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A line passes through the point (2, 3) and has a slope of -2. Which is the equation of the line in point-slope form?A)2x + y = 7B)y = -2x + 7C)y – 3 = -2(x – 2)D)y = -12x + 5

Special Education Laws Presentation.

Find credible, peer-reviewed articles that focus on laws and educating children with disabilities.Create a digital presentation of at least 10-15 slides that includes the following:A definition of the meaning of adequate progress as it relates to students receiving special education services.Court cases that have addressed this subject.How school districts measure adequate progress for all students, including those with special education needs.How school districts are held accountable for demonstrating growth and educational benefit.Concerns and challenges that may arise regarding adequate progress in the schools for individuals with special education needs.Provide a brief summary of the differences between No Child Left Behind and the Every Student Succeeds Act (ESSA).Describe how you as a teacher will keep documentation to determine adequate progress for your students.Be sure to include a title slide, reference slide, and presenter’s notes. Support your findings with a minimum of two scholarly resources.
Special Education Laws Presentation

Impact of Pricing on Profit Forum

Impact of Pricing on Profit Forum. In your initial post answer the following: Describe a pricing decision your company/organization (U.S. Navy) has made. Was it optimal? Why? If not, why not? How would you adjust the price? Then discuss the potential implications this pricing change would have on profit. Company – U.S. Navy ***THIS IS A DISCUSSION POST SO PLEASE REFER TO FIRST PERSON NARRATIVE. NO COVER PAGE NEEDED. USE AS MANY SOURCES AS NEEDED.Impact of Pricing on Profit Forum

Consumer Behaviour Towards Toothpaste

assignment writing services Rural Markets are defined as those segments of overall market of any economy, which are distinct from the other types of markets like stock market, commodity markets or Labor economics. Rural Markets constitute an important segment of overall economy, for example, in the USA, out of about 3000 countries, around 2000 counties are rural, that is, non-urbanized, with population of 55 million. Typically, a rural market will represent a community in a rural area with a population of 2500 to 30000. The census of India defines rural as any habitation with a population density of less than 400 where at least 75% of the male working population is engaged in agriculture and where there exists no municipality. Of the nearly 6.4 lakhs villages in India, only 20,000 villages have population more than 5000. Leaving aside HUL and ITC most companies in FMCG sector would define rural as any place with a population up to 20000. Similarly durable and agri-input companies would consider any town with a population below 50000 as rural. But, FMCG and consumer durable companies are considering a territory as a rural market which has more than 20,000 and below 50,000 population. According to them, class-II and class-III towns are considered as rural. According to the census of India 2001, there are more than 4,000 towns in the country that are categorized as Class II and III Towns based on the population. Size of rural market is estimated to be 42 million households and rural market has been growing at five times the pace of the urban market. According to Definitions Limitations Census Village: Basic unit for rural areas is the revenue village, might comprise several hamlets demarcated by physical boundaries. Town: Towns are actually rural areas but satisfy the following criteria. Minimum population>=5000 Population >=400 sq. km. 75% of male population engaged in non-agri activity. Term ‘rural’ is not defined. The definition does not specify the population strata. Term ‘rural’ is not defined. The definition does not rule out 5000 population villages. RBI Locations with population up to 10000 will be considered as rural and 10000 to 100000 as semi-urban. It does not include 10000 population villages in rural definition. In the contrary, the definition includes 5000-10000 population towns in rural. NABARD All locations irrespective of villages or town up to a population of 10000 will be considered as ‘rural’. Village and town characteristics are not defined. Planning Commission Towns with population up to 15000 are considered as ‘rural’. Town characteristics are not defined. Sahara Locations having shops commercial establishments’ up to 10000 are treated as rural. Population criteria and other characteristics are not taken into consideration. LG Electronics The rural and semi urban area is defined as all other cities than the 7 metros. Source: Rural marketing (Kashyap,2008) According to LG Electronics Managing Director Moon B. Shin, “In terms of population and numbers of households, rural has become the future. Disposable incomes in rural areas have gone up considerably, primarily because the domestic market has maintained a healthy growth rate, despite the recession worldwide. Over the next five years, as the economy continues to grow, we expect disposable incomes to go up even further. An average urban household income is about $2,000 annually, while an average rural household income is $1,000. Rural spending is, of course, dominated by necessities, which means disposable income is still small but the number of households is large.” Households and houses over time in rural regions Year No. of households(In million) 1981 90.9 1991 111.6 2001 138.2 Source:-1. Central Stastical Organisation, 2004 2. Census of India,2003 EMERGENCE OF RURAL MARKET The growth story of India is now spreading itself to India’s hinterlands. The rural consumer market, which grew 25 per cent in 2008, is expected to reach US$ 425 billion in 2010-11 with 720-790 million customers, according to a white paper prepared by CII-Technopak, in November 2009. The figures are expected to double the 2004-05 market size of US$ 220 billion. With a population already in excess of one billion people, our country has caught the eye of MNCs across the globe as a place of opportunity for exploring new markets. Whereas India has portions of their population that would be considered wealthy or middle class by Western standards, a much greater percentage of India’s population is low income. They (Rural Indians) spend money, live, and use products differently than the countries where most multinational corporations originate (Prahalad Lieberthal, 2003). Rural areas exemplify these differences. Understanding the characteristics and issues that make the people and the market in rural India unique can help corporations to enter this market with success. The key characteristics define the term rural, determine the amount and flow of income, and determine the types of products and packages that are typically used in rural India. IMPULSE TO GO RURAL Gandhi, the father of modern India, believed that the country’s future lay in her villages. These days, every major business group that plans to move into the hinterland would agree. There are many reasons that have urged the FMCG companies to enter the uncharted territory of rural India. Few attractions are: LARGE POPULATION The rural Indian population is large and its growth rate is also high. Over 70% India’s one billion plus population lives in around 640,000 villages in rural areas. Thus it shows the great potentiality rural India has to bring the much needed volumes and help the FMCG companies to bank upon the volume driven growth. GROWTH IN RURAL MARKET The purchasing power in rural India is on steady rise and it has resulted in the growth of the rural market. The market has been growing at 3-4% per annum adding more than one million new consumers every year and now accounts for close to 50% of volume consumption of FMCG. The growth rates of lots of FMCGs are higher in rural markets than urban markets. In product categories like toilet soaps, talcum powder, cooking oil, vanaspati ghee, tea, cigarettes and hair oil, the share of rural market is more than 505. The table above indicates the projected market size of FMCG products in 2001 – 02 and 2006 – 07 based on the annual growth rates. GOVERNMENT POLICIES The Union Budget for 2010-11 has hiked the allocation under the National Rural Employment Guarantee Act (NREGA) to US$ 8.71 billion in 2010-11, giving a boost to the rural economy. INDUSTRY OVERVIEW: (Source: The Analyst, Sep.2010) The oral care market can be segregated into toothpaste (60%), toothpowder (23%) and toothbrushes (17%). While 60% of toothpaste is sold on the family platform, around 35% is sold on cosmetic propositions. On the other hand, while toothpowder accounts for 52% of the market, red toothpowder accounts for 40% and black toothpowder accounts 8%. The penetration level of toothpaste/powder in urban areas is 3X that in the rural areas. The oral care market, especially toothpastes, remains under penetrated in India (with a penetration level below 45 %)-(IBEF, The great Indian Bazar). Traditional materials such as neem, tobacco coal etc. are popular for cleaning in the rural areas. Frequency of usage for toothpaste is only 1.5 times among other consumers, compared to 2 times in the developed world. Per capita consumption of toothpaste in India is one of the lowest in the world; it currently stands at 70 grams as compared to 300 gm in Europe and 150 gm in Thailand and the global average of 362 grams. It is because 74 percent of our population live in rural areas and are not well versed with personal health and hygiene. The penetration level of this rural segment is at a low of 30 percent, which means that only 200 million of our 740 million rural population uses toothpaste ( The industry is very competitive both for organised and smaller regional players. (Indian Brand Equity Foundation, The great Indian Bazar). Toothpaste Market In India Toothpaste market in India is worth Rs 2200 Crore (2006). In India, per capita toothpaste consumption stood at 74g in 2005, which is amongst the lowest in the world, compared to 350g and 300g in Malaysia and Vietnam respectively. Toothpaste have a country wide penetration level of 50%. Rural: 39% Urban: 75% Oral hygiene continues to be under aggressive competition, with sales increasing by a modest 3% in current value terms in 2006 to Rs. 2,400 Crores. Toothpaste accounted for a whopping 83% of value sales. HLL’s market share in the dental care market has grown from such a low 5% in 1979 to an impressive 36% today, whereas Colgate-Palmolive has been seen its market share decline from a dominating 75 % to a struggling 56 %. Charcoal, neem sticks, husk, salt and powder mixtures have been some of the traditional form of oral hygiene products used in rural India. But these products are losing favour, especially due to the efforts of many organizations and companies, foremost among them, Colgate. The company claims to have persuaded about 300 million people into using oral hygiene products in the country for the last 25 years (The COLGATE Case Study, Oct. 2010). Given the low per capita consumption and penetration rates, toothpaste demand is mainly being driven by the overall market growth (which is 8-10%) . Toothpowder growth is also being driven by the rural segment. Segments: As per India Infoline Sector report, about 60% of toothpaste in India is sold on family platform; there is single toothpaste for the entire family. Specialized toothpaste such as for children has been available in India only in last 2-3 years (mainly imported products) and usage is extremely low. About 35% of toothpaste is sold on cosmetic propositions. These are targeted mainly at young consumers and upper urban class on the proposition of fresh breath, white teeth and functional benefits of controlling plaque, preventing cavity etc. There is a niche market (5% of total) for toothpaste with therapeutic benefits. Toothpaste is also segmented based on product attributes as White, Gel, Herbal, etc. Some products are also available as a combination of both Whites and Gel. Popular Segment: – Colgate Dental Cream, Pepsodent Declining Low Price Packs: – Cibaca, Babool Growing Niche Products: – Ayurvedic and Sensitive toothpastes Stagnant Freshness Segment: – Colgate MaxFresh, Close Up, Anchor Gel Growing Price-Based Segments:- Regular Segment: 100 gm: Rs 25-30 Low Price Segment: 100 gm: Rs 14-20 The Lower Price Point segment accounts for around 25% of total category volumes. Regional and small brands from the low priced segment are expected to perform well because they are often close to the market, respond faster to changes and are willing to learn from their mistakes. PRODUCT Colgate Colgate has been present in the domestic oral care market (of India) for the last 70 years. A dominant position in the toothpaste segment with a 48% market share in the domestic market. 1.5 times the second largest player. Was acquired by Colgate in 1994 from Ciba Geigy. Today the company has two main brands in the toothpaste segment ‘ Colgate and Colgate Cibaca. Colgate Cibaca has risen to become the 4th largest toothpaste brand in the country in volume terms after Colgate Dental Cream, Pepsodent and Close-Up. Pepsondent Brand of Hindustan Unilever Ltd (HUL, erstwhile HLL) In a declining toothpaste market, HUL has managed to grow its brands and this has been attributed to Pepsodent’s value proposition being redefined. Pepsodent’s share has been climbing steadily from 15.5 per cent in the last quarter of 2002 to 16.3 per cent in the quarter ending June 2006. HUL’s Dental insurance scheme, being launched through a partnership with the New India Assurance, offered a dental insurance of Rs 1,000 on purchase of any pack of Pepsodent. Anchor Anchor belongs to Anchor Health and Beauty Care (AHBC), a part of the Anchor Group (makers of Anchor Electrical switches). Anchor White Toothpaste was positioned as India’s first British Dental Health Society certified 100 per cent vegetarian toothpaste, in 1997. Anchor and Ajanta price their offerings at more than 40% discount, giving the market leaders a run for their money. These low priced competitors accounted for more than 80 per cent of the growing ‘discount segment’. Close UP Unlike the typical opaque, mint-flavored toothpaste of the time, Close Up debuted in 1967 as a clear red gel with a spicy cinnamon taste and mouthwash right in the toothpaste. A unique brand identity was developed, with Close-Up positioned as the toothpaste that gives people confidence in those very “up close and personal” situations. First toothpaste in US to combine mouthwash and toothpaste in one formula First gel toothpaste in the world the flouride in Close Up called monofluorophospate, makes the entire tooth structure more resistant to delay. Top 5 Brands – Market Share (2006) Colgate Dental Cream 34% Close-Up 14% Pepsodent Complete 10 11% Colgate Cibaca Top 5.7% Colgate Fresh Energy Gel 3% Other Brands 32.3% a. Anchor, Babool, Ajanta, etc Market Share Of Major Players: Company Market Share Colgate Palmolive Ltd 52% HLL 26% Dabur 13% Source: The Analyst, Sep 2010 LITERATURE REVIEW: Consumer behaviour is a set of actions directly involved in obtaining, consuming, and disposing of products and services including the decision processes that precede and follow these actions (CONSUMER BEHAVIOUR, Engel

CSUN Nike Marketing Management Paper

CSUN Nike Marketing Management Paper.

I’m working on a marketing case study and need a sample draft to help me study.

Book: Marketing management. Kotler, Philip & Keller, Kevin. Read “Nike” on pp. 29-30.
Submit answers to the following in essay form.1. What have been the key success factors for Nike?2. Where is Nike vulnerable?3. What should it watch out for?4. What recommendations would you make to senior
marketing executives going forward?5. What should they be sure to do with their
marketing?Assignment requires 2 – 3 pages responding to the above questions
including an introduction and conclusion. Also add a title and references page
in APA 7th Edition Guidelines.For potential full credit, make use of marketing concepts from the
readings and other sources, Papers must have at least two (2) references of
credible marketing theory, one from the text book.Here is the full case copied: Nike hit the ground running in
1962. Originally known as Blue Ribbon Sports, the company focused on providing
high-quality running shoes designed for athletes by athletes. Founder Philip
Knight believed high-tech shoes for runners could be manufactured at
competitive prices if imported from abroad. Nike’s commitment to designing
innovative footwear for serious athletes helped build a cult following among
U.S. consumers.Nike believed in a “pyramid of influence” where the preferences of a
small percentage of top athletes influenced the product and brand choices of
others. Nike’s marketing campaigns have always featured accomplished athletes.
For example, runner Steve Prefontaine, the company’s first spokesperson, had an
irreverent attitude that matched Nike’s spirit.In 1985, Nike signed up then-rookie guard Michael Jordan as a
spokesperson. Jordan was still an up-and-comer, but he personified superior
performance. Nike’s bet paid off—the Air Jordan line of basketball shoes flew
off the shelves and revenues hit more than $100 million in the first year
alone. As one reporter stated, “Few marketers have so reliably been able to
identify and sign athletes who transcend their sports to such great effect.”In 1988, Nike aired the first ads in its $20 million “Just Do It” ad
campaign. The campaign, which ultimately featured 12 TV spots in all, subtly
challenged a generation of athletic enthusiasts to chase their goals. It was a
natural manifestation of Nike’s attitude of self-empowerment through sports.As Nike began expanding overseas, the company learned that its
U.S.-style ads were seen as too aggressive in Europe, Asia, and South America.
Nike realized it had to “authenticate” its brand in other countries, so it
focused on soccer (called football outside the United States) and became active
as a sponsor of youth leagues, local clubs, and national teams. However, for
Nike to build authenticity among the soccer audience, consumers had to see
professional athletes using its product, especially athletes who won.Nike’s big break came in 1994 when the Brazilian team (the only
national team for which Nike had any real sponsorship) won the World Cup. That
victory transformed Nike’s international image from a sneaker company into a
brand that represented emotion, allegiance, and identification. Nike’s new
alliance with soccer helped propel the brand’s growth internationally. In 2003,
overseas revenues surpassed U.S. revenues for the first time, and in 2007, Nike
acquired Umbro, a British maker of soccer-related footwear, apparel, and
equipment. The acquisition made Nike the sole supplier to more than
100 professional soccer teams around the world and boosted Nike’s
international presence and authenticity in soccer. The company sold Umbro in
2012 for $225 million.In recent years, Nike’s international efforts have been focused on
emerging markets. During the 2008 Summer Olympics in Beijing, Nike honed in on
China and developed an aggressive marketing strategy that countered Adidas’s
sponsorship of the Olympic Games. Nike received special permission from the
International Olympic Committee to run Nike ads
featuring Olympic athletes during the games. In addition, Nike sponsored
several teams and athletes, including most of the Chinese teams. This
aggressive sponsorship strategy helped ignite sales in the Asian region by 15
percent.In addition to expanding overseas, Nike has successfully expanded its
brand into many sports and athletic categories, including footwear, apparel,
and equipment. Nike continues to partner with high-profile and influential
athletes, coaches, teams, and leagues to build credibility in these categories.
For example, Nike aligned with tennis stars Maria Sharapova, Roger Federer, and
Rafael Nadal to push its line of tennis clothing and gear. Some called the
famous 2008 Wimbledon match between Roger Federer and Rafael Nadal—both dressed
in swooshes from head to toe—a five-hour Nike commercial valued at $10.6
million.To promote its line of basketball shoes and apparel, Nike has
partnered with basketball superstars such as Kobe Bryant and LeBron James. In
golf, Nike’s swoosh appears on many golfers but most famously on Tiger Woods.
In the years since Nike first partnered with Woods, Nike Golf has grown into a
$523 million business and literally changed the way golfers dress and play
today. Tiger’s powerful influence on the game and his Nike-emblazoned style has
turned the greens at the majors into “golf’s fashion runway.”Nike is the biggest sponsor of athletes in the world and plans to
spend more than $3 billion in athletic endorsements between 2012 and 2017. The
company also has a history of standing by its athletes, such as Tiger Woods and
Kobe Bryant, even as they struggle with personal problems. It severed its
relationship with Lance Armstrong in 2012, however, after strong evidence
showed that the cyclist doped during his time as an athlete and while competing
during all Tour de Frances. Nike released a statement explaining, “Nike does
not condone the use of illegal performance enhancing drugs in any manner.”
Prior to the scandal, the company had helped develop Armstrong’s LIVESTRONG
campaign to raise funds for cancer. It designed, manufactured, and sold more
than 80 million yellow LIVESTRONG bracelets, netting $500 million for the Lance
Armstrong Foundation.While Nike’s athletic endorsements help inspire and reach consumers,
its most recent innovations in technology have resulted in more loyal and
emotionally connected consumers. For example, Nike’s lead in the running
category has grown to 60 percent market share thanks to its revolutionary
running application and community called Nike+ (plus). Nike+ allows runners to
engage in the ultimate running experience by seeing their real-time pace,
distance, and route and by giving them coaching tips and online sharing
capabilities. Nike expanded Nike+ to focus on key growth areas like basketball
and exercise and recently launched Nike+ Basketball, Nike+ Kinect, and
Nike+Fuelband, a bracelet/app that tracks daily activities.Like many companies, Nike is trying to make its company and products
more eco-friendly. However, unlike many companies, it does not promote these
efforts. One brand consultant explained, “Nike has always been about winning.
How is sustainability relevant to its brand?” Nike executives agree that
promoting an eco-friendly message would distract from its slick high-tech
image, so efforts like recycling old shoes into new shoes are kept quiet.As a result of its successful expansion across geographic markets and
product categories, Nike is the top athletic apparel and footwear manufacturer
in the world. In 2014, revenues exceeded $27 billion, and Nike dominated the
athletic footwear market with 31 percent market share globally and 50 percent
market share in the United States. Swooshes abound on everything from
wristwatches to skateboards to swimming caps. The firm’s long-term strategy,
however, is focused on running, basketball, football/soccer, men’s training,
women’s training, and action sports.
CSUN Nike Marketing Management Paper

“Arctic Dreams and Nightmares” by Alootook Ipellie Research Paper

Table of Contents Introduction Ipellie’s Contribution Arctic: The Environmentalist Perspective Nightmares: Attack on the Cultural Value of the Arctic Conclusion Works Cited Introduction The Arctic is a unique region with an interesting story and an exciting future. It is also covered by mystery, imaged, and experienced by the global society in a variety of ways. In the current political, economic, and ecological environment, the Arctic has remained a subject of fascination for many as an unspoiled and mysterious land that is detached from real-life problems. However, the region is far from being separated from such issues. In this essay, the Arctic will be explored from the socio-ecological perspective drawing from the work Arctic Dreams and Nightmares by Alootook Ipellie. It will be argued that despite the perceived detachment of the Arctic from the international affairs that occupy the modern society, it has undergone tremendous challenges not only with regards to environmental disasters but also concerning the global public’s perception of the Arctic since the values, traditions, and cultures of the region have been significantly undermined. Ipellie’s work will serve as a supportive and illustrating vehicle for exploring the cultural identity of the region as well as explaining how the native residents, Inuit, and the nature of the Arctic were influenced by globalization. Ipellie’s Contribution The nature of Ipellie’s writing about the Arctic is deeply rooted in his pride in the culture and the resistance against the forces that make the region struggle. Through the use of magic realism in writing as well as through the use of graphic ink drawings, the author has positioned himself as the most unique and rebellious representative of the Inuit art and literature (McMahon-Coleman 108). The exploration of his writing points to the idea that the author acknowledged the fact that the Western society perceived the Arctic culture as foreign and irrelevant; Ipellie’s contribution is valuable for the concern with presenting his culture to the international society as a living and continuously evolving entity rather an archaic society, the story of which belongs at anthropological museums. Arctic Dreams and Nightmares is a brilliant combination of twenty short stories that uniquely combined both visual and written imagery to illustrate the history of the Arctic in the mythological world of the Inuit people. Arctic: The Environmentalist Perspective The Arctic has not avoided the impact of human activity and is now suffering its devastating effects. Also, there is a particular North American arrogance with regards to such detached regions as the Arctic taking the brunt of environmental change implications. Throughout the history of globalization and industrialization, the Arctic has been perceived in a variety of ways. However, with the rising demand for scrambling mineral resources, the region is now signifying the potential for colonialism and a subject of dreams of conquest for financial wealth and personal ambition of global political players. Ipeelie brilliantly underlined the fact that the nature of the Arctic does not deserve the attitude from the world: “who are you humans to think you can interfere with our lives? […] Why were you put on the planet Earth in the first place? Your only purpose is to kill us whenever you can” (125). The continuous destruction of the region and the predatory behaviors of people was the nightmare of the Arctic, which dreamed about “[…] paradise. We do it because we live on the edge of hell” (126). These dreams are necessary for withstanding against the havoc that the Arctic has to go through. Looking at the history, the modern times, and the future of the Arctic from the environmentalist perspective that looks at the dialectic of dream/nightmare opposition means exploring whether the planetary consciousness prevails over globalist worldviews of colonialism. In this context, there is an allusion to the apocalyptic narrative, which has been recognized as an irreplaceable component of science fiction literature (Huggan 72). Get your 100% original paper on any topic done in as little as 3 hours Learn More The ideas of the end of the world are present in Ippelie’s writing in the sense of stopping the devastating effect that the humanity has caused to the nature of the Arctic and Earth as a whole: “perhaps humanity needs to be put on another planet, or better yet, in another universe. Now that would be cool” (128). Such an attitude towards the impact of human activity on nature is especially visible in the example of the Arctic, which has been seen as a paradise and is now slowly turning into an irreversible disaster, the significance of which is diminished. By the majority of the global population, the Arctic is seen as an exotic world that is uninhabited and therefore irrelevant when considering the effects of climate change. Suggesting that the North of the Earth is an uncivilized territory is beyond the realm of reality. The problem of dehumanizing the population of the North is high on the agenda because these people are in an extremely vulnerable position of being exploited by colonizers. The issue persists because colonizers see that writing off nations as uncivilized societies are easier for accessing valuable natural resources that have been sheltered from the impact of globalization. Nightmares: Attack on the Cultural Value of the Arctic To bring attention to the problems that the region is facing, Ipellie first attempted to analyze himself as a “disembodied subject, freed of the limitations of mortality and the physical self. At the same time, he speaks for his people against colonization and disempowerment” (Hulan 62). Ipellie’s identity is seen in his lack of support toward how the Western world tried to “help” the Arctic. When describing how Brigitte Bardot came to “save the baby seals from the senseless slaughter they receive every spring from seal clubbers,” Ipellie underlined the fact that Western societies care more about the life of animals than about the survival of people who struggle to feed themselves and their children (106). The attack on the tradition and livelihood of Westerners is the nightmarish change that can potentially lead to the complete elimination of Inuit as a population. This shows that foreigners rarely study the culture of remote societies and only push the agenda that is interesting to them. In the campaign to stop the hunt for baby seals, no attention was paid to the way the Inuit hunt or the value that seal meat brings to the survival of communities. In his illustrations “After Brigitte Bardot,” “When God Sings the Blues,” and “Summit With Sedna” Ipellie tried to imagine a world inhabited by Inuit mythological creatures such as the Sea Goddess Sedna, walruses, and shamans. These images show that the culture inherent to the Inuit is not compatible with the Western tradition, which means that the rest of the world should not impose its views on how the Arctic population should live. The hypocrisy of such celebrities as Bardot is astonishing. Instead of educating themselves about why the Inuit hunt for seals and what methods they use to ensure that the animals are treated with respect when being killed for food and skin, such celebrities paint the image of the Inuit population as savages whose traditions do not deserve to be respected. It is essential to mention the Angry Inuk film produced by Arnaquq-Baril, which illustrated the struggle that Inuit people had to go through when their livelihood was taken away. While the seal meat provided families with food, the skin industry helped to transition the society from its former lives into an economy that could sustain their survival. Arnaud-Baril once said: “that was taken away. The impact that it had was deep. It’s still happening” (qtd in Wolfe). The ignorance that the Westerners had toward seal hunting illustrates that the global society rarely looks beyond the surface of a problem, which has often led to devastating consequences for communities that struggle to survive and develop. This is directly tied to the idea of the dehumanization of Inuit people and painting them as savages that kill innocent creatures. We will write a custom Research Paper on “Arctic Dreams and Nightmares” by Alootook Ipellie specifically for you! Get your first paper with 15% OFF Learn More Conclusion In conclusion, it must be mentioned that the contribution of Alotook Ipellie to the conversation about the value of the Arctic for the global society is immeasurable. It has been identified that the Western world sees the region as an unpopulated land that can be colonized for getting valuable natural resources to sustain globalization. Despite this misconception, the Arctic is not a magical land but an important geopolitical player, the destruction of which can lead to irreversible consequences. In Arctic Dreams and Nightmares, Ipellie sheds light on the struggles of the region and how the rest of the world ignores the real problems and takes away the livelihood of the Inuit to push their agenda. Works Cited Huggan, Graham. “From Arctic Dreams to Nightmares (And Back Again): Apocalyptic Thought and Planetary Consciousness in Three Contemporary American Environmentalist Texts.” Interdisciplinary Studies in Literature and Environment, vol. 23, no. 1, 2016, pp. 71-91. Hulan, Renee. Climate Change and Writing the Canadian Arctic. Palgrave Macmillan, 2018. Ipellie, Alotook. Arctic Dreams and Nightmares. Theytus Books, 1993. McMahon-Coleman, Kimberley. “Dreaming an Identity between Two Cultures: The Works of Alotook Ipellie.” Journal of Postcolonial Writing, vol. 28. no.1, 2006, pp. 108-125. Wolfe, Judy. “Why Are the Inuit so Angry?” Point of View Magazine. 2016. Web.

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