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Background of Magnum Ice essay help writer Powerpoint essay help

Set up in the 1920’s by Edwin ‘Ted’ Street, Street began selling ice-cream to the local community along with selling sweets, cakes and lemonade from the back of his shop (Streets 2009). Due to the impending demand and popularity of his products, Edwin set up the first Streets factory for production of ice-cream in 1923. Edwin- along with his son Ronald Street managed to maintain a strong reputation amongst the public and launched the popular ‘Paddle Pop’ ice-cream in 1953 along with the creation of the Paddle-Pop Lion’ (Streets 2009).

The Paddle-Pop Lion up to this day is still utilized by Streets as an influential marketing tool to which Streets market their Paddle-Pop ice- creams to. They use the popular logo to create awareness amongst their target market which is Children aged three to twelve. In the 1960’s Streets was sold to the British/Dutch Company Unilever who launched the Walls brand in the United Kingdom which incorporated a similar logo to that of Streets (as seen to the left).

Unilever though chose to bear with tradition in Australia and persist with the Streets ame in order to not to misplace the popularity of the brand in Australia. Unilever initially launched the first Magnum ice-cream in 1987 (Wikipedia 2009) which was renamed the Magnum Classic in 1989. Magnum was sold under the Walls brand name in the United Kingdom and most other parts of the world and under the Streets name in Australia. In 1992 with the help of extensive market research, Unilever launched different flavours of the Magnum ice-cream such as Almond, Mind and Double-choc.

Today there are six different varieties of the Magnum ice-cream available in Australia: Classic, Ecuador Dark, Almond, Ego Caramel, white, Choc Hazelnut and Peppermint. Ice-cream Market Information Ice-cream being an item of indulgence for many people continuously endeavours to become more and more popular amongst a diverse range of members within society. The ice-cream market is by definition a marketers dream as it is a product which is easily accessible for marketers to break into or promote their existing brand name with.

The high demand for a diverse range of ice-cream products provides for marketers to broaden their research and develop new or existing products at ease, marketers can then segment this to various demographic, geographic and sychographic influences external to the market such as: seasonal influences, society health influences (such as obesity and diabetes), cultural influences and personality traits of various members of society. In 2008-09, industry revenue of the ice-cream manufacturing market as a whole increased by 2. 9% to total $438. 1 million (Ibisworld 2009).

The lobbied interest from society in premium products had resulted in moderate increases in prices due to producers passing down input costs in the supply chain of the product. Ibisworld (2009) identifies that due to the economic ituation in Australia there was a small decrease in the demand for ice-cream although due to members of society cutting back on expenditures on other cream. Historically speaking, the ice-cream market faced a decline in the early 20th century (as depicted by the graph to the right) although is on the rise once again.

Ibisworld market report (2009) forecasts an expected growth in the 2009-10 financial periods of 2. 6% to total $449. 3 million. A large decline in milk prices during this period is set to benefit the ice-cream manufacturing market profitability-wise. An ncrease in Production volume is also forecasted and expected to increase over this financial period, with a higher emergence of a trend towards products of higher- value, premium products offering a healthier alternative to regular ice-cream products such as those containing healthy ingredients such as real fruit, low GI and low sugar.

The major players of the ice-cream market in Australia are Nestle Australia Ltd who are the leaders in the market with a market share of 34. 6%, Unilever Australia Pty. Ltd with a market share of 25. 1%, Regal Cream Products Pty. Ltd- 5. %, and other various manufacturers (which include smaller companies and imported products from Asia and Europe) with a market share of 35. 1% (Ibisworld 2009). In terms of the Magnum ice-cream developed by Streets (Unilever) the closest rival of this brand in terms of quality and similarity is the ‘Heaven’ Ice-cream which is manufactured by Nestle.

The product is that similar that in terms of marketing, Nestle uses the same targeting strategies in order to promote the product. New Flavours: Streets Magnum has a large variety of flavours, in which it makes them one of the orld most popular ice cream brands. Even though Streets Magnum has a large variety of flavours, there is always room for innovation and improvement. Never before has Streets Magnum had an ice cream where the inside was chocolate ice cream, (a chocolate ice cream that was not complicated by syrups) and it would have a chocolate coating with chunks of chocolate biscuits.

There would be two varieties of this product; one would include a taste like essence of Jim Beam (this product would be non-alcoholic) and the other would Just be plain chocolate ice cream with chocolate biscuit coating. This would be similar to the double chocolate ice cream but this new and improved double chocolate ice cream with the taste-like Jim Beam essence and the large chucks of chocolate biscuit would be an innovation that has never before been done.

There is no doubt that, Streets Magnum’s most popular flavour chocolate, consequently this new flavour will have high results. Streets magnum can also focus their innovation ideas towards ice-creams with different assorted fruits, since they have a limited variety of fruit related ice creams. Advertising new products would mean an increase in cost, but if benefits outweigh osts, in this case benefits being sales. Advertising would be crucial.

As a result of innovated products there is always an emphasis on health and nutrition towards improved products. There is a high increase in expected products to be more organic, to be gluten free, to have low GI, fruit ice creams, and especially to be low in fat. The double chocolate biscuit ice cream, the Jim Beam essence double chocolate and the larger variety of fruit ice creams would definitely make Streets Magnum a choice for more customers and therefore fulfil their satisfying needs.

APA Format minimum 450 words Discussion 3 Articles Chance in Hell, Jacques, Carjacking and Copresence

Based upon the all three of the readings for this week, do you believe that the challenges inherent in interviewing active offenders outweigh the rewards of potential insights or knowledge which may be gleaned into offender decision-making? In other words, is this type of research worth conducting? Take a position either way and point to various aspects of the articles to fully support your position. Also, to what extent, if any, should a fieldworker be willing to either participate in or have ‘guilty knowledge’ of various crimes? For example, would it be appropriate for a field researcher to participate in minor acts of vandalism (e.g. graffiti) to establish rapport with his or her subjects? Be sure to fully elaborate. Next, please reflect upon Scott Jacques’ (2010) article, “The Necessary Conditions for Retaliation.” Point to one aspect of his theory of non-violent and violent forms of drug markets that may lend itself to criticism by other scholars. Once you have done this, please provide a suggestion as to how this particular aspect of Jacques’ theory can be approved upon. Note: Even if you agree with all of the propositions laid out by Jacques (2010), you must identify at least one potential weakness or area and discuss how it can be strengthened. Finally, please point to one aspect of Bruce Jacobs’ (2012) that you found to be of interest. Be sure to explain how it furthers our understanding of violent street crimes. And, once you have answered all of the above questions, please pose an original thinking question to the class.