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Basic Marketing Essay Research Paper MarketingAccording to descriptive essay help best custom essay service

Basic Marketing Essay, Research Paper


Harmonizing to the American Heritage Dictionary, selling defined is the act or procedure of purchasing and selling in a market, but what are some of the schemes that successful corporations use to derive an advantage over their competition? Successful companies invest up front to develop an advertisement and publicities program, which clearly outlines the ends and schemes of the organisation. Once the program is in topographic point and ready to implement, designation of mark markets must be determined. Successful companies besides pay close attending to the competition and usage failures and successes to their advantage.

An advertisement and publicities program will include such points as placing mark markets, making messages to the market and what avenues will be used to pass on the message. The program should besides place how successes are measured through the usage of a quantifiable list that tracks whether or non the undertakings are carry throughing the ends.

One of the most valuable factors of successful selling is to cognize your mark market. If Anheuser-Busch, one of the most accepted hallmarks in the universe, targeted clients under the legal imbibing age of 21 old ages, opportunities are they would non be a universe leader. The most effectual manner to happen out about the targeted market is through basic market research. How will they comprehend the offered merchandise or service? The best manner to happen out what they want is to inquire them. Send out studies and offer inducements for comp

leting and returning the study quickly. Telephone studies are another valuable tool that can be utilized to derive valuable market information from consumers.

The successful advertizers are ever looking at their rivals & # 8217 ; ads and selling schemes, larning from their errors and drawing thoughts from what has proven to be a success. Analyzing demographics, client volume, extremums and vales of service demands, monetary values, merchandise line etc. , are all elements to a successful selling scheme.

In the early 1990 & # 8217 ; s I had the chance to get down and run a limousine company. My selling scheme was basic but the research listed supra proved to be a valuable resource. Marketing my concern held every bit much weight as holding the limo on the route every bit much as possible to increase gross. Working on a low budget I started with a basic ad in the xanthous pages so moved rapidly to circulars at major events in my country. By analysing the advertizements of the larger more successful companies I rapidly turned to newspaper, magazine and media ads. By the clip I sold my concern, I had learned some really valuable lessons such as utilizing your competition to derive a selling border.

The key to success is to develop a clear advertisement and publicities program and construct from that program. The same selling thoughts that work for big successful companies can work for all companies. Selling is conveying a service or merchandise to the eyes of possible clients. There are many waies to success ; the key is happening the way to triumph.

Plato’s Republic – Book 1

Plato’s Republic – Book 1.

 This assignment will require you to (1) analyze an argument as presented in an assigned text, and (2) make an argument of your own for why that particular argument is important for an overall understanding of the text. Each paper should meet the following criteria: Papers should be 5-6 pages (not counting the works cited page), double-spaced, with 1” margins, 12pt Times New Roman font, and saved in a .doc, docx., or .pdf file format. All papers must be turned in using Canvas. No paper or emailed submissions will be accepted. Begin by selecting a passage from the assigned text (e.g., Plato’s Republic, Epictetus’ Handbook, etc.) that (1) clearly makes an argument, (2) touches on one of the main themes of that text, and (3) is a manageable size (i.e., it includes a conclusion and several premises). In the body of your paper, cite two different secondary sources that offer additional information about your chosen passage or additional background information about the philosopher and their work. Appropriate secondary sources include: (1) a physical book or encyclopedia article from the Collin College Library, (2) a journal article found using the library’s JSTOR database (log-in to Cougarweb), choose the library tab, choose “Find Articles in Databases,” then choose JSTOR), or (3) the Stanford Encyclopedia of Philosophy. No other secondary sources are acceptable for this assignment. Use MLA formatting and MLA parenthetical citation format. If you need help with MLA formatting, see or visit the Collin College Writing Center. Your paper should include all of the following numbered and labeled sections: (1) Thesis statement. An introductory paragraph that includes only one sentence: your thesis statement. Your thesis statement should (a) be a single sentence, (b) be grammatically and thematically clear, (c) make a claim about how your selected passage contributes to an understanding of one of the text’s main themes, and (d) offer reasons in support of that claim. Your thesis statement should capture your paper’s argument in a single sentence. (Approximate length: 1 sentence) (2) Historical Background. A section that provides historical and biographical information about your chosen text’s author (e.g., Plato, Epictetus, Descartes). Who is your philosopher? When and where did they live? What are their major books? What kind of training did they have? What were the major events in their lives? (Approximate length: 3/4 page) (3) Philosophical Background. A section that provides general information about the philosophical ideas that are most important to your text’s author. What were the main philosophical contributions made by your philosopher? What topics and questions interested them most? What other philosophers or schools of philosophy influenced them? What were their major published works? What are the central philosophical themes of the particular text (e.g., Plato’s Apology, Epictetus’ Handbook, Descartes’ Meditations) that you are writing about? Identify two or three of these main themes. (Approximate length: 3/4 page) (4) Selected Passage. A section that cites, in full, the passage that you have selected from the text for analysis. Also, supply context for this passage: from which section of the text is your passage taken? What question is it addressing? (Approximate length: ½ page) (5) Standard Format. A section that analyzes the argument made in your selected passage and presents the results of that analysis in the “standard format.” Identify the argument’s premises and conclusion. Number each element of the argument. Present each element of the argument on a separate line as a complete sentence. Place the conclusion last and mark it with a “therefore.” (Approximate length: ½ page) (6) Analysis. A section that explains how each of the premises in the argument connects with the other premises and, ultimately, leads to the stated conclusion. Define any key words or terms used in the argument. Evaluate the strength of the argument. Are its premises reliable? Is the conclusion persuasive? (Approximate length: ½ page) (7) Main Themes. A section that examines the contribution made by this particular argument to an understanding of one of the text’s main themes. What are the text’s overarching themes? To which theme does this passage contribute? How does understanding this particular argument help us to understand that main theme? What, in general, can we learn from this passage about this philosopher and their work? (Approximate length: ½ page) (8) Comparison. A section that gives an example of something from contemporary pop culture (e.g., a scene from a movie or TV show, a song, a book, a commercial, etc.) that touches on the same theme as the argument made in your selected passage. Make a detailed comparison that explicitly states how the two are similar or dissimilar. (Approximate length: ½ page) (9) Conclusion. A concluding paragraph that includes only one sentence. This sentence should: (a) make a claim about how others might benefit from understanding the argument made in your selected passage, and (b) offer reasons in support of that claim. (10) Works Cited. A Works Cited page that is formatted MLA style and minimally include full bibliographical information for three cited sources: the primary text (e.g., Plato’s Apology, Epictetus’ Handbook, Descartes’ Meditations) and two secondary texts.

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