimination in the United States”2.Describe the social problem.3.Explain why this problem qualifies as a social problem (conflict theory proving it is a social construct4.Indicate the sociological theory or theories that may explain this social problem.5.Discuss the individual and social implications of this problem. Your discussion of implications should be supported by accurate research data.6.Summarize what social science experts have to say about this social problem. Are their conclusions methodologically sound?7.Explain what we, as a society, have done about this problem, considering public policies and other less formal responses (education programs, legislation, etc…)8.Explain how well societal efforts to solve the social problem are working.9.Describe an alternative.10.Discuss why the alternative is, or can be, an effective response to the problem. Remember to consider negative consequences of the alternative response.11.Conclude with reflections and thoughts about your chosen social problem.12.ReferencesWriting the Paper The Paper:1.Must be five to seven double-spaced pages in length, and formatted according to APA style.2.Must include a title page with the following: a.Title of paper “Discrimination in the United States”b.Name placeholderc.Course placeholderd.Instructor placeholdere.Date3.Must begin with an introductory paragraph that has a succinct thesis statement.4.Must address the topic of the paper with critical thought.5.Must end with a conclusion that reaffirms the thesis.6.Must use at least five scholarly resources.Several examples to be used are as follows: Korgen, K. & Furst, G. (2012). Social problems: Causes & responses. San Diego, CA: Bridgepoint Education, Inc. U.S. Department of Education. (2015). Title IX and Sex Discrimination. Retrieved from https://www2.ed.gov/about/offices/list/ocr/docs/tix.dis.html National Organization for Women. (2017). Timeline of Major Actions and Accomplishments. Retrieved from http://now.org/about/history/timeline-of-major-act… 7.Must document all sources in APA style.8.Must include a separate reference page, formatted according to APA style.
I need a Sociology paper written on “Discrimination in the United States”

multiple choice. I don’t know how to handle this Business question and need guidance.

WHICH OF THE FOLLOWING CHOICES IS AN EXAMPLE OF PRIMARY RESEARCH?

Which of the following choices is an example of primary research?
A. CONDUCTING AN ORIGINAL EXPERIMENT IN A LAB
B. ANALYZING THE RESULTS OF A STUDY PUBLISHED IN A SCHOLARLY JOURNAL
C. USING A TEXTBOOK TO DISCOVER BACKGROUND INFORMATION AT THE BEGINNING OF YOUR RESEARCH PROCESS
D. TAKING NOTES ON AN ARTICLE

You are researching the effects of merit-based pay on teacher retention. What Boolean operator should you use in order to capture articles that use the term “teachers” as well as articles that use the term “educators”?

You are researching the effects of merit-based pay on teacher retention. What Boolean operator should you use in order to capture articles that use the term “teachers” as well as articles that use the term “educators”?
A. TEACHERS AND EDUCATORS
B. TEACHERS NOT EDUCATORS
C. TEACHERS OR EDUCATORS
D. TEACHERS ALSO EDUCATORS

Which of the following is an example of how information can have economic value? Check all that apply.

Which of the following is an example of how information can have economic value? Check all that apply.
A. A SOCIAL MEDIA COMPANY USING DATA ABOUT ITS USERS TO SELL ADVERTISING
B. A PUBLISHING COMPANY CHARGING UNIVERSITIES TO SUBSCRIBE TO DATABASES OF SCHOLARLY JOURNALS
C. THREE FRIENDS IN THE SAME CLASS FORMING A STUDY GROUP TO SHARE INFORMATION WHEN STUDYING FOR A TEST
D. AN INVESTOR MAKING DECISIONS ABOUT WHAT STOCK TO PURCHASE BASED ON RESEARCHING A PARTICULAR INDUSTRY’S PROSPECTS

When conducting a database search, where would you look for specific information about a particular source?

When conducting a database search, where would you look for specific information about a particular source?
A. IN THE LIST OF SEARCH RESULTS
B. ON THE DATABASE’S HOME PAGE
C. YOU WOULDN’T, BECAUSE YOU ONLY WOULD BE ABLE TO FIND DETAILED INFORMATION IN THE SOURCE ITSELF
D. IN THE SOURCE’S DETAILED RECORD
“People who live in houses and apartments in cities and towns that are located in the southwestern area of the United States have been greatly affected by a lack of rainfall in recent years.” Which of the following statements above the previous sentence is TRUE?

“People who live in houses and apartments in cities and towns that are located in the southwestern area of the United States have been greatly affected by a lack of rainfall in recent years.” Which of the following statements above the previous sentence is TRUE?
A. THIS SENTENCE IS WRITTEN CLEARLY AND CONCISELY.
B. THE WRITER COULD IMPROVE THIS SENTENCE BY REMOVING UNNECESSARY WORDS AND WRITING MORE SUCCINCTLY.
C. THIS SENTENCE HAS MULTIPLE SPELLING ERRORS THAT NEED TO BE PROOFREAD.
D. ALL OF THE ABOVE

Imagine that you are conducting research into the use of restorative justice programs in high schools. You come across a blog post on the topic. How would you go about evaluating this source?

Imagine that you are conducting research into the use of restorative justice programs in high schools. You come across a blog post on the topic. How would you go about evaluating this source?
A. SINCE THIS SOURCE IS ON YOUR TOPIC, IT’S APPROPRIATE TO USE IN YOUR RESEARCH AND DOESN’T REQUIRE EVALUATION.
B. THIS SOURCE IS NOT GOING TO BE APPROPRIATE FOR YOUR RESEARCH BECAUSE BLOG POSTS ARE NOT RELIABLE SOURCES.
C. RESEARCH THE AUTHOR OF THE POST AND CHECK THE SOURCES HE OR SHE USED TO DETERMINE IF THEY ARE AUTHORITATIVE.
D. READ THE POST TO DETERMINE WHETHER OR NOT THE AUTHOR HAS A STRONG POINT OF VIEW ON THE SUBJECT.

Conducting interviews for a social sciences paper is an example of:
0.0/1.0 point (graded)

Conducting interviews for a social sciences paper is an example of:
A. QUANTITATIVE RESEARCH.
B. QUALITATIVE RESEARCH.
C. KNOWLEDGE.
D. TERTIARY SOURCES.

Giving context to the sources you discuss in your paper and citing your sources in-text and in your references both are examples of:

Giving context to the sources you discuss in your paper and citing your sources in-text and in your references both are examples of:
A. RESPECTING INTELLECTUAL PROPERTY.
B. PLAGIARISM.
C. CONDUCTING PEER REVIEW.
D. EVALUATING SOURCE RELIABILITY.

Of the examples below, select the one that best fits the definition of a primary source for research on the history of America’s national parks.

Of the examples below, select the one that best fits the definition of a primary source for research on the history of America’s national parks.
A. AN ARTICLE IN AN ENCYCLOPEDIA PROVIDING AN OVERVIEW OF THE NATIONAL PARK SERVICE HISTORY
B. A SUBJECT-SPECIFIC HISTORY DATABASE WITH A LARGE NUMBER OF SCHOLARLY ARTICLES
C. THE TEXT OF THE 1906 ANTIQUITIES ACT, GIVING THE PRESIDENT AUTHORITY TO DESIGNATE FEDERAL LANDMARKS AND NATIONAL MONUMENTS
D. A DOCUMENTARY FOCUSING ON THE FIRST FIVE NATIONAL PARKS

Which of the following would be the best choice for conducting background research on the topic of modern architecture?
A. A RESEARCH ARTICLE ON THE HISTORICAL PRESERVATION OF BUILDINGS DESIGNED BY ARCHITECT MIES VAN DER ROHE
B. AN ENCYCLOPEDIA ARTICLE ON MODERN ARCHITECTURAL STYLES
C. AN INTERVIEW WITH AN UP-AND-COMING ARCHITECT
D. A WIKIPEDIA ARTICLE ON ARCHITECTURE

Read the thesis statement: “Standardized test scores should not be a factor in college admissions decisions because they are biased in favor of those with the resources to pay for test preparation.” Select the sentence below that best describes this example.

Read the thesis statement: “Standardized test scores should not be a factor in college admissions decisions because they are biased in favor of those with the resources to pay for test preparation.” Select the sentence below that best describes this example.
A. THIS THESIS STATEMENT IS SUCCESSFUL BECAUSE IT IS SPECIFIC.
B. THIS THESIS STATEMENT IS UNSUCCESSFUL BECAUSE PEOPLE MAY DISAGREE WITH IT.
C. THIS THESIS STATEMENT IS SUCCESSFUL BECAUSE IT PROVIDES A PREVIEW OF THE MAIN ARGUMENT IN THE PAPER.
D. THIS THESIS STATEMENT IS UNSUCCESSFUL BECAUSE IT IS SPECIFIC.
E. A AND C

When conducting research for an environmental science class about the water quality in a local river, which of the following would be considered a secondary source?

When conducting research for an environmental science class about the water quality in a local river, which of the following would be considered a secondary source?
A. DATA ON THE PH LEVELS IN THE RIVER
B. A SCHOLARLY ARTICLE ON FACTORS AFFECTING WATER QUALITY IN YOUR REGION
C. SAMPLES OF RIVER WATER FOR ANALYSIS IN THE LAB
D. ALL OF THE ABOVE

Fill in the blanks by selecting the choice that presents the best words in the proper order: “While ____________ is a convenient place to start for a simple information need, it is better to use _____________________ for in-depth research.”

Fill in the blanks by selecting the choice that presents the best words in the proper order: “While ____________ is a convenient place to start for a simple information need, it is better to use _____________________ for in-depth research.”
A. GOOGLE; A LIBRARY DATABASE
B. A LIBRARY DATABASE; GOOGLE
C. WIKIPEDIA; AN ENCYCLOPEDIA
D. A LIBRARY DATABASE; WIKIPEDIA

multiple choice

MGT 423 SCAD Mod 3 Job Design and Job Crafting Surveys Discussion

MGT 423 SCAD Mod 3 Job Design and Job Crafting Surveys Discussion.

For this discussion, you will be filling out some surveys based on the concepts of job redesign and job crafting. The job design survey is pretty simple, self-explanatory, and follows the five core job dimensions discussed in the background readings: http://www.nwlink.com/~donclark/leader/jobsurvey.htmlThe job crafting survey appears in a complicated article, but the survey is relatively straightforward and appears on page 177 of the article linked below. For each question, a “5” indicates strong agreement, a “4” means moderate agreement, a “3” means neutral, a “2” means mild disagreement, and a “1” means strong disagreement. There are four dimensions of job crafting on this survey. All of these dimensions have five questions, with the exception of “decreasing hindering job demands,” which has six questions. The total possible score on each dimension is either 25 or 30, depending on the number of questions: http://www.academia.edu/2796261/Development_and_validation_of_the_job_crafting_scale. You may also click the following link to access the Job Crafting Survey.Report your scores on both surveys to your classmates and explain whether or not the results accurately describe your current job situation and the overall usefulness of each survey.Also, discuss any practical implications that the results of each survey has on your organization. Do the results indicate that any specific job redesign or job crafting intervention should be done? Would you recommend either survey be used for a wider range of employees at your organization to assist in deciding on a job redesign or job crafting strategy?
MGT 423 SCAD Mod 3 Job Design and Job Crafting Surveys Discussion

Economics

help me with my homework Economics. I don’t know how to handle this Economics question and need guidance.

This Assignment must be submitted on Blackboard (WORD format only) via the allocated folder.
Email submission will not be accepted.
You are advised to make your work clear and well-presented; marks may be reduced for poor presentation. This includes filling your information on the cover page.
Assignment will be evaluated through BB Safe Assign tool.
Late submission will result in ZERO marks being awarded.
The work should be your own, copying from students or other resources will result in ZERO marks.
Use Times New Roman font 12 for all your answers.

Economics

Chemistry homework help

Chemistry homework help. Research at least TWO smartphone apps that developers have created to help people with disabilities such as visually-impaired users, users with hearing loss or other physical disabilities.,smartphone apps that developers have created to help people with disabilities,Research at least TWO smart phone apps that developers have created to help people with disabilities such as visually-impaired users, users with hearing loss or other physical disabilities.,1. Choose a CREATIVE TITLE for your post.,2. List the ,name, of the app – bold and highlight the name.,Describe the features of the app to explain how it is being used.,Use a separate paragraph for each app.,Length of your post should be a minimum of 100 words per app.,3. Cite your sources in APA style.,The following is an additional information on this assignment:,Here are some of our favourite apps that are currently available for disabled people to benefit from:,Firstly, Emergency Info.,Secondly, Tap to Talk.,Thirdly, Roger Voice.,Fourthly, Sound AMP Lite.,Fifthly, Be My Eyes.,Lastly, Stepping Stones.,How do you make a mobile app accessible?,Making apps accessible means millions more people can use your product, not just those with recognised disabilities such as sight or hearing loss.,Firstly, Native controls are best.,Secondly, Make use of platform specific guidance.,Thirdly, Test during development.,Fourthly, Develop in-house guidelines.,Lastly, Create an accessible colour palette.,How do I get my disabled apps back on my Android?,To enable a disabled app,From your Home screen, tap the Application screen icon.,Find and tap Settings > Apps.,Swipe to the All tab.,Scroll down to bottom of the list. Disabled apps are often at the bottom of the list.,Select the app that you want to enable, then tap Enable.,How to make an app accessible?,Top priority — Audience. You need to be clear as to who you are designing for. …,Content. Your content must be understood by your audience. …,Build a relationship with your users. I can’t STRESS enough on this. …,Feedback. Allow users to give feedback easily. …,User testing. …,Look into analytics. …,Don’t overdo., Chemistry homework help

The story of RyanAir Holdings Plc

One of the European’s cheapest short haul airlines is Ryanair Holdings Plc. Grown from being family owned to a public listed company. With its dominant C.E.O, Michael O’Leary proved his unmatched leadership qualities by introducing no frill business to Ryanair. The Ryanair culture enabled it to remain profitable (except for year ended March 2009 when it made a loss of €169.17million) in the environment where big industry players like BA are merging (merged with Iberia in 2009) in search for survival and other airlines are forced out of business (Albatros Airways). Ryanair has adequate resources and capabilities ranging from cash and cash equivalent to human resources and not forgetting its continuously growing fleet of Boeing 737-800. Ryanair is enjoying concessionary charges by use of secondary airports. The culture of cost consciousness helped the airline to bring cost down and hence profit maximisation. Currently Ryanair faces competition from Easy Jet and other airlines that it shares similar routes with. However, Ryanair prides itself of being highly liquid with cash reserves amounting to € 1,583 million (2009 financial statements). The current strategy of being cost leadership may not be sustained forever since it can be easily copied by competition and wane its profitability capability. Several strategic choices are available to Ryanair are; merger and acquisition, market development, alliances, diversification, and consolidation. In this report and according to the company’s capabilities and other analysis considered, diversification strategy has been recommended. Although the strategy is risk, a proper business appraisal must be done to justify risk and returns. The strategy helps to spread risks and at the same time profit maximisation. It is therefore the sole responsibility of Ryanair management who are tasked with fiduciary duties to convince the shareholders with landmark business case for diversification. As long the values addition is envisaged in this strategy, management should consider it on the behalf of all stakeholders concerned. 1. INTRODUCTION 1.2 Terms of reference In part fulfilment of the requirements leading to the award of MBA in Project Management by University of Wales, I will produce a strategic report based on Ryanair Holdings Plc. 1.3 Aims and objectives of the report The report will consider the external environment affecting Ryanair, resources and capabilities available to the company, its strategic situation, the strategic choice open to the company and finally a strategic decisions and recommended strategy for Ryanair that it can follow to satisfy its stakeholders profitably. 1.4 Company overview Ryanair is in short haul European Aviation Industry is the industry. Its competitors are Aer Lingus, easy Jet only to mention but a few. Ryanair is the main subsidiary of Ryanair Holdings Plc. Ryanair’s main business is to fly passengers to its 150 destinations, like any other business, Ryanair strive to satisfy customer with its market offering profitably hence the company opened ancillary services to the customers. Ryanair tries by all means possible to avoid incurring losses, Michael O’Leary was quoted saying “I am warning them that if they don’t get off their backsides and reach a deal we will cancel orders and change course” (Evening Standard, Monday 2 November 2009). This warning message was sent ahead the anticipated loss in the second half. Ryanair has “eyes reserved for the future direction”. 2. EXTERNAL ANALYSIS External analysis will concentrate on the variables whose and will be analysed at three levels which are macro-environment, the industry environment and value networks and business partners. 2.1 The macro-environment (See appendix 1) Political Terrorism is a threat not only to Ryanair but even other air lines. On the 25TH of December 2009, there was a botched attack on Amsterdam- Detroit bound aeroplane. What a failed Christmas party for Al-Qaida! A Nigerian man linked to Al-Qaida wanted to explode Delta airline plane. The incidence of terrorism has since resulted in increased security checks and further investments in security equipment. This has affected Ryanair’s turnaround time and ultimately affected its sales revenue adversely. We are told in the past (2006), Ryanair cancelled 279 flights in light of terrorism attacks. The revenues and profits related to these flights were lost; this led to Ryanair incurring loss in revenue then. Economic Recession has affected Ryanair negatively. People have low disposable income thus less people using air as a means of travel. Furthermore, Ryanair has to slash its fares down to accommodate inflation and recession. People have found train as a direct substitute to air travel especially for short distances. Unpredictable fuel price increase affected Ryanair since it had not hedged against such increases. Profit margins have been affected negatively as this increase could not be passed on to the already “mourning and groaning customers”. Social The increased number of wheelchair passenger (disabled) carried at discounted charge will mean that Ryanair will be losing out money. But at the same time it’s a sign of social corporate responsibility of Ryanair which all corporate bodies are requested to display. Technological Introduction of internet enabled Ryanair customer to book online and at the same time to do on-line check-in. This resulted in fasts turnaround time because customers will come with their printed boarding passes on the day of flight. Furthermore Ryanair use of fuel-efficient Boeing 737-800 with high carrying capacity. Environmental The recent snowing (January 2010) in UK has resulted in cancellation of planes resulting in loss of revenue to Ryanair hence loss of revenue. Investment in the latest air craft and engine has enabled Ryanair to reduce carbon emission since the Boeing 737-800 has less fuel burn. This move towards such planes contributed positively to the consciousness of Ryanair towards the environment and hence creating a good picture in the image of environmental campaigners. Legal The EU regulation aimed at customer compensation will increase costs for Ryanair since Ryanair it’s proud of itself to be cost efficacy air line. Industry wide, there will be a loss of € 200m annually. 2.2 The industry environment. Ryanair does not operate in vacuum. The industry is very competitive, with players like British Airways, Aer Lingus and many others. The main competitor for Ryanair is Aer Lingus, but Ryanair proved to have contained this competition by offering low fares to its customers. The competitive rivalry is medium. Railways transport is a threat since Ryanair operates short haul routes, furthermore, Ryanair discourage carry- on luggage. Traveller with carry-on luggage will prefer travelling by train to flying by Ryanair. Again the threat is medium to low. The increase in passenger by 19% in August 2009 against 5.78m in August of 2008 signifies the less power the customers have in relation to the services offered by Ryanair. Ryanair, through its low cost model, customers find themselves without option by to fly with low fare airline. The power of buyers here is low. The industry in which Ryanair operates, demand substantial outlay, this makes it difficult for new entrants into the industry. Threat on new entrants can classified as low to medium. See appendix 1 as well. 2.3 Value networks and business partners To sustain the low cost model, Ryanair benefited a lot in its value network. Internet booking together with internet check-in reduced cost tremendously. Travel agents were eliminated (direct booking) in a bid that saw Ryanair increasing its profits margin. Sales for the year ended 31/03/09 rose by 8.4% above that of 2008. No services are provided free of charge by Ryanair to its customers. All services like meals are provided at an extra cost to the client, exception is given for the use of toilets only. Again, elimination of such services which do not increase profit explains why Ryanair is a cost leader. Ryanair use its own fleet of aircraft than leased ones. This enabled Ryanair to increase its profit levels since own aircraft are cheap to run given its short life span of 2.4 years. Leased planes attract a high lease charges given their high maintenance costs. A charge levied by Ryanair on more than one carry-on baggage coupled by on-line check-in makes their operations efficacy. Furthermore, turnaround time becomes faster hence increased routes served by each plane. The adoption and use of Boeing 737-800, whose carrying capacity is high, resulted in benefits accruing to Ryanair like, increased load factor, low fuel consumption and less environmental costs. Ryanair is known to be using secondary and regional airports which are cheap. This again indicate how strategically mindful is Ryanair in business partner selection with the view of bringing down costs. The ability by Ryanair to secure and guaranteed supply of its fleet from Boeing without immediate payment of cash up front puts the airline at an advantage. Cash flow is the oxygen and profit is the blood. Other value network factors why Ryanair is successful are: in-house marketing, advertising on airplanes and outsourcing of services at international airports. 3.0 RESOURCES AND CAPABILITIES 3.1 Valuable resources and strategic assets Refer to appendix 4 Which company can compete without valuable resources? Ryanair pride itself of having modern aircrafts, Boeing 737-800 whose benefits are mentioned above. Growing fleet to 200 aircrafts by 2009, indicate the pivotal role played by aircrafts as resources of no direct substitute to this business. In 2009, Ryanair has more than 150 flight routes, with majority routes originating from London-Stansted base. Increased airports give a greater catchment area and hence increased passengers. Passengers carried by Ryanair in 2008 stood at 58.5million. This increase may have been directly or indirectly brought about the increase in the number of airports serviced by Ryanair. Cash is the life blood of the business, Ryanair has € 1,987 million as at 31/03/09 in cash and in short term investments. A company with such resources stand a higher chance when it comes to negotiations of loans from the banks. Such big amounts of cash available give a higher credit rating by lenders. Furthermore, Ryanair can easily meet its future unbudgeted obligations without recourse to debt funds. Internet has enabled Ryanair to lower down its booking and check-in costs, so as a result of this, Ryanair’s database is of crucial importance to its cutting edge. Technology used in their database plays a key role as well. Without internet technology and dedicated database Ryanair will not have achieved faster turnaround time which later resulted in reduced costs. Ryanair’s website is said to be the largest travel website in Europe. 3.2 Capabilities, knowledge and intellectual assets For any organisation to succeed financially or socially, it should have some elements of competences. Ryanair has set itself a good performance record among its peer budget airlines because of its outstanding attributes which are linked to cost cutting where necessary. The contribution of the staff and particularly of Michael O’Leary is of great immense to the success of Ryanair. ”Michael’s genius is his ability to motivate and energise people…” said Tim Jeans, former Sales and Marketing Director of Ryanair. It’s clear from the statement how talented is Michael and his ability to diffuse skills to his staff. Not mentioning Michael’s ability to secure strategic assets like Boeing 737-800 and to anticipate future impact on the organisation’s profits it will be fool hard to do so. Ryanair managed to increase airports served to 150 in 2009. Increase in airports goes in hand in hand with increased capability and skill to manage and maintain those airports to the mutual benefit of the company and stakeholders. In addition, Ryanair dominated secondary airports which cost less than primary airports. This strategy provides goal congruence to its objectives of being a cost leadership. Moreso, Ryanair dominated some routes, in one instance, MyTravelLite plying Dublin – Birmingham route was forced to withdraw. The ability by Ryanair to reduce administrative costs from €17.7m in 2008 to €12.75m in 2009 without affecting the service delivery level shows how capable is the company in driving its costs down. The measure of passengers to available seats (load factor) declined by 0.2% in 2006. This might have been caused by 2% increase in average passenger fare. Brand awareness and recognition played a role. Customers’ associated low fares with Ryanair and truly speaking Ryanair offer these low fares. Ryanair managed to send clear message about its market offering (travel) to the target segment of the market. Promotion mix that covered television and print advertisement run by Ryanair promoted its brand awareness of low fares and no frills airline. See appendix 2. The successful implementation of low-fare model by Ryanair in these trying times of recession which has seen companies like Albatros Airways ( low-cost airline once based in Albania, Tiran but closed down in 2006 due to unpaid airport and air traffic control fees) closing down, it’s a clear indicator how knowledgeable and team working is the Ryanair management and staff. To quote Michael, ”… The difficult bit is to sell the lowest airfares and make profits…” Ryanair is charging low airfares and still make profits except in 2009 where losses were recorded due to the recession. Ryanair outperformed its competitors see the table below: Financial Highlights Company

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