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Business Ethics – Profit vs. Csr Essay Sample get essay help Foreign Languages essay help

In today’s globalised universe where free market economic systems are the driving force behind companies changeless chase of maximization of net incomes. at that place seems to be a clear shortage of societal values and committedness to functioning society. This essay will turn the visible radiation on how concern organisations’ ultimate purpose is to bring forth net incomes and CSR activities are secondary if non frequently ignored. The essay takes the place that CSR enterprises are late being acknowledged as non merely good to society but every bit good to concern over the long term. The enticement of speedy net incomes has now provably ache the credibleness of large concerns with black effects for concern every bit good as society. In short. concern ends must progressively see the involvement of all stakeholders as every bit of import if society’s religion in market capitalist economy is non to be wholly forfeited. Hence in this essay I will reason in favor of CSR enterprises and how companies today can non last without carry throughing certain duties they have towards society.

Now. let’s Begin by understanding the point of position of celebrated American economic expert Milton Friedman. he believed that maximization of net income is the cardinal drivers or cardinal premises in a free market economic system and that corporate executives were employees of the proprietors of the concern and that their societal duty is towards the stockholders of the company and maximising stockholders value. In short. he argued that the societal duty of any concern was to bring forth net incomes as more net incomes would take to higher dividends or capital grasp. ( Milton Friedman. The New York Times Magazine. 13th September. 1970 ) Let’s take a expression at one of the largest instances of bankruptcy that sparked off the worst fiscal crisis in America and universe over. The Lehman Brothers bankruptcy instance brought the full universe to a deadlock. the company dragged the full universe into a fiscal crisis with over 26000 employees losing occupations and 1000000s of investors lost about all their money and all this happened because Lehman Brothers had borrowed immense amounts of money to fund their assorted investings and in the procedure were exaggerating the net incomes in their balance sheets. ( CBS News. CBS Interactive Inc. 22nd April. 2012 )

Hence. in my position Milton Friedman’s statement on maximization of net income being the exclusive duty of a concern needs a serious rethinking as the ‘Lehman Brothers moment’ non merely led to a immense fiscal prostration but besides dragged the United States into a recession. So looking at it from the point of position of a concern endeavor. the ethical quandary would be whether to make maximal net incomes for stockholders as they a company’s concluding duty is towards them or to strike a balance between net income coevals every bit good as transporting out societal duties maintaining in head the society at big. However. transporting out CSR activities can take to several benefits for a company and encompassing such activities can assist their concern in assorted ways.

Let’s have a expression at some of the benefits arsing from CSR enterprises: •Brand differentiation? companies set abouting CSR enterprises tend to happen their ain alone manner of positioning their trade name and a opportunity to distinguish themselves from other trade names. nevertheless in the instance of Coke and Pepsi. both adopted they ain attacks to CSR by following a scheme of zero net H2O use and bring forthing bottles made out of sustainable packaging. Though in their instance since both companies are rehearsing similar CSR activities they may happen it difficult to distinguish their trade names though in the long tally they would be prosecuting CSR activities truly instead than merely from the point of position of publicity.

•Engaging the customer? Companies today. prosecute CSR activities in order to prosecute consumers and do them cognizant about certain environmental jeopardies and how they need to do the right picks while purchasing merchandises. Hence. by making so they are utilizing the power of advertisement to advance their CSR activities and make an image of a socially responsible trade name in the eyes of consumers. An illustration of such a company is Walmart that created ad runs that were built around making. consciousness about the environment and merchandise picks consumers should be doing

•Cost savings? cutting down costs of production is one of the ways by which companies can get down their journey in sustainability that is by either using less packaging or less energy. A CSR study in 2011 suggests that General Mills saved up to $ 600. 000 by put ining energy supervising metres on several equipment pieces. ( James Epstein-Reeves. Forbes. 21st February. 2012 ) Thus the above mentioned points are clear illustrations of companies that have benefited from CSR activities and in bend have given to society in a certain manner. These illustrations are clear indexs of the fact that a company does non necessitate to hold merely one intent and that is profit maximization. as by prosecuting CSR enterprises they are non merely doing net incomes but are capitalising on a batch of other facets such as good will. improved trade name image and a wider pool of clients in the procedure. In a manner one can use the useful attack to companies prosecuting CSR activities. Utilitarianism suggests that determinations refering to a concern are proper merely if those determinations create the greatest good for the greatest figure of persons ( EBEN Research Conference. Dublin. 8th – 10th June 2012 ) hence when companies indulge in CSR enterprises where they are either sensitive to the environment or indulge in activities that help in the upliftment of the weaker subdivisions of society they are in bend making the maximal good. Use of CSR in Marketing

In the universe of marketing where a legion trade names exist in a given class. companies find it highly difficult to distinguish themselves from their rivals and therefore today companies have started utilizing CSR enterprises as manner to advance themselves and place themselves as a more sustainable or environment friendly trade name. Consumers today are going more and more witting about the assorted environmental jeopardies and with the media scanning each and every move of good known trade names. consumers are easy updated on the latest intelligence about companies and therefore nil remains hidden from them. Hence. in such a state of affairs companies use their advertisement and selling attempts to advance all their CSR activities so as to make a certain image in the heads of the consumers. In my position. many times companies end up working these CSR enterprises by utilizing them as a tool to carry through their selling demands. In Decision

However. in order to be socially responsible companies need to truly prosecute CSR activities and non utilize them to leverage their ego involvements. Companies should utilize advertisement to do consumers more witting about their environment and the importance of conserving resources. Companies could besides utilize their selling attempts to edify clients on how their patterns in development of merchandises are sustainable and how the company is highly witting about doing optimal use of resources without over working them. In an ideal state of affairs. this is how companies should transform their selling activities so as to project an image of being
socially responsible.


•http: //www. Colorado. edu/studentgroups/libertarians/issues/friedman-soc-resp-business. html •http: //www. cbsnews. com/8301-18560_162-57417397/the-case-against-lehman-brothers/ •http: //www. forbes. com/sites/csr/2012/02/21/six-reasons-companies-should-embrace-csr/ •http: //ebeni. wordpress. com/decisions/theories/consequences/utiliarianism/

Insert surname4 Professor’s name Student’s name Course title Date Introduction Dr. Leo

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Dr. Leo Buscaglia was born in Los Angeles March 1924. He was the last born in a family of four children. Being the child of immigrant parents, Leo was not fluent in the English language and stayed until he joined primary school before he could learn the language. Due to this, he was in many occasions mistaken to be mentally unstable due to the difficulties in speaking clear English. It was through the help of his teacher that he learned English as well as other important social lessons. Compassion was his main strength and as he continued to grow, his love and passion lead him towards the fields of speech therapy. After working as a special education supervisor, he joined the University of South Carolina where he was involved in counseling. He taught until retirement then joined the board of the school. Dr. Buscaglia had a big passion in for teaching and speaking. He introduced the love classes where he could teach different aspects of love and was a passionate public speaker. Leo then later died of a heart attack. He left a legacy in his field as well as in the hearts of many people around the world (Coopman, Stephanie & Lull, 2014). 

Public speaking abilities of Dr. Leo Buscaglia

Dr. Leo Buscaglia used his personal experiences to maximize on his delivery of speech which made him very interesting to speak to. In terms of content, he was good sat packaging his speech in a way that he was able to communicate the points without sounding boring. His art included the use of fable related experiences to capture the attention of his audience. This is because fables are very interesting and listeners would enjoy listening to them. This made him connect with most of his fans on a more personal level due to the experience that he offered his audience. Most of them wrote him back expressing their fascination and joy in knowing him. It was his tactics that made many to identify with him regardless of the cultures they belonged to, their backgrounds and social status (German & Kathleen, 2016). He was so nice even to his fans that he encouraged them to be friends rather than fans. He used ‘mammas stories’ to gain interest among his fans that enjoyed reading them.

His speech was more active than passive. He focused more on the amount of content that went into the listener’s ears and ensured that they benefited from his presentation. This was as earlier mentioned through the use of interesting language, exciting examples and life experiences that the audience could identify with. He was successful in using the feedback from his audience to adapt to their pace, understanding and flow. Dr. Leo Buscaglia had a very strong personality. He had acquired a lot of prominence from his interaction with students as well as his audience and this meant that he was able to present his personality through speeches. This made him feel real and was highly regarded as a favorite among his audience. His fable like stories provided humor and this made him maintain an interesting flow of speech unlike most speakers who get boring as their speech climaxes (Mowbray, Robert & Perry, 2015). His ability to speak without reading was an added advantage because whenever a speak takes his eyed off the audience to read a speech, the audience gets an opportunity to lose focus and are likely to get carried away by other things. Thus then made him maintain a following throughout his speeches.

Dr. Leo Buscaglia used to attract attention at the beginning and maintained an interesting flow of story all the way to the end. He would close it with a bang to reaffirm his ideology to the audience. He was able to use his gestures and voice effectively without showing any signs of nervousness which works against speakers to the audience. This man was simply in his own level as much as public speaking was concerned. He had mastered the art and use his mastery of the subject to earn himself a space in the lives of all those tat knew him either personally or virtually (Coopman, Stephanie & Lull, 2014).

Public speaking Style of Dr. Randy Pausch

Dr. Randy Pausch on the other hand used a specific formula for speech presentation. Before being diagnosed with pancreatic cancer, he had a successful career in teaching and often emphasized in the importance of good speech. His speech guidelines included the introduction. He emphasized on the need to introduce the elephant in the room. This means stating out the main point of the speech, outlining what the speaker will speak about and his main focus area. Next would be defining the scope. This refers to the things he’s talk about against what he’d not cover (German & Kathleen, 2016). It is a speech outline technique that worked perfectly for him. This step would ensure that he carries the audience with him although, ensuring that they understand him and his ideology. He used to frame the speech and give a hint of the content through the introduction. He also ensured that his conclusions were strong enough to sum up the entire lecture (Mowbray, Robert & Perry, 2015). It had to come up with a inclusive synopsis of the issues discussed. Randy used enthusiasm by immersing himself into the speech. This was achieved through the unusual but unusually effective tactics that he used to ensure that this lectures were interesting. For instance, he’d wear a big hat, dress in sports clothes, do push-ups within a lecture as well as give out gifts in termed of stuffed animals to his students. These were tactics to prompt the audience to enjoy the lecture since he gave the example by being interesting him. Getting personal was another tool that Dr. Randy used. He could relate his personal experiences, thoughts and opinions to the general facts of the lecture. It ensured that the audience related with him on a personal basis because this tool made him feel honest and unreserved.


In general, the two are different in the way they presented their speeches and the tools they used. However, they are both among the mist respected speakers who left a legacy in the fields they were in. both Dr. Leo Buscaglia and Dr. Randy Pausch were successful in their respective environments and had a substantial following each. This is the main reason that even today, their lectures styles are preferred by many.

Work cited

Coopman, Stephanie J., and James Lull. Public speaking: The evolving art. Cengage Learning, 2014.

German, Kathleen M., et al. Principles of public speaking. Routledge, 2016.

Mowbray, Robert, and Laura B. Perry. “Improving lecture quality through training in public speaking.” Innovations in Education and Teaching International 52.2 (2015): 207-217.

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