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AB217-1: Explain how financial managers use financial calculators, Microsoft Excel, and financial statements to measure the financial performance of a business entity.

AB217-1: Explain how financial managers use financial calculators, Microsoft Excel, and financial statements to measure the financial performance of a business entity.. I’m studying and need help with a Business question to help me learn.

Assignment Instructions: Select the Assignment link in the left navigation under Unit 1. Then, select Unit 1 Lab Assignment to complete the three items below. After completing, reflect on how learning how to use Excel and a financial calculator to learn finance will assist you with your personal goals or as a business manager.  Use Excel® to solve Example Problem 1.1 (use this when watching the video to solve Problem 1.1)  See what keystrokes are needed to solve Problem 1.1  Four Facets of Finance- Explain It! Use Microsoft Word to compose a 1-page APA 6th edition formatted paper and answer the questions listed below: 1. Describe in detail the goals you have for this unit. 2. Describe how this unit will help you in your professional development. 3. After viewing the videos, what are the three most important concepts you learned? 4. How would learning how to use Excel and a financial calculator assist you with your personal goals or as a business manager? Assignment Checklist:  Write your original response in Standard English, paying special attention to grammar, style, and mechanics.  Respond to the questions in a thorough manner, providing specific examples of concepts, topics for each question.  Ensure that your viewpoint and purpose are clearly stated.  Demonstrate logical and appropriate transitions from one idea to another.  Make sure to address the critical elements listed above and in the grading Rubric so you can demonstrate your competence of the above outcomes you will be assessed on. Unit 1 [AB217] Page 2 of 2  Your paper should be highly organized, logical, and focused.
AB217-1: Explain how financial managers use financial calculators, Microsoft Excel, and financial statements to measure the financial performance of a business entity.

Lower Extremity Exoskeleton Improves Knee Extension Children with Crouch Gait Paper.

§Each student is required to submit 2 paper reviews (1 review for each paper)–Quinlivan, B. T., Lee, S., Malcolm, P., Rossi, D. M., Grimmer, M., Siviy, C., … & Walsh, C. J. (2017). Assistance magnitude versus metabolic cost reductions for a tethered multiarticular soft exosuit. Sci. Robot, 2(2), 1-10. –Lerner, Z. F., Damiano, D. L., & Bulea, T. C. (2017). A lower-extremity exoskeleton improves knee extension in children with crouch gait from cerebral palsy. Science translational medicine, 9(404). §Please use IEEE template –Directory: HomeworkPaper review template (IEEE template) –Link: §At least 900 words and 3 figures for each paper review summary §Upload your HW1 to this folder (do not email us): – §Deadline: November 25, 11:59 pm
Lower Extremity Exoskeleton Improves Knee Extension Children with Crouch Gait Paper

Southern Delaware School of the Arts Communication in Relationships Article Paper

Southern Delaware School of the Arts Communication in Relationships Article Paper.

I’m working on a communications writing question and need an explanation to help me study.

I’m working on a communications writing question and need an explanation to help me learn1. Must have at leat 5 academic through google scholar. 2. Must be a APA 7th edition 3. The topic is about Advcie Article in realationships. 4. In bottom i have they way is this paper will be graded and the smaple exapmple.5. The class mostly talks about reationships in communcations and what kinda advcie i have when it come to romantic realtionships. 6. the book for this class is Close Encounters : communication in relationships.
Southern Delaware School of the Arts Communication in Relationships Article Paper

Add drop down list filter to search action

cheap assignment writing service Add drop down list filter to search action.

The following actions in a controller get the search person page and return the search person results.  At the moment, I have one drop down list filter for the country of birth, one drop down list filter for city and two other search filters by “age” and “gender”. I want to add an additional drop down list filter which will allow me to search by hair colour. I am a little bit inexperienced in this area and need some help to be able to do this.   /// <summary>  /// Gets the person search page.  /// </summary>  /// <returns>  /// The person search page.  /// </returns>  /// GET: /Person/Search  [HttpGet]  public ActionResult Search()  {  return  this.View(  new PersonSearchViewModel  {CountryViewModel =  new CountryViewModel  {Country =  new SelectList(this.countryManager.GetCountries(), “Name”), Cities = new SelectList(new List<City>(), “Name”)  }  });  }  /// <summary>  /// Searches the person.  /// </summary>  /// <param name=”viewModel”>  /// The <see cref=”PersonSearchViewModel”/> to filter by.  /// </param>  /// <returns>  /// The <see cref=”ActionResult”/>.  /// </returns>  /// POST: /Person/Search  [HttpPost]  public ActionResult Search(PersonSearchViewModel viewModel)  {  viewModel.CountryViewModel = new CountryViewModel  { Countries = new SelectList(this.countryManager.GetPCountries(), “Id”, “Name”), Cities =  viewModel.SearchCriteria.CountryId > 0  ? new SelectList(  this.countryManager.GetCitiesviewModel.SearchCriteria.CountryId.GetValueOrDefault()),  “Id”,  “Name”)  : new SelectList(new List<City>(), “Id”, “Name”)  };  viewModel.PersonViewModel = new PersonViewModel  {  People = new SelectList(this.personManager.GetAllPeople)),  };  if (!this.ModelState.IsValid)  {  return this.View(viewModel);  }  viewModel.SearchResult = this.peopleManager.FindPeople(viewModel.SearchCriteria, 1234);  return this.View(viewModel);  }
Add drop down list filter to search action

Ethical Issues with Healthcare and Tobacco Use

Share this: Facebook Twitter Reddit LinkedIn WhatsApp The 20th century was marked by different innovations that improved the overall condition of life. From the beginning of this time period, there was much development in the field of health, along with rising awareness of what health in the public. However, despite all the key breakthroughs in medicine and health, the general welfare and health was not in correspondence with the research and development. Using tobacco as a case study for understanding the public’s view, the public – the society, government, and individuals – do not really care about the general welfare and health. Some scholars argue that as seen through tobacco’s steady decline, the public is benefitting much from it. Thus, people do concretely care about the general welfare and health. After the 1950s when the key research was presented in the association with tobacco and lung cancer, there was a steady decline in smoking. “Smoking became less popular due to a rapid increase in knowledge of the health effects of both active and passive smoking”. Also, “people became more aware of the tobacco industry’s efforts to mislead the public about the health effects of smoking and to manipulate public policy for the short-term interests of the industry”. As these problems spurred up to the public, people had the tendency to stray away from tobacco. So it is plausible to argue that people care about the general welfare and health of the public. However, this kind of consideration, in the same way, is for the latter side of the argument. It is plausible to argue that people only care about their individual welfare and health. People started to see the negative effects on their own lives, thus choosing to protest against what is potentially harmful to them on a personal level. If tobacco, however, was consisting of livelihood, this protest diminishes. When one’s life is in the line of death, do ethics and morals really matter? When tobacco constitutes the livelihood of one, they will choose to continue to utilize tobacco. Likewise, developing countries saw a steady increase in tobacco production in the latter half of the 20th century. China is on the forefront of producing tobacco, as seen through its large percentage of total production. China is the “world’s largest producer with 2.6 to 2.9 million tons in 2010, well above India with 0.68 million tons and Brazil with 0.58 million tons”. As seen through these statistics, it is reasonable to argue that banning tobacco use and production is a luxury of the developed countries. Developing countries depend on exports for their economy to function. [insert statistical document] Tobacco brings up the question of the struggle between public and private. There is the struggle with the individual beliefs and reputation. There is also the question of government funded versus privately funded. There is also the problem with smoking privately vs publicly. There is the struggles of the public health component against the personal choice with tobacco. Another question that comes up is the gender proportionality when considering tobacco as a way of fighting for equality. Women were initially banned to smoke until after world war I (citation). Women started to become major consumers of tobacco. Tobacco was first introduced into the European world when Europeans went over to the Americas. However, tobacco was mainly a product for wealthy men, and was not circulated as much during the past centuries. However, when in the late 19th century the cigarette-making machines were invented, tobacco became popularized in the mass market. There are different reasons why tobacco consumption increased, but there were specific peaks of increase after WWI and WWII. The depressing realities from the wars increased the smoker population. From the UK statistics, it is clear the extent of cigarette affected the population. By the mid 1960s, UK had 70% of male and 43% of female population smoking. It was a common norm to smoke and “regarded more or less as a fact of life”. Smoking was everywhere in the social sphere, ranging from theaters, restaurants, public transport systems to hospitals and schools. This can be understood as society almost needed tobacco for them to function. It can be compared to other commonalities we need in life, such as water. With tobacco’s highly addictive and calming affects, people depended on tobacco emotionally and physically. After the study was released in 1960s, people became more aware of the negative effects of tobacco. It was so severe that it outweighed the benefits in every aspect. There was the aspect of smoking tobacco directly affecting the smoker’s health, but the effects of second hand smoking became widely known. People who are exposed to second hand smoking are more likely to get lung cancer than the “first-hand” smokers (insert citation). This frightened much of the public, as shown in the reaction of people in the UK. Parents protested against smoking in educational places – school, library, etc. – along with hospitals and other public places. More people started to join the rally as second hand smoking would affect themselves when they are within the spheres of smokers. This reaction showed the mass mobilization of the society fighting against tobacco. It is reasonable, then, to claim that the public does care about the general welfare and health, as their movements led to the prohibition of smoking in many public spaces. However, this reaction only came forth when the mal effects were known to affect them directly, whether it’s their own personal health or the health of their loved ones. Yet it is safe to assume that because of these individual efforts of all people, it led to the public mass movement. Tobacco affects our economy in many ways. One of the biggest economy for China is tobacco production. For many developing countries, this is how they increase their revenue. For developed countries, like United States, the tobacco industry creates one of the biggest profits in the economy. Annually, with a profit of a half trillion U.S. dollars , their profit is equal to the “combined profits of Coca-Cola, Microsoft, and McDonald’s in the same year”. Surpassing these mega companies, their profit exceeds many countries’ total GDP (citation). To halt these soaring profits and diminish the health effects from tobacco, many countries created tobacco on taxes. However, even with the attempts to “control consumption” and “raise revenue, their effectiveness depends on the extent of smuggling” (citation). The attempts to control tobacco in the government side can be counteracted when smuggling becomes now the major concern. When people are in need of tobacco because of either addiction or because of their survival depending on its commerciality, these taxes and morals from health concerns are neglected. These people will react to find ways to go around the system. Tobacco has no obvious benefits to our society. The negative impacts are clear and proven throughout many studies. Yet, the government does not ban its use and benefits off of tobacco tax revenues. Then the question of their underlying attempts is unclear. If the government wants to truly rid tobacco and discourage its use, imposing tax is not the only solution they have. There are many non-profit organization attempts to make the public more aware of tobacco’s dangerous affects. As seen through (citation) this ad, smokers are depicted as gross and deathly. It allows the audience to understand its extreme impact in not only the physical health but also their social life as well. These ads work to a certain extent, as it is the common understanding that smoking is bad for health. However, the continual media portrayal of tobacco counteracts this understanding. Novels, magazine articles, television shows, and movies use tobacco to portray characters as “bad-ass”, fierce personalities. Similarly, they put cigarettes upon women characters to create a “girl-crush” personality. These portrayals diminish its negative effects and create the connotation that smoking is acceptable and almost necessary to establish characters as certain personalities. The question remains – is the connotation of tobacco really changing? Yes, in a way, people are more aware that tobacco is bad. However, that is it. There is no efforts in the media end to stop its circulation in our lives. The smoking population from the early 2000s saw a radical change. Most of the developed countries saw a decrease in the overall smoking population. One of the reasons for this was that these countries were hitting a more stabilized economic and social condition. Commerciality was increasing and there seemed to be no more wars in the future. Living conditions improved drastically and people started to care more about the quality of life. On the other hand, smoking increased in developing countries. Most smokers now exist in certain geographical areas of low income, low Human Development Index, and poor quality of governance. These are areas where public health is not a main concern because most citizen’s livelihood matters on a daily basis. In addition, most smokers in general are in a certain social class group. When tobacco was first introduce, it was a product only for wealthy men. Now, tobacco is associated with poorer, low-income social class. Understanding this, companies direct their tobacco advertisement efforts to appeal to these particular groups. In addition, companies aim to sell tobacco to the younger generations as they will be consistent consumers throughout their lives once they become addicted. Younger generations are easier to persuade with the use of media portrayal as showing cigarettes as something “cool”. The appeal to smoke diminishes as people age, so the companies shrewdly use tactics to increase their audience. There ethical stance in the production is questionable. These companies are highly aware of its negative effects in the economy, but they choose to continue to create more money-making strategies for their companies. It is certainly arguable that the impact of money makes the underlying ethical question covered away in their thoughts. Tobacco had another appeal to the masses as it is one of the biggest uses in weight loss. Tobacco has an impact of suppressing food cravings as well as decreasing the tastefulness of food (citation). In many developed societies where being slim equates to beauty, this appeal to smoking creates an influx of consumers. The second leading reason for people smoking is this weight loss aspect. Tobacco brings up the question of the ethical and moral concern versus the economic interest. Many times, the economic benefits outweigh everything else, as discussed throughout this paper. It is hard to care if the effects do not directly affect them. Yet as seen through the chain of tobacco’s impacts, people will be affected to a certain extent. Being more aware to certain issues brings them to the forefront. However, “tobacco is bad” is a common understanding. People need to push towards a different perspective in understanding why tobacco is bad and why tobacco became inevitable in our society. In addition, it is time to hold people accountable to a certain extent when they are aware of all these information. Works Cited “1.3 Prevalence of Smoking-Adults.” 1.3 Prevalence of Smoking-Adults – Tobacco In Australia. Barbeau, and Balbach. “Smoking, Social Class, and Gender: What Can Public Health Learn from the Tobacco Industry about Disparities in Smoking?” Tobacco Control, BMJ Publishing Group Ltd, 1 June 2004. Delipalla, Sophia. “Tobacco Tax Structure and Smuggling.” FinanzArchiv / Public Finance Analysis, vol. 65, no. 1, 2009, pp. 93–104. JSTOR. Evans, Michael. “Smoking – 50 Years of Progress – but Not Worldwide.” Smoking – 50 Years of Progress – but Not Worldwide | Health | The Earth Times. “Global Cancer Work | Public Health.” American Cancer Society. Hammond, D, et al. “Tobacco on Campus: Industry Marketing and Tobacco Control Policy among Post-Secondary Institutions in Canada.” Tobacco Control, vol. 14, no. 2, 2005, pp. 136–140. JSTOR. Jones, Alison Snow, et al. “Tobacco Farmers and Tobacco Manufacturers: Implications for Tobacco Control in Tobacco-Growing Developing Countries.” Journal of Public Health Policy, vol. 29, no. 4, 2008, pp. 406–423. JSTOR. “Tobacco Culture.” Tobacco Culture: Farming Kentucky’s Burley Belt, by JOHN VAN WILLIGEN and SUSAN C. EASTWOOD, 1st ed., University Press of Kentucky, 1998, pp. 1–13. JSTOR. “Tobacco Tax Revenue.” Tax Policy Center, 18 Oct. 2017. WILSON, CHARLES REAGAN, editor. “Tobacco.” The New Encyclopedia of Southern Culture: Volume 4: Myth, Manners, and Memory, University of North Carolina Press, 2006, pp. 180–184. JSTOR. Share this: Facebook Twitter Reddit LinkedIn WhatsApp

BUS 217 EGCC Influence of Advertisement On the Consumers Behavior Question

BUS 217 EGCC Influence of Advertisement On the Consumers Behavior Question.

I’m working on a marketing writing question and need an explanation to help me understand better.

Reading: Lesson 5
Prof. Christina Inge. (2017, July 10). Understanding Consumer Behavior Week 1 Buzz [Video]. YouTube. 
Investigate consumer’s influences
Consumer’s behavior is a procedure which consumers follow to buy goods and services.
The analysis of consumer behavior is a very complicated work researching its wants, desires, needs, choices, financial possibilities.
Consumer behavior blends elements from psychology, sociology anthropology, marketing and economy.
It examines how emotions, attitudes and preferences affect buying behavior.
Consumer’s behavior is the result of marketing activities, through the people involved in buying and using products.
It is considered that all the people have not the same needs, desires and economic abilities. The differentiation depends on the social class they belong to, the family they come from, the education they have, the society they live in, the profession, the personality, the civilizing values, and the life style.
The study of the consumer’s behavior investigates the influences on the consumer, from groups such as family, friends, sports and society in general.
Despite the successful progress in understanding human behavior, the scientists continue to be unable to explain exactly the way of thinking and acting of the consumer’s behavior.
Different social and psychological theories have been developed about consumer’s behavior and they arrived at a conclusion that human behavior is a chaotic behavior, and many times there is not any sense.
How Does Globalization Affect Customers?
by Thomas Metcalf
Consumers have more purchasing choices than ever before thanks to the globalization movement. The Internet has opened new opportunities for browsing from the comfort of home, and there are products available from all over the world. Globalization has changed consumer buying behavior in ways that could never have been anticipated.
Globalization Defined
Globalization is the economic trend that began in the latter part of the 20th century. Southeast Asia embraced the free-market system, trade barriers were dismantled and free trade allowed competition to spread around the world. The benefits of globalization have been an increase in product variety for consumers, lower prices and improved quality of products, although some might debate the last benefit. The drawbacks have been a loss of U.S. jobs and manufacturing industries. Concerns remain about Third World worker safety and environmental conditions.
In a consumer-driven economy, people vote with their dollars. The level of U.S. imports is testimony to the consumers’ acceptance of foreign-made goods. While many consumers give lip service to the desire to buy American-made products, most do not. Some consumers express concern about the working conditions of overseas workers. The fair trade movement is the result; fair trade items are produced by workers who receive larger and fairer compensation for what they produce. The internet, of course, is one of the driving forces of globalization. Consumers can bypass the local merchant and search the world to find the products the desire.
Rebirth of Local Industry
One of the interesting effects of globalization that bodes well for small businesses is the rebirth of local industry, Product labeling that identifies a product’s country of origin has heightened consumer awareness of the extent to which foreign-made goods have replaced those made in America. Coupled with a concern about loss of jobs, cottage industries have ridden a “buy America” movement. Even some grocery stores are touting locally grown food products. While not making a major impact on imports, the localization movement has raised consumer awareness and is creating demand for niche products.
Globalization Drawbacks
While the globalization trend has benefited consumers in many ways, it is not without drawbacks. Competition generally tends to create better-quality products, but that is not always the case. Also, foreign-made goods may not be subject to the same standards as American-made goods. And while the growth of product availability has given American buyers many more choices, the loss of jobs due to globalization has made stretching the consumer dollar very difficult for many.
About the Author
Thomas Metcalf has worked as an economist, stockbroker and technology salesman. A writer since 1997, he has written a monthly column for “Life Association News,” authored several books and contributed to national publications such as the History Channel’s “HISTORY Magazine.” Metcalf holds a master’s degree in economics from Tufts University.
Professor Wolters. (2019, September 26). Decision Heuristics: How Customers Decide What to Buy [Video]. YouTube.

Reading: Lesson 6
Why Is Social Responsibility Important in Marketing?
By Investopedia (Links to an external site.)
Updated Mar 10, 2019
The concept of social responsibility (Links to an external site.) holds that businesses should be good citizens, balancing their money-making operations with activities that benefit society, be it on a local, national or global scale. Social responsibility in marketing involves focusing efforts on attracting consumers who want to make a positive difference with their purchases. Many companies have adopted socially responsible elements in their marketing strategies as a means to help a community via beneficial services and products.
Interestingly, the philanthropic practice can be a good business tool as well. “Some 52% of U.S. consumers factor values into their purchase choices,” seeking brands that “proactively promote beliefs and values aligned with their own,” noted a 2017 presentation “The Power of a Values-Based Strategy (Links to an external site.),” by Forrester Research, a market research company that advises corporate clients. “The Sustainability Imperative (Links to an external site.),” a 2015 report by Nielsen that surveyed 30,000 consumers in 60 countries, found that 66% of consumers were willing to pay more for goods from brands that demonstrated social commitment. And a 2017 “Corporate Social Responsibility (Links to an external site.)” study by public relations and marketing firm Cone Communications indicated that 87% of Americans will purchase a product because its company advocated for an issue they cared about.
How Social Responsibility in Marketing Works
Recyclable packaging, promotions that spread awareness of societal issues and problems, and directing portions of profits (Links to an external site.) toward charitable groups (Links to an external site.) or efforts are examples of social responsibility marketing strategies. For example, a clothing company’s marketing team may launch a campaign that encourages consumers to buy a bundle of its socks versus one pair; for every bundle sold, the company donates a bundle of socks to military personnel overseas or to local homeless shelters. As a result of these donations, (Links to an external site.) the company brands itself as socially responsible and ethical, which ultimately attracts customers who are engaged in socially responsible commitments and who want to support the welfare of the community.
Corporate responsibility (Links to an external site.) goes hand in hand with socially responsible practices. For example, administrators, executives, and shareholders and stakeholders must practice ethical behaviors and join the community in promoting responsible marketing efforts. Putting on appearances or greenwashing (Links to an external site.), the practice of promoting deceptively environmentally friendly processes or products indicates to customers that the company is not committed to social responsibility; such behaviors can ultimately hurt the brand and the company’s success. Consumers often can see through gimmicks, slogans, or efforts that are not genuine or ineffectual. In fact, 65% of the Cone study respondents say they’ll research a company’s stand on an issue, to see if it’s being authentic.
Real Life Example of Social Responsibility in Marketing
Some critics question the concept of social responsibility in marketing, noting that these highly publicized, expensive campaigns are colorful but highly limited (both in scope and in duration), and do little to eradicate the root sources of problems. They wonder if it wouldn’t be more efficient if companies—or consumers, for that matter—just contributed funds directly to charities or philanthropic causes.
Certainly, the strategies that seem the most effective are those in which a company finds a way to link its core product directly to its socially responsible endeavor, and also to broaden its efforts. The popular Toms label is a case in point. The shoe and sunglasses maker began in 2007 with its “one for one” campaign: For every pair of slip-ons or boots bought, Toms donated a pair of shoes to a child in need; for every pair of glasses, it paid for an eye exam and treatment for an impoverished person.
Although it has furnished millions with shoes and eye care, and the buy-one-donate-one model has been adopted by other trendy brands, Toms’ founder Blake Mycoskie decided it wasn’t enough. To address more underlying issues of poverty, he committed to manufacturing shoes in areas around the globe where he donated them—Cuba, India, Kenya. As of 2019, Toms has created more than 700 jobs. The company also has its eye on improving infrastructure (Links to an external site.): Having expanded into coffee, Toms donates proceeds of its sales to building clean-water systems in the communities where the beans are grown.
The Bottom Line
Although an initial investment may be involved to share profits or donate to those in need, social responsibility in marketing promotes a positive company image, which can significantly impact profitability and even productivity (Links to an external site.) favorably.
Wharton School of Business. (00–01-00). Models of Consumer Behavior [Video]. YouTube. 
What Are the Different Models of Consumer Behavior?
By: Marcus Paine
Reviewed by: Elisa Shoenberger, M.B.A.
Updated November 21, 2018
In order to successfully sell your goods or services, you need an idea of why consumers behave the way they do when they make purchases. For example, knowing how much your customers have to spend and what their most important needs are can help you create product selection and pricing strategies that lead to more sales for your business. Additionally, learning about the psychological and sociological aspects of your customer’s buying choices can give you insight on how they see your brand and how loyal they are to it.
There are several models of consumer behavior including the economic model, the learning model, psychoanalytical model, and the sociological model.
The Economic Model of Consumer Behavior
The economic model of consumer behavior focuses on the idea that a consumer’s buying pattern is based on the idea of getting the most benefits while minimizing costs. Thus, one can predict consumer behavior based on economic indicators such as the consumer’s purchasing power and the price of competitive products. For instance, a consumer will buy a similar product that is being offered at a lower price to maximize the benefits; an increase in a consumer’s purchasing power will allow him to increase the quantity of the products he is purchasing.
Maslow’s Hierarchy of Needs
This model is based on the idea that consumer behavior is governed by the need to satisfy basic and learned needs. Maslow stated that people base their actions based on fulfilling certain needs and that they have to satisfy the lower level needs before reaching for the higher ones. Lower level needs include food, clothing and shelter, while higher ones include having a feeling of prestige. Thus, a consumer will have a tendency to buy things that will satisfy their needs and provide satisfaction. A hungry customer may pass up on buying a nice piece of jewelry to buy some food but will later go back to purchase the jewelry once her hunger is satisfied.
The Psychoanalytical Model
The psychoanalytical model takes into consideration the fact that consumer behavior is influenced by both the conscious and the subconscious mind. The three levels of consciousness discussed by Sigmund Freud (id, ego and superego) all work to influence one’s buying decisions and behaviors. A hidden symbol in a company’s name or logo may have an effect on a person’s subconscious mind and may influence him to buy that product instead of a similar product from another company.
The Sociological Model
The sociological model primarily considers the idea that a consumer’s buying pattern is based on his role and influence in his society. A consumer’s behavior may also be influenced by the people she associates with and the culture that her society exhibits. For instance, a manager and an employee may have different buying behaviors given their respective roles in the company they work for, but if they live in the same community or attend the same church, they may buy products from the same company or brand.
Consumers will buy goods based on a number of different types of behavior. Knowing these behaviors is key when developing marketing strategies for your business.
Psychological Factors That Influence Consumer Buying Behavior
By: Annie Sisk
Reviewed by: Jayne Thompson, LLB, LLM
Updated November 08, 2018
If you want your business to be successful, you must first understand what drives your targeted customers in their purchasing decisions. How do they decide which product to buy, or when? What makes them choose one company over another? To maximize your sales revenue and grow your business, it’s important to leverage the four key psychological factors that influence consumer purchasing: motivations, perceptions, experience and beliefs.
Motivation Describes the Customer’s Willingness to Buy
A consumer’s motivation is the basic degree of the psychological drive behind a specific purchase. If the consumer’s motivation is high, that basically means that the level of need, or the consumer’s perception of that need, is fairly strong. Given a high degree of motivation, the individual will actively seek to satisfy that need by making that purchase.
Consumer motivation is related to the “Hierarchy of Needs” proposed by psychologist Abraham Maslow. This theory states that human beings actively seek to satisfy physical needs first, followed by safety, social, esteem and self-actualization needs, in that order. Businesses that successfully speak to these needs, and fill them, will motivate consumers to buy their products.
Perception Influences the Way a Consumer Sees the World
Perception is essentially the way a person selectively views, processes and interprets the larger world or any part of it. It’s basically how we as human beings organize and make sense of information to form some sort of worldview.
Consumers also have perceptions of themselves that may affect a particular purchase. For example, people who view themselves as having exquisite taste are willing to pay more for a specific brand or product that is perceived to be “the best.” By the same token, consumers who pride themselves on being great bargain hunters may choose a lesser-priced product, even though they might otherwise prefer the pricier option.
It’s human nature for consumers to make all kinds of associations, both conscious and subconscious, from their experiences. Once a brand has established itself as having a certain personality – for example, Walmart and other similar stores’ low-cost positioning – it’s difficult to overcome that in the marketplace. The consumer perception is that products from these stores are cheap and on a subconscious level, the products are therefore lower quality.
By the same token, a diamond dealer may be quick to point out their stones come from Antwerp instead of Sierra Leone– where the stigma of “blood diamonds” prevails – in order to avoid negative consumer perceptions.
Experience Describes the Impact of Familiarity on Decision Making
Consumers are above all human beings, and all human beings are products of their experiences. We catalog each experience we have as either good or bad. Then we recall that experience and how we categorized it when a similar situation arises. These experiences influence a shopper’s behavior by changing the way the consumer reacts to products similar to those they’re familiar with. For example, many consumers choose to buy Toyota cars because they have had good experiences with their previously owned Toyota cars.
Companies that focus on the consumer experience earn repeat business from those customers. The consumer doesn’t need to look anywhere else to solve that specific problem or meet that need. Prior experience often outweighs the fact that the competition may be cheaper or even better in some cases.
Belief Describes the Consumer’s Attitude Towards a Brand
A consumer’s beliefs and attitudes greatly influence the buying decisions that consumer makes. Beliefs are the way people think about a particular product or brand, while an attitude is the individual’s consistently favorable or unfavorable evaluation, tendency or feeling about a product or brand.
These beliefs and attitudes shape the consumer’s perception of the product. It can be tough for a business to overcome or change those beliefs and attitudes. That’s because they stem from the individual’s personality and lifestyle. They’re inherently personal and connected to the consumer’s sense of self.
Consumers often block out or ignore information that conflicts with their beliefs and attitudes. They tend to selectively retain information or even distort the information to make it consistent with their previous perception of the product. (Links to an external site.)
Alanis Business Academy. (2012, October 23). The Consumer Buying Process: How Consumers Make Product Purchase Decisions [Video]. YouTube. 
BUS 217 EGCC Influence of Advertisement On the Consumers Behavior Question