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BUSI 620 Liberty University Role Of TQM in Sustainable Competitive Advantage Paper

BUSI 620 Liberty University Role Of TQM in Sustainable Competitive Advantage Paper.

Choose 1 of the following 2 options for your Research or Interview Paper Assignment. 
Your paper will be at least 7 and at most 9 double-spaced pages for the main content (not including the cover page and reference page). 
Your choices include: 1.   A research paper Steps for writing the research paper: a) Choose a topic in managerial economics. b) Submit the topic and the outline of the paper by email to the instructor anytime for approval. c) Make sure you include real-world examples in your discussion. d) A minimum of 3 references besides the textbook are required. Liberty University library has excellent resources for your search for journals.
OR
2.   An interview paper Steps for writing the interview paper:a) Choose a topic in managerial economics.b) Design at least 5 questions according to the topic.c) Submit your questions by email to the instructor for approval.d) Contact a local or non-local company for an interview with a manager or executive. e) Conduct the interview for answers to your questions.f) 
 
BUSI 620 Liberty University Role Of TQM in Sustainable Competitive Advantage Paper

This document marks a major milestone in the development of a Strategic Marketing Plan for the AQUAFRESH Drinking water. Access Natural Water was established as a subsidiary of Access International (Private) Ltd in the year 2001 and is currently a leading bottled water manufacturer in the country. The source of AQUAFRESH water is the fine springs that emerges from the mountains of Labugamkanda in the Ratnapura District. “AQUAFRESH” achieved the SLS 894 certification for bottled drinking water in 2003 being the first to achieve it. Subsequently emerging further by obtaining the ISO 9001:2000 certification in 2004 for the quality management system. The strategy will seeks the current market for bottled drinking water, major competitors in the field and identify the development which will raise the market stability over the future. It will identify the current situation of AQUAFRESH drinking water’s place within the market now, and where it should aim to be in future. This analysis will identify the Strengths and Weaknesses of the AUQAFRESH drinking water in the market level and how these are control the consumer’s response to Opportunities and Threats in the market. Also it will analyse the features of AQUAFRESH drinking water and how it is delivering their benefits to the customers. Based on this analysis, the strategy will identify the target markets whose needs are mostly satisfied by AQUAFRESH drinking water. Finally, the strategy sets the targets for penetration and market development to AQUAFRESH drinking water for their existing and new target markets. A part from this identifies the main strategies which can be used to achieve these goals. It looks at the consumer power and the necessary changes. Below analysis will give implementation targets for future plan. ANALYSIS This is to analyse the products market situation by applying certain tools. Macro and Micro environment The macro-environment Changes in the macro-environment will not affect closely to the firm’s day-to-day operations, but they are just as important. The main factors of macro environmental have been segregated by four. Political and legal environment Economic environment Social and cultural environment Technological environment Political and legal environment To many companies, political considerations are likely to be of prime concern. Sri Lanka’s current political situation is seems to be encouraging the people to invest in the business for an example they are giving some tax exemptions for importing the goods. Drinking water is one of the important physical needs of human. Anyhow human will consume the water in their day to day life. So any political situations will not affect the Drinking water business. Economic environment Economic factors are mostly influence among demand, costs, prices and profits. In the current context of Sri Lanka, the consumer goods prices are increasing rapidly and the consumer earnings are less. So the middle class consumer will decrease their interest to buy a drinking water bottles since the water is one of the free elements in the world. Socio-cultural environment Since the water is human’s important physical needs, Socio-culture environment’s part is very less for drinking water business. Technological environment Since the technology is influencing the development of many products, it is a key macro-environmental variable. Access Natural water is adopting latest technologies in their product. Through latest technologies they are purifying water without adding any chemicals. The micro environment The micro-environment indicates the elements which the marketing firm has controlled or which it can use in order to gain information that will better help it in its marketing operations. Marketing Mix – The ‘four Ps’ The ‘four Ps’ stands for: Product Price Place Promotion In the water business Price and promotions contribution are more than other two Ps. Because water is the free element in the world so product is not obvious as well as water is available in everywhere in the world, so place also not essential. But price and promotion are essential. Price: Since the water is a free element in the world, pricing the water products is very important. Organisation should consider the consumer capacity as well as competitor’s price. Consumers will consider the low price and high quality products. AQUAFRESH’s price is little bit more than their competitor’s price. They are using this price different to maintain the benchmark of their product. Because of this price, their consumer level also has been limited. Promotion: In the current world, water business is increasing rapidly. There are so many competitors in the market. In Sri Lanka recently Elephant House also entered in to drinking water business. So the promotion is essential in this business. Currently Access Natural water is promoting their product through selected supply chain. They need to increase their supply chains. Except above four Ps, the “People” of extended marketing mix also will be considered. Because they are important in this business, for an example village people will not consider the bottled water as well as they will not spend money for it. So targeting these people will not succeed. Internal Organization Analysis Internal organizational analysis assesses all related factors in an organization in order to determine its strengths and weaknesses. Financial position Since Access is a group of companies, financially Access Natural water is in a strengthen position. Product position When compare with other water products, AQUAFRESH price is petite more than other water products. So this product is positioned with the certain consumers. Marketing capability This product’s marketing capability is high. They are delivering the product at the right time and at the right place. Except above other factors like, Organizational structure, Human resource, condition of facilities and equipment, past objective and strategies etc. also will considered for internal organizational analysis. Strength, Weakness, Opportunities and Threats (SWOT) Strength Taste The lively and refreshing taste of ‘AQUAFRESH’ can be experienced by any person consuming this water, and it is just to mildly tingle your taste buds. Quality Assurance Successions of laboratory tests are conducted consistently for each batch of water, both in fully equipped in-house laboratory as well as other accredited outsourced laboratories in accordance to local and international standards. Source The untouched springs are located in aquifers situated 200ft beneath the rock bed. It naturally preserves the purity and freshness of water: a process that cannot be imitated, and is not changed by the bottler. Natural The water does not require a harsh purification due to the purity of the source from which the water is extracted, thus elimination the use of disinfectant chemicals which are a proven health hazard. Image AQUAFRESH is certified with SLS 894, ISO 9001:2000, ISO 22000:2005, Dutch HACCP food safety certificate and the ministry of Health. Weakness Price When compare with other water products price, AQUAFRESH price is petite more. Market Place They have only few market places in island wide. Their distribution chain is less. Opportunities Fast growing field The world is changing the people to machinery life. So they are willing to go for an easy ways to fulfill their needs. In this situation bottled drinking water have more opportunities. Expansion Since the country in a calm situation, there are more opportunities to expand their business in island wide. Introduce new flavor Introduce the herbal water to the market which will helps to human health. Financial competence Since they are a group of companies, they have more opportunities to expand their business. Threats Entering of new players Many new players are entering in the market. Recently Elephant House also entered in this market. This is gives a tough competition to the current water brands including AQUAFRESH. Water Filter Manufacturers AQUAFRESH is not only getting competition from mineral water maker but is also facing a tough competition from various water filter manufacturers. They have been marketing there purifiers in the market which has decreased the sales of bottled water supply to homely customers. Strong distribution channel of the other manufacturers Marketing Research data methods Market research is the process of collecting, recording and analyzing the data available, in order to help the company understand and analyze its market and prospective customers. Access Natural Water has planned to expand their market. So these data methods will help them for a new market situation. There are several ways to collect the data. But here using only appropriate methods. Questionnaire: This is one of the commonly used data collecting method. Prepare the product related question and distribute among people to get their opinion. Advantage More data can be collected. Easy to analyse. Data can be collected from all level of customers. Disadvantage Lack of discussions or idea sharing between customers and distributors. Telephone Interviews: contact the people over the telephone and getting their opinion about product. Here detailed data can be collected but in this method organisation cannot collect data from more customers because all people do not have telephone facilities as well as more time has to spend for data collection and this method is expensive. Other than above method there are sample survey and personal interview methods also there, but these are expensive methods to use. Water bottle prices comparably lesser than other soft drinks product. So using questionnaire method will be more cost effective as well as more data collecting method. KEY SUCCESS FACTOR Water Purification System AQUAFRESH purifies water without adding any chemicals with a totally natural biological purification system. Clients They have captured Leading Local / International Organizations as their customers’ e.g Apollo Hospital, UN Organizations. Recently they entered in to Sri Lankan Airlines as an Official supplier. Bottle The newest addition to the production line is the recent launch of “AQUAFRESH” in PET (polyethylene terephthalate) bottles in 200ml, 350ml, 500ml, 750ml, 1000ml and 1500ml capacities. Packages They have different type of packages which targeted based on the consumer capacity. For an example they have different type of water dispenser so consumer can select based on their capacity. OBJECTIVE – MARKETING/CORPORATE Build Brand Image A long-term marketing objective for AQUAFRESH could be to improve sales by building an image for the product, brand, and/or company. Ever more, this is a precise goal for large companies with ample budgets. Enhance Customer Service Access Natural Water can increase returns in some way by improving customer service. When customers are more satisfied, they tend to spread the word about this product as well as buy more often themselves. Lower Operating Costs Access Natural water has desired to reduce their operating cost. Increasing the Sales Access Natural water is targeting to increase their “AQUAFRESH” sales by 10% in next year. STRATEGIES Strategies are very important to improve the sales of products. Marketing strategies may differ depending on the unique situation of the individual business. It is complete and an invincible plan designed specifically for reaching the marketing objective of a firm. The marketing objective point towards what the firm want to achieve. The marketing strategy gives the design for achieving them. When analysed the AQUAFRESH objectives, it is exposed that they are intend to move from their narrow market focus to broad market. Their image building, sales increase and low cost operational objectives are exposing that they are trying to make uniqueness and low cost competency for their product. Since they are keeping the price as a benchmark of their product, they will not make any immediate strategy for low cost. But this analysis is considering the both strategies. Michael Porter describes a business strategy category scheme where there are three general types for achievement and maintenance of its competitive advantage. PRICE BASED MARKETING STRATEGY Since the water business is rapidly increasing in the worldwide, the competitions also increasing. So the companies are using the price as their main competitive level. It will price its product to suit the varying competitive demand. AQUAFRESH drinking water price fairly higher than their competitor’s price because they are maintaining their benchmark as well as their production cost is high due to the latest expensive water purify technology. As per their objectives, they are intending to expand their market because they are finding the way to reduce the product price. To expand the market in the highly competitive business, they need to reduce the price. Here their one of the objective is lower operating cost. So if they reduce their operating cost, they can reduce their product price as well. If they reduced the price, the sales will increase. Proper strategy has to follow to reduce the operational cost. A Web based business can help by lowering costs. Automated customer service functions – Web-based FAQ, order status reports, product specifications, etc. can lower the number of customer service calls, reducing customer service labor costs. For customers, distribute the product through supply chain. It will reduce the transportation cost. Increasing the supply chain channels in island wide. It will reduce the cost of supply for long-distanced consumers. As well as increase the product sales. Using social networks (Facebook) to promote their product. It will reduce the many operational expenses. THE DIFFERENTIATION BASED STRATEGY Due to the high competition in the market, Access Natural Water has to position their product in consumer mind. Since they intended to move from their narrow market scope to broad market scope, they need to create the brand image among the consumers. So consumers can easily identify the product. To create the brand image they need to differentiate the product from their competitors. Already they differentiated their product in the bottle. They are having different type of lid for their bottle. But this is not enough to focus. Here are few strategies to make image about their product. Introducing flavoured water: Until now there is no any flavoured water introduced in the market. S o this introduction will differentiate the product. But in our country, using herbal with water will succeed. Setting the right retail price: price also will create the brand image among customers. Since they are trying to expand their market, they need to reduce their price equal to or less than their competitor’s price. Advertisement: They need to advertise to create the image in consumer mind. For an example they can advertise like small baby also can drink this water. In our country, most of the people are not willing to give bottled water to babies. The advertisement should reach to more consumers. So they can advertise in their bottle label, use the social networks (Facebook, Twitter) Distribution Location

American InterContinental Wk 8 Employment Law for Human Resource Practice Discussion

American InterContinental Wk 8 Employment Law for Human Resource Practice Discussion.

This is two assignments:Week 8 Assignment 1- Activity: Keeping the Project on CourseOverviewIt is now important to consider how to manage project obstacles and risks. Being able to continue the progression of a project is important in the face of unpredictable conditions in the internal and external environment of an organization. Use the following resource to complete this activity: Project Management Case Studies.Read the case study, “The Trophy Case,” pages 243–245.InstructionsWrite a 2 page paper in which you:Discuss or critique whether the project was planned correctly.Discuss whether management was committed to the project. Discuss whether or not fostering more cooperation was within the scope of the project.Is it possible or even desirable, when doing strategic planning for project management, to include ways to improve cooperation and working relationships? Or is this beyond the scope of strategic planning for project management?Examine actions that could have been taken to get the project back on trackAssignment 2Managing a Compliant and Diverse WorkplaceRecall from the Management Team Briefing on Employment Laws Assignment that the company in the assignment was the defendant in some HR-related lawsuits; claims of harassment, failure to reasonably accommodate disabilities, and work-life balance issues were made by employees, forcing the company to answer to the claims in its own defense. As the new CHRO, you want to enact stronger policies and guidelines to avoid such situations in the future.Write a 6 page paper in which you:Briefly note how workplace harassment affects equal employment opportunity and describe at least four elements a plaintiff must show to pursue a harassment claim. How might an organization prevent the risk of being the subject of such claims? Hint: Read 6 Tips to Avoid Harassment and Discrimination Claims.Explain your overall understanding on reasonable accommodation of disability (consider reviewing ADA rules). Then, discuss a minimum of three things a plaintiff filing a failure to accommodate claim must show to prove they are qualified for the job in question.Make a connection between religious advocacy or harassment and bona fide occupational qualification. Can churches promoting a certain religion refuse to hire people of other faiths? Why or why not?Discuss your overall understanding of FMLA and the Pregnancy Discrimination Act as they relate to organizations granting leave for each. Then, identify two or three common FMLA mistakes managers make and what you would do to avoid the mistakes. Hint: Read The Top Five FMLA Compliance Mistakes That Could Land You in Court.Go to Basic Search: Strayer University Online Library to locate at least three quality academic resources in this assignment. Note: Wikipedia and other websites do not qualify as academic resources.
American InterContinental Wk 8 Employment Law for Human Resource Practice Discussion

Auburn University KT Tape Advertisement by Socialflix Media Discussion

help writing Auburn University KT Tape Advertisement by Socialflix Media Discussion.

Post AGo to the website for the TOP 50 Marketing Agencies (Links to an external site.). Visit the websites of three advertising agencies, specifically looking into their creative work.Post B1.Review the ideas your peers proposed for an advertisement in Post A. Choose one that you think fits well with the initial advertisement and discuss why.2.Review two specific examples from BEN’s website. Briefly introduce the branded good/service and discuss how it was incorporated into the entertainment venue in which it appeared. For each example, discuss whether you think there was some sort of “good fit” between the branded product and the entertainment venue in which it appeared; OR, whether you think the branded product was incorporated into the entertainment venue just to get broad product exposure.3.Suppose the company that makes the product in the advertisement you selected from Post A decided they wanted to use product placement instead of an advertisement to communicate its message. Discuss what specific entertainment venue you think would provide a “good fit” and in what way it should be incorporated into the movie, TV show, or video game.
Auburn University KT Tape Advertisement by Socialflix Media Discussion

MDC Role Social Justice and Health Equity Play in The Community and Public Health Nursing Paper

MDC Role Social Justice and Health Equity Play in The Community and Public Health Nursing Paper.

Planning Community ChangeCommunity AssessmentRead chapters 9 and 11 of the class textbooks and review the PowerPoint presentations located in the PowerPoint folder. Once done answer the following questions. 1. Discuss the role social justice and health equity play in community and public health nursing.2. Explain what the purpose of a logic model is when associated with the creation of a community-based health program.3. Discuss the process implemented to perform a community assessment and the steps involved in completing a community assessment.4. How a health assessment conducted by a community health nurse affects changes in the health of the communityAs stated in the syllabus present your assignment in an APA format word document, APA required font attach to the forum in the discussion tab/folder of the blackboard ultra and in the SafeAssign exercise located in the assignment folder of the blackboard ultra. A minimum of 3 evidence-based references no older than 5 years must be used. You must post two replies on different dates to any of your peers sustained with the proper references no older than 5 years as well and make sure the references are properly quoted in your assignment. The replies cannot be posted on the same day, I must see different dates in the replies. A minimum of 800 words not to exceed 1,000 are required without counting the first and last page. Please make sure to follow the instructions as given and use either spell-check or Grammarly before you post your assignment.
MDC Role Social Justice and Health Equity Play in The Community and Public Health Nursing Paper

University of The Cumberlands Week Risk Modelling Discussion

University of The Cumberlands Week Risk Modelling Discussion.

write a research paper discussing the concept of risk modeling. Please also evaluate the importance of risk models. Lastly, construct an approach to modeling various risks and evaluate how an organization may make decisions about techniques to model, measure, and aggregate risks.Your paper should meet the following requirements:Be approximately four to six pages in length, not including the required cover page and reference page.Follow APA7 guidelines. Your paper should include an introduction, a body with fully developed content, and a conclusion.Support your answers with the readings from the course and at least two scholarly journal articles to support your positions, claims, and observations, in addition to your textbook. The UC Library is a great place to find resources.Be clearly and well-written, concise, and logical, using excellent grammar and style techniques. You are being graded in part on the quality of your writing.Readings – Hou, J., Li, Y., Yu, J. & Shi, W. (2020). A Survey on Digital Forensics in Internet of Things IEEE Internet of Things Journal, I(1),1-15,
University of The Cumberlands Week Risk Modelling Discussion