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assignment, you are going to write an analysis of some aspect of a literary work. A well – written literary analysis must contain ALL of the following An Arguable Thesis Careful Attention to the Language of the Text. Attention to Patterns or Themes. A clear Interpretation.

Choose a literary text to analyze from “The First Book” by Rita Dove (p. 861). Step 1: Write a summary of the text you have selected. Label this “Summary.” Though your analysis SHOULD NOT be just a summary, you must be able to demonstrate an understanding of the text chosen, and you should provide a BRIEF overview of the story in your rough and final drafts. Step 2: Choose one aspect of this text that you want to explore and craft a thesis statement for what you want your essay to focus on. Label this “Thesis Statement.” Step 3: List the bibliographic citation information for your scholarly article and write a brief (150 word) summary and evaluation of the source(s). This is exactly what you did (or should have done) for your Annotated Bibliography. Label this “Research.”
Table of Contents Introduction Views and Values Held By Antagonist of Tobacco Smoking Views and Values Held By Supports of Tobacco Smoking Conclusion Works Cited Introduction As per the World Health Organization approximations, there exist more than one billion smokers globally. As a result of these, and the financial and political supremacy enjoyed by most tobacco manufacturing companies, in almost all global societies, tobacco is one of the legal substances that are widely used. In America alone, as research studies show, one in five Americans is a smoker, a figure which adds up to more than 40 million smokers (Hendrick 1-2). As a result of these, smoking-related illnesses account for more than four hundred and forty six thousand deaths annually. Further, annually the government spends millions of dollars to cater for the health needs of individuals suffering from tobacco related diseases. Although this is the case, the tobacco industry is one of the most profitable industries, a fact that has made it very hard for the government to illegalize the use of tobacco products (Maugh 1). Therefore, although tobacco smoking is a practice that is legal and supported by a section of the community, there have been numerous calls to illegalize the practice, because of the different views and values that are held by most antagonists of the practice. Views and Values Held By Antagonist of Tobacco Smoking Although tobacco smoking is a legalized practice, there have been numerous calls by antagonist of this practice for the need to illegalize the practice. One of the factors cited by most antagonist of the practice is that, tobacco is one of the most harmful substances that have remained legal for a very long time. Annually, numerous deaths caused by tobacco smoking related illnesses occur in America, a fact that the government seems to ignore. As research studies show, tobacco smoking is one of the deadliest practices, which accounts for more than forty percent of the total number of hospital illnesses. This has made the government to spend billions of dollars to cater for the needs of these patients; something which supporters of the illegalization campaign believe can be avoided if the government illegalizes smoking. Another reason which supporters of the illegalization campaign put forward is that, as compared to illegalized substances such are marijuana, cigarettes contain nicotine one of the most addictive substances, which most individuals take without knowing its dangerous effects. Get your 100% original paper on any topic done in as little as 3 hours Learn More According to these groups, it is very unethical for cigarette manufacturing industries to advertise their products to the public while ignoring to tell them, the dangers associated with tobacco. As per most health research findings, most individuals more so children and smokers live in environments, which are not protected from the effects of tobacco smoking, because of the inadequacies of the regulations managing tobacco smoking. Therefore, as per them, there is need for communities to speak in one voice and protect future generations from the harmful effects of tobacco smoking by forcing the government to illegalize the practice (O’Dowd 1). Views and Values Held By Supports of Tobacco Smoking Contrary to the views held by most antagonist of the legality of cigarette smoking practice, most supporters of this practice believe that, every individual has the right of deciding what is best for their bodies. In addition, majority of the supporters of this practice strongly believe that, illegalizing the practice may worsen the situation, because it will lead to opening of black markets and springing up of criminal organizations. In addition, supporters of this practice hold a notion that, illegalizing tobacco will be one of the taxing ventures that a government can indulge itself in, this will mean that the government has to be ready to spend more money on its criminal justice system and police departments. In addition, these individual believe that, by illegalizing tobacco smoking the government has to ready to lose the millions of dollars, which it earns annually from the tobacco industry. Further, this will mean that it has to be ready to provide the enormous numbers of individuals who are likely to lose their jobs. This is not practical considering the current unemployment status of the country; hence, illegalizing tobacco smoking, will be show of the not caring for its citizenry, a value that is cherished by those who oppose the illegalization campaigns (Nadelmann 1). We will write a custom Essay on Should Smoking Tobacco Be Classified As an Illegal Drug? specifically for you! Get your first paper with 15% OFF Learn More Conclusion Considering the numerous value and views held by individuals who support tobacco smoking and those who strongly oppose the practice, it is important for the government to leave the discretion of whether to smoke or not to individuals. However, to ensure that individuals are making right decisions, it is import for tobacco industries in collaboration with the government to provide the public with enough information on the positive and negative effects of tobacco smoking. Works Cited Hendrick, Bill. Smoking rate is declining inn U.S. Web Med News. 2008. Web. Maugh, Thomas. U.S. smoking rate hasn’t changed, CDC says. Los Angels Times. 2010. Web. Nadelmann, Ethan. Keep cigarettes legal. Huffington Post. 2006. Web. O’Dowd, Adrian. Tobacco and alcohol should be classed as dangerous drugs. BMJ Online Journal. 2011. Web.

Rasmussen College Technology to Improve Patient Experiences Discussion

Rasmussen College Technology to Improve Patient Experiences Discussion.

Deliverable 6 – Patients at the Core of Technology InnovationsCompetencyExplain innovative systems and distribution of technology to enhance the quality of healthcare delivery and patient safety.ScenarioYou are a nursing supervisor at a private, critical access hospital offering a variety of clinical care and hospital services to the community. As part of this role, you conduct weekly patient satisfaction phone calls and create patient satisfaction improvement plans for the weekly leadership meetings for any patient concerns. You just completed a disheartening phone call with a geriatric patient, named Mabel, who had a six-day hospital stay following a diagnosis of pneumonia. Mabel started the call sharing that fifteen years ago, she was hospitalized with pneumonia at your hospital but was very pleased with her first stay.Unfortunately, this hospital stay presented a lot of challenges for her. She shared she had to stay an extra night because the doctor never showed to sign discharge papers, the pharmacy was closed overnight so her prescriptions weren’t ready, and she still has not received a bill which had to be mailed because the computer system was shut down for maintenance when she called to inquire. She continued to share that she was provided access instructions for an online portal to view her records, but the link does not work and the user ID and password she was promised would be in the discharge paperwork was nowhere to be found. You are preparing for the weekly leadership meeting and have a patient satisfaction improvement plan share in response to Mabel’s feedback about her hospital stay. In addition, each leader has to come prepared to discuss two innovative technologies they feel would improve patient safety. They are looking at the next fiscal year and want to budget for the integration of two new innovations.InstructionsCreate an improvement plan including an outline for two proposed innovative healthcare technologies on a Word document including:Identify all of Mabel’s hospital stay concerns and describe how the failure of technology impacted Mabel’s healthcare delivery.Describe two innovative technologies you would recommend to improve client experience, such as Mabel’s and describe how you would evaluate the impact of these technologies.Identify evidence from the literature to support how each technology had a positive impact on client safety.ResourcesFor assistance on creating an improvement plan, please visit the Rasmussen College Answers page.For additional research assistance, please visit How can I make a Research Appointment with a Rasmussen College Librarian?For additional APA assistance, please visit the Rasmussen APA Guide.Grading RubricFFCBA01234Did not SubmitNo PassCompetence ProficiencyMasteryNot SubmittedNo clear description of all of Mabel’s hospital stay concerns and described how the failure of technology impacted Mabel’s healthcare delivery.Basic description of all of Mabel’s hospital stay concerns and described how the failure of technology impacted Mabel’s healthcare delivery.Thorough description of all of Mabel’s hospital stay concerns and described how the failure of technology impacted Mabel’s healthcare delivery.Clearly stated, detailed description of all of Mabel’s hospital stay concerns and described how the failure of technology impacted Mabel’s healthcare delivery.Not SubmittedNo clear description of two innovative technologies you would recommend to improve client experience, such as Mabel’s and describe how you would evaluate the impact of these technologies.Basic description of two innovative technologies you would recommend to improve client experience, such as Mabel’s and describe how you would evaluate the impact of these technologies.Thorough description of two innovative technologies you would recommend to improve client experience, such as Mabel’s and describe how you would evaluate the impact of these technologies.Clearly stated, detailed description of two innovative technologies you would recommend to improve client experience, such as Mabel’s and describe how you would evaluate the impact of these technologies.Not SubmittedNo clear description of evidence from the literature to support how each technology had a positive impact on client safety.Basic description of evidence from the literature to support how each technology had a positive impact on client safety.Thorough description of evidence from the literature to support how each technology had a positive impact on client safety.Clearly stated, detailed description of evidence from the literature to support how each technology had a positive impact on client safety.Not SubmittedLack of formal style in document, numerous spelling, grammar, or APA format errors present.Formal style reflected in some parts of the document, but not maintained throughout. Some spelling, grammar, or APA format errors present.Formal style reflected throughout majority of the document, with minor spelling, grammar, or APA format errors present.Formal style reflected throughout the document, including no spelling, grammar, or APA format errors present. Deliverable 7 – Reflections of Emerging Healthcare Technologies and Innovation
Rasmussen College Technology to Improve Patient Experiences Discussion

A Case Study Of Waitrose Uk Marketing Essay

assignment writer There is no dominant theory of brand equity or accepted definition of the word ‘brand’.1 Our science is in what Thomas Kuhn (1970) called a ‘pre-paradigm’ phase. In other words: it is in a state in which many key words have no universal definition because there is no dominant theory. In what follows, we will be adding to the clutter with some definitions of our own. They are not especially original. It would be tedious to review the many different ways in which the word ‘brand’ is used. ‘To brand’ was to burn with a hot iron, whether for marking or for cauterising. By 1587 it was already being used in a modern sense – i.e., ‘to mark indelibly, as proof of ownership, a sign of quality’ – and by 1602 it was being used in a way which implies a bit of cognitive psychology: ‘to impress indelibly on one’s memory.’ Branding took off as an activity when manufacturing got into full swing in the 19th century. It was a simple way to indicate origins and promise quality. Pinker (1999) suggests that language has a universal basic structure. There are ‘naming’ words and ‘doing’ words. People organise their sense of reality by tagging bits of experience with ‘names’; and by describing what the ‘names’ might or do get up to. Its clear that branding was intended, whether consciously or not, to exploit this natural tendency. Manufacturers who were confident that proof of origin would help to create sales, knew that branding would help – both as a guarantee and as an aid to memory. Those who were less confident knew that one way to generate sales, was to counterfeit well-known brands. With this as the background, let’s jump to the present and elaborate on the cognitive aspects of what a brand is: a brand is a set of hooks the mind uses to organise its experience of a commercial offering. Why a ‘set of hooks’ and not just a hook? Because contemporary cognitive psychologists suggest that brand memories do not have specific locations (Ward, 2002); and that the simple network concept of how brand experience gets stored – i.e., as a node with tentacles – is not just simple, it’s simplistic. Memory and experience are more dynamic than that. The feelings and images that attach to a brand are widely dispersed across the brain. This means that there are multiple entry points for brand evocation. Call out the name ‘Coca-Cola’, present someone with a picture of a Coke bottle, or walk past a McDonald’s – every time that happens, tracks light up in the brain which evoke the brand ‘Coke’. Each time, the tracks vary as a function of previous encounters and the entry point, whether name, bottle, or smell of McDonald’s, etc. Some tracks get reinforced and others get dampened. The point: brands can be evoked in many ways and each time what lights up and what gets laid down will be modified, even if only slightly. Understanding that brand memory and experience are dynamic does not affect our core definition of brand as a set of ‘hooks’. But it does have implications for how we model the formation of brand experience through communication and use – because it means that the decision about which ‘hook’ to evoke when designing brand communication, is not trivial. If the cognitive character of ‘brand’ is dynamically stored experience, then it’s important to have a view about the sources of brand experiences. There are mainly three experiences that come from use of the brand. This ranges from standing in a queue at a bank (say, HSBC), to driving in a car (e.g., Toyota), to eating a chocolate bar or pouring laundry detergent into a washing machine. These interactions involve what I call transactional touchpoints (Type I). Experiences that come from exposure to brand communications created by marketers; e.g., TV advertising, mobile phone communications, public relations, and so on. Marketers do this to influence our brand memories and experiences. In saying this I’m not assuming that exposures have to be explicitly noticed for brand activation to take place. All it requires is that tracks are laid down in the brain, whether they pass through focal consciousness or not. These interactions involve what I call marketing touch-points (Type II). Experiences that come from exposures to the brand that are not under the marketer’s control. Unmanufactured word-of-mouth is the most obvious of these. Another would be un-manufactured news. These kinds of interaction are incidental touch-points (Type III). We don’t have to be too philosophical about how to classify every conceivable brand interaction. Some interactions are fuzzy. For example, back in the 1980’s, Levi’s jeans had a problem with the way discount retailers were treating the brand in store. People would walk into stores and turn the Levi’s stack upside down. By the end of the day, the Levi’s were an unsightly mess. I categorise this as a Type III interaction – i.e., it is incidental – because it does not involve a conscious effort on the part of the brand marketer. Nor does it involve use or consumption on the part of the shopper, even though it is a very direct confrontation with the brand. Levi’s responded by no longer supplying to those stores, and by opening stores of its own. By taking control of the visual merchandising they replaced damaging Type III interactions with brand-building Type II interactions. Let’s take another example: suppose a friend gives you a lift in her car – is this incidental or transactional? I would argue that it’s transactional because it’s an example of use or consumption on your part, even if passive. And finally: What about a news story that has been substantially influenced by a company spokesperson – I think we have to consider this a mixed interaction. It is part marketing and part incidental. 1.2 Background of the study In today’s highly competitive environments, improving consumers’ loyalty to brands permits marketers to maintain a comfortable and lasting position in the marketplace. The new millennium is not just a new beginning; it is a continuation of trends in human behavior that have been following cyclical patterns throughout our country’s history. Just because we have entered a new era does not mean we have to start from scratch when it comes to interpreting why certain consumers are loyal to certain brands, and what type of factors influence these allegiances. Brand Loyalty is the consumer’s conscious or unconscious decision, expressed through intention or behavior, to repurchase a brand continually. It occurs because the consumer perceives that the brand offers the right product features, image, or level of quality at the right price. Consumer behavior is habitual because habits are safe and familiar. In order to create brand loyalty, advertisers must break consumer habits, help them acquire new habits, and reinforce those habits by reminding consumers of the value of their purchase and encourage them to continue purchasing those products in the future. The image surrounding a company’s brand is the principal source of its competitive advantage and is therefore a valuable strategic asset. Unfortunately, many companies are not adept at disseminating a strong, clear message that not only distinguishes their brand from the competitors’, but distinguishes it in a memorable and positive manner. The challenge for all brands is to avoid the pitfalls of portraying a muddled or negative image, and instead, create a broad brand vision or identity that recognizes a brand as something greater than a set of attributes that can be imitated or surpassed. In fact, a company should view its brand to be not just a product or service, but as an overall brand image that defines a company’s philosophies. A brand needs more than identity; it needs a personality. Just like a person without attention-grabbing characteristics, a brand with no personality can easily be passed right over. A strong symbol or company logo can also help to generate brand loyalty by making it quickly identifiable. From the design of a new product to the extension of a mature brand, effective marketing strategies depend on a thorough understanding of the motivation, learning, memory, and decision processes that influence what consumers buy Theories of consumer behavior have been repeatedly linked to managerial decisions involving development and launching of new products, segmentation, timing of market entry, and brand management. Subsequently, the issue of brand loyalty has been examined at great length. Branding is by far one of the most important factors influencing an item’s success or failure in the marketplace, and can have a dramatic impact on how the “company behind the brand” is perceived by the buying public. In other words, the brand is not just a representation of a company’s product; it is a symbol of the company itself, and that is where the core of brand loyalty lies. Waitrose boss Mark Price is drawing up plans to transform the upmarket food chain into a consumer brand available in thousands of non-Waitrose shops in the UK and overseas. He believes the Waitrose label has the potential to be a big “fmcg” – fast moving consumer goods – name like Heinz or Kellogg’s, which he can sell to other retail businesses, rather than just direct to shoppers. He has similar ambitions for the Duchy Originals brand, founded in 1990 by the Prince of Wales. Waitrose signed a licensing deal with the struggling royal label last autumn, which gives the John Lewis-owned grocer the right to manufacture, distribute and sell all Duchy goods in the UK. Price said there would be more than 300 Duchy products by the end of the year and there was potential for many more. Last year Waitrose defied predictions it would be battered by the recession and emerged as the fastest-growing big grocer, chalking up a sales increase of more than 11% to in excess of £4.5bn, trouncing upmarket rival Marks



no more than 200-250 words Read the following article and/or watch the TedTalk, and then respond to the questions below.Article: On Origami, Alzheimer’s, and Kindness: Global Health Expert Alanna Shaikh Rethinks Preparing for Dementia TedTalk: How I’m Preparing to Get Alzheimer’sHow are Alanna’s plans beneficial to biosocial, cognitive, and psychosocial growth in adulthood and late adulthood How are they related to Alzheimer’s prevention/preparation? Would you consider making similar plans if you were at risk of developing Alzheimer’s or NCD and if so, what would your plans include? Why/why not? Use your textbook to support your answer.

xav-ERM-assignment 1

xav-ERM-assignment 1. Can you help me understand this Computer Science question?

Chapter 3 presented the approach Mars, Incorporated used to implement ERM, and chapter 5 presented the University of California Health System’s ERM development.
Research online and find another company that has implemented a similar ERM solution as these two companies did. List the company, what they did and how their approach is similar to the two examples from the textbook. How do they differ? What benefits were gained from all 3 companies by using an ERM implementation?
To complete this assignment, you must do the following:
xav-ERM-assignment 1

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