Answer the following questions. Each question will probably require a paragraph to complete. You can upload your answers in the form of a Word document. Please use original work as this will be submitted for a plagiarism check.
1) What can happen that could change a PPC campaign from low-cost advertising to high-cost advertising?
2) Name a way to increase your click-through rate.
3) Which of three PPC tools and services researched are the best and why?
4) Find a PPC service, and briefly discuss what it is and a good feature of it.
5) Name an HTML tag that you should use in your site to help with SEO and why?