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Please see attached. Principles of Public Relations Chapter 7 Discussion~~Handguns in America Scenario Read the Case Study from pg. 147 of your text. Discussion Prompt Questions Provide answers to the following prompt questions: 1. How does the handgun control debate demonstrate the polarization of public opinion in America? 2. If you were assigned the task of bringing these two opposing groups into a meaningful dialogue, how could you evoke shared goals to further negotiations? 3. Do you think polarized public opinion regarding issues such as handgun control can be changed over time? 4. What factors could bring about that change? Post 1: Initial Post Instructions: CLICK “REPLY” below to share your response to the questions above. You must make this initial post before seeing your classmate’s posts. 100 words for initial response (10 points possible) Complete this assignment by Wednesday (5 points possible) Posts 2 and 3: Respond to Classmates’ Posts Instructions After you have created your initial post, look over the discussion posts of your classmates and give at least two thoughtful responses to two different classmates (one per classmate). 50 words each reply The goal of your response posts is to extend discussions already taking place or pose new possibilities or opinions not previously voiced. Your goal should be to motivate the group discussion and present a creative approach to the topic. A response posting should be a minimum of one short paragraph. Whether you agree or disagree, explain why with supporting evidence and concepts from the readings or a related experience. Include a reference, Chapter 8 Assignment-Monsanto Case Instructions: Read the Apply Your Knowledge “What Would You Do” feature on page 178 about Monsanto corporation. Type a formatted 1 page (300 words) paper answering the prompt below. Prompt: Consider the Monsanto case discussed in the Apply Your Knowledge feature at the end of this chapter. In what ways does the adversarial stance taken by Monsanto shape its communication strategies? Why would lawyers benefit from working closely with public relations counsel? For litigation? For dispute resolution through effective negotiation? (You do not have to draft a proposal for a campaign) Format your paper as follows: • Minimum 1 page (minimum 300 words) typed content, double spaced, 12 point, Times New Roman font o Be sure to cite your sources. If you quote or paraphrase from a source, you must cite it. o Be sure you submit a readable Word (.doc/.docx) or PDF document (.pdf) CH 9 Ethics in Practice~~Worth 50 points. Scenario A well-known professional baseball player is suspected of having used steroids and other performance-enhancing drugs. He has not been charged with any crime. His agent asks you to advise and assist him in handling the intense media interest in the case. The agent wants you to try to place favorable stories about the athlete in the media and create a positive environment for him. If the athlete is formally accused, it could mean irreparable damage to his baseball career. You are NOT asked to do anything unethical. The money is quite good, and you know the publicity from working on the case will probably help your public relations consulting career, especially if the athlete is exonerated. Instructions Answer the following questions: 1. Would you take the account? Why or why not? 2. You then find out confidentially that the athlete has admitted that he took some substance that was unknown to him but MAY have been steroids. Does this information affect you decision? 3. What are the ethics of the situation as you seem them? Format your paper as follows: • Minimum 1 page (minimum 300 words) typed content, double spaced, 12 point, Times New Roman font o Be sure to cite your sources. If you quote or paraphrase from a source, you must cite it. o Be sure you submit a readable Word (.doc/.docx) or PDF document (.pdf) Chapter 11 Discussion – Mass Media Scenario/Source Information Read Chapter 11 Discussion Prompt/Questions Various methods can be used to deliver publicity materials to the media. • Name three methods and compare their relative strengths and weaknesses. • Some experts believe that email is the ultimate distribution channel. Do you agree or disagree? Post 1: Initial Post Instructions: CLICK “REPLY” below to share your response to the questions above. You must make this initial post before seeing your classmate’s posts. 100 words for initial response Chapter 12 Discussion- #SocialMediaInAction Instructions answer the following questions: 1 If your school had an app like Texas Tech, would you use it? 2 How many apps do you have on your smartphone? Which ones do you use most often? 3 What kind of app would be good for a medical center? Or a fitness center? Post 1: Initial Post Instructions: CLICK “REPLY” below to share your response to the prompt above. You must make this initial post before seeing your classmate’s posts. 75 words for initial reply (10 points possible) CH 10 APPLY YOUR KNOWLEDGE-What Would You Do? Scenario Finding Your Place in the Sun Spray-on sunscreen is sold in canisters, which emit a clear mist that completely coats the skin without damaging the ozone layer. Dermatologists claim that spray-on sunscreens offer the same protection as lotions. They also have the ad- vantage of being easy to apply, which means that individuals will be more likely to coat every part of the body rather than just dabbing a little lotion on their arms, nose, or shoulders. Banana Boat brand markets its UltraMist sunblock to compete with other major brand offerings such as Copper- tone Continuous Spray and Neutrogena Fresh Cooling Body Mist Sunblock. Target and Walmart market their own brands of spray-on sunscreens. Market research indicates that a major demographic group for spray-on sunscreens is college students, who, whenever they can, spend time tanning and going to the beach. Indeed, spring break finds thousands of college students crowding the beaches of Florida, Texas, California, and Mexico. Banana Boat has retained your public relations firm to develop a product publicity program for UltraMist sunblock aimed directly at the college audience. One suggestion for making Banana Boat the market leader is to position the company as the leading authority on sunscreens and ways to use them effectively, including educating the public about SPF ratings, among other things. Instructions Plan a public relations campaign that would reach college students through traditional media (i.e., newspapers, magazines, radio, or television) as well as online media and social media. Don’t forget to explain which kinds of special events or promotions you would plan to effectively reach the target audience. Your paper should meet the following requirements: • Minimum 1 page (minimum 300 words) typed content, double spaced, 12 point, Times New Roman font o Be sure to cite your sources. If you quote or paraphrase from a source, you must cite it. o Be sure you submit a readable Word (.doc/.docx) or PDF document (.pdf) Chapter 11 Discussion – Mass Media Scenario/Source Information Read Chapter 11 Discussion Prompt/Questions: Various methods can be used to deliver publicity materials to the media. Name three methods and compare their relative strengths and weaknesses. Some experts believe that email is the ultimate distribution channel. Do you agree or disagree? Post 1: Initial Post 100 words for initial response Advertising Ch.10 Discussion – Jingles Discussion – Ch.10: Jingles Instructions: 1. Jingles are a popular creative form in radio advertising. Even so, there may be as many jingles that you don’t want to hear again as there are ones that you do. Identify one jingle that you really dislike and another one that you like. 2. Analyze why these jingles either work or don’t work and present your critique to the class. Explain your thoughts. 3. Give thoughtful responses to at least two other students’ postings. Make your reply specific to their comments. Go beyond simple agreement and add something new to the discussion with your reply. A response posting should be a minimum of one short paragraph.