Aldi essay help online Case Study homework help

Company Overview – ALDI: Aldi Group has been highlighted as a leading grocery chain store with more than 7,500 stores across the globe[l]. The company has its roots in Germany that has remained its strongest market over the years with 40% market share in food retail segment, while aggressive expansion has been undertaken into other European countries and the US[2]. Aldi is a privately held company that operates as Aldi North and Aldi South, with its headquarter in Essen, Germany.

PESTEL Analysts: Political: The accession of some major countries like China to the WTO made it easier for Western food retailing companies to penetrate lucrative markets worldwide[3]. Moreover, the Joining of the ten Eastern European and Baltic states to the EIJ in 2004 similarly facilitated the entry of Western companies into these markets[4]. This suggests that supermarkets would be able to strengthen their supply chains by leveraging upon economies of scale and scope, therefore an increase in supplies is expected in the future.

According to the latest official fgures from the Office of National Statistics (ONS) indicate that subscriptions to the internet has grown more than 50% from 15 million in 2000 to 35 million in 2005. It has also been estimated that 60% of the population in UK use internet in their daily lives. Environmental: Ђ There is growing concern for green issues, corporate social responsibility, global warming and ozone depletion in todays world than ever before. The retailers are constantly confronting environmental pressure groups in order to improve their wastes and recycling capabilities..