Development of Global Expansion Strategy: India to Britain
What started as an export house has today become a successful retail business presenting Indian textiles in a variety of natural fibers, and home products including furniture, lights and lamps, stationery, home accessories, pottery and cutlery. In 2004, food products range was launched and in 2006, FabIndia Sana, their authentic body care products range, was launched. Recently, it has also ventured into the jewellery segment. However, the major chunk of FabIndia’s product range is textile-based. The company has continued its focus mainly on the artisans and sources its products from over 40,000 craftsmen across India. With a strong foundation, the company has been successful in increasing its presence all over India. The concept, now a Harvard Business School case study, is simple. A fully-owned subsidiary of FabIndia, Artisans Micro Finance, a venture fund, facilitates the setting up of these companies, which are owned 49 per cent by the fund, 26 per cent by the artisans, 15 per cent by private investors and 10 per cent by the employees of the community-owned company. After a successful 50 years in India and after creating a niche market and millions of loyal customer base, company is going global. It is already present in 3 cities around the world. In this report we are going to look at the option of taking the company to one of the biggest economies of the work the Great Britain. We will study the market using the concepts of global marketing and try to analyze how successful venture it will be for FabIndia. The Porter’s five forces are used to study framework for the industry analysis and business strategy development. This reports also talks about what are the reasons for entering into UK. The study of Birmingham and Liverpool, as potential cities for initial setup of the FabIndia store and later expanding to other places as the demand rises. This report will give us the in depth of setting up the FabIndia operations in the UK. Introduction: The history of India’s freedom struggle is interwoven with the Charkha the unusual weapon, employed by Mahatma Gandhi to spread the message of Swadeshi. Gandhi gave the art of Khadi, a special status through this movement. Khadi simply means cotton, usually hand-spun. Khadi is Indian hand spun and hand-woven cloth. The raw materials may be cotton, silk, Polyester or wool, which are spun into threads on a spinning wheel called a Charkha. Khadi’s earliest avatar was fashioned some 5,000 years ago in India, the original home of cotton, hand spun and hand woven by crafts persons who in all likelihood followed the precise instructions on weaving, spinning and dyeing laid out in the Vedas. Khadi is part of Indian dressing from thousands of years and now is becoming one of the most sought out fabric in fashion industry. John Bissell worked as a buyer for the American departmental store, Macy’s. In 1958, under a program run by the Ford Foundation, he came to India to advise the Central Cottage Industries Corporation created by the Indian government, on showcasing Indian handlooms and handicrafts. His role was to advise on issues relating to marketing Indian handicrafts. Determined to showcase Indian handloom textiles, and providing equitable employment to traditional artisans, and sensing an entrepreneurial venture, Bissell established FabIndia in 1960. It was also to fuse the best aspects of East
Benefits of carrying out an external environment analysis
online homework help Nowadays, competition between companies tends to increase every single day. With the phenomenon of globalization, the advent of Internet, the speed of transactions and the reduced lifetime of products, companies are forced to implement effective strategic analysis tools in order to deal with perpetual economic changes. The first tool is the internal analysis which can be made by the SWOT analysis. The internal analysis deals with strengths and weaknesses of the company to assess the chance that will have the company to obtain a favorable position in its market. However, being successful in a business request also, a full knowledge about the external environment which is the second tool we are going to talk about. In a first part we will explain what microenvironment is and why it is crucial to work on it in our competitive world. Then, in a second part we will demonstrate how it is important to study the Macroenvironment through the PEST and the Porter analysis. The external analysis The analysis (Opportunities / Threats market) is to investigate the threats and opportunities before the company could face. The company is located in a sector, which mean in a set composed by all companies involved in the industry, directly or indirectly in the production and / or sells of goods and services in order to satisfy a type of need. Study the micro and macro environment means understanding the conditions of struggle between actors in the same sector. Microenvironmental Factor The microenvironment includes internal factors which are close to the company and have a direct impact on the organisations strategy. A good knowledge about studying these factors will have gainful influence on marketing decision. Customers They are vital for the company and the whole organization thus knowing what they need and what they want will provide benefits for business. In the opposite it will fail the business strategy and therefore the company. Competitors To stay in a market a full analysis about what is doing or what plan competitors are making is crucial to maintain its position in the market. Getting information about competitors will allow a differentiation which can give the opportunity of getting better than others. Employees Having the right staff, motivated and well trained is essential to get a good strategic planning process of the organisation but also to get competitive edge. Suppliers Having good relationships with supplier will help to have bests prices on raw material will affect on the mix strategy of the organisation. Moreover it also helps to get the best quality of products which are going to be sold to customers. Media Media can have a very powerful impact on customers way of buying. It can be positive or negative thus make a company revise its strategic plan according to what media said. This is the reason why media shouldn’t be neglected at all. Macroenvironmental factors The pest analysis The whole company environment is composed by several factors, Politic, Economic, Social and Technologic that have to be studied and taking in consideration. After analysis, the synthesis should help to find new business segments and financial resources, human and material for several years. From the analysis PEST it is crucial to identify links and patterns between all these elements. PEST factors play an important role in the opportunities for value creation strategy in order to promote the company development and sustainability. The porter analysis Michael Porter is the creator of a methodology to analyze the competitive environment, represented by 5 “forces” in order to know the intensity of competition: Bargaining power of suppliers Substitutes Substitutes Bargaining power of customers New entrants Intensity of competition The analysis of five forces, or threats, helps the marketing team to simulate a competitive situation. This analysis tends to focus on a single Strategic Business Area rather than a product line. Moreover, these five forces determine the ability of firms involved to make a profit. If all forces are high, profits are going to be limited. Conversely, if these forces are weak, it will be possible to identify a substantial profit. The main point is therefore to prioritize these forces so as to identify the key success factors in the industry, that is to say the strategic elements which must be studied to obtain a competitive advantage. To put it in a nutshell, the list of evidence above shows that a deep analyze of the external environment is vital to ensure the sustainability and the well being of companies. All these tools give us information on the various factors that affect and influence business strategic decision Écouter Lire phonétiquement Dictionnaire – Afficher le dictionnaire nom incoming freshman tenderfoot adjectif new further novel fresh latest young ingoing Definition of key words; Marketing environment: “The actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships’ with target customers.” Microenvironment: “The actors close to the company that affect its ability to serve its customers, the company suppliers, marketing intermediaries, customer markets, competitors and publics.” Microenvironment: “The larger societal forces that affect the microenvironment demographic, economic, natural, technological, political and cultural forces.” Using appropriate models and frameworks evaluate the stages of the buying decision process. What challenges
Arab Open University Crime Rate Prediction Essay
Arab Open University Crime Rate Prediction Essay.
I’m working on a research & summaries writing question and need support to help me learn.
Developing and following your Objectives and Choosing Methods in RESEARCHYou are requested to develop the objectives of a project in the domain of Computer Science or Information Systems. 1. Describe at least two objectives of the selected project 2. Describe at least one method for each selected objective3. Present a Literature Analysis of the selected project4. Describe the techniques or approaches that can be used for each method.Your well-written paper should meet the following requirements:Be THREE to FOUR pages in length, which does not include the title page, abstract, or required reference page, which is never a part of the content minimum requirements.Use APA style guidelines.Support your submission with course material concepts, principles, and theories from the textbook and at least FOUR scholarly, peer-reviewed journal articles.- this is the Textbook ( https://etonline-digitallibrary.com/bitstream/1234… )
Arab Open University Crime Rate Prediction Essay
CLAS 160B University of Arizona Response about Livys History of Rome Paper
CLAS 160B University of Arizona Response about Livys History of Rome Paper.
I’m working on a history writing question and need a sample draft to help me study.
Reading Response 4: Livy’s History of Rome: One of the amazing things about the sheer duration of the ancient Roman civilization, is that the ancient Roman historians themselves often had little idea about the foundation of their own city. In this reading response, you’re going to read part of Livy’s History of Rome, originally a 142 volume series on the history of Rome written during the time of Rome’s first emperor. As you read through the preface, I want you to think about Livy’s purpose in writing history. Why does he find history useful to study? Spend the first half of your response discussing this question. Then spend the second half of your response describing how Livy characterizes Romulus and how that characterization might suggest what it means to be a good and honorable person in ancient Roman society.Read. Read the secondary sources concerning Livy and his History of Rome.Read. Read the preface and Book I of Livy’s History of Rome while keeping the assignment overview in mind.You are expected to use the ancient source as evidence for your argument. In order to receive full credit, you need to cite the ancient source at least three times using in-text, parenthetical citations. You also need to provide a full bibliographic reference for the ancient source at the end of your response. For in-text parenthetical citations go with this format (Ancient Author, Text Title, Line # if available otherwise Page #). For the end-of-response full bibliographic entry just standard MLAthe template you need to use is in the attachment, as for the readings just click on the Blue words and go to the URL provided.
CLAS 160B University of Arizona Response about Livys History of Rome Paper
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