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Answer each question in short paragraphs #7)Superbowl Ad controversy-Is any news-Good News? Each year superbowl ads are some of

Answer each question in short paragraphs
#7)Superbowl Ad controversy-Is any news-Good News?
Each year superbowl ads are some of the most viewed and are also often some of the most controversial. For example, in the past several years ads such as the sketchers superbowl ad generated some controversy with animal rights activists and the Go Daddy ads were accused of being too “racy” for broad audiences. The old adage is that any news is good news..and that controversy causes buzz (which is attention) Did these companies go too far? Is the controversy generating buzz that could help them gain recognition? Will it really hurt them?

#8)Celebrity Twitter Nightmare
In the last several years quite a few celebrities and politicians have been involved in scandals over Facebook posts, tweets on twitter and/or posts on Instagram. From offensive statements to tweeting indecent pictures, should these mistakes be such a large public issue? Some argue that it is because politicians and celebrities are role models, others argue that it’s not and is a matter of privacy. Is this a public or personal matter (because the information was sent via facebook and twitter)?

#9)Technology- Will it create or reduce jobs in PR
Technology is advancing rapidly, and has developed even more quickly in the age of COVID-19. Will the rapid advances in communications technology and the switch by many to digital environments create jobs or cost jobs? Why do you think so?

#10)Superbowl Ad’s–Worth $4million for 30 seconds?
The cost for the recent ads during the superbowl was $4 Million for a 30 second ad. Is a superbowl ad really worth it? Do you think they really increase awareness and business?
#11) Can you demonstrate the results of any PR effort without using research or numbers to support your conclusions?
Can you demonstrate the results of any PR effort without using research or numbers to support your conclusions? Why or Why Not and if your answer is yes…how can you do so?

#12)Facebook, Internet, and Mobile Surveys: Are the results valid and generalizable?
In part of the lecture on research we discuss the concepts of survey validity, reliability, and in the end generalizability. Today there are many surveys that are conducted via the internet, some using social media platforms and even on mobile platforms. Researchers can even buy ready packaged internet and Facebook based samples for their surveys. Do you think these survey results are generalizable? Are they worth the effort and the money spent on them?

#13)Are telephone polls still a useful tool in predicting public opinion? Why or why not?
Are telephone polls a useful tool in predicting public opinion? (Think for a second…Do you have a landline? Is your cell phone “listed”?) So are they useful…Why or why not?

#14)Given all the attempts by marketers to use surveys to generate sales leads…do you think that individuals today are cynical about participating in research? Are you? What should we do to communicate the credibility of our research?
Given all the attempts by marketers to use surveys to generate sales leads…do you think that individuals today are cynical about participating in research? Are you? What should or could we do to communicate the credibility of our research?

#15)Has poor planning ever produced positive results?
I know lots of students and professionals that like to procrastinate. However, I always like to ask the question…Has poor planning ever produced positive results? Can you provide an example?

#16)Worst Planning mistake?
What is the worst planning mistake you have ever seen or heard of? Could the problem been easily avoided? Provide links if you supply one off of the internet so that others can see what happened.

#17)What is the best viral internet tactic you have seen?
The Old Spice Internet Viral Campaign is one of the most successful to date. What is the best viral internet tactic you have seen? Please provide links if possible.

#18)Provocative Message Campaigns
Can using a provocative message to “jar” or “shake” people into awareness work? Or do they do more harm than good? Your thoughts..and supply examples.

#19)Extreme PR tactics
From the violence of the World Trade Organization protestors, to boarding and ramming of ships by Green Peace, and the use of “bloody” happy meals by PETA. Do extreme tactics really work?

#20)Media Relations- Bieber, Lohan, Sheen?
Charlie Sheen, Lindsay Lohan, and Justin Bieber have had publicists quit working for them. Should they or shouldn’t they have quit? Was it ethical to do so?

#21)Bloggers- journalists or not?
Are bloggers journalists? Are blogs really sources of news? What are your thoughts?

#22)Fake news-Journalists?
Recently walmart came under fire because they sponsored two “campers” that were RVing across the US and were supposedly blogging on their own accord. The media and public alike were critical when it came out that they were paid spokespersons. Are such actions ethical..and do you think they damage the public trust of PR?

#23)Should celebrities be allowed to sue for defamation against false claims without having to prove malicious intent?
In the age of the internet where released information can linger indefinitely, should celebrities be able to sue for defamation and/or libel without having to prove malicious intent?

#24)Should big tech like Facebook or twitter be able to practice censorship/editorial control, but stay free from regulation related to editorial control?
Should big tech like Facebook or twitter be able to practice censorship/editorial control, but stay free from regulation related to editorial control? This discussion pertains to FCC section 230 as discussed in the lecture. Should big tech be able to ban whatever comments they want (editorial control), but yet be treated like a telephone company or internet service that simple provides a line? Why or why not?

#25)Have fake reviews and posts damaged the credibility of the internet?
Have the use of fake reviews and/or fake discussion group/chat room posts hurt the credibility of information on the internet? Why or why not?

#26)What is the best social media campaign that you have seen on the internet?
Social media has proven to be an effective way to reach people, especially those focusing on smartphones and computers. Social media has been used in campaigns from movies to tourism. What is the best social media campaign you have seen to date? Please examples or provide links!!!

#27)Global PR- When in Rome?
There is an old saying: “When in Rome do as the Romans”. Should organizations act that way even if its considered unethical in their home country (an example: paying for news stories)? Why or Why Not?

#28)Global PR: USA image?
What do you think is the image of the United States internationally? Are we liked, disliked, or are international audiences neutral about us? Support your answer.

#29)Are todays organizations more ethical than they us to be?
News such as VW’s emissions scandal (where they had the cars report fake emissions data when they were being tested), and the Flint water crisis (Lead in the water and poisoning many children) can create cynicism as to motives and ethics of todays organizations. Are todays corporations