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Bulla Creamy Classics Ice Cream’s Marketing Strategy Report (Assessment)

Introduction Analyzing a product’s marketing strategy reveals how a company chooses to use its resources to capture the attention of the public. This report was commissioned by the Business and Economics teacher as an assignment that will influence the final grade on the subject. The purpose of discussing the marketing strategy of an existing product, Bulla Creamy Classic Ice Cream, is to discover how the company approaches this sphere of operations. This will allow for a better understanding of which strategies brands implement in order to stay competitive in the market and ensuring that customers buy their products. The main areas that will be looked at in the report include product strategy, target market, positioning strategy, price strategy, promotion strategy, and place strategy. Internet resources will serve as the primary means for compiling the report. Marketing Strategy In this report, Bulla Creamy Classic Ice Cream will serve as the focus product for the analysis. The ice cream is an essential part of Bulla’s brand and has been on the market for decades, which points to its solid reputation. It is sold in one and two-liter tubs as well as in packs to allow customers to have a wider choice. Flavors of Creamy Classic ice cream include Classic Cheesecake, Mint Choc Chip, Vanilla, Double Choc Fudge, Frozen Custard toffee Caramel, Frozen Custard Rich Cholocalte, Frozen Custard Classic, Vanilla and Boysenberry, Hazelnut, Cookies and Cream, and Choc Chip. Bulla ice cream is available at grocery stores as well as ice cream trucks in some areas. The core product in Bulla’s case is offering a pleasantly tasting dessert. The actual product is ice cream sold in brown plastic tubs with the brand’s logo and an image of the dessert itself. The augmented product includes promotional deals and various competitions that the brand conducts for advertisement. Bulla is considered Australia’s most popular ice cream brand (AFN Staff Writers 2014). Therefore, despite being on the market for almost a century, the product is still at the stage of growth through the company’s introduction of new flavors, increased profitability, and rising pressure from competitors on the market. Throughout the years, there have been some changes in the packaging of Bulla Creamy Classics ice cream. Now, the ice cream is sold in brown tubs of two- and one-liter volumes. When it comes to portioned ice cream, such as sandwiches, they are sold in brown carton boxes. Key features of the packaging include the brand’s logo, the ‘Creamy Classics’ name, the specification of the flavor, and an image of a bowl with three scoops of ice cream in a particular flavor. Also, the packaging has “proudly Australian made and owned” written on it to show clients that the product is reliable and produced locally. Target Market The target market of Bulla Creamy Classics encompasses a wide demographic of customers because there are usually not many limitations when it comes to targeting dessert to potential consumers. Bulla targets adults predominantly due to the simple packaging and interesting flavors. However, customers with families and children are not excluded from the targeting because ice cream can be eaten by anyone regardless of age or other demographic characteristics. The need of the target audience is to enjoy a tasty dessert that they buy for a reasonable price. Although the price strategy will be discussed later in the report, it should be mentioned that the prices that the company set for Creamy Classics have both lower- and middle-class consumers in mind. The size of the target market is expected to shift throughout the year because ice cream can be complicated to market in colder months. Therefore, Bulla has to focus its marketing efforts on ensuring that target consumers remain interested in the product year-round. In addition, the company recognizes how important it is to encourage children to get interested in the product because they can often enable their parents to try a new product. Thus, in its advertisements, Bulla often uses a child actor to keep the younger audience interested. Overall, Creamy Classics has a wide target audience that is not limited by age, gender, and even social class. The brand created an inclusive product that anyone could enjoy. Get your 100% original paper on any topic done in as little as 3 hours Learn More Positioning Strategy The market for ice cream is extremely large, with brands coming up with new flavors and options to cater to a wide audience. Thus, the key aspects by which customers can differentiate between ice cream brands and variations are price and quality. It is important to mention that when quality is high, customers are more likely to pay more for the product. Competition for Bulla in the Australian market comes from brands such as Connoisseur, Halo Top, Magnum, Ben
Introduction The world is experiencing increased moral decadency. Unless morality issues are enhanced, the world moral sanity is at stake. In this regard, Michael Sandel (Born 1953) offered to shed more light on justice and the numerous analogies that thwart genuine implementation of justice. While justice is a fundamental human right, violation of it has become the norm rather than the exception. To avert escalation of injustices radical constitutional amendment remains a necessity. While justice is unequivocal in theory, political players construe it to favor a social class. This essay will therefore, exude the four principles of justice that Sandel defend in the light of liberalism. Justice at a glance To many scholars justice is a concept of moral correctness that founded on ethics, rationality, law, religious inclination and religion ethos. Thus, justice strives to inject fairness, to the society by prescribing appropriate punishment to those who violate the norms. Rawls contends that justice is the prime virtue of social institution that springs all moral values (20). Intrusion of injustices in the modern world segregate justice as divine instituted, influenced by fate and not humanly managed. The predominance of laissez faire market marginalizes fairness and justice is manipulated by money, political will and biased judicial system. Principles of justice Freedom of expression Michael Sandel in an attempt to explain vividly the principle of justice came up with four ideas that are core to understanding fairness. The first principle entails freedom of choice. While the freedom of choice is analogous to human rights, the principle is often violated especially in political scenes. Sandel contents that each person has intrinsic freedom that should be preserved by other. At the same time, a persons’ freedom should neither infringe another person’s freedom. Each individual is therefore, entitled to air his/her opinion freely, by extension, this entails participating in the political arena and on public gallery. Political liberty that Sandel demonstrates entails rights to vote and vie for political offices in offer. The liberty to own property is also engraved in Sandel principle of justice. Here, Sandel presumes the existence of Laissez faire economic order, where market forces operate freely under the natural law of demand and supply. However, a deeper exposition of the principle reveals that the liberty to own property is not basic as opposed to the liberty of expression. Get your 100% original paper on any topic done in as little as 3 hours Learn More Thus in this principle, Sandel presents his argument that each individual is unencumbered. Although humans are unencumbered, some responsibilities are inherited and by extension inseparable to humanity. Hence, only a looser version of unawareness is possible. Rawls presented a contrary position stating that the ignorance veil is restrictive enough and such that decision are made without baring in mind who will be affected by them. However, under normal circumstance, individuals are connected to the world and decision makers know with certainty their subjects. Sandel illustrates that human ability to discern their environment not only makes them reflexive in nature but also self-interpreting creatures. Hence, the analogy of liberal justice is inherent and overly universal (50). The universality of the liberal justice ushered in the fallacy of utilitarianism that postulates that many persons are blended into one. While the utilitarianism theory has gained popularity, the individuality of humans is trodden and forgotten (Sandel, 50). Negative liberty A liberal society does not dictate the action of individuals but rather allows them to exercise their free will. A section of political philosophers argues that liberal ideal of protecting individual may alter the role of the government. In this regard, absolute liberty is the one that an individual or group of people does not interfere with private activity. Political liberty is the ability of an individual to operate freely without obstruction by others (Taylor, 183). While and individual ability to carry out an activity is infringed by others, his/her liberty is unduly coerced and is entitled to legal redress. Coercion is any deliberate prevention by a person or a company to act while political liberty is inhibited when one is prevented from attaining his/her goals (Taylor, 186). Another school of thought contends that liberty is devoid of coercion. To Sandel, no individual should affect another person’s operation without proper justification. Thus, negative liberty means opportunity-concept. Hence, an individual freedom is what one can do, alternatives available, regardless of whether those choices are harnessed (Taylor, 176). Positive Liberty Proponents of positive liberty construe that a person is free if he /she is autonomous. Thus, a positive liberty is characterized by activity and hence an exercise-concept. Here, an individual evaluates his/her state of mind and what he or she wishes to pursue without compulsion. We will write a custom Essay on Four Principles Sandel Defends specifically for you! Get your first paper with 15% OFF Learn More Such a person follows his ideal without being influenced by the forces of nature, custom, and the norms. The ability of an individual to pursue ones freedom is run together with the notion of positive freedom. In addition, a person is able to act freely and perform according to his/her ability when undue influence is eliminated. Social Economic Inequalities The modern world is experiencing a skewed allocation of resources. The rich are becoming richer while the poor becomes even poorer. In this state, the vicious circles of poverty remain unbroken, and the inequality function widens. In extreme scenarios, about eight percent of a country’s wealthy is controlled by 15 percent of the population (Wolf, 163). Justice in social economic requires resources to be arranged in a way that the greatest benefit the goes to the least-advantaged member of the society. While this principle strives to allocate resources in the fairest way possible, the gap between the rich and the poor is widening every day. Hence, social economic justice is only available in theory and rarely a reality in practice. Sandel argues that biased allocation of resources is characterized by double life in the countryside and in urban place (172). Urban and city experience affluence while abject poverty, poor living standards, disease, and low savings mark the countryside. Inequality in distribution of opportunity has aggravated the social economic injustice. The poor people are marginalized and are barred from accessing better opportunity due to the limitation of means. Although, most countries operate capitalist market where perfect information exists, the poor remain disadvantaged. Nonetheless, Sandel reiterates that justice is wider than merely the right way to distribute resource, but it also entails the right way to value things (261). To him, total equity is non-existent since, different classes of people have different need and allocation of resources should follow suit. Politics and justice cadre are inseparable. The politics define mechanism, quantity, and mode of distribution of resources amongst its populace. In this regard, Sandel echoes that the political understanding of justice should also encompass the social welfare and physical goods (162). For instance, racial segregation is deep rooted in America as well as in other parts of the world; unless this injustice is addressed, the merit of fairness would remain wanting. A biased computation of national resources includes externalities such as air pollution, alcohol and cigarette advertising, prison facilities among others, all of which weathers out the net social welfare. Not sure if you can write a paper on Four Principles Sandel Defends by yourself? We can help you for only $16.05 $11/page Learn More The whole justice portfolio entails meeting the current societal needs and laying the foundation for future needs. While the entertainment industry is thriving, other exposure of romantic and violent movies affects tender minds that become prone to the vices watched. In an attempt to strike the balance, the government needs to enhance some checks and balance to avoid moral decay. The government has a role to play in providing both the physical goods and social goods as a means of enhancing equity in resource allocation. On his part, Rawls’ departs from Sandel’s argument by classifying goods into primary goods – things that a rational man needs and the second category secondary good-whatever else he wants (92). The primary goods addresses the basic human needs and biased distribution should be done to uplift the welfare of less advantaged people. Rawls emphasizes on the adoption of egalitarian, where resource allocation should promote equity while protecting the welfare of the have-nots. He critics others resource allocation since, equity is attained by worsening the position of the poor. However, Rawls notion condemns the poor family for their poverty while he fails to acknowledge individual brilliance to overcome the poverty shadow. To him, vicious circles of poverty can only be broken through external injection rather than internally devised empowerment. Conversely, Sandel argues some individuals are born with moral standing, and they effectively stand their moral beliefs to others. Rawls argument deviates from strict equitable allocation of resources by embracing rationale of rewarding specific qualities. For instance, fair equality of opportunity requires public resources to be allocated reasonably on the merit, rather than randomly. When resources are allocated on merit, opportunities are generated, and new skills are introduced into the system. Conversely, the freedom expression principle requires more equality checks compared to allocation principle since the former affects the latter adversely. For instance, failure to cement the social balance, and limitation of freedom undermines any political wellbeing instituted (Rawls, 94). Robert Wolf, a renowned political philosopher criticized Rawls perception of justice by condemning liberalism while advocating for anarchism. Despite the stern differences in their beliefs, the three philosophers reiterate the need to enhance justice, for them the end justifies the means. In direct contrast to Rawls assertion, Wolf contends that capitalist social relations and status quo are the basis for exploitation and injustice. To Wolf, both market economy and capitalism should not prelude liberal democracy but should rather follow liberal democracy. His argument reveals that the capital economy is driven by individual anatomy and that each player is driven by greed. Thus, existence of greedy as an incentive to amass wealth violates the sheer principle of justice Rawls protects. On the market economy, Wolf criticizes the dominance of foreign player in the local market, since they limit expansion of local firms. Even though, foreign firms do not affect the developed economies, infant and middle-sized firms in developing countries are stagnating. Even worse, individuals in developing countries are forced to use substandard products dumb in the market. Essentially, the multinational companies do not obstruct local firms’ production, but by extension, their lower market prices reduces profit margin for the local firms. Sandel adds that market economy should enhance national utility and consent, (264). National utility and consent is a principle and enhances national welfare, instill values and upholds norms that define a country. Inequality, solidarity, and civic virtues Each sovereign states quests to uphold equity, solidarity, and civic virtues as means to promote national cohesion. The three values by far define a country’s political manifesto on social welfare. Even as the country strives to promote the three, economical inequality alters the entire equation. Even countries with strong economies such as the U.S are struggling to reducing inequality. Sandel reveals that the current level of inequality has been on the rise since 1930 (267). The trickledown effect of wide rift between the rich and the poor is week national solidarity and weak national virtues. Individuals are driven by self-interests, and only a few are interested in pursuing national good. The national unity will remain elusive unless the government alleviates inequalities: economical, social, religious, gender, and racial discriminations. While discrimination on whatever form exists, the country’s social good will remain in jeopardy. Conclusion The world is experiencing a high level of injustices, and the cry for justice is heard in corridors of justice. In an attempt to address this scourge, Sandel focuses on four aspects of justice: maximizing utility, respecting freedom of choice, cultivating virtues and reason. To Sandel, justice is the enhancement of social fairness and equity in allocation, distribution, of resources. However, no single principle fully suffices the need for justice. Different philosophers such as Rawls and Wolf’s have designed approaches in an attempt to address the topic but a unifying factor remains elusive. However, social economic injustice is the bedrock of the injustice, if this problem is dealt with, the level of injustices will be reduced drastically. Works Cited Rawls, John. Justice as Fairness: a Restatement. New Jersey: Harvard University Press, 2001. Print Sandel, Michael J. Liberalism and the Limits of Justice. Cambridge: Cambridge University Press: 1998. Print Taylor, Charles. What’s Wrong with Negative Liberty,’ in The Idea of Freedom, A. Ryan (ed.), Oxford: Oxford University Press, 1979. Print Wolf, Robert P. In Defense of Anarchism. California: University of California, 1998. Print
Central Texas College History of Child Abuse Question.

TOPICS: Choose the topic that interests you the most.

The History of Child Abuse
The Battered Child Syndrome
Interviewing sexual abuse victim: Do’s and Don’ts
Legal Evolution of child protection rights
Role of Child Protection Services
Medical diagnosis of child physical abuse
Impact of cultural differences in child abuse
Investigating child abuse: Critical elements of proof 
National Center for Missing and Exploited ChildrenNational Criminal Justice Reference CenterChild Welfare Information GatewayAmerican Psychological AssociationChild Abuse and Neglect Statistics – Dept of Health and Human ServicesNational Center for Prosecution of Child AbuseAmerican Academy of PediatricsNational Institute of Justice

Central Texas College History of Child Abuse Question

Documents for The 2nd Scenario Research Paper.

Scenario 2:Based on the scenario above, your deliverables will be the following: • document to Winnifred Doucette Lejeune, who after further investigation, is a local resident
that seems to spearhead any effort the town needs• document to the company vice-president, Richard Smith, who asked to be told of any
problem, or in his words, “anything that even remotely smells like a problem” with the
project. • document to sub-contractor supervisor at the construction site. Your firm has used this
sub-contractor for almost five years, but this is the first project you’ve worked on with this
particular supervisor. Please put all documents in ONE file.
Documents for The 2nd Scenario Research Paper

Bank Mergers and Cost of Capital Coursework

Merging, as defined by many scholars, means combining two independent firms to form one company while acquisition refers to a situation where one firm buys another one that is perceived to be financially stable. It is apparent that both vertical and horizontal merging is associated with disadvantages and advantages. In recent times, there have been so many cases of merging between banks over and above other financial institutions. For instance, the recent mergers formed between JP Morgan and Washington Mutual, Wells Fargo and Wachovia among other mergers are some examples. However, it is scaring that current and future merging would increasingly pose more problems that would see many banks suffer from financial constraints as well as technical problems. Due to increasing levels of technology, diverse banks are embracing different technologies that would make it difficult for the two merged firms to match their diverse technologies. In addition, management system practiced by different banks would as well create a problem considering that today’s management system is tending to vary across financial institutions due to increased levels of competition. It is also noted that large banks are merging creating a monopoly problem in the market that subsequently leads to low levels of competition in the market. Loss of employment and uneven distribution of stocks is as well becoming a central issue that may stop merging practices in future (Rosenbaum,

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Use substitution to solve the system of equations given below.
8x – 4y = 16  
2x – y = 4.
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BBA 4951 CSU Comparing Mission & Vision Statements Walmart & Coca Cola Essay

BBA 4951 CSU Comparing Mission & Vision Statements Walmart & Coca Cola Essay.

Over the course of this unit, we have discussed the importance of
mission and vision statements. As a part of that discussion, we analyzed
mission and vision statements for their effectiveness. For the Unit II
Essay, you will expand on this topic.

Using your favorite search engine, research the mission and vision
statements of different fortune 500 companies. Then, you will write an
essay in which you compare and contrast the mission statements of two
companies and the vision statements of two companies. You may use the
same companies for both the mission and vision comparisons or separate

Within your essay, include the information below.
Explain the principle value of two vision statements.Explain the principle value of two mission statements.Compare and contrast vision statements of each organization in terms of composition and importance.Compare and contrast mission statements of each organization in terms of composition and importance.Do you think organizations that have comprehensive mission
statements tend to be high performers? How do mission and vision
statements assist in selecting an industry-specific strategy?Explain why a mission statement should not include monetary amounts, numbers, percentages, ratios, goals, or objectives.
Your essay should be a minimum of three pages in length or
approximately 750 words, not including the title and reference pages.
You must also include an outside source from the CSU Online Library to
support your explanations. Follow APA standards for formatting and
The following resource(s) may help you with this assignment.
Citation GuideCSU Online Library Research GuideSubmit Writing Center Request
BBA 4951 CSU Comparing Mission & Vision Statements Walmart & Coca Cola Essay

Walden University Quality and Safety in Nursing Questions Discussion

Walden University Quality and Safety in Nursing Questions Discussion.

Answer questions 1-5. APA format.8-10 sentences for each questions. No quotes are allowed. needs to paraphrase. apa citations.1.Discussion question(6-8 quotes).Explain your own understanding of quality and safety in nursing. Give an example from your personal or professional life that shows how a nurse or a facility exemplifies quality and safety. How can nurses help to improve quality and safety within an organization?2. Provide brief definitions of research, evidence-based practice, patient safety, and quality improvement. (PARAPHRASE NO QUOTES. INCLUDE CITATION)3. Choose one specific AHRQ quality indicator( LINK COPY PASTED-PQI, IQI,PSI,PDI) to address (for example, PSI 02: Death Rate in Low-Mortality Diagnosis Related Groups [DRGs]) and find an article(ARTICLE ATTACHED-POSTINSERTION CENTRALLINE IN CARDIAC ICU) from the Walden Library published in the last five years that describes the involvement of nurses in that particular type of quality improvement activity. Then address the following:Describe the specific quality indicator( that you selected, and summarize the article concerning that particular quality area.Be sure to include the article’s title and author. (For example, if you choose PSIs, you will want to describe what research has been done to eliminate or minimize safety-related adverse events following operations, procedures, and childbirth.)(8-10 SENTENCES)4.Explain why the demands for quality improvement are increasing. Give at least two reasons and include any data that supports the use of quality improvement measures.(8-10 SENTENCES)5.Describe 1–2 additional ways nurses are leading quality and safety improvements in healthcare.(8-10 SENTENCES)
Walden University Quality and Safety in Nursing Questions Discussion